FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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1.1 The Global <strong>Flavoured</strong> <strong>Milk</strong> Market<br />
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Globally, between 2010 and 2015, on average, the value of flavoured milk<br />
grew every year.<br />
<strong>Flavoured</strong> milk is consumed in every continent of the World.<br />
Asia consumes the most flavoured milk, accounting for more than half of<br />
the world's flavoured milk consumption.<br />
The region which consumes the least flavoured milk is Eastern Europe.<br />
Emerging markets such as South America and Africa combined consume<br />
almost 10% of the global flavoured milk supply.<br />
Mature markets such as North America and Europe combined consume a<br />
fifth of global flavoured milk.<br />
<strong>Flavoured</strong> milk is the most consumed liquid dairy product after white milk.<br />
Asian markets are the core consumers and their preferred product<br />
presentation is ambient/UHT products.<br />
Consumers in the United States consume flavoured milk to white milk at a<br />
ratio of 1:10.<br />
Since 2009, ambient/UHT flavoured milk has been more popular than<br />
chilled. In 2015, ambient/UHT grew to occupy half of flavoured milk<br />
consumption globally.<br />
This strong preference for ambient/UHT flavoured milk is most dominant in<br />
China where flavoured milk is offered in on-the-go formats. There are<br />
various reasons for this but ambient products suit a longer supply chain, offer<br />
longer shelf life and also a different flavoured profile. This reflects the general<br />
white milk trend, where ambient is more popular than fresh in China.<br />
1.2 <strong>UK</strong> Dairy Trade: Exports & Imports<br />
Figure 1-1 shows the total dairy exports from the United Kingdom for 2015.<br />
As can be seen from these charts, To Gain the majority Access of <strong>UK</strong> dairy exports to both<br />
outside the EU and within it Purchase are milk and The cream. Full Exports of milk and cream<br />
are particularly high within the EU. Of total <strong>UK</strong> milk and cream exports, over<br />
90% is destined for within the EU.<br />
<strong>Report</strong> Now<br />
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