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<strong>Exploring</strong> <strong>the</strong> <strong>Read</strong>/<strong>Write</strong><br />

<strong>Web</strong><br />

User generated content<br />

PDF generated using <strong>the</strong> open source mwlib toolkit. See http://code.pediapress.com/ for more information.<br />

PDF generated at: Mon, 30 May 2011 14:14:54 UTC


Contents<br />

Articles<br />

World Wide <strong>Web</strong> 1<br />

<strong>Wikipedia</strong> 13<br />

Creative Commons 42<br />

Amazon.com 52<br />

Squidoo 70<br />

User:David Holmes 72<br />

References<br />

Article Sources and Contributors 73<br />

Image Sources, Licenses and Contributors 80<br />

Article Licenses<br />

License 81


World Wide <strong>Web</strong> 1<br />

World Wide <strong>Web</strong><br />

Inventor<br />

World Wide <strong>Web</strong><br />

The <strong>Web</strong>'s historic logo designed by Robert Cailliau<br />

Launch year 1991<br />

Company CERN<br />

Tim Berners-Lee [1]<br />

Availability Worldwide<br />

The World Wide <strong>Web</strong>, abbreviated as WWW or W3 and commonly known as <strong>the</strong> <strong>Web</strong>, is a system of interlinked<br />

hypertext documents accessed via <strong>the</strong> Internet. With a web browser, one can view web pages that may contain text,<br />

images, videos, and o<strong>the</strong>r multimedia and navigate between <strong>the</strong>m via hyperlinks. Using concepts from earlier<br />

hypertext systems, British engineer and computer scientist Sir Tim Berners-Lee, now <strong>the</strong> Director of <strong>the</strong> World Wide<br />

<strong>Web</strong> Consortium, wrote a proposal in March 1989 for what would eventually become <strong>the</strong> World Wide <strong>Web</strong>. [1] At<br />

CERN in Geneva, Switzerland, Berners-Lee and Belgian computer scientist Robert Cailliau proposed in 1990 to use<br />

"HyperText ... to link and access information of various kinds as a web of nodes in which <strong>the</strong> user can browse at<br />

will", [2] and publicly introduced <strong>the</strong> project in December. [3]<br />

"The World-Wide <strong>Web</strong> was developed to be a pool of human knowledge, and human culture, which would allow<br />

collaborators in remote sites to share <strong>the</strong>ir ideas and all aspects of a common project." [4]<br />

History<br />

In <strong>the</strong> May 1970 issue of Popular Science magazine Arthur C. Clarke was reported to have predicted that satellites<br />

would one day "bring <strong>the</strong> accumulated knowledge of <strong>the</strong> world to your fingertips" using a console that would<br />

combine <strong>the</strong> functionality of <strong>the</strong> Xerox, telephone, television and a small computer, allowing data transfer and video<br />

conferencing around <strong>the</strong> globe. [5]<br />

In March 1989, Tim Berners-Lee wrote a proposal that referenced ENQUIRE, a database and software project he<br />

had built in 1980, and described a more elaborate information management system. [6]<br />

With help from Robert Cailliau, he published a more formal proposal (on November 12, 1990) to build a "Hypertext<br />

project" called "WorldWide<strong>Web</strong>" (one word, also "W3") as a "web" of "hypertext documents" to be viewed by<br />

"browsers" using a client–server architecture. [2] This proposal estimated that a read-only web would be developed<br />

within three months and that it would take six months to achieve "<strong>the</strong> creation of new links and new material by<br />

readers, [so that] authorship becomes universal" as well as "<strong>the</strong> automatic notification of a reader when new material<br />

of interest to him/her has become available." See <strong>Web</strong> 2.0 and RSS/Atom, which have taken a little longer to mature.


World Wide <strong>Web</strong> 2<br />

The proposal was modeled after <strong>the</strong> Dynatext SGML reader by Electronic <strong>Book</strong> Technology, a spin-off from <strong>the</strong><br />

Institute for Research in Information and Scholarship at Brown University. The Dynatext system, licensed by CERN,<br />

was technically advanced and was a key player in <strong>the</strong> extension of SGML ISO 8879:1986 to Hypermedia within<br />

HyTime, but it was considered too expensive and had an inappropriate licensing policy for use in <strong>the</strong> general high<br />

energy physics community, namely a fee for each document and each document alteration.<br />

A NeXT Computer was used by Berners-Lee as <strong>the</strong> world's first web<br />

server and also to write <strong>the</strong> first web browser, WorldWide<strong>Web</strong>, in<br />

1990. By Christmas 1990, Berners-Lee had built all <strong>the</strong> tools necessary<br />

for a working <strong>Web</strong>: [7] <strong>the</strong> first web browser (which was a web editor as<br />

well); <strong>the</strong> first web server; and <strong>the</strong> first web pages, [8] which described<br />

<strong>the</strong> project itself. On August 6, 1991, he posted a short summary of <strong>the</strong><br />

World Wide <strong>Web</strong> project on <strong>the</strong> alt.hypertext newsgroup. [9]<br />

This date also marked <strong>the</strong> debut of <strong>the</strong> <strong>Web</strong> as a publicly available<br />

service on <strong>the</strong> Internet. The first photo on <strong>the</strong> web was uploaded by<br />

Berners-Lee in 1992, an image of <strong>the</strong> CERN house band Les Horribles<br />

Cernettes.<br />

<strong>Web</strong> as a "Side Effect" of <strong>the</strong> 40 years of Particle Physics<br />

Experiments. It happened many times during history of science<br />

that <strong>the</strong> most impressive results of large scale scientific efforts<br />

appeared far away from <strong>the</strong> main directions of those efforts...<br />

After <strong>the</strong> World War 2 <strong>the</strong> nuclear centers of almost all<br />

developed countries became <strong>the</strong> places with <strong>the</strong> highest<br />

concentration of talented scientists. For about four decades many<br />

of <strong>the</strong>m were invited to <strong>the</strong> international CERN's Laboratories.<br />

So specific kind of <strong>the</strong> CERN's intellectual "entire culture" (as<br />

you called it) was constantly growing from one generation of <strong>the</strong><br />

scientists and engineers to ano<strong>the</strong>r. When <strong>the</strong> concentration of<br />

This NeXT Computer used by Tim Berners-Lee<br />

at CERN became <strong>the</strong> first web server<br />

The CERN datacenter in 2010 housing some<br />

www servers<br />

<strong>the</strong> human talents per square foot of <strong>the</strong> CERN's Labs reached <strong>the</strong> critical mass, it caused an intellectual<br />

explosion The <strong>Web</strong> – crucial point of human's history – was born... Nothing could be compared to it... We<br />

cant imagine yet <strong>the</strong> real scale of <strong>the</strong> recent shake, because <strong>the</strong>re has not been so fast growing multi-dimension<br />

social-economic processes in human history... [10]<br />

The first server outside Europe was set up at SLAC to host <strong>the</strong> SPIRES-HEP database. Accounts differ substantially<br />

as to <strong>the</strong> date of this event. The World Wide <strong>Web</strong> Consortium says December 1992, [11] whereas SLAC itself claims<br />

1991. [12] [13] This is supported by a W3C document entitled A Little History of <strong>the</strong> World Wide <strong>Web</strong>. [14]<br />

The crucial underlying concept of hypertext originated with older projects from <strong>the</strong> 1960s, such as <strong>the</strong> Hypertext<br />

Editing System (HES) at Brown University, Ted Nelson's Project Xanadu, and Douglas Engelbart's oN-Line System<br />

(NLS). Both Nelson and Engelbart were in turn inspired by Vannevar Bush's microfilm-based "memex", which was<br />

described in <strong>the</strong> 1945 essay "As We May Think".<br />

Berners-Lee's breakthrough was to marry hypertext to <strong>the</strong> Internet. In his book Weaving The <strong>Web</strong>, he explains that he<br />

had repeatedly suggested that a marriage between <strong>the</strong> two technologies was possible to members of both technical<br />

communities, but when no one took up his invitation, he finally tackled <strong>the</strong> project himself. In <strong>the</strong> process, he<br />

developed three essential technologies:<br />

1. a system of globally unique identifiers for resources on <strong>the</strong> <strong>Web</strong> and elsewhere, <strong>the</strong> Universal Document<br />

Identifier (UDI), later known as Uniform Resource Locator (URL) and Uniform Resource Identifier (URI);<br />

2. <strong>the</strong> publishing language HyperText Markup Language (HTML);


World Wide <strong>Web</strong> 3<br />

3. <strong>the</strong> Hypertext Transfer Protocol (HTTP). [15]<br />

The World Wide <strong>Web</strong> had a number of differences from o<strong>the</strong>r hypertext systems that were <strong>the</strong>n available. The <strong>Web</strong><br />

required only unidirectional links ra<strong>the</strong>r than bidirectional ones. This made it possible for someone to link to ano<strong>the</strong>r<br />

resource without action by <strong>the</strong> owner of that resource. It also significantly reduced <strong>the</strong> difficulty of implementing<br />

web servers and browsers (in comparison to earlier systems), but in turn presented <strong>the</strong> chronic problem of link rot.<br />

