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When budgeted sales are not achieved, each area is expected to cut<br />

costs so that the president's profit target can be met. However, the<br />

profit target is seldom met because costs are not cut enough.<br />

In fact, costs often run above the original budget in all functional areas<br />

(marketing, production, <strong>and</strong> corporate office).<br />

The president is disturbed that Palmer has not been able to meet the<br />

sales <strong>and</strong> profit targets.<br />

He hired a consultant with considerable experience with companies in<br />

Palmer's industry. The consultant reviewed the budgets for the past 4<br />

years. He concluded that the product line sales budgets were<br />

reasonable <strong>and</strong> that the cost <strong>and</strong> expense budgets were adequate for<br />

the budgeted sales <strong>and</strong> production levels.<br />

Instructions<br />

(a) Discuss how the budgeting process employed by Palmer<br />

Corporation contributes to the failure to achieve the president's sales<br />

<strong>and</strong> profit targets.<br />

(b) Suggest how Palmer Corporation's budgeting process could be<br />

revised to correct the problems.<br />

(c) Should the functional areas be expected to cut their costs when<br />

sales volume falls below budget? Explain your answer.<br />

Read More Courses Here.………… <strong>ACC</strong> <strong>561</strong> Week 5 DQ 1 | <strong>ACC</strong> <strong>561</strong><br />

Week 5 DQ 2 | <strong>ACC</strong> <strong>561</strong> Week 5 Quiz | <strong>ACC</strong> <strong>561</strong> Week 5 WileyPLUS<br />

Assignment | <strong>ACC</strong> <strong>561</strong> Week 5 Budgeting Assignment | <strong>ACC</strong> <strong>561</strong> Week<br />

5 Learning Team Assignment

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