FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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consumers perception of organic as a proposition and their willingness to<br />
pay more for it, is improving.<br />
Research supporting organic, continues to emerge with findings<br />
published in February <strong>2016</strong> showing that organic milk contains around<br />
50% more beneficial omega-3 fatty acids than conventional dairy<br />
products. The research also suggests that organic dairy contains 40%<br />
more conjugated linoleic acid (CLA) which has been linked to reduced risk<br />
of cardiovascular disease, various cancers and obesity. In addition, it<br />
found organic dairy to contain higher concentrations of iron, vitamin E<br />
and some carotenoids.<br />
To Gain Access<br />
The research also highlighted that organic milk does contain less iodine<br />
than non-organic milk, a particular Purchase consideration The Full for pregnant women.<br />
Despite this negative, the benefits <strong>Report</strong> are helping Now to persuade consumers to<br />
make the switch to organic. Other factors such as concerns over<br />
pesticides, the environment and animal welfare are also increasing the<br />
appeal of organic.<br />
The rise in disposable income is also contributing to the rise in organic as<br />
consumers become more willing to pay for quality products.<br />
Despite the rise in organic, only a select few brands, such as Daioni, use<br />
organic milk in flavoured milk.<br />
Implications: Organic dairy is category which is seeing good growth<br />
though currently there is a real absence of flavoured milk products which<br />
use organic milk. There is definitely more space for organic flavoured milk<br />
products in the <strong>UK</strong>.<br />
Country: Wales<br />
Brand: Daioni<br />
Flavours: Banana, Strawberry and<br />
Chocolate<br />
Launch date: 2015<br />
What’s special? It is made using<br />
organic milk with a clear provenance<br />
positioning<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
3.5 Transparent Labelling & Minimal Processing<br />
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A consumer desire for products which are minimally processed reflects<br />
the wider trend for organic food and drink which is being partly driven<br />
over a fear of chemicals and<br />
To<br />
their<br />
Gain<br />
effects<br />
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on the body and the<br />
environment.<br />
This is exemplified by the large-scale Purchase opposition The Full to GMO foods in the<br />
USA.<br />
<strong>Report</strong> Now<br />
Many consumers judge the healthiness of a product by the ingredients it<br />
lists. A short list of recognisable ingredients is often looked upon<br />
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All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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