FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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High sugar content is often not a significant deterrent for these<br />
consumers so traditional and confectionary milks can be of appeal.<br />
Breakfast drinks can also appeal to these busy consumers, whether on<br />
their own or as part of a larger breakfast, as can coffee drinks.<br />
Weight Conscious Consumers with a desire for high-protein drinks<br />
which keep them satiated to help them avoid snacking. These consumers<br />
typically look to their diet to manage their weight rather than relying solely<br />
on exercise. These consumers are also a core market for dairy<br />
alternatives as these products are often perceived as healthier than cow’s<br />
milk for being lower in saturated fat and high in certain vitamins,<br />
depending on the source.<br />
On-the-go Professionals with little time to spare for exercise but who<br />
are conscious about their health and what they eat. These consumers<br />
often look for drinks which provide them with energy and are clear targets<br />
for coffee and breakfast drinks. They are willing to treat themselves<br />
during/after a hard day of work and are also open to on-the-go breakfast<br />
propositions at the other end of the day. These consumers will often have<br />
high disposable incomes and are To frequently Gain Access located in multicultural,<br />
cosmopolitan areas.<br />
Purchase The Full<br />
Strength athletes who demand timed dosages of high-quality protein<br />
sources primarily as recovery products<br />
<strong>Report</strong><br />
as an<br />
Now<br />
alternative to powdered<br />
protein. While this group makes up a relatively small proportion of this<br />
demographic, they account for a large proportion of protein drink sales.<br />
These consumers are typically very aware of what they consume and will<br />
avoid products they perceive as unhealthy. They are willing to pay for<br />
quality products.<br />
Vegans who demand good tasting alternatives to dairy products which<br />
can provide them with the nutrients they may be missing out on through<br />
their diets. These consumers are open to products from a variety of<br />
natural sources. According to a 2006 survey by The Vegan Society, they<br />
estimate 150,000 vegans in the <strong>UK</strong>, though this is likely to have increased<br />
since then.<br />
Casual Gym Goers who like to look after themselves and enjoy some<br />
form of regular exercise. According to Sport England in 2015, 36% of <strong>UK</strong><br />
consumers play sport for at least 30 minutes a week. This rises to 55%<br />
for those aged 16-25. According to the Department for Culture, Media<br />
and Sport, health, fitness, gym or conditioning activities make up the<br />
largest proportion of activity with 15% of activity occasions.<br />
These consumers may use intermediate or high-protein versions of<br />
flavoured milk as recovery after exercise sessions. This is a fairly broad,<br />
heterogeneous group so the other types of milk including alternative and<br />
traditional will also likely to appeal to a sub-section of this group.<br />
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All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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