Unlike predecessors such as HyperCard, <strong>the</strong> World Wide <strong>Web</strong> was non-proprietary, making it possible to develop<br />

servers and clients independently and to add extensions without licensing restrictions. On April 30, 1993, CERN<br />

announced [16] that <strong>the</strong> World Wide <strong>Web</strong> would be free to anyone, with no fees due. Coming two months after <strong>the</strong><br />

announcement that <strong>the</strong> server implementation of <strong>the</strong> Gopher protocol was no longer free to use, this produced a rapid<br />

shift away from Gopher and towards <strong>the</strong> <strong>Web</strong>. An early popular web browser was ViolaWWW, which was based<br />

upon HyperCard.<br />

Scholars generally agree that a turning point for <strong>the</strong> World Wide <strong>Web</strong> began with <strong>the</strong> introduction [17] of <strong>the</strong> Mosaic<br />

web browser [18] in 1993, a graphical browser developed by a team at <strong>the</strong> National Center for Supercomputing<br />

Applications at <strong>the</strong> University of Illinois at Urbana-Champaign (NCSA-UIUC), led by Marc Andreessen. Funding<br />

for Mosaic came from <strong>the</strong> U.S. High-Performance Computing and Communications Initiative, a funding program<br />

initiated by <strong>the</strong> High Performance Computing and Communication Act of 1991, one of several computing<br />

developments initiated by U.S. Senator Al Gore. [19] Prior to <strong>the</strong> release of Mosaic, graphics were not commonly<br />

mixed with text in web pages and <strong>the</strong> <strong>Web</strong>'s popularity was less than older protocols in use over <strong>the</strong> Internet, such as<br />

Gopher and Wide Area Information Servers (WAIS). Mosaic's graphical user interface allowed <strong>the</strong> <strong>Web</strong> to become,<br />

by far, <strong>the</strong> most popular Internet protocol.<br />

The World Wide <strong>Web</strong> Consortium (W3C) was founded by Tim Berners-Lee after he left <strong>the</strong> European Organization<br />

for Nuclear Research (CERN) in October, 1994. It was founded at <strong>the</strong> Massachusetts Institute of Technology<br />

Laboratory for Computer Science (MIT/LCS) with support from <strong>the</strong> Defense Advanced Research Projects Agency<br />

(DARPA), which had pioneered <strong>the</strong> Internet; a year later, a second site was founded at INRIA (a French national<br />

computer research lab) with support from <strong>the</strong> European Commission DG InfSo; and in 1996, a third continental site<br />

was created in Japan at Keio University. By <strong>the</strong> end of 1994, while <strong>the</strong> total number of websites was still minute<br />

compared to present standards, quite a number of notable websites were already active, many of which are <strong>the</strong><br />

precursors or inspiration for today's most popular services.<br />

Connected by <strong>the</strong> existing Internet, o<strong>the</strong>r websites were created around <strong>the</strong> world, adding international standards for<br />

domain names and HTML. Since <strong>the</strong>n, Berners-Lee has played an active role in guiding <strong>the</strong> development of web<br />

standards (such as <strong>the</strong> markup languages in which web pages are composed), and in recent years has advocated his<br />

vision of a Semantic <strong>Web</strong>. The World Wide <strong>Web</strong> enabled <strong>the</strong> spread of information over <strong>the</strong> Internet through an<br />

easy-to-use and flexible format. It thus played an important role in popularizing use of <strong>the</strong> Internet. [20] Although <strong>the</strong><br />

two terms are sometimes conflated in popular use, World Wide <strong>Web</strong> is not synonymous with Internet. [21] The <strong>Web</strong> is<br />

an application built on top of <strong>the</strong> Internet.<br />

Function<br />

The terms Internet and World Wide <strong>Web</strong> are often used in every-day speech without much distinction. However, <strong>the</strong><br />

Internet and <strong>the</strong> World Wide <strong>Web</strong> are not one and <strong>the</strong> same. The Internet is a global system of interconnected<br />

computer networks. In contrast, <strong>the</strong> <strong>Web</strong> is one of <strong>the</strong> services that runs on <strong>the</strong> Internet. It is a collection of<br />

interconnected documents and o<strong>the</strong>r resources, linked by hyperlinks and URLs. In short, <strong>the</strong> <strong>Web</strong> is an application<br />

running on <strong>the</strong> Internet. [22]<br />

Viewing a web page on <strong>the</strong> World Wide <strong>Web</strong> normally begins ei<strong>the</strong>r by typing <strong>the</strong> URL of <strong>the</strong> page into a web<br />

browser, or by following a hyperlink to that page or resource. The web browser <strong>the</strong>n initiates a series of<br />

communication messages, behind <strong>the</strong> scenes, in order to fetch and display it. As an example, consider <strong>the</strong> <strong>Wikipedia</strong><br />

page for this article with <strong>the</strong> URL http://en.wikipedia.org/wiki/World_Wide_<strong>Web</strong> .


World Wide <strong>Web</strong> 4<br />

First, <strong>the</strong> browser resolves <strong>the</strong> server-name portion of <strong>the</strong> URL (en.wikipedia.org) into an Internet Protocol address<br />

using <strong>the</strong> global, distributed Internet database known as <strong>the</strong> Domain Name System (DNS); this lookup returns an IP<br />

address such as 208.80.152.2. The browser <strong>the</strong>n requests <strong>the</strong> resource by sending an HTTP request across <strong>the</strong><br />

Internet to <strong>the</strong> computer at that particular address. It makes <strong>the</strong> request to a particular application port in <strong>the</strong><br />

underlying Internet Protocol Suite so that <strong>the</strong> computer receiving <strong>the</strong> request can distinguish an HTTP request from<br />

o<strong>the</strong>r network protocols such as e-mail delivery; <strong>the</strong> HTTP protocol normally uses port 80. The content of <strong>the</strong> HTTP<br />

request can be as simple as <strong>the</strong> two lines of text<br />

GET /wiki/World_Wide_<strong>Web</strong> HTTP/1.1<br />

Host: en.wikipedia.org<br />

The computer receiving <strong>the</strong> HTTP request delivers it to <strong>Web</strong> server software listening for requests on port 80. If <strong>the</strong><br />

web server can fulfill <strong>the</strong> request it sends an HTTP response back to <strong>the</strong> browser indicating success, which can be as<br />

simple as<br />

HTTP/1.0 200 OK<br />

Content-Type: text/html; charset=UTF-8<br />

followed by <strong>the</strong> content of <strong>the</strong> requested page. The Hypertext Markup Language for a basic web page looks like<br />

<br />

<br />

World Wide <strong>Web</strong> — <strong>Wikipedia</strong>, <strong>the</strong> free encyclopedia<br />

<br />

<br />

The '''World Wide <strong>Web</strong>''', abbreviated as '''WWW''' and commonly known ...<br />

<br />

<br />

The web browser parses <strong>the</strong> HTML, interpreting <strong>the</strong> markup (, for bold, and such) that surrounds <strong>the</strong><br />

words in order to draw that text on <strong>the</strong> screen.<br />

Many web pages consist of more elaborate HTML which references <strong>the</strong> URLs of o<strong>the</strong>r resources such as images,<br />

o<strong>the</strong>r embedded media, scripts that affect page behavior, and Cascading Style Sheets that affect page layout. A<br />

browser that handles complex HTML will make additional HTTP requests to <strong>the</strong> web server for <strong>the</strong>se o<strong>the</strong>r Internet<br />

media types. As it receives <strong>the</strong>ir content from <strong>the</strong> web server, <strong>the</strong> browser progressively renders <strong>the</strong> page onto <strong>the</strong><br />

screen as specified by its HTML and <strong>the</strong>se additional resources.<br />

Linking<br />

Most web pages contain hyperlinks to o<strong>the</strong>r related pages and perhaps to downloadable files, source documents,<br />

definitions and o<strong>the</strong>r web resources (this <strong>Wikipedia</strong> article is full of hyperlinks). In <strong>the</strong> underlying HTML, a<br />

hyperlink looks like<br />

Early archive<br />

of <strong>the</strong> first <strong>Web</strong> site


World Wide <strong>Web</strong> 5<br />

Such a collection of useful, related resources, interconnected via<br />

hypertext links is dubbed a web of information. Publication on <strong>the</strong><br />

Internet created what Tim Berners-Lee first called <strong>the</strong> WorldWide<strong>Web</strong><br />

(in its original CamelCase, which was subsequently discarded) in<br />

November 1990. [2]<br />

Over time, many web resources pointed to by hyperlinks disappear,<br />

relocate, or are replaced with different content. This makes hyperlinks<br />

obsolete, a phenomenon referred to in some circles as link rot and <strong>the</strong><br />

hyperlinks affected by it are often called dead links. The ephemeral<br />

nature of <strong>the</strong> <strong>Web</strong> has prompted many efforts to archive web sites. The<br />

Internet Archive, active since 1996, is one of <strong>the</strong> best-known efforts.<br />

