mindset segmentation
2cD6aoy
2cD6aoy
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<strong>mindset</strong> <strong>segmentation</strong><br />
REACHING THE MINDSETS<br />
8/41<br />
FOURTH Step<br />
DISCOVER THE<br />
MINDSETS<br />
To achieve a competitive advantage, banks need new<br />
ways to understand and segment their clients that<br />
informs the design of new products and services with<br />
the capability to enhance their lives.<br />
HIGH STRUCTURE<br />
“I think about the<br />
bigger picture”<br />
LOW STRUCTURE<br />
“I follow the rules”<br />
WIDE SCOPE<br />
“I follow my instincts”<br />
NARROW SCOPE<br />
“I think about the<br />
present moment”
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