FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Figure 6-19: EU Total Dairy Exports (tonnes). Figures include WMP, SMP,<br />
condensed milk, butter & butteroil, cheese and whey. Source: Eurostat.<br />
As the global population continues to grow and incomes in Asia and Africa<br />
grow and demand for Western diets that include large amounts of dairy rise,<br />
the long-term prospects for dairy production remains positive. As seen in<br />
Figure 6-20, EU exports of dairy products are generally increasing. This is<br />
despite the Russian embargo in 2014 which restricted exports and in doing<br />
so helped the EU establish and grow trade relationships with other countries.<br />
6.12 Implications for <strong>Flavoured</strong> <strong>Milk</strong> Market<br />
According to the EU Commission, the low milk prices are expected to<br />
improve in <strong>2016</strong>, with the strengthening of the economy and a rise in internal<br />
demand for dairy. Here, lies an opportunity for flavoured milk.<br />
<strong>Flavoured</strong> milk is the ideal outlet for surplus milk as it is a high value product<br />
and # global demand is increasing, particularly in developing countries where<br />
milk imports are expected to grow. <strong>Flavoured</strong> milk producers should<br />
therefore focus on developing products targeted at these fast-growing<br />
economies where EU trade relationships are strong.<br />
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