DELIVERING THE DIGITAL TRANSFORMATION PROMISE

Delivering the Digital Transformation Promise 2015/ 2016
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DELIVERING THE DIGITAL
TRANSFORMATION PROMISE
ETIS COMMUNITY GATHERING/ 13-14.10.16/ ZAGREB

Delivering the Digital
Transformation Promise
Common Session Agenda – Thursday, 13 October 2016
08:00 – 09:00 Welcome coffee & registration
09:00 – 09:45
09:45 – 10:15
Opening of the ETIS Community Gathering 2016:
The the role of the future Telco and how the new ETIS
Strategy fits into it
Keynote Speaker:
Digital Transformation in Hrvatski Telekom
Wim De Meyer
ETIS Managing Director
Davor Tomaškovic’
CEO Hrvatski Telekom
10:15 – 11:00 Swisscom’s Digital Innovation Approach
Dr. Markus Messerer
Head of Corporate Strategy Swisscom
11:00 – 11:30 Coffee Break
11:30 - 12:00
How can Cloud based solutions speed up Digital
Transformation - Vision of Amazon Web Services
Andrew Allison
AWS Telecommunications Business Development EMEA
12:00 – 12:30 Ericsson's vision of the Networked Society
Gordana Kovačevic’
CEO, Ericsson Croatia
12:30 – 13:00
Discussion Panel Session:
Digital transformation across the Telco organization
Featuring speakers & selected WG Chairmen
13:00 – 14:00 Lunch Break
Working Group Parallel Sessions – Thursday, 13 October 2016
14:00 – 16:00 Working group meetings
16:00 – 16:30 Coffee Break
16:30 – 18:30 Working group meetings
19:30 Reception and Gala Dinner sponsored by Ericsson
08:00 – 08:30 Registration & Coffee
08:30 – 10:45 Working group meetings
10:45 – 11:00 Leave for Ericsson Nikola Tesla
11:00 – 12:30 Ericsson - Visit & Demos - lunch
13:30 – Return to Esplanade
14:00 – 15:30 Working group meetings
15:30 – 15:45 Coffee Break
Working Group Parallel Sessions – Friday, 14 October 2016

Delivering the Digital Transformation Promise 2015/ 2016
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Foreword
13-14
oct
On behalf of ETIS, I am pleased to invite you to our Community
Gathering 2016. The Gathering will be organized in Zagreb,
Croatia on 13-14 October at the Esplanade Hotel. The theme of
the ETIS Community Gathering 2016 is: “Delivering the Digital
Transformation Promise”.
Digital Transformation is indeed upon the
telecom industry. We need to re-invent
ourselves to outperform our competitors,
to become more profitable, improve
customer experience, to generate more
revenue and to drive efficiency in our
products and processes. This makes the
telecom industry a dynamic and very
exciting one.
Things (IoT) provides huge opportunities,
beyond the pure connectivity role for a telco.
In order to execute its digital transformation
strategy the telecom industry will need to
have a clear position with respect to IoT,
open APIs, Big Data (including Security
and Data Privacy), SDN/NFV’s Dev/Ops and
micro-services technologies.
This will be complemented by the Digital
Innovation Approach of Swisscom, which
will be presented by Markus Messerer, Head
of Corporate Strategy. Gordana Kovacevic,
CEO of Ericsson Nicola Tesla Group will then
provide her view on Digital Transformation
for the Telco Industry. The session will end
with an interactive wrap-up and Q&A with
the whole audience.
From surveys and interviews we held with
our members earlier this year, it became
clear that all of our members are embracing
digital transformation: self-care, e-sales.
e-billing and back-office process automation
are on everybody’s agenda to reach the
corporate objectives. Our members have an
omni-channel ambition eventually leading
towards a single customer journey through
all channels.
Telcos can also help other industries to
digitally transform themselves: cities, health,
finance and manufacturing will undergo
huge changes the next decade. Telcos can
help provide the necessary connectivity,
platforms, even services to materialize smart
cities, e-health, smart payments and the
fourth industrial revolution. The Internet of
All of these topics are at the heart of our
new ETIS Strategy, which I will present
during the Common Session of our
Gathering. Our Working Group meetings
will also address the relevant topics for each
of them during the Gathering and in their
subsequent meetings. The Management
Board of ETIS has also decided to set-up
a new Working Group, the Innovation
Working Group and a new Task Force, the
Data Privacy Task Force. Both initiatives will
be kicked-off in Zagreb.
The morning Common Session of
our Gathering will feature a Keynote
presentation from Davor Tomaskovic, CEO
of Hrvatski Telekom, who will provide
insights into how Hrvatski Telekom is
digitally transforming itself.
The remainder of day 1 and day 2 will be
dedicated to Working Group sessions. We
have organized joint sessions of Working
Groups to get a better understanding and
collaboration between the ETIS Working
Groups. On Friday we will visit Ericsson
Nicola Tesla facilities to get demos of digital
transformation use cases.
The Gathering is an ideal opportunity
for all of the ETIS members, Associates
and Partners to get to network with one
another, learn about each other’s activities,
plans, best practices and why not, discuss
partnerships.
Wim De Meyer
ETIS Managing Director

