FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Key Demographic Segments: 45-59 Years<br />
Figure 3-7: Projected populations at mid-years by age: 45-59 years of<br />
age<br />
This segment is expected to continue increasing, peaking around 2018<br />
and then declining in the subsequent years.<br />
Table 4: Core consumer categories for the 45-59 years demographic<br />
Traditional<br />
Functional<br />
Coffee<br />
Confectionary<br />
Breakfast<br />
Alternative<br />
Endurance<br />
Athletes<br />
Weight<br />
Conscious<br />
Consumers<br />
On-the-go<br />
Professionals<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Vegans<br />
Casual<br />
Gym<br />
Goers<br />
Indicates low interest<br />
for the subcategory<br />
Indicates moderate<br />
interest for the subcategory<br />
Indicates high interest<br />
for the subcategory<br />
•#<br />
•#<br />
•#<br />
•#<br />
For this portion of the <strong>UK</strong> population we have used most of the same<br />
consumer segments with the strength athletes removed as this is likely to<br />
be a small proportion of consumers.<br />
The interest level of this group for the products available in the market is<br />
broadly limited, with none of the<br />
To<br />
consumer<br />
Gain Access<br />
sub-segments likely to have a<br />
high level of interest in any of the products.<br />
Traditional and confectionary Purchase drinks are unlikely The Full to appeal greatly to this<br />
age group as consumers in this segment <strong>Report</strong> will Now associate such drinks with<br />
younger consumers and will perceive them as inappropriate for them.<br />
Coffee drinks, functional drinks and alternative milks are likely to be the<br />
most appealing products to the majority of these consumers, though<br />
interest is likely to be lower than to younger consumer groups.<br />
# 38#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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