10 Types of Innovation
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Channel <strong>Innovation</strong><br />
Support and amplify the value <strong>of</strong> your <strong>of</strong>ferings<br />
1994<br />
Inception <strong>of</strong><br />
Amazon<br />
2007<br />
Inception <strong>of</strong><br />
Amazon Kindle Tablet<br />
2016<br />
7.9% tablet<br />
market share<br />
Provide value added service to<br />
customer that turns into crossselling<br />
channel for the<br />
organisation to generate new<br />
revenue through sales <strong>of</strong> e-book<br />
5.2 million<br />
Kindle tablets sold in<br />
4 th quarter <strong>of</strong> 2015.<br />
Estimated $265-<br />
530 million sales<br />
from e-book per annum.<br />
+<br />
$<br />
3G plan allows users to<br />
access to website and<br />
purchase book anytime,<br />
anywhere they want.<br />
Provide on demand free 3G plan<br />
to kindle customers for them to<br />
purchase and download e-book<br />
in less than 60 seconds.<br />
Grabs 7.9% <strong>of</strong> tablet<br />
market share in 4 th<br />
quarter <strong>of</strong> 2015.<br />
Doubled e-book market<br />
shares from 7% to<br />
13% in 2015.<br />
The on-demand<br />
Whispernet service<br />
on the Kindle is a<br />
closed wireless<br />
network, a 3G plan<br />
that is free for Kindle<br />
customers, which<br />
allows users to<br />
purchase and<br />
download an e-book<br />
- ready to read in less<br />
than 60 seconds.<br />
© UCSI Consulting Group 2016
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