10 Types of Innovation
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Brand <strong>Innovation</strong><br />
How you represent your <strong>of</strong>ferings and business<br />
© UCSI Consulting Group 2016<br />
24%<br />
Initial logo<br />
awareness<br />
In 1991, the first<br />
year <strong>of</strong> Intel<br />
Inside campaign,<br />
sales rose 63%<br />
The logo is easily<br />
recognisable due<br />
to its simplicity.<br />
Also introduced a<br />
tune to let users<br />
know that their PC<br />
has Intel chips.<br />
The brand innovation<br />
increased the<br />
perceived value <strong>of</strong><br />
any product showing<br />
the brand over nonmarked<br />
alternatives.<br />
Simple logo<br />
with a familiar<br />
chime<br />
How<br />
Introduced a logo<br />
that symbolises the<br />
presence <strong>of</strong> Intel<br />
processor inside a<br />
PC.<br />
Elaborate<br />
advertising<br />
campaign<br />
How<br />
Resulting<br />
logo<br />
awareness<br />
91%
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