FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Key Demographic Segments: 0-14 Years<br />
Figure 3-4: Projected populations at mid-years by age: 0-14 years of<br />
age ii<br />
The population of those between ages 0 and 14 is expected to rise by 8%<br />
between 2014-2023 in the <strong>UK</strong>.<br />
Table 1: Core consumer categories for the 0-14 years demographic<br />
Traditional<br />
Functional<br />
Coffee<br />
Confectionary<br />
Breakfast<br />
Alternative<br />
School<br />
Children<br />
Active<br />
Children<br />
Indicates low level of<br />
interest for the subcategory<br />
Indicates moderate<br />
interest for the subcategory<br />
Indicates high level of<br />
interest for the subcategory<br />
This expected growth has implications for flavoured milk since there are two<br />
main core consumer categories that stem from this demographic:<br />
-# School children (aged 4-14) who may consume flavoured milk in their<br />
lunchbox at school or at home as a treat.<br />
-# Active children (aged 4-14) with high-energy requirements through their<br />
regular sport or exercise/clubs.<br />
# 32#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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