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Temporary Veganism: There are a growing number of people are trying out
a vegan diet for 7 or 30 days according to the Vegan Society. They reported
a 40% increase in people signing up to its temporary menu at the start of
2013 compared to 2012. The media and celebrities have played a big part in
this with stars such as Beyonce To claiming Gain Access to have tried a vegan diet for 22
days for a ‘spiritual and physical cleanse’.
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These consumers who are flexible in their consumption of animal-derived
products are part of a growing group of ‘flexitarians’. These people do not
commit to a full vegetarian or vegan diet but try to reduce their consumption
of animal products. The Meat Free Monday campaign launched by Paul,
Mary and Stella McCartney is one example of how small steps towards
vegetarianism are being taken by mainstream consumers.
Health Concerns: The rise in avoiding meat products is largely down to
health concerns, particularly following the World Health Organisation’s
International Agency for Research on Cancer’s October 2015 report claiming
50g of processed meat a day increases the risk of colorectal cancer by 18%.
The resulting decline in red meat and processed meat sales illustrates the
impact negative media attention can have on consumers’ views. While red
and processed meat is currently the focus of health organisations, there is a
danger for dairy products if it is the next target.
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There is a section of consumers who avoid dairy for health concerns. The
paleo diet for example forbids Purchase the consumption The Full of dairy products. With
humans the only species that consumes Report Now milk in adulthood and the only
species that consumes milk from another animal, paleo advocates say dairy
is not necessary for optimal health and consumption in adults in unnatural.
Some findings that countries with low dairy consumption have low rates of
osteoporosis and vice versa have also called into question age-old
assumption about dairy being good for bone health. Despite several studies
supporting # the association between dairy consumption and improved bone
health, evidence suggesting otherwise be damaging for the industry when
quoted as fact by the media.
Animal Welfare: Another factor which is leading more people to adopt vegan
attitudes is concerns over animal welfare. With the internet making
information more accessible, various videos and documentaries criticising
the meat and dairy industries for poor animal welfare standards have
emerged. Hidden camera footage showing To Gain abuse Access or sub-standard conditions
can be extremely damaging to the Purchase industry. Take The the Full example of the video
showing bobby calves suffering abuse in New Zealand which saw significant
media attention in December 2015.
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Environmental Concerns: While health and animal welfare concerns tend to
be the major reasons for adopting vegan attitudes, environmental concerns
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