FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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3.3 Adding Value to <strong>Flavoured</strong> <strong>Milk</strong><br />
Understanding the perception of <strong>UK</strong> consumers towards flavoured and white<br />
milk is essential because these perceptions shape the offer in terms of<br />
packaging, material sourcing, product formulation, branding and<br />
merchandising. Through understanding what is important to consumers in<br />
the food and drink in general, and more specifically in the white and<br />
flavoured milk categories, it is possible to determine what things consumers<br />
will pay more for and hence what is worth considering in NPD.<br />
We have highlighted a number of macro and micro trends which are<br />
important to consider when developing a new product in the <strong>UK</strong> food and<br />
drink market. There are a number of areas where customers’ needs are not<br />
fully being addressed and understanding these can help chart the direction<br />
for flavoured milk NPD.<br />
To Gain Access<br />
In part, these stem from the three meta-trends that sit across the entire<br />
category – health, premium and Purchase convenience, The but Full in part there are also<br />
category specific drivers for flavoured milk.<br />
<strong>Report</strong> Now<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
3.4 Organic<br />
Macro Food and Drink Trends<br />
•#<br />
Organic milk is a growing segment of the dairy category with organic milk<br />
accounting for around 5% To of milk Gain sales. Access Although this seems a relatively<br />
small proportion, it is a growing Purchase segment. The With Full total organic food and<br />
drink sales increasing 4% in 2014 according to the Soil Association,<br />
<strong>Report</strong> Now<br />
# 42#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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