Dynamic updates of web pages<br />

Graphic representation of a minute fraction of <strong>the</strong><br />

WWW, demonstrating hyperlinks<br />

JavaScript is a scripting language that was initially developed in 1995 by Brendan Eich, <strong>the</strong>n of Netscape, for use<br />

within web pages. [23] The standardized version is ECMAScript. [23] To overcome some of <strong>the</strong> limitations of <strong>the</strong><br />

page-by-page model described above, some web applications also use Ajax (asynchronous JavaScript and XML).<br />

JavaScript is delivered with <strong>the</strong> page that can make additional HTTP requests to <strong>the</strong> server, ei<strong>the</strong>r in response to user<br />

actions such as mouse-clicks, or based on lapsed time. The server's responses are used to modify <strong>the</strong> current page<br />

ra<strong>the</strong>r than creating a new page with each response. Thus <strong>the</strong> server only needs to provide limited, incremental<br />

information. Since multiple Ajax requests can be handled at <strong>the</strong> same time, users can interact with a page even while<br />

data is being retrieved. Some web applications regularly poll <strong>the</strong> server to ask if new information is available. [24]<br />

WWW prefix<br />

Many domain names used for <strong>the</strong> World Wide <strong>Web</strong> begin with www because of <strong>the</strong> long-standing practice of naming<br />

Internet hosts (servers) according to <strong>the</strong> services <strong>the</strong>y provide. The hostname for a web server is often www, in <strong>the</strong><br />

same way that it may be ftp for an FTP server, and news or nntp for a USENET news server. These host names<br />

appear as Domain Name System (DNS) subdomain names, as in www.example.com. The use of 'www' as a<br />

subdomain name is not required by any technical or policy standard; indeed, <strong>the</strong> first ever web server was called<br />

nxoc01.cern.ch, [25] and many web sites exist without it. Many established websites still use 'www', or <strong>the</strong>y<br />

invent o<strong>the</strong>r subdomain names such as 'www2', 'secure', etc. Many such web servers are set up such that both <strong>the</strong><br />

domain root (e.g., example.com) and <strong>the</strong> www subdomain (e.g., www.example.com) refer to <strong>the</strong> same site; o<strong>the</strong>rs<br />

require one form or <strong>the</strong> o<strong>the</strong>r, or <strong>the</strong>y may map to different web sites.<br />

The use of a subdomain name is useful for load balancing incoming web traffic by creating a CNAME record that<br />

points to a cluster of web servers. Since, currently, only a subdomain can be cname'ed <strong>the</strong> same result cannot be<br />

achieved by using <strong>the</strong> bare domain root.<br />

When a user submits an incomplete website address to a web browser in its address bar input field, some web<br />

browsers automatically try adding <strong>the</strong> prefix "www" to <strong>the</strong> beginning of it and possibly ".com", ".org" and ".net" at<br />

<strong>the</strong> end, depending on what might be missing. For example, entering 'microsoft' may be transformed to<br />

http://www.microsoft.com/ and 'openoffice' to http://www.openoffice.org. This feature started appearing in early<br />

versions of Mozilla Firefox, when it still had <strong>the</strong> working title 'Firebird' in early 2003, from a much more ancient<br />

practice in browsers such as Lynx. [26] It is reported that Microsoft was granted a US patent for <strong>the</strong> same idea in<br />

2008, but only for mobile devices. [27]<br />

The scheme specifiers (http:// or https://) in URIs refer to <strong>the</strong> Hypertext Transfer Protocol and to HTTP Secure<br />

respectively and so define <strong>the</strong> communication protocol to be used for <strong>the</strong> request and response. The HTTP protocol<br />

is fundamental to <strong>the</strong> operation of <strong>the</strong> World Wide <strong>Web</strong>; <strong>the</strong> added encryption layer in HTTPS is essential when


World Wide <strong>Web</strong> 6<br />

confidential information such as passwords or banking information are to be exchanged over <strong>the</strong> public Internet.<br />

<strong>Web</strong> browsers usually prepend <strong>the</strong> scheme to URLs too, if omitted.<br />

In English, www is pronounced by individually pronouncing <strong>the</strong> name of characters (double-u double-u double-u).<br />

Although some technical users pronounce it dub-dub-dub this is not widespread. The English writer Douglas Adams<br />

once quipped in The Independent on Sunday (1999): "The World Wide <strong>Web</strong> is <strong>the</strong> only thing I know of whose<br />

shortened form takes three times longer to say than what it's short for," with Stephen Fry later pronouncing it in his<br />

"Podgrammes" series of podcasts as "wuh wuh wuh." In Mandarin Chinese, World Wide <strong>Web</strong> is commonly<br />

translated via a phono-semantic matching to wàn wéi wǎng (万维网), which satisfies www and literally means<br />

"myriad dimensional net", [28] a translation that very appropriately reflects <strong>the</strong> design concept and proliferation of <strong>the</strong><br />

World Wide <strong>Web</strong>. Tim Berners-Lee's web-space states that World Wide <strong>Web</strong> is officially spelled as three separate<br />

words, each capitalized, with no intervening hyphens. [29]<br />

Privacy<br />

Computer users, who save time and money, and who gain conveniences and entertainment, may or may not have<br />

surrendered <strong>the</strong> right to privacy in exchange for using a number of technologies including <strong>the</strong> <strong>Web</strong>. [30] Worldwide,<br />

more than a half billion people have used a social network service, [31] and of Americans who grew up with <strong>the</strong> <strong>Web</strong>,<br />

half created an online profile [32] and are part of a generational shift that could be changing norms. [33] [34] Facebook<br />

progressed from U.S. college students to a 70% non-U.S. audience, and in 2009 estimated that only 20% of its<br />

members use privacy settings. [35] In 2010 (six years after co-founding <strong>the</strong> company), Mark Zuckerberg wrote, "we<br />

will add privacy controls that are much simpler to use". [36]<br />

Privacy representatives from 60 countries have resolved to ask for laws to complement industry self-regulation, for<br />

education for children and o<strong>the</strong>r minors who use <strong>the</strong> <strong>Web</strong>, and for default protections for users of social networks. [37]<br />

They also believe data protection for personally identifiable information benefits business more than <strong>the</strong> sale of that<br />

information. [37] Users can opt-in to features in browsers to clear <strong>the</strong>ir personal histories locally and block some<br />

cookies and advertising networks [38] but <strong>the</strong>y are still tracked in websites' server logs, and particularly web<br />

beacons. [39] Berners-Lee and colleagues see hope in accountability and appropriate use achieved by extending <strong>the</strong><br />

<strong>Web</strong>'s architecture to policy awareness, perhaps with audit logging, reasoners and appliances. [40]<br />

In exchange for providing free content, vendors hire advertisers who spy on <strong>Web</strong> users and base <strong>the</strong>ir business model<br />

on tracking <strong>the</strong>m. [41] Since 2009, <strong>the</strong>y buy and sell consumer data on exchanges (lacking a few details that could<br />

make it possible to de-anonymize, or identify an individual). [41] [42] Hundreds of millions of times per day, Lotame<br />

Solutions captures what users are typing in real time, and sends that text to OpenAmplify who <strong>the</strong>n tries to<br />

determine, to quote a writer at The Wall Street Journal, "what topics are being discussed, how <strong>the</strong> author feels about<br />

[43] [44]<br />

those topics, and what <strong>the</strong> person is going to do about <strong>the</strong>m".<br />

Microsoft backed away in 2008 from its plans for strong privacy features in Internet Explorer, [45] leaving its users<br />

(50% of <strong>the</strong> world's <strong>Web</strong> users) open to advertisers who may make assumptions about <strong>the</strong>m based on only one click<br />

when <strong>the</strong>y visit a website. [46] Among services paid for by advertising, Yahoo! could collect <strong>the</strong> most data about users<br />

of commercial websites, about 2,500 bits of information per month about each typical user of its site and its affiliated<br />

advertising network sites. Yahoo! was followed by MySpace with about half that potential and <strong>the</strong>n by<br />

AOL–TimeWarner, Google, Facebook, Microsoft, and eBay. [47]


World Wide <strong>Web</strong> 7<br />

Security<br />

The <strong>Web</strong> has become criminals' preferred pathway for spreading malware. Cybercrime carried out on <strong>the</strong> <strong>Web</strong> can<br />

include identity <strong>the</strong>ft, fraud, espionage and intelligence ga<strong>the</strong>ring. [] <strong>Web</strong>-based vulnerabilities now outnumber<br />

traditional computer security concerns, [48] [49] and as measured by Google, about one in ten web pages may contain<br />

malicious code. [50] Most <strong>Web</strong>-based attacks take place on legitimate websites, and most, as measured by Sophos, are<br />

hosted in <strong>the</strong> United States, China and Russia. [51] The most common of all malware threats is SQL injection attacks<br />

against websites. [52] Through HTML and URIs <strong>the</strong> <strong>Web</strong> was vulnerable to attacks like cross-site scripting (XSS) that<br />

came with <strong>the</strong> introduction of JavaScript [53] and were exacerbated to some degree by <strong>Web</strong> 2.0 and Ajax web design<br />

that favors <strong>the</strong> use of scripts. [54] Today by one estimate, 70% of all websites are open to XSS attacks on <strong>the</strong>ir<br />

users. [55]<br />

Proposed solutions vary to extremes. Large security vendors like McAfee already design governance and compliance<br />

suites to meet post-9/11 regulations, [56] and some, like Finjan have recommended active real-time inspection of code<br />

and all content regardless of its source. [57] Some have argued that for enterprise to see security as a business<br />

opportunity ra<strong>the</strong>r than a cost center, [58] "ubiquitous, always-on digital rights management" enforced in <strong>the</strong><br />

infrastructure by a handful of organizations must replace <strong>the</strong> hundreds of companies that today secure data and<br />

networks. [59] Jonathan Zittrain has said users sharing responsibility for computing safety is far preferable to locking<br />

down <strong>the</strong> Internet. [60]<br />

Standards<br />

Many formal standards and o<strong>the</strong>r technical specifications and software define <strong>the</strong> operation of different aspects of <strong>the</strong><br />

