FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Key Demographic Segments: 15-29 Years<br />
Figure 3-5: Projected populations at mid-years by age: 15-29 years of<br />
age<br />
The 15-29 years segment in the <strong>UK</strong> is projected to decrease by 2% between<br />
<strong>2016</strong> and 2022.<br />
Table 2: Core consumer categories for the 15-29 years demographic<br />
Traditional<br />
Functional<br />
Coffee<br />
Confectionary<br />
Breakfast<br />
Alternative<br />
Endurance<br />
Athletes<br />
Weight<br />
Conscious<br />
Consumers<br />
On-the-go<br />
Professionals<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Strength<br />
Athletes<br />
Vegans<br />
Casual Gym<br />
Goers<br />
Indicates low interest for<br />
the sub-category<br />
Indicates moderate<br />
interest for the subcategory<br />
Indicates high interest for<br />
the sub-category<br />
Within this group, we have identified several core consumer groups for all the<br />
flavoured milk categories. These groups are not mutually exclusive but we<br />
regard them as separate groups:<br />
•#<br />
Endurance Athletes with a need for glucose and functional drinks,<br />
primarily as fuel for sport and recovery. According to a 2010 report by the<br />
Department for Culture, Media and Sport, of activities reported by adults<br />
To Gain Access<br />
doing sporting activities in the last 4 weeks, swimming/ diving accounts<br />
for 15%, cycling accounts for Purchase 11% while The outdoor Full football and jogging,<br />
cross-country and road-running <strong>Report</strong> accounting Now for 7%. Therefore, endurance<br />
sports account for a high proportion of exercise for the <strong>UK</strong> population.<br />
# 34#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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