10 Types of Innovation
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A long period <strong>of</strong> competition selling cheap razor<br />
handles with premium replacement blades, Gillette<br />
returned to maximise its pr<strong>of</strong>its through premium<br />
razor handles and cheap blades as reverse innovation<br />
<strong>of</strong> pr<strong>of</strong>it model.<br />
$1.7<br />
billion<br />
Acquisition <strong>of</strong> The Art <strong>of</strong> Shaving<br />
results in the birth <strong>of</strong> premium<br />
razor, Gillette Fusion ProGlide,<br />
selling at minimum $40 a set.<br />
Gillette Fusion ProGlide enables<br />
premium brand to be embedded<br />
alongside the luxury shaving<br />
brand.<br />
68.2%<br />
Market share<br />
Successfully switches pr<strong>of</strong>it model<br />
through reverse innovation, which<br />
charges premium for handles and<br />
cheaper for blades.<br />
Pr<strong>of</strong>it Model <strong>Innovation</strong><br />
How you make money<br />
© UCSI Consulting Group 2016
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