FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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1.! <strong>Flavoured</strong> <strong>Milk</strong> Market<br />
This chapter provides a global view of the flavoured milk market. Our<br />
definition of flavoured milk is:<br />
Products with liquid milk as the main ingredient which have been<br />
processed by adding other ingredients such as sugar, colouring and flavours.<br />
This differentiates flavoured milk from white liquid milk.<br />
By our definition, flavoured milk excludes dairy products that contain live<br />
bacterial cultures and yoghurts. Although most flavoured milk products<br />
included in this report are dairy based, there is a wide range of dairy free<br />
milks (e.g. almond, rice, soy, oat, coconut).<br />
<strong>Flavoured</strong> milk is available in two main formats:<br />
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Chilled: Product which is usually fresh and is confined to the chiller<br />
fixture. It is typically placed in store above white milk and sold as a value<br />
added tier.<br />
Ambient: Product which is usually ESL or UHT. Depending on its<br />
category can be found in the ambient grocery, cereals or lunch deal areas<br />
(it can also be found in special sports nutrition fixture or even in chilled,<br />
despite being ambient).<br />
We have identified six power categories of flavoured milk: traditional,<br />
functional drinks, coffee, confectionary, breakfast and alternative. The<br />
chapter on Power Categories provides a complete description of each<br />
category, in addition to the main brands, product innovations and new<br />
flavours available.<br />
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to#<strong>2017</strong>#
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