World Wide <strong>Web</strong>, <strong>the</strong> Internet, and computer information exchange. Many of <strong>the</strong> documents are <strong>the</strong> work of <strong>the</strong><br />

World Wide <strong>Web</strong> Consortium (W3C), headed by Berners-Lee, but some are produced by <strong>the</strong> Internet Engineering<br />

Task Force (IETF) and o<strong>the</strong>r organizations.<br />

Usually, when web standards are discussed, <strong>the</strong> following publications are seen as foundational:<br />

• Recommendations for markup languages, especially HTML and XHTML, from <strong>the</strong> W3C. These define <strong>the</strong><br />

structure and interpretation of hypertext documents.<br />

• Recommendations for stylesheets, especially CSS, from <strong>the</strong> W3C.<br />

• Standards for ECMAScript (usually in <strong>the</strong> form of JavaScript), from Ecma International.<br />

• Recommendations for <strong>the</strong> Document Object Model, from W3C.<br />

Additional publications provide definitions of o<strong>the</strong>r essential technologies for <strong>the</strong> World Wide <strong>Web</strong>, including, but<br />

not limited to, <strong>the</strong> following:<br />

• Uniform Resource Identifier (URI), which is a universal system for referencing resources on <strong>the</strong> Internet, such as<br />

hypertext documents and images. URIs, often called URLs, are defined by <strong>the</strong> IETF's RFC 3986 / STD 66:<br />

Uniform Resource Identifier (URI): Generic Syntax, as well as its predecessors and numerous URI<br />

scheme-defining RFCs;<br />

• HyperText Transfer Protocol (HTTP), especially as defined by RFC 2616: HTTP/1.1 and RFC 2617: HTTP<br />

Au<strong>the</strong>ntication, which specify how <strong>the</strong> browser and server au<strong>the</strong>nticate each o<strong>the</strong>r.<br />

Accessibility<br />

Access to <strong>the</strong> <strong>Web</strong> is for everyone regardless of disability including visual, auditory, physical, speech, cognitive, or<br />

neurological. Accessibility features also help o<strong>the</strong>rs with temporary disabilities like a broken arm or <strong>the</strong> aging<br />

population as <strong>the</strong>ir abilities change. [61] The <strong>Web</strong> is used for receiving information as well as providing information<br />

and interacting with society, making it essential that <strong>the</strong> <strong>Web</strong> be accessible in order to provide equal access and<br />

equal opportunity to people with disabilities. [62] Tim Berners-Lee once noted, "The power of <strong>the</strong> <strong>Web</strong> is in its<br />

universality. Access by everyone regardless of disability is an essential aspect." [61] Many countries regulate web


World Wide <strong>Web</strong> 8<br />

accessibility as a requirement for websites. [63] International cooperation in <strong>the</strong> W3C <strong>Web</strong> Accessibility Initiative led<br />

to simple guidelines that web content authors as well as software developers can use to make <strong>the</strong> <strong>Web</strong> accessible to<br />

[61] [64]<br />

persons who may or may not be using assistive technology.<br />

Internationalization<br />

The W3C Internationalization Activity assures that web technology will work in all languages, scripts, and<br />

cultures. [65] Beginning in 2004 or 2005, Unicode gained ground and eventually in December 2007 surpassed both<br />

ASCII and Western European as <strong>the</strong> <strong>Web</strong>'s most frequently used character encoding. [66] Originally RFC 3986<br />

allowed resources to be identified by URI in a subset of US-ASCII. RFC 3987 allows more characters—any<br />

character in <strong>the</strong> Universal Character Set—and now a resource can be identified by IRI in any language. [67]<br />

Statistics<br />

Between 2005 and 2010, <strong>the</strong> number of <strong>Web</strong> users doubled, and was expected to surpass two billion in 2010. [68]<br />

According to a 2001 study, <strong>the</strong>re were a massive over 550 billion documents on <strong>the</strong> <strong>Web</strong>, mostly in <strong>the</strong> invisible<br />

<strong>Web</strong>, or Deep <strong>Web</strong>. [69] A 2002 survey of 2,024 million <strong>Web</strong> pages [70] determined that by far <strong>the</strong> most <strong>Web</strong> content<br />

was in English: 56.4%; next were pages in German (7.7%), French (5.6%), and Japanese (4.9%). A more recent<br />

study, which used <strong>Web</strong> searches in 75 different languages to sample <strong>the</strong> <strong>Web</strong>, determined that <strong>the</strong>re were over 11.5<br />

billion <strong>Web</strong> pages in <strong>the</strong> publicly indexable <strong>Web</strong> as of <strong>the</strong> end of January 2005. [71] As of March 2009, <strong>the</strong> indexable<br />

web contains at least 25.21 billion pages. [72] On July 25, 2008, Google software engineers Jesse Alpert and Nissan<br />

Hajaj announced that Google Search had discovered one trillion unique URLs. [73] As of May 2009, over 109.5<br />

million websites operated. [74] Of <strong>the</strong>se 74% were commercial or o<strong>the</strong>r sites operating in <strong>the</strong> .com generic top-level<br />

domain. [74]<br />

Statistics measuring a website's popularity are usually based ei<strong>the</strong>r on <strong>the</strong> number of page views or associated server<br />

'hits' (file requests) that it receives.<br />

Speed issues<br />

Frustration over congestion issues in <strong>the</strong> Internet infrastructure and <strong>the</strong> high latency that results in slow browsing has<br />

led to a pejorative name for <strong>the</strong> World Wide <strong>Web</strong>: <strong>the</strong> World Wide Wait. [75] Speeding up <strong>the</strong> Internet is an ongoing<br />

discussion over <strong>the</strong> use of peering and QoS technologies. O<strong>the</strong>r solutions to reduce <strong>the</strong> congestion can be found at<br />

W3C. [76] Guidelines for <strong>Web</strong> response times are: [77]<br />

• 0.1 second (one tenth of a second). Ideal response time. The user doesn't sense any interruption.<br />

• 1 second. Highest acceptable response time. Download times above 1 second interrupt <strong>the</strong> user experience.<br />

• 10 seconds. Unacceptable response time. The user experience is interrupted and <strong>the</strong> user is likely to leave <strong>the</strong> site<br />

or system.<br />

Caching<br />

If a user revisits a <strong>Web</strong> page after only a short interval, <strong>the</strong> page data may not need to be re-obtained from <strong>the</strong> source<br />

<strong>Web</strong> server. Almost all web browsers cache recently obtained data, usually on <strong>the</strong> local hard drive. HTTP requests<br />

sent by a browser will usually only ask for data that has changed since <strong>the</strong> last download. If <strong>the</strong> locally cached data<br />

are still current, it will be reused. Caching helps reduce <strong>the</strong> amount of <strong>Web</strong> traffic on <strong>the</strong> Internet. The decision about<br />

expiration is made independently for each downloaded file, whe<strong>the</strong>r image, stylesheet, JavaScript, HTML, or<br />

whatever o<strong>the</strong>r content <strong>the</strong> site may provide. Thus even on sites with highly dynamic content, many of <strong>the</strong> basic<br />

resources only need to be refreshed occasionally. <strong>Web</strong> site designers find it worthwhile to collate resources such as<br />

CSS data and JavaScript into a few site-wide files so that <strong>the</strong>y can be cached efficiently. This helps reduce page<br />

download times and lowers demands on <strong>the</strong> <strong>Web</strong> server.


