mindset segmentation
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The 4 money <strong>mindset</strong>s<br />
ACHIEVERS<br />
16/41<br />
TOOL<br />
DISSATISFACTION<br />
Off the rack tools can underwhelm, so Achievers make<br />
their own systems.<br />
Analog tools<br />
Achievers had high analog tool use (eg. binders, folders, notebooks).<br />
“We just used our budget<br />
folder when we went out to eat.”<br />
— Kurt S., 38<br />
Custom “hacks”<br />
Digital tools are put to use supporting Achievers specific & personal needs.<br />
“When we want to do an activity,<br />
we take money out of the allocated<br />
folder and use it.”<br />
— Kurt S., 38