10 Types of Innovation
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© UCSI Consulting Group 2016<br />
Product System <strong>Innovation</strong><br />
Complimentary Products and Services<br />
Micros<strong>of</strong>t <strong>of</strong>fice is bundled<br />
together as an integrated<br />
system, rather than<br />
individual product, which<br />
became a productivity suite<br />
that is widely used by<br />
businesses/individuals<br />
worldwide. This is on top <strong>of</strong><br />
subscription model that<br />
helps organisations to<br />
reduce s<strong>of</strong>tware-purchase<br />
costs which is usually one<strong>of</strong>f.<br />
$<br />
Subscription model (yearly<br />
fees with free updates)<br />
allows consumers to even out<br />
usage costs while enjoying latest<br />
version <strong>of</strong> <strong>of</strong>fice. This also provides<br />
Micros<strong>of</strong>t with recurring income.<br />
Bundle individual <strong>of</strong>fice<br />
products into one <strong>of</strong>fice suite,<br />
which promotes convenience and<br />
seamless experience in one go.<br />
Product bundling helps customers to<br />
save costs as an all-in-one package.<br />
1st<br />
Micros<strong>of</strong>t Office continues to<br />
lead in enterprise s<strong>of</strong>tware<br />
segment, which is used in 4/5<br />
Fortune 500 companies<br />
25<br />
%<br />
$$$<br />
Licensing/subscription<br />
model creates<br />
recurring revenue<br />
stream for Micros<strong>of</strong>t<br />
New Office 365 overtakes<br />
Google Apps in Enterprise<br />
segment with 25.2%<br />
market share in 2015
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