World Wide <strong>Web</strong> 9<br />

There are o<strong>the</strong>r components of <strong>the</strong> Internet that can cache <strong>Web</strong> content. Corporate and academic firewalls often<br />

cache <strong>Web</strong> resources requested by one user for <strong>the</strong> benefit of all. (See also Caching proxy server.) Some search<br />

engines also store cached content from websites. Apart from <strong>the</strong> facilities built into <strong>Web</strong> servers that can determine<br />

when files have been updated and so need to be re-sent, designers of dynamically generated <strong>Web</strong> pages can control<br />

<strong>the</strong> HTTP headers sent back to requesting users, so that transient or sensitive pages are not cached. Internet banking<br />

and news sites frequently use this facility. Data requested with an HTTP 'GET' is likely to be cached if o<strong>the</strong>r<br />

conditions are met; data obtained in response to a 'POST' is assumed to depend on <strong>the</strong> data that was POSTed and so<br />

is not cached.<br />

Notes<br />

[1] "Tim Berners Lee — Time 100 People of <strong>the</strong> Century" (http:/ / 205. 188. 238. 181/ time/ time100/ scientist/ profile/ bernerslee. html). Time<br />

Magazine. . Retrieved 17 May 2010. "He wove <strong>the</strong> World Wide <strong>Web</strong> and created a mass medium for <strong>the</strong> 21st century. The World Wide <strong>Web</strong><br />

is Berners-Lee's alone. He designed it. He loosed it on <strong>the</strong> world. And he more than anyone else has fought to keep it open, nonproprietary and<br />

free. ."<br />

[2] "Berners-Lee, Tim; Cailliau, Robert (November 12, 1990). "WorldWide<strong>Web</strong>: Proposal for a hypertexts Project" (http:/ / w3. org/ Proposal.<br />

html). . Retrieved July 27, 2009.<br />

[3] Berners-Lee, Tim. "Pre-W3C <strong>Web</strong> and Internet Background" (http:/ / w3. org/ 2004/ Talks/ w3c10-HowItAllStarted/ ?n=15). World Wide<br />

<strong>Web</strong> Consortium. . Retrieved April 21, 2009.<br />

[4] Wardrip-Fruin, Noah and Nick Montfort, ed (2003). The New Media <strong>Read</strong>er. Section 54. The MIT Press. ISBN 0-262-23227-8.<br />

[5] von Braun, Wernher (May 1970). "TV Broadcast Satellite" (http:/ / www. popsci. com/ archive-viewer?id=8QAAAAAAMBAJ& pg=66&<br />

query=a+ c+ clarke). Popular Science: 65–66. . Retrieved January 12, 2011.<br />

[6] Berners-Lee, Tim (March 1989). "Information Management: A Proposal" (http:/ / w3. org/ History/ 1989/ proposal. html). W3C. . Retrieved<br />

July 27, 2009.<br />

[7] "Tim Berners-Lee: client" (http:/ / w3. org/ People/ Berners-Lee/ WorldWide<strong>Web</strong>). W3.org. . Retrieved July 27, 2009.<br />

[8] "First <strong>Web</strong> pages" (http:/ / w3. org/ History/ 19921103-hypertext/ hypertext/ WWW/ TheProject. html). W3.org. . Retrieved July 27, 2009.<br />

[9] "Short summary of <strong>the</strong> World Wide <strong>Web</strong> project" (http:/ / groups. google. com/ group/ alt. hypertext/ msg/ 395f282a67a1916c).<br />

Groups.google.com. August 6, 1991. . Retrieved July 27, 2009.<br />

[10] Roads and Crossroads of Internet History (http:/ / www. netvalley. com/ cgi-bin/ intval/ net_history. pl?chapter=2) by Gregory Gromov<br />

[11] "W3C timeline" (http:/ / w3. org/ 2005/ 01/ timelines/ timeline-2500x998. png). . Retrieved March 30, 2010.<br />

[12] "About SPIRES" (http:/ / slac. stanford. edu/ spires/ about/ ). . Retrieved March 30, 2010.<br />

[13] "The Early World Wide <strong>Web</strong> at SLAC" (http:/ / www. slac. stanford. edu/ history/ earlyweb/ history. shtml). .<br />

[14] "A Little History of <strong>the</strong> World Wide <strong>Web</strong>" (http:/ / www. w3. org/ History. html). .<br />

[15] "Inventor of <strong>the</strong> Week Archive: The World Wide <strong>Web</strong>" (http:/ / web. mit. edu/ invent/ iow/ berners-lee. html). Massachusetts Institute of<br />

Technology: MIT School of Engineering. . Retrieved July 23, 2009.<br />

[16] "Ten Years Public Domain for <strong>the</strong> Original <strong>Web</strong> Software" (http:/ / tenyears-www. web. cern. ch/ tenyears-www/ Welcome. html).<br />

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[18] "NCSA Mosaic — September 10, 1993 Demo" (http:/ / totic. org/ nscp/ demodoc/ demo. html). Totic.org. . Retrieved July 27, 2009.<br />

[19] "Vice President Al Gore's ENIAC Anniversary Speech" (http:/ / cs. washington. edu/ homes/ lazowska/ faculty. lecture/ innovation/ gore.<br />

html). Cs.washington.edu. February 14, 1996. . Retrieved July 27, 2009.<br />

[20] "Internet legal definition of Internet" (http:/ / legal-dictionary. <strong>the</strong>freedictionary. com/ Internet). West's Encyclopedia of American Law,<br />

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[21] "WWW (World Wide <strong>Web</strong>) Definition" (http:/ / techterms. com/ definition/ www). TechTerms. . Retrieved february 19 2010.<br />

[22] "The W3C Technology Stack" (http:/ / www. w3. org/ Consortium/ technology). World Wide <strong>Web</strong> Consortium. . Retrieved April 21, 2009.<br />

[23] Hamilton, Naomi (July 31, 2008). "The A-Z of Programming Languages: JavaScript" (http:/ / computerworld. com. au/ article/ 255293/<br />

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[24] Buntin, Seth (23 September 2008). "jQuery Polling plugin" (http:/ / buntin. org/ 2008/ sep/ 23/ jquery-polling-plugin/ ). . Retrieved<br />

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[30] Abelson, Hal; Ledeen, Ken; Lewis, Harry Lewis (April 14, 2008). "1–2" (http:/ / bitsbook. com/ ). Blown to Bits: Your Life, Liberty, and<br />

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comscore. com/ press/ release. asp?press=2396). Press release. . Retrieved November 9, 2008.<br />

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20080306031923/ http:/ / www. pewinternet. org/ pdfs/ PIP_Teens_Privacy_SNS_Report_Final. pdf) (PDF). Pew Internet & American Life<br />

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[33] Schmidt, Eric (Google). (October 20, 2008). Eric Schmidt at Bloomberg on <strong>the</strong> Future of Technology (http:/ / youtube. com/<br />

watch?v=rD_x9LW5QRg). YouTube. Event occurs at 16:30. . Retrieved November 9, 2008.<br />

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[35] Stone, Brad (March 28, 2009). "Is Facebook Growing Up Too Fast?" (http:/ / nytimes. com/ 2009/ 03/ 29/ technology/ internet/ 29face.<br />

html?pagewanted=all). The New York Times. . and Lee Byron (Facebook) (March 28, 2009). "The Road to 200 Million" (http:/ / nytimes. com/<br />

imagepages/ 2009/ 03/ 29/ business/ 29face. graf01. ready. html). The New York Times. . Retrieved April 2, 2009.<br />

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press_final_en. pdf) (PDF). Press release. October 17, 2008. . Retrieved November 8, 2008.<br />

[38] Cooper, Alissa (October 2008). "Browser Privacy Features: A Work In Progress" (http:/ / www. cdt. org/ privacy/ 20081022_browser_priv.<br />

pdf) (PDF). Center for Democracy and Technology. . Retrieved November 8, 2008.<br />

[39] Joshua Gomez, Travis Pinnick, and Ashkan Soltani (June 1, 2009). "KnowPrivacy" (http:/ / www. knowprivacy. org/ report/<br />

KnowPrivacy_Final_Report. pdf) (PDF). University of California, Berkeley, School of Information. pp. 8–9. . Retrieved June 2, 2009.<br />

[40] Daniel J. Weitzner, Harold Abelson, Tim Berners-Lee, Joan Feigenbaum, James Hendler, Gerald Jay Sussman (June 13, 2007). "Information<br />

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[61] "<strong>Web</strong> Accessibility Initiative (WAI)" (http:/ / www. w3. org/ WAI/ l). World Wide <strong>Web</strong> Consortium. . Retrieved April 7, 2009.<br />

[62] "Developing a <strong>Web</strong> Accessibility Business Case for Your Organization: Overview" (http:/ / www. w3. org/ WAI/ bcase/ Overview). World<br />

Wide <strong>Web</strong> Consortium. . Retrieved April 7, 2009.<br />

[63] "Legal and Policy Factors in Developing a <strong>Web</strong> Accessibility Business Case for Your Organization" (http:/ / www. w3. org/ WAI/ bcase/<br />

pol). World Wide <strong>Web</strong> Consortium. . Retrieved April 7, 2009.<br />

[64] "<strong>Web</strong> Content Accessibility Guidelines (WCAG) Overview" (http:/ / www. w3. org/ WAI/ intro/ wcag. php). World Wide <strong>Web</strong> Consortium.<br />

. Retrieved April 7, 2009.<br />

[65] "Internationalization (I18n) Activity" (http:/ / www. w3. org/ International/ ). World Wide <strong>Web</strong> Consortium. . Retrieved April 10, 2009.<br />

[66] Davis, Mark (April 5, 2008). "Moving to Unicode 5.1" (http:/ / googleblog. blogspot. com/ 2008/ 05/ moving-to-unicode-51. html). Google.<br />

