mindset segmentation

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The 4 money mindsets EXPERIENCERS 32/41 For Experiencers the tangibility of enjoying moneY makes the work worth it
The 4 money mindsets EXPlorers 33/41 In this mindset, people define success by saving money and making trade offs so they can be happy and live comfortably. EXPlorers GENDER Even spread “I want to keep my future open” AGE Even spread HOUSEHOLD TYPE Skews with family INCOME Skews higher Key beliefs • Rules and too much structure inhibit a well cultivated intuition; • Quality of life defines success; • Financial needs must be balanced with my other needs; • Financial independence means they can do what they want in the future; • Everything will ultimately be okay, so there’s no need to feel anxious.
Page 1 and 2: mindset segmentation A STUDY BY min
Page 3 and 4: Source: www.millennialdisruptionind
Page 5 and 6: mindset segmentation REACHING THE M
Page 11 and 12: Reaching the Mindset The 4 money mi
Page 13 and 14: The 4 money mindsets ACHIEVERS 13/4
Page 19 and 20: The 4 money mindsets BALANCERS 19/4
Page 27 and 28: The 4 money mindsets EXPERIENCERS 2
Page 29 and 30: The 4 money mindsets EXPERIENCERS 2
Page 31: The 4 money mindsets EXPERIENCERS 3
Page 35 and 36: The 4 money mindsets EXPlorers 35/4
Page 41: ABOUT Accenture Accenture is a lead

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