FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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over dairy farming can also be a driving force. The relatively mainstream<br />
documentary Cowspiracy: The Sustainable Secret which was released on<br />
online streaming site Netflix in To 2015 Gain has been Access credited with informing a large<br />
audience about the negative Purchase impact The of dairy Full farming on the global<br />
environment. With Leonardo di Caprio acting as executive producer on the<br />
<strong>Report</strong> Now<br />
film and the dramatic narrative and footage used, the documentary has reach<br />
a substantial audience of younger consumers. The impact of media attention<br />
like this on consumer attitudes should not be underestimated.<br />
6.18 Technological<br />
Development of innovative sweeteners<br />
As mentioned previously, one of the main factors restraining growth of the<br />
flavoured milk market is the high sugar content of many products. At this<br />
point, sugar is an issue which is likely to deter consumers from making<br />
purchases. Looking further ahead to a potential sugar tax being implemented<br />
this is likely to be an even bigger issue.<br />
The protein and fat content in milk can supress the perception of sweetness<br />
in flavoured milk, thereby leading to large volumes of sugar being used.<br />
There have already been some efforts to reduce sugar content in flavoured<br />
milk. Generally there are two main options when it comes to reducing sugar<br />
content in flavoured milk: reducing lactose and using sweeteners to replace<br />
sugar. Of course, there is also a third option of simply reducing sugar to a<br />
point of still maintaining an acceptable To Gain Access taste. While this has worked for<br />
almond milk, this is more difficult Purchase for flavoured The milk Full which is consumed on its<br />
own so needs to taste appealing for consumers.<br />
<strong>Report</strong> Now<br />
#<br />
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