. Retrieved April 10, 2009.<br />

[67] World Wide <strong>Web</strong> Consortium (January 26, 2005). "World Wide <strong>Web</strong> Consortium Supports <strong>the</strong> IETF URI Standard and IRI Proposed<br />

Standard" (http:/ / www. w3. org/ 2004/ 11/ uri-iri-pressrelease. html). Press release. . Retrieved April 10, 2009.<br />

[68] "Internet users to exceed 2 billion ..." (http:/ / www. reuters. com/ article/ 2010/ 10/ 19/ us-telecoms-internet-idUSTRE69I24720101019).<br />

Reuters. October 19, 2010. . Retrieved Feb 9, 2011.<br />

[69] "The 'Deep' <strong>Web</strong>: Surfacing Hidden Value" (http:/ / web. archive. org/ web/ 20080404044203/ http:/ / www. brightplanet. com/ resources/<br />

details/ deepweb. html). Brightplanet.com. Archived from <strong>the</strong> original (http:/ / www. brightplanet. com/ resources/ details/ deepweb. html) on<br />

2008-04-04. . Retrieved July 27, 2009.<br />

[70] "Distribution of languages on <strong>the</strong> Internet" (http:/ / www. netz-tipp. de/ languages. html). Netz-tipp.de. . Retrieved July 27, 2009.<br />

[71] Alessio Signorini. "Indexable <strong>Web</strong> Size" (http:/ / www. cs. uiowa. edu/ ~asignori/ web-size/ ). Cs.uiowa.edu. . Retrieved July 27, 2009.<br />

[72] "The size of <strong>the</strong> World Wide <strong>Web</strong>" (http:/ / www. worldwidewebsize. com/ ). Worldwidewebsize.com. . Retrieved July 27, 2009.<br />

[73] Alpert, Jesse; Hajaj, Nissan (July 25, 2008). "We knew <strong>the</strong> web was big..." (http:/ / googleblog. blogspot. com/ 2008/ 07/<br />

we-knew-web-was-big. html). The Official Google Blog. .<br />

[74] "Domain Counts & Internet Statistics" (http:/ / www. domaintools. com/ internet-statistics/ ). Name Intelligence. . Retrieved May 17, 2009.<br />

[75] "World Wide Wait" (http:/ / www. techweb. com/ encyclopedia/ defineterm. jhtml?term=world+ wide+ wait). TechEncyclopedia. United<br />

Business Media. . Retrieved April 10, 2009.<br />

[76] Khare, Rohit and Jacobs, Ian (1999). "W3C Recommendations Reduce 'World Wide Wait'" (http:/ / www. w3. org/ Protocols/ NL-PerfNote.<br />

html). World Wide <strong>Web</strong> Consortium. . Retrieved April 10, 2009.<br />

[77] Nielsen, Jakob (from Miller 1968; Card et al. 1991) (1994). "Usability Engineering: Response Times: The Three Important Limits" (http:/ /<br />

www. useit. com/ papers/ responsetime. html). Morgan Kaufmann. . Retrieved April 10, 2009.


World Wide <strong>Web</strong> 12<br />

References<br />

• Niels Brügger, ed. <strong>Web</strong> History (2010) 362 pages; Historical perspective on <strong>the</strong> World Wide <strong>Web</strong>, including<br />

issues of culture, content, and preservation.<br />

• Fielding, R.; Gettys, J.; Mogul, J.; Frystyk, H.; Masinter, L.; Leach, P.; Berners-Lee, T. (June 1999). Hypertext<br />

Transfer Protocol — HTTP/1.1 (ftp:/ / ftp. isi. edu/ in-notes/ rfc2616. txt). Request For Comments 2616.<br />

Information Sciences Institute.<br />

• Berners-Lee, Tim; Bray, Tim; Connolly, Dan; Cotton, Paul; Fielding, Roy; Jeckle, Mario; Lilley, Chris;<br />

Mendelsohn, Noah; Orchard, David; Walsh, Norman; Williams, Stuart (December 15, 2004). Architecture of <strong>the</strong><br />

World Wide <strong>Web</strong>, Volume One (http:/ / www. w3. org/ TR/ webarch/ ). Version 20041215. W3C.<br />

• Polo, Luciano (2003). "World Wide <strong>Web</strong> Technology Architecture: A Conceptual Analysis" (http:/ / newdevices.<br />

com/ publicaciones/ www/ ). New Devices. Retrieved July 31, 2005.<br />

• Skau, H.O. (March 1990). "The World Wide <strong>Web</strong> and Health Information" (http:/ / newdevices. com/<br />

publicaciones/ www/ ). New Devices. Retrieved 1989.<br />

External links<br />

• Early archive of <strong>the</strong> first <strong>Web</strong> site (http:/ / www. w3. org/ History/ 19921103-hypertext/ hypertext/ WWW/ )<br />

• Internet Statistics: Growth and Usage of <strong>the</strong> <strong>Web</strong> and <strong>the</strong> Internet (http:/ / www. mit. edu/ people/ mkgray/ net/ )<br />

• Living Internet (http:/ / www. livinginternet. com/ w/ w. htm) A comprehensive history of <strong>the</strong> Internet, including<br />

<strong>the</strong> World Wide <strong>Web</strong>.<br />

• <strong>Web</strong> Design and Development (http:/ / www. dmoz. org/ Computers/ Internet/ <strong>Web</strong>_Design_and_Development/ )<br />

at <strong>the</strong> Open Directory Project<br />

• World Wide <strong>Web</strong> Consortium (http:/ / www. w3. org/ )<br />

• World Wide <strong>Web</strong> Size (http:/ / www. worldwidewebsize. com/ ) Daily estimated size of <strong>the</strong> World Wide <strong>Web</strong>.<br />

• Antonio A. Casilli, Some Elements for a Sociology of Online Interactions (http:/ / cle. ens-lyon. fr/ 40528325/ 0/<br />

fiche___pagelibre/ )


<strong>Wikipedia</strong> 13<br />

<strong>Wikipedia</strong><br />

URL<br />

<strong>Wikipedia</strong><br />

The logo of <strong>Wikipedia</strong>, a globe featuring glyphs from many different writing systems<br />

wikipedia.org [1]<br />

Slogan The free encyclopedia that anyone can edit.<br />

Commercial? No<br />

Type of site Internet encyclopedia project<br />

Registration Optional (required only for certain tasks such as editing protected pages, creating new article pages or uploading files)<br />

Available language(s) 269 active editions (281 in total)<br />

Content license Creative Commons Attribution/<br />

Share-Alike 3.0 (most text also dual-licensed under GFDL)<br />

Media licensing varies<br />

Owner Wikimedia Foundation (non-profit)<br />

Created by<br />

Jimmy Wales, Larry Sanger [2]<br />

Launched January 15, 2001<br />

Alexa rank<br />

Current status Active<br />

7 (As of May 2011) [3]<br />

<strong>Wikipedia</strong> ( /En-uk-<strong>Wikipedia</strong>.oggˌwɪkɪˈpiːdi.ə/ or /en-us-<strong>Wikipedia</strong>.oggˌwɪkiˈpiːdi.ə/ wik-i-pee-dee-ə) is a free,<br />

web-based, collaborative, multilingual encyclopedia project supported by <strong>the</strong> non-profit Wikimedia Foundation. Its<br />

18 million articles (over 3.6 million in English) have been written collaboratively by volunteers around <strong>the</strong> world,<br />

and almost all of its articles can be edited by anyone with access to <strong>the</strong> site. [4] <strong>Wikipedia</strong> was launched in 2001 by<br />

Jimmy Wales and Larry Sanger [5] and has become <strong>the</strong> largest and most popular general reference work on <strong>the</strong><br />

Internet, [3] [6] [7] [8] [3] [9]<br />

ranking around seventh among all websites on Alexa and having 365 million readers.<br />

The name <strong>Wikipedia</strong> was coined by Larry Sanger [10] and is a portmanteau of wiki (a technology for creating<br />

collaborative websites, from <strong>the</strong> Hawaiian word wiki, meaning "quick") and encyclopedia.<br />

<strong>Wikipedia</strong>'s departure from <strong>the</strong> expert-driven style of encyclopedia building and <strong>the</strong> large presence of unacademic<br />

content has been noted several times. When Time magazine recognized You as its Person of <strong>the</strong> Year for 2006,<br />

acknowledging <strong>the</strong> accelerating success of online collaboration and interaction by millions of users around <strong>the</strong><br />

world, it cited <strong>Wikipedia</strong> as one of several examples of <strong>Web</strong> 2.0 services, along with YouTube, MySpace, and<br />

Facebook. [11] Some have noted <strong>the</strong> importance of <strong>Wikipedia</strong> not only as an encyclopedic reference but also as a


<strong>Wikipedia</strong> 14<br />

frequently updated news resource because of how quickly articles about recent events appear. [12] [13] Students have<br />

been assigned to write <strong>Wikipedia</strong> articles as an exercise in clearly and succinctly explaining difficult concepts to an<br />

uninitiated audience. [14]<br />

Although <strong>the</strong> policies of <strong>Wikipedia</strong> strongly espouse verifiability [15] and a neutral point of view [16] , critics of<br />

