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10 Types of Innovation

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A web browser that is<br />

built based on opensource<br />

concept that<br />

allows independent<br />

developers to make<br />

hundreds <strong>of</strong> discrete<br />

plug-ins to the browser.<br />

Product<br />

System<br />

Knowledge sharing forum:<br />

The developer teams <strong>of</strong> browsers from<br />

Google, Micros<strong>of</strong>t & Mozilla <strong>of</strong>ten<br />

hold meeting, conference to update &<br />

brainstorm on improvisation, new ideas<br />

& collaborative initiatives.<br />

Free for use:<br />

Firefox maintains its market share as<br />

free-for-use browser with enhanced<br />

functionality, with >85% <strong>of</strong> its revenues<br />

churned from search partnership model,<br />

allowing costs to be completely absorbed.<br />

Open source platform:<br />

Open source allows features to be added<br />

onto Firefox at no cost, thus gaining<br />

browser market share among<br />

increasingly-demanding browser users<br />

who look for additional functionality.<br />

$<br />

520<br />

million<br />

Firefox<br />

users<br />

$1.1<br />

billion<br />

contract<br />

from Yahoo<br />

$<br />

<strong>Innovation</strong><br />

Complimentary Products<br />

and Services<br />

Search partnership revenue model:<br />

Search partnership model allows<br />

Mozilla to maximise revenues while<br />

optimizing browser efficiency & brand<br />

concurrently through partnering with<br />

internet giant e.g. Google & Yahoo.<br />

15.1%<br />

browser<br />

market share<br />

15%<br />

© UCSI Consulting Group 2016

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