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10 Types of Innovation

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TACTICS OVERVIEW<br />

Product Performance <strong>Innovation</strong><br />

Product System Innovative<br />

Superior<br />

Product<br />

Develop an <strong>of</strong>fering <strong>of</strong><br />

exceptional design,<br />

quality and/or<br />

experience.<br />

Feature<br />

Aggregation<br />

Combine existing<br />

features found across<br />

<strong>of</strong>ferings into a single<br />

<strong>of</strong>fering.<br />

Conservation<br />

Design your product so<br />

that customers can<br />

reduce their use <strong>of</strong><br />

energy or materials.<br />

Complements<br />

Sell additional related or<br />

ancillary products or<br />

services to a customer<br />

Product/Service<br />

Platforms<br />

Develop systems that<br />

connect with other,<br />

partner product and<br />

services to create a<br />

holistic <strong>of</strong>fering.<br />

Ease <strong>of</strong> Use<br />

Added<br />

Functionality<br />

Customization<br />

Extension/<br />

Plug-ins<br />

Integrated<br />

Offering<br />

Make your product<br />

simple, intuitive and<br />

comfortable to use.<br />

Add new functionality<br />

to an existing <strong>of</strong>fering.<br />

Enable alterring <strong>of</strong> the<br />

product or service to<br />

suit individual<br />

requirements or<br />

specifications.<br />

Allow first- or thirdparty<br />

additions that add<br />

functionality.<br />

Combine otherwise<br />

discrete components<br />

into a complete<br />

experience.<br />

Engaging<br />

Functionality<br />

Performance<br />

Simplification<br />

Focus<br />

Product<br />

Bundling<br />

Provide an unexpected<br />

or newsworthy<br />

experiential component<br />

that elevates the<br />

customer interaction.<br />

Omit superfluous<br />

details, features, and<br />

interactions to reduce<br />

complexity.<br />

Design an <strong>of</strong>fering<br />

specifically for a<br />

particular audience at<br />

the expense <strong>of</strong> others.<br />

Offer several products<br />

for sale as one<br />

combined product.<br />

Safety<br />

Environmental<br />

Sensitivity<br />

Styling<br />

Modular<br />

Systems<br />

Increase the customer‘s<br />

level <strong>of</strong> confidence and<br />

security.<br />

Provide <strong>of</strong>ferings that<br />

do no harm- or<br />

relatively less harm- to<br />

the environment.<br />

Impart a style, fashion<br />

or image<br />

Provide a set <strong>of</strong><br />

individual components<br />

that can be used<br />

independently, but gain<br />

utility when combined.

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