<strong>Wikipedia</strong> accuse it of systemic bias and inconsistencies (including undue weight given to popular culture), [17] and<br />

allege that it favors consensus over credentials in its editorial processes. [18] Its reliability and accuracy are also<br />

targeted. [19] O<strong>the</strong>r criticisms center on its susceptibility to vandalism and <strong>the</strong> addition of spurious or unverified<br />

information; [20] however, scholarly work suggests that vandalism is generally short-lived. [21] [22] A 2005<br />

investigation in Nature found that <strong>the</strong> science articles <strong>the</strong>y compared came close to <strong>the</strong> level of accuracy of<br />

Encyclopædia Britannica and had a similar rate of "serious errors." [23]<br />

History<br />

<strong>Wikipedia</strong> began as a complementary project for Nupedia, a free online<br />

English-language encyclopedia project whose articles were written by<br />

experts and reviewed under a formal process. Nupedia was founded on<br />

March 9, 2000, under <strong>the</strong> ownership of Bomis, Inc, a web portal<br />

company. Its main figures were Jimmy Wales, Bomis CEO, and Larry<br />

Sanger, editor-in-chief for Nupedia and later <strong>Wikipedia</strong>. Nupedia was<br />

<strong>Wikipedia</strong> originally developed from ano<strong>the</strong>r<br />

encyclopedia project, Nupedia.<br />

licensed initially under its own Nupedia Open Content License, switching to <strong>the</strong> GNU Free Documentation License<br />

before <strong>Wikipedia</strong>'s founding at <strong>the</strong> urging of Richard Stallman. [24]<br />

Larry Sanger and Jimmy Wales founded <strong>Wikipedia</strong>. [25] [26] While<br />

Wales is credited with defining <strong>the</strong> goal of making a publicly editable<br />

encyclopedia, [27] [28] Sanger is usually credited with <strong>the</strong> strategy of<br />

using a wiki to reach that goal. [29] On January 10, 2001, Larry Sanger<br />

proposed on <strong>the</strong> Nupedia mailing list to create a wiki as a "feeder"<br />

project for Nupedia. [30] <strong>Wikipedia</strong> was formally launched on January<br />

15, 2001, as a single English-language edition at<br />

www.wikipedia.com, [31] and announced by Sanger on <strong>the</strong> Nupedia<br />

mailing list. [27] <strong>Wikipedia</strong>'s policy of "neutral point-of-view" [32] was<br />

codified in its initial months, and was similar to Nupedia's earlier<br />

"nonbiased" policy. O<strong>the</strong>rwise, <strong>the</strong>re were relatively few rules initially<br />

and <strong>Wikipedia</strong> operated independently of Nupedia. [27]<br />

Main Page of <strong>the</strong> English <strong>Wikipedia</strong> on October<br />

20, 2010.


<strong>Wikipedia</strong> 15<br />

Graph of <strong>the</strong> article count for <strong>the</strong> English<br />

<strong>Wikipedia</strong>, from January 10, 2001, to September<br />

9, 2007 (<strong>the</strong> date of <strong>the</strong> two-millionth article).<br />

<strong>Wikipedia</strong> gained early contributors from Nupedia, Slashdot postings,<br />

and web search engine indexing. It grew to approximately 20,000<br />

articles and 18 language editions by <strong>the</strong> end of 2001. By late 2002, it<br />

had reached 26 language editions, 46 by <strong>the</strong> end of 2003, and 161 by<br />

<strong>the</strong> final days of 2004. [33] Nupedia and <strong>Wikipedia</strong> coexisted until <strong>the</strong><br />

former's servers were taken down permanently in 2003, and its text<br />

was incorporated into <strong>Wikipedia</strong>. English <strong>Wikipedia</strong> passed <strong>the</strong> two<br />

million-article mark on September 9, 2007, making it <strong>the</strong> largest<br />

encyclopedia ever assembled, eclipsing even <strong>the</strong> Yongle Encyclopedia<br />

(1407), which had held <strong>the</strong> record for exactly 600 years. [34]<br />

Citing fears of commercial advertising and lack of control in a perceived English-centric <strong>Wikipedia</strong>, users of <strong>the</strong><br />

Spanish <strong>Wikipedia</strong> forked from <strong>Wikipedia</strong> to create <strong>the</strong> Enciclopedia Libre in February 2002. [35] Later that year,<br />

Wales announced that <strong>Wikipedia</strong> would not display advertisements, and its website was moved to wikipedia.org. [36]<br />

Various o<strong>the</strong>r wiki-encyclopedia projects have been started, largely under a different philosophy from <strong>the</strong> open and<br />

NPOV editorial model of <strong>Wikipedia</strong>. Wikinfo does not require a neutral point of view and allows original research.<br />

New <strong>Wikipedia</strong>-inspired projects – such as Citizendium, Scholarpedia, Conservapedia, and Google's Knol where <strong>the</strong><br />

articles are a little more essayistic [37] – have been started to address perceived limitations of <strong>Wikipedia</strong>, such as its<br />

policies on peer review, original research, and commercial advertising.<br />

Though <strong>the</strong> English <strong>Wikipedia</strong> reached three<br />

million articles in August 2009, <strong>the</strong> growth<br />

of <strong>the</strong> edition, in terms of <strong>the</strong> numbers of<br />

articles and of contributors, appeared to<br />

have flattened off around early 2007. [38] In<br />

2006, about 1,800 articles were added daily<br />

to <strong>the</strong> encyclopedia; by 2010 that average<br />

was roughly 1,000. [39] A team at <strong>the</strong> Palo<br />

Alto Research Center speculated that this is<br />

due to <strong>the</strong> increasing exclusiveness of <strong>the</strong><br />

project. [40] New or occasional editors have<br />

significantly higher rates of <strong>the</strong>ir edits<br />

reverted (removed) than an elite group of<br />

regular editors, colloquially known as <strong>the</strong><br />

"cabal." This could make it more difficult<br />

for <strong>the</strong> project to recruit and retain new<br />

contributors over <strong>the</strong> long term, resulting in<br />

Number of articles in <strong>the</strong> English <strong>Wikipedia</strong> plotted against Gompertz function<br />

trending to 4.4 million articles.<br />

stagnation in article creation. O<strong>the</strong>rs suggest that <strong>the</strong> growth is flattening naturally because <strong>the</strong> low-hanging fruit<br />

[41] [42]<br />

already exist.<br />

In November 2009, a Ph.D <strong>the</strong>sis written by Felipe Ortega, a researcher at <strong>the</strong> Rey Juan Carlos University in Madrid,<br />

found that <strong>the</strong> English <strong>Wikipedia</strong> had lost 49,000 editors during <strong>the</strong> first three months of 2009; in comparison, <strong>the</strong><br />

project lost only 4,900 editors during <strong>the</strong> same period in 2008. [43] [44] The Wall Street Journal reported that<br />

"unprecedented numbers of <strong>the</strong> millions of online volunteers who write, edit and police [<strong>Wikipedia</strong>] are quitting."<br />

The array of rules applied to editing and disputes related to such content are among <strong>the</strong> reasons for this trend that are<br />

cited in <strong>the</strong> article. [45] These claims were disputed by Jimmy Wales, who denied <strong>the</strong> decline and questioned <strong>the</strong><br />

methodology of <strong>the</strong> study. [46]


<strong>Wikipedia</strong> 16<br />

For <strong>the</strong> first time in January 2011, <strong>Wikipedia</strong> cracked <strong>the</strong> top ten list of <strong>the</strong> most popular websites in <strong>the</strong> United<br />

States, according to comScore Networks Inc. With 42.9 million unique visitors and rank #9, <strong>Wikipedia</strong> surpassed<br />

New York Times (#10) and Apple Inc. (#11). It is a significant increase as in January 2010 <strong>the</strong> rank was #33 with<br />

just 18.3 million unique visitors. [47]<br />

Nature of <strong>Wikipedia</strong><br />

Editing<br />

In a departure from <strong>the</strong> style of traditional encyclopedias, <strong>Wikipedia</strong><br />

employs an open, "wiki" editing model. Except for a few particularly<br />

vandalism-prone pages, every article may be edited anonymously or<br />

with a user account. Different language editions modify this policy:<br />

only registered users may create a new article in <strong>the</strong> English edition.<br />

No article is owned by its creator or any o<strong>the</strong>r editor, or is vetted by<br />

any recognized authority; ra<strong>the</strong>r, <strong>the</strong> articles are agreed on by<br />

consensus [49] . [50]<br />

By default, any edit to an article becomes available immediately, prior<br />

to any review. This means that an article may contain errors, misguided<br />

contributions, advocacy, or even patent nonsense, until ano<strong>the</strong>r editor<br />

corrects <strong>the</strong> problem. Different language editions, each under separate<br />

administrative control, are free to modify this policy. For example <strong>the</strong><br />

