FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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The Protein Trend section looks at the specific circumstances<br />
surrounding the usage of milk within the sports drink category: retailers<br />
and their role in convenience, product reformulation and clear product<br />
segmentation.<br />
Chapter 5 – Merchandising and Pricing is a critical, yet often<br />
overlooked, aspect of the flavoured milk market and understanding it’s<br />
nuances is essential for growth. As flavoured milk can come in so many<br />
varieties (Chapter 6), often the product is ‘lost’ in the supermarket. This is<br />
particularly true for functional drinks which are placed in the chiller but<br />
they are often designed and launched with a shopper profile in mind that<br />
would often shop elsewhere in the store.<br />
Chapter 6 – The Future of the Market sets out our value and volume<br />
flavoured milk predictions in upcoming years. Adaptation to consumer<br />
lifestyles, sugar-content and specificity on local and international markets<br />
will examined and implications for long-term successful growth are set<br />
out. The Sugar Debate will assess the sugar content of flavoured milk<br />
drinks in light of the recent report on sugar consumption in the <strong>UK</strong><br />
released by Public Health <strong>UK</strong>. The introduction of a sugar levy is<br />
modelled with an assumed impact on volume growth.<br />
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