FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Key Demographic Segments: 30-44 Years<br />
Figure 3-6: Projected populations at mid-years by age: 30-44 years of<br />
age<br />
This consumer segment is growing very fast with particularly significant<br />
growth from 2018. The number of people in this demographic segment are<br />
projected to increase by 34% by 2023.<br />
Table 3: Core consumer categories for the 30-44 years demographic<br />
Traditional<br />
Functional<br />
Coffee<br />
Confectionary<br />
Breakfast<br />
Alternative<br />
Endurance<br />
athletes<br />
Weight<br />
Conscious<br />
Consumer<br />
s<br />
On-the-Go<br />
Profession<br />
als<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Strength<br />
athletes<br />
Vegans<br />
Casual<br />
Gym<br />
Goers<br />
Indicates low interest for<br />
the sub-category<br />
Indicates moderate<br />
interest for the subcategory<br />
Indicates high interest<br />
for the sub-category<br />
•# This segment of the population is projected to rapidly increase from 2018-<br />
2023 by 34%, so there is a potentially lucrative opportunity here to target<br />
this growing consumer group To of Gain adults. Access<br />
•# Consumers in this segment are likely to be busy, will often have families<br />
and more senior level jobs,<br />
Purchase<br />
meaning more<br />
The<br />
purchasing<br />
Full<br />
power.<br />
•# This category is also known for <strong>Report</strong> being the Now upper age limit at which<br />
flavoured milk consumption currently occurs in a significant way.<br />
# 36#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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