mindset segmentation

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The 4 money <strong>mindset</strong>s EXPERIENCERS 30/41 MONEY TOOLS Money tools, like finances in general, are integrated into their life and lifestyle. Digital paying apps Experiencers used more Digital paying tools than any other segment. “I used Venmo Monday to pay my brother back for the weekend” — Janet S., 29 “[Venmo] It's as fast as texting or posting in Instagram.” — Janet S., 29
The 4 money <strong>mindset</strong>s EXPERIENCERS 31/34 Lifestyle spending apps Experiencers showed more Lifestyle spending tools than any other segment. “I used Makeup Genius to try on some new makeup looks and it was easy to make the purchase.” — Vikki W., 30 “I used Uber […] the new RideShare makes it even easier to split payments” — Jason W., 27 Immediacy and simplicity is key for helping Experiencers with their financial decisions.
Page 1 and 2: mindset segmentation A STUDY BY min
Page 3 and 4: Source: www.millennialdisruptionind
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Page 41: ABOUT Accenture Accenture is a lead

mindset segmentation

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