<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217# # FOOD AND DRINK <strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>2<strong>2017</strong># COMMERCIAL#AND#CONSUMER#RISKS#AND#OPPORTUNITIES## ###### # 1# All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong># to#<strong>2017</strong>#
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217# # Table of Contents 1.! <strong>Flavoured</strong>,<strong>Milk</strong>,Market,.................................................................................,10! 1.1,The,Global,<strong>Flavoured</strong>,<strong>Milk</strong>,Market,..........................................................................,11! 1.2,<strong>UK</strong>,Dairy,Trade:,Exports,&,Imports,.........................................................................,11! 1.3,................................................................................................................................,14! Nutritional,Profile,........................................................................................................,14! 1.4,The,Health,Benefits,of,Dairy,...................................................................................,17! 1.5,Growth,and,Development,......................................................................................,18! Bone Health!..................................................................................................................!18! Oral Health!....................................................................................................................!18! Weight Control and Obesity!.......................................................................................!18! Metabolic Syndrome and Type 2 Diabetes!.............................................................!18! Cardiovascular Disease!..............................................................................................!18! Cancer!...........................................................................................................................!19! 1.6,Summary,................................................................................................................,20! 2.! Evolution,of,the,<strong>Flavoured</strong>,<strong>Milk</strong>,Category,.....................................................,21! 2.2,<strong>Flavoured</strong>,<strong>Milk</strong>,Trends,............................................................................................,23! 2.3,................................................................................................................................,23! White,<strong>Milk</strong>,...................................................................................................................,23! Market,Indicators,.........................................................................................................,23! 2.4,................................................................................................................................,24! <strong>Flavoured</strong>,<strong>Milk</strong>,Market,Indicators,.................................................................................,24! White <strong>Milk</strong> Market!........................................................................................................!24! <strong>Flavoured</strong> <strong>Milk</strong> Market!.................................................................................................!24! Value sales trending downwards!..............................................................................!24! Value sales on the rise!................................................................................................!24! Volume sales seeing slight rise!..................................................................................!24! Volume sales rising!......................................................................................................!24! Difficult to increase sales as market penetration is so high!..................................!24! Considerable opportunity for market growth!..........................................................!24! Heavy long-term discounting!.....................................................................................!24! Regular promotional discounts!..................................................................................!24! 2.5,<strong>Flavoured</strong>,<strong>Milk</strong>,Market,Segmentation,.....................................................................,24! 2.6,Own,Label,..............................................................................................................,25! 2.7,Retail,Own,Label,Ranges,.........................................................................................,26! 2.8,Issues,Faced,by,Own,Label,......................................................................................,26! 2.9,Own,Label,in,SubYCategories,..................................................................................,26! 2.10,The,Future,of,Own,Label,.......................................................................................,27! 2.11,..............................................................................................................................,27! Summary,......................................................................................................................,27! 3.! NPD,Guidance,...............................................................................................,28! 3.1,Occasion,and,Usage,................................................................................................,28! 3.2,Core,Consumer,Segments,.......................................................................................,30! Key Demographic Segments: 0-14 Years!................................................................!32! Key Demographic Segments: 15-29 Years!.............................................................!34! Key Demographic Segments: 30-44 Years!.............................................................!36! # 2# All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong># to#<strong>2017</strong>#
