mindset segmentation
2cD6aoy
2cD6aoy
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<strong>mindset</strong> <strong>segmentation</strong><br />
REACHING THE MINDSETS<br />
4/41<br />
REACHING<br />
THE<br />
MINDSETS<br />
We conducted research to identify four financial<br />
behaviour <strong>mindset</strong>s. These <strong>mindset</strong>s impact how we<br />
design, build & market financial services of the future.<br />
What we discovered were four <strong>mindset</strong>s — so strong that we think they are<br />
universal. These <strong>mindset</strong>s hugely impact how we should conceive, design,<br />
build and market financial services of the future.<br />
Objective: To leverage human insights to target the right customer, with the<br />
right experience, in the right context.
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