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Your grade will be based on:<br />
Participation (four posts, two days): 4 points<br />
Results Memo: 1 point<br />
Additional instructions:<br />
• Ensure your posts reflect on any of the suggested questions (a to c).<br />
• Your deliverable should be presented in a "memo" format addressed<br />
to your boss.<br />
• Work on the team discussions assuming you are in a real-life work<br />
environment.<br />
• Remember that your grade will be mostly based on the quality of your<br />
discussions.<br />
DECISION MAKING ACROSS THE ORGANIZATION<br />
BYP20-1 Palmer Corporation operates on a calendar-year basis. It<br />
begins the annual budgeting process in late August when the president<br />
establishes targets for the total dollar sales <strong>and</strong> net income before<br />
taxes for the next year.<br />
The sales target is given first to the marketing department. The<br />
marketing manager formulates a sales budget by product line in both<br />
units <strong>and</strong> dollars. From this budget, sales quotas by product line in units<br />
<strong>and</strong> dollars are established for each of the corporation's sales districts.<br />
The marketing manager also estimates the cost of the marketing<br />
activities required to support the target sales volume <strong>and</strong> prepares a<br />
tentative marketing expense budget.