- Page 1: Food and Drink Marketing & Branding
- Page 5 and 6: UK#FLAVOURED#MILK#2016217# # Tesco
- Page 7 and 8: UK#FLAVOURED#MILK#2016217# # Forewo
- Page 9 and 10: UK#FLAVOURED#MILK#2016217# # Execut
- Page 11 and 12: UK#FLAVOURED#MILK#2016217# # 1.! Fl
- Page 13 and 14: UK#FLAVOURED#MILK#2016217# # In ter
- Page 15 and 16: UK#FLAVOURED#MILK#2016217# # 1.3 Nu
- Page 17 and 18: UK#FLAVOURED#MILK#2016217# # Figure
- Page 19 and 20: UK#FLAVOURED#MILK#2016217# # 1.5 Gr
- Page 21 and 22: UK#FLAVOURED#MILK#2016217# # 1.6 Su
- Page 23 and 24: UK#FLAVOURED#MILK#2016217# # To Gai
- Page 25 and 26: UK#FLAVOURED#MILK#2016217# # 2.4 Fl
- Page 27 and 28: UK#FLAVOURED#MILK#2016217# # As par
- Page 29 and 30: UK#FLAVOURED#MILK#2016217# # 3.! NP
- Page 31 and 32: UK#FLAVOURED#MILK#2016217# # 3.2 Co
- Page 33 and 34: UK#FLAVOURED#MILK#2016217# # Key De
- Page 35 and 36: UK#FLAVOURED#MILK#2016217# # Key De
- Page 37 and 38: UK#FLAVOURED#MILK#2016217# # Key De
- Page 39 and 40: UK#FLAVOURED#MILK#2016217# # Key De
- Page 41 and 42: UK#FLAVOURED#MILK#2016217# # Key De
- Page 43 and 44: UK#FLAVOURED#MILK#2016217# # 3.3 Ad
- Page 45 and 46: UK#FLAVOURED#MILK#2016217# # •#
- Page 47 and 48: UK#FLAVOURED#MILK#2016217# # 3.8 Ad
- Page 49 and 50: UK#FLAVOURED#MILK#2016217# # •#
- Page 51 and 52: UK#FLAVOURED#MILK#2016217# # 3.15 F
- Page 53 and 54:
UK#FLAVOURED#MILK#2016217# # 3.16 F
- Page 55 and 56:
UK#FLAVOURED#MILK#2016217# # 3.20 S
- Page 57 and 58:
UK#FLAVOURED#MILK#2016217# # 3.21 S
- Page 59 and 60:
UK#FLAVOURED#MILK#2016217# # Figure
- Page 61 and 62:
UK#FLAVOURED#MILK#2016217# # Figure
- Page 63 and 64:
UK#FLAVOURED#MILK#2016217# # Yazoo,
- Page 65 and 66:
UK#FLAVOURED#MILK#2016217# # •#
- Page 67 and 68:
UK#FLAVOURED#MILK#2016217# # Figure
- Page 69 and 70:
UK#FLAVOURED#MILK#2016217# # •#
- Page 71 and 72:
UK#FLAVOURED#MILK#2016217# # athlet
- Page 73 and 74:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 75 and 76:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 77 and 78:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 79 and 80:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 81 and 82:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 83 and 84:
UK#FLAVOURED#MILK#2016217# # and pa
- Page 85 and 86:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 87 and 88:
UK#FLAVOURED#MILK#2016217# # 4.15 G
- Page 89 and 90:
4.17 Weetabix To Gain Access UK#FLA
- Page 91 and 92:
UK#FLAVOURED#MILK#2016217# # 4.18 F
- Page 93 and 94:
UK#FLAVOURED#MILK#2016217# # 4.20 D
- Page 95 and 96:
UK#FLAVOURED#MILK#2016217# # Oat Cr
- Page 97 and 98:
UK#FLAVOURED#MILK#2016217# # able t
- Page 99 and 100:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 101 and 102:
UK#FLAVOURED#MILK#2016217# # 5.! Me
- Page 103 and 104:
Tesco Chilled Protein Aisle # To Ga
- Page 105 and 106:
Tesco Ambient Grocery - Cereals Ais
- Page 107 and 108:
Tesco - Coffee and Breakfast Flavou
- Page 109 and 110:
Tesco - Confectionary and Alternati
- Page 111 and 112:
Sainsbury’s Ambient Grocery - Cer
- Page 113 and 114:
Sainsbury’s Ambient Grocery - Alt
- Page 115 and 116:
Sainsbury’s - Coffee and Breakfas
- Page 117 and 118:
Sainsbury’s - Confectionary and A
- Page 119 and 120:
ASDA Ambient Grocery - Cereals Aisl
- Page 121 and 122:
ASDA Ambient Grocery - Supplements
- Page 123 and 124:
ASDA - Coffee and Breakfast Flavour
- Page 125 and 126:
ASDA - Confectionary and Alternativ
- Page 127 and 128:
Morrisons!Ambient!Grocery!-!Cereals
- Page 129 and 130:
Morrisons Ambient Grocery - Standar
- Page 131 and 132:
Morrisons - Coffee and Breakfast Fl
- Page 133 and 134:
Morrisons - Confectionary and Alter
- Page 135 and 136:
Waitrose!Ambient!Grocery!-!Cereals!
- Page 137 and 138:
Waitrose - Traditional Flavoured Mi
- Page 139 and 140:
Waitrose - Functional/Protein Flavo
- Page 141 and 142:
5.6 Co-op Co-op Chilled Dairy Aisle
- Page 143 and 144:
6.! The Future of the Market There
- Page 145 and 146:
UK#FLAVOURED#MILK#2016217# # # # #
- Page 147 and 148:
UK#FLAVOURED#MILK#2016217# # 6.4 Th
- Page 149 and 150:
UK#FLAVOURED#MILK#2016217# # •# S
- Page 151 and 152:
UK#FLAVOURED#MILK#2016217# # d)! Co
- Page 153 and 154:
UK#FLAVOURED#MILK#2016217# # Coffee
- Page 155 and 156:
UK#FLAVOURED#MILK#2016217# # 6.7 Ar
- Page 157 and 158:
6.9!What measures will affect flavo
- Page 159 and 160:
UK#FLAVOURED#MILK#2016217# # c)! Al
- Page 161 and 162:
UK#FLAVOURED#MILK#2016217# # 6.10 C
- Page 163 and 164:
UK#FLAVOURED#MILK#2016217# # Figure
- Page 165 and 166:
UK#FLAVOURED#MILK#2016217# # 6.15 T
- Page 167 and 168:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 169 and 170:
UK#FLAVOURED#MILK#2016217# # Surpri
- Page 171 and 172:
UK#FLAVOURED#MILK#2016217# # In ter
- Page 173 and 174:
UK#FLAVOURED#MILK#2016217# # over d
- Page 175 and 176:
UK#FLAVOURED#MILK#2016217# # sweete
- Page 177 and 178:
UK#FLAVOURED#MILK#2016217# # 6.20 C
- Page 179 and 180:
UK#FLAVOURED#MILK#2016217# # To Gai
- Page 181 and 182:
UK#FLAVOURED#MILK#2016217# # www.Fo
- Page 183 and 184:
•# •# •# •# •# # UK#FLAVO
- Page 185:
UK FLAVOURED MILK 2016-17 Marketing