Common Session
Speaker Bios
Gordana Kovačević - MSc E.E., President of Ericsson Nikola Tesla, Croatia
On January 1, 2005, Gordana Kovačević was appointed new President and CEO of the company Ericsson
Nikola Tesla, Croatia, and re-elected for the third consecutive mandate on January 1, 2015. Currently, Gordana
Kovačević is also the Chairperson of the Supervisory Board of Ericsson Nikola Tesla subsidiary in Bosnia and
Herzegovina, as well as Ericsson Nikola Tesla Servisi company in Croatia.
She graduated and obtained her Master of Science degree from the Faculty of Electrical Engineering and Computing at the University
of Zagreb, and began her career at the then “Nikola Tesla” factory. As a respected professional, she soon managed to strengthen the
company’s position and led the most complex telecommunications projects for the local and international markets. In 1995, when
Nikola Tesla became a part of Ericsson Corporation, Mrs Kovačević was appointed Vice President of Ericsson Nikola Tesla company and
Vice President of the Ericsson Market Unit Central Europe. At the same time, she was the Director of the Centre for Communications
Solutions and Sales Support Services. She completed an executive education program for Ericsson’s top management at the Graduate
School of Business, Columbia University.
Over the last ten years, Gordana Kovačević has been engaged in strategic management, restructuring of the company and business
development. Along with her corporate engagement, she has also been actively participating in the activities of several reputable
institutions in Croatia. Gordana Kovačević has received numerous awards and recognitions.
Markus Messerer, Head of Corporate Strategy, Swisscom
Markus is Head of Corporate Strategy at Swisscom, a leading telecoms provider and one of the most innovative
players in the industry. In this role he is responsible for growth topics and aligns Swisscom’s ambitions in adjacent
markets, digitalization and participations. Before joining Swisscom, Markus worked as a strategy consultant
and was heading “Strategy & Projects” at A1 Telekom Austria. Due to his passion about strategy and market
development, Markus holds an MBA in Strategic Management and a PhD in International Management.
Swisscom is Switzerland’s leading telecoms provider and one of the most innovative players in the industry with a strong footprint in IT
Services, several verticals as well as adjacent business fields and ventures.

Delivering the Digital Transformation Promise 2015/ 2016
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Davor Tomašković , President of the Management Board, Hrvatski Telekom, Croatia
Davor Tomaškoviæ was born in Vinkovci, Croatia in 1969. He graduated as an electrical engineer from the University
of Zagreb in 1994 and he subsequently completed an MBA program at Bocconi University in Milan, Italy.
Following his graduation as an engineer he was employed at the Croatian Ministry of Science and Technology
implementing the first internet network for academia. After his graduation from Milan, he worked in Austria,
at the consultancy firm McKinsey & Company.
In 2002 Mr. Tomaškoviæ returned to Croatia assuming the post of Director of Corporate Strategy and Business Development at Hrvatski Telekom.
In 2004 he was appointed President of the Management Board of Tisak, a leading Croatian distribution and retailing company. Subsequent
to successful implementation of an extensive restructuring process at Tisak, he assumed position of President of the Management Board
of TDR, the regional tobacco industry leader, position which he has occupied for the past seven years.
Under his custody, TDR has retained its position of leadership in Croatia, and has also undergone significant expansion, both regionally
and overseas during a dynamic and challenging period from both political and economic perspectives.
On 1 January 2014 Mr. Tomaškoviæ was appointed to the position of President of the Management Board of Hrvatski Telekom.
Andrew C. Allison, Telco Lead EMEA, AWS
As Telco transformation initiatives look to drive agility, innovation and economic optimisations across
typically industrialized environments, AWS adoption is growing fast. In his role as Telco lead for the EMEA
Region at Amazon Web Services, Andrew is responsible for strategy and business development activities in
support of AWS adoption across the Telco sector, working and partnering with the region’s leading CSP’s,
ICT’s and ISV’s. Andrew has 20 plus years in the software industry with 15 years focused in and around the
Telco Sector.