FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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6.3 A short history of sugar and flavoured milk (1933-<strong>2016</strong>)<br />
Figure 6-1: <strong>Milk</strong> and sweeteners. Key events 1993 - <strong>2016</strong><br />
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<strong>Flavoured</strong> <strong>Milk</strong> in the <strong>UK</strong> has a history that dates back to the first half of<br />
the Twentieth Century.<br />
Sweeteners with low glycemic index values have been on the market for<br />
over half a century, however they have not been adopted by the flavoured<br />
milk industry in any meaningful way.<br />
The questioning of the role of sugar can be traced back to John Yudkin’s<br />
seminal 1972 book, “Pure, Whole and Deadly.”<br />
The earliest diet drink was Diet Rite in 1962, but flavoured milk has been<br />
slow to embrace the lower sugar theme, in contrast to soft carbonated<br />
drinks.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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