FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Nutritional Content per 100ml<br />
Semiskimmed<br />
milk<br />
<strong>Flavoured</strong><br />
<strong>Milk</strong><br />
<strong>Milk</strong>shake<br />
(thick,<br />
takeaway<br />
type)/100g<br />
Tropicana<br />
Original<br />
Orange<br />
Juice<br />
Figure 1-3: Source: The Dairy Council, The Nutritional Composition of<br />
Dairy Products<br />
While flavoured milk may be a high calorie option compared to alternative<br />
soft drinks, in comparison to full sugar carbonated drinks and orange juice, it<br />
is often the lower sugar option. It is also the option containing the highest<br />
level of protein and fat, meaning it is also the most satiating option.<br />
Cows’ milk frequently undergoes three kinds of heat treatment to extend its<br />
shelf life:<br />
a)# Sterilisation involves reaching a temperature above 100ºC that aims<br />
to eliminate nearly all micro-organisms present in a food.<br />
b)# Ultra High Temperature (UHT) is an uninterrupted process and the<br />
product is packed after sterilisation into sterile containers. Usual<br />
temperatures and times specified are to take product to between<br />
130ºC and 150ºC for 1-3 seconds.<br />
c)# Pasteurisation is a heat treatment sufficient to destroy a large<br />
number of micro-organisms present in milk. There are two types:<br />
batch and high temperature pasteurisation.<br />
Coca<br />
Cola<br />
Energy (kcal) 47 66 88 48 43<br />
Protein 3.6 3.7 3.7 0.8 0<br />
Carbohydrate 4.8 9.9 15.3 10 10.6<br />
Of which 4.8 9.2 11.1 10 10.6<br />
sugars<br />
Fat 1.8 1.5 1.8 0 0<br />
Dietary Fibre 0 0 Trace 0.7 0<br />
Vitamin C (mg) 2 Trace 1 59 0<br />
Folate (micro<br />
grams)<br />
9 2 4.0 36 0<br />
# 15#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
Change language