FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
)! Modelling the introduction of a sugar tax<br />
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
•#<br />
#<br />
•#<br />
•#<br />
The graph shows a peak in volume sales leading up to the imposition of<br />
the tax. This is because retailers are likely to try and sell as many units as<br />
possible of sugar-sweetened flavoured milk drinks before the tax arrives.<br />
Then, there will be a general decrease in volume sales as the price is<br />
higher.<br />
Due to product innovation, population growth and rising milk production,<br />
we expect both consumers and producers to adapt and the flavoured<br />
milk market to continue to rise.<br />
Our belief is that the flavoured milk market will respond to the threat of a<br />
tax with significant “low” and “no” sugar product innovation. However,<br />
any tax will have a short/medium term impact on sales, before in the<br />
longer term the market resumes its upward growth curve.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
157
Change language