FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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7! Summary<br />
The backdrop to <strong>UK</strong> flavoured milk is one of relentless change. The removal<br />
of the EU milk quotas, the transition to a Western-type diet by emerging<br />
economies, the <strong>UK</strong> sugar debate, the booming sports nutrition industry are<br />
all aspects that create both challenges and opportunities for the <strong>UK</strong><br />
flavoured milk market.<br />
Overall, we expect the <strong>UK</strong> flavoured milk market to continue to grow over the<br />
medium term, but not without improving its nutritional profile. The sugar<br />
debate reached new heights when, in October 2015, Public Health England<br />
released a document suggesting Government intervention in the form of a<br />
sugar tax (levy). Product reformulation has become a priority.<br />
To Gain Access<br />
It is also the time when many players are exploring new demographics and<br />
developing flavoured milk propositions Purchase for mature The Full audiences. The <strong>UK</strong><br />
National Office for Statistics shows <strong>Report</strong> that the 30-44 Now years demographic is<br />
predicted to quickly grow over the next decade.<br />
With flavoured milk mostly consumed by those under 45 years of age, the<br />
study of this segment is fundamental: functional drinks with clear benefit<br />
differentiation are key.<br />
With one in five adults now over 65 and the segment living longer, brands<br />
that are able to successfully unlock the aspirations of this segment will<br />
prosper commercially.<br />
Point of sale, flavouring, packaging and nutritional profile are all important<br />
aspects that can be adapted to fuel consumer-driven growth within <strong>UK</strong><br />
flavoured milk.<br />
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