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DQ 2.What factors would you consider when comparing the ratios of<br />
two companies? How can we make financial ratio comparisons a more<br />
successful process?<br />
WileyPLUS Assignment Week 2 Practice Quiz<br />
Resource: WileyPLUS<br />
Complete the Week 2 Practice Quiz in WileyPLUS.<br />
Individual Assignment Ratio Analysis Assignment<br />
Please go to Yahoo Finance (finance.yahoo.com).<br />
Under the "Quote Lookup" please search for Kellogg Company.<br />
On the left bar you will be able to access the Income Statement <strong>and</strong><br />
Balance Sheet for the company.<br />
Option 1:<br />
Calculate the current ratio, profit margin <strong>and</strong> debt/equity ratio. Explain<br />
your interpretation of each.<br />
Option 2:<br />
Prepare a 500-word paper that responds to the following questions<br />
(please use a question / answer format):<br />
1. Has the profit increased or decreased from 2012 to 2013 <strong>and</strong> by how<br />
much?<br />
2. What is the percentage increase or decrease in selling general <strong>and</strong><br />
administrative expenses?