10 Types of Innovation
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TACTICS OVERVIEW<br />
Product Performance <strong>Innovation</strong><br />
Product System Innovative<br />
Superior<br />
Product<br />
Develop an <strong>of</strong>fering <strong>of</strong><br />
exceptional design,<br />
quality and/or<br />
experience.<br />
Feature<br />
Aggregation<br />
Combine existing<br />
features found across<br />
<strong>of</strong>ferings into a single<br />
<strong>of</strong>fering.<br />
Conservation<br />
Design your product so<br />
that customers can<br />
reduce their use <strong>of</strong><br />
energy or materials.<br />
Complements<br />
Sell additional related or<br />
ancillary products or<br />
services to a customer<br />
Product/Service<br />
Platforms<br />
Develop systems that<br />
connect with other,<br />
partner product and<br />
services to create a<br />
holistic <strong>of</strong>fering.<br />
Ease <strong>of</strong> Use<br />
Added<br />
Functionality<br />
Customization<br />
Extension/<br />
Plug-ins<br />
Integrated<br />
Offering<br />
Make your product<br />
simple, intuitive and<br />
comfortable to use.<br />
Add new functionality<br />
to an existing <strong>of</strong>fering.<br />
Enable alterring <strong>of</strong> the<br />
product or service to<br />
suit individual<br />
requirements or<br />
specifications.<br />
Allow first- or thirdparty<br />
additions that add<br />
functionality.<br />
Combine otherwise<br />
discrete components<br />
into a complete<br />
experience.<br />
Engaging<br />
Functionality<br />
Performance<br />
Simplification<br />
Focus<br />
Product<br />
Bundling<br />
Provide an unexpected<br />
or newsworthy<br />
experiential component<br />
that elevates the<br />
customer interaction.<br />
Omit superfluous<br />
details, features, and<br />
interactions to reduce<br />
complexity.<br />
Design an <strong>of</strong>fering<br />
specifically for a<br />
particular audience at<br />
the expense <strong>of</strong> others.<br />
Offer several products<br />
for sale as one<br />
combined product.<br />
Safety<br />
Environmental<br />
Sensitivity<br />
Styling<br />
Modular<br />
Systems<br />
Increase the customer‘s<br />
level <strong>of</strong> confidence and<br />
security.<br />
Provide <strong>of</strong>ferings that<br />
do no harm- or<br />
relatively less harm- to<br />
the environment.<br />
Impart a style, fashion<br />
or image<br />
Provide a set <strong>of</strong><br />
individual components<br />
that can be used<br />
independently, but gain<br />
utility when combined.