In April 2009, <strong>the</strong> Wikimedia Foundation<br />

conducted a <strong>Wikipedia</strong> usability study,<br />

questioning users about <strong>the</strong> editing<br />

mechanism. [48]<br />

German <strong>Wikipedia</strong> maintains a system of "stable versions" of articles, [51] to allow a reader to see versions of articles<br />

that have passed certain reviews. In June 2010, its administrators announced that <strong>the</strong> English <strong>Wikipedia</strong> would<br />

remove strict editing restrictions from "controversial" or vandalism-prone articles (such as George W. Bush, David<br />

Cameron or homework) by using reviews. [52] [53] In place of an editing prohibition for new or unregistered users,<br />

<strong>the</strong>re would be a "new system, called 'pending changes'" which, as Jimmy Wales told <strong>the</strong> BBC, would enable <strong>the</strong><br />

English <strong>Wikipedia</strong> "to open up articles for general editing that have been protected or semi-protected for years." The<br />

"pending changes" system was introduced on June 15, 2010, shortly after 11 pm GMT. Edits to specified articles are<br />

now "subject to review from an established <strong>Wikipedia</strong> editor before publication." Wales opted against <strong>the</strong> German<br />

<strong>Wikipedia</strong> model of requiring editor review before edits to any article, describing it as "nei<strong>the</strong>r necessary nor<br />

desirable." He added that <strong>the</strong> administrators of <strong>the</strong> German <strong>Wikipedia</strong> were "going to be closely watching <strong>the</strong><br />

English system, and I'm sure <strong>the</strong>y'll at least consider switching if <strong>the</strong> results are good." [54]<br />

Editors keep track of changes to articles by<br />

checking <strong>the</strong> difference between two revisions of<br />

a page, displayed here in red.<br />

Contributors, registered or not, can take advantage of features available<br />

in <strong>the</strong> software that powers <strong>Wikipedia</strong>. The "History" page attached to<br />

each article records every single past revision of <strong>the</strong> article, though a<br />

revision with libelous content, criminal threats or copyright<br />

infringements may be removed afterwards. [55] [56] This feature makes<br />

it easy to compare old and new versions, undo changes that an editor<br />

considers undesirable, or restore lost content. The "Discussion" pages<br />

associated with each article are used to coordinate work among<br />

multiple editors. [57] Regular contributors often maintain a "watchlist"<br />

of articles of interest to <strong>the</strong>m, so that <strong>the</strong>y can easily keep tabs on all<br />

recent changes to those articles. Computer programs called Internet<br />

bots have been used widely to remove vandalism as soon as it was


<strong>Wikipedia</strong> 17<br />

made, [22] to correct common misspellings and stylistic issues, or to start articles such as geography entries in a<br />

standard format from statistical data.<br />

Articles in <strong>Wikipedia</strong> are organized roughly in three ways according<br />

to: development status, subject matter and <strong>the</strong> access level required for<br />

editing. The most developed state of articles is called "featured article"<br />

status: articles labeled as such are <strong>the</strong> ones that will be featured in <strong>the</strong><br />

main page of <strong>Wikipedia</strong>. [58] [59] Researcher Giacomo Poderi found that<br />

articles tend to reach <strong>the</strong> FA status via <strong>the</strong> intensive work of few<br />

editors. [60] In 2007, in preparation for producing a print version, <strong>the</strong><br />

English-language <strong>Wikipedia</strong> introduced an assessment scale against<br />

which <strong>the</strong> quality of articles is judged. [61]<br />

The editing interface of <strong>Wikipedia</strong>.<br />

A WikiProject is a place for a group of editors to coordinate work on a specific topic. The discussion pages attached<br />

to a project are often used to coordinate changes that take place across articles. <strong>Wikipedia</strong> also maintains a style<br />

guide called <strong>the</strong> Manual of Style or MoS for short, which stipulates, for example, that, in <strong>the</strong> first sentence of any<br />

given article, <strong>the</strong> title of <strong>the</strong> article and any alternative titles should appear in bold.<br />

Rules and laws governing content<br />

For legal reasons, content in <strong>Wikipedia</strong> is subject to <strong>the</strong> laws (in particular copyright law) of Florida, where<br />

<strong>Wikipedia</strong> servers are hosted. Beyond that, <strong>the</strong> <strong>Wikipedia</strong>n editorial principles are embodied in <strong>the</strong> "five pillars [62] ",<br />

and numerous policies and guidelines [63] are intended to shape <strong>the</strong> content appropriately. Even <strong>the</strong>se rules are stored<br />

in wiki form, and <strong>Wikipedia</strong> editors as a community write and revise those policies and guidelines [64] and enforce<br />

<strong>the</strong>m by deleting, annotating with tags, or modifying article materials failing to meet <strong>the</strong>m. The rules on <strong>the</strong><br />

non-English editions of <strong>Wikipedia</strong> branched off a translation of <strong>the</strong> rules on <strong>the</strong> English <strong>Wikipedia</strong> and have since<br />

diverged to some extent. While <strong>the</strong>y still show broad-brush similarities, <strong>the</strong>y differ in many details.<br />

According to <strong>the</strong> rules on <strong>the</strong> English <strong>Wikipedia</strong>, each entry in <strong>Wikipedia</strong> to be worthy of inclusion must be about a<br />

topic that is encyclopedic and is not a dictionary entry or dictionary-like. [65] A topic should also meet <strong>Wikipedia</strong>'s<br />

standards of "notability", [66] which usually means that it must have received significant coverage in reliable<br />

secondary sources such as mainstream media or major academic journals that are independent of <strong>the</strong> subject of <strong>the</strong><br />

topic. Fur<strong>the</strong>r, <strong>Wikipedia</strong> must expose knowledge that is already established and recognized. [67] In o<strong>the</strong>r words, it<br />

must not present, for instance, new information or original works. A claim that is likely to be challenged requires a<br />

reference to a reliable source. Among <strong>Wikipedia</strong> editors, this is often phrased as "verifiability, not truth" to express<br />

<strong>the</strong> idea that <strong>the</strong> readers, not <strong>the</strong> encyclopedia, are ultimately responsible for checking <strong>the</strong> truthfulness of <strong>the</strong> articles<br />

and making <strong>the</strong>ir own interpretations. [68] Finally, <strong>Wikipedia</strong> must not take a side. [69] All opinions and viewpoints, if<br />

attributable to external sources, must enjoy an appropriate share of coverage within an article. [70] This is known as<br />

neutral point of view, or NPOV.<br />

<strong>Wikipedia</strong> has many methods of settling disputes. A "bold, revert, discuss" cycle sometimes occurs, in which a user<br />

makes an edit, ano<strong>the</strong>r user reverts it, and <strong>the</strong> matter is discussed on <strong>the</strong> appropriate talk page. In order to gain a<br />

broader community consensus, issues can be raised at <strong>the</strong> Village Pump, or a Request for Comment can be made<br />

soliciting o<strong>the</strong>r users' input. "Wikiquette Alerts" is a non-binding noticeboard where users can report impolite,<br />

uncivil, or o<strong>the</strong>r difficult communications with o<strong>the</strong>r editors.<br />

Specialized forums exist for centralizing discussion on specific decisions, such as whe<strong>the</strong>r or not an article should be<br />

deleted. Mediation is sometimes used, although it has been deemed by some <strong>Wikipedia</strong>ns to be unhelpful for<br />

resolving particularly contentious disputes. The <strong>Wikipedia</strong> Arbitration Committee settles disputes when o<strong>the</strong>r<br />

methods fail. The ArbCom generally does not rule on <strong>the</strong> factual correctness of article content, although it sometimes<br />

enforces <strong>the</strong> "Neutral Point of View" policy. Statistical analyses suggest that <strong>Wikipedia</strong>'s dispute resolution ignores<br />

<strong>the</strong> content of user disputes and focuses on user conduct instead, functioning not so much to resolve disputes and


<strong>Wikipedia</strong> 18<br />

make peace between conflicting users, but to weed out problematic users while weeding potentially productive users<br />

back in to participate. Its remedies include banning users from <strong>Wikipedia</strong> (used in 15.7% of cases), subject matter<br />

remedies (23.4%), article bans (43.3%) and cautions and probations (63.2%). Total bans from <strong>Wikipedia</strong> are largely<br />

limited to instances of impersonation and anti-social behavior. Warnings tend to be issued for editing conduct and<br />

conduct that is anti-consensus, ra<strong>the</strong>r than anti-social. [71]<br />

Content licensing<br />

All text in <strong>Wikipedia</strong> was covered by GNU Free Documentation License (GFDL), a copyleft license permitting <strong>the</strong><br />

redistribution, creation of derivative works, and commercial use of content while authors retain copyright of <strong>the</strong>ir<br />

work, [72] up until June 2009, when <strong>the</strong> site switched to Creative Commons Attribution-ShareAlike (CC-by-SA)<br />

3.0. [73] <strong>Wikipedia</strong> had been working on <strong>the</strong> switch to Creative Commons licenses because <strong>the</strong> GFDL, initially<br />

designed for software manuals, was not considered suitable for online reference works and because <strong>the</strong> two licenses<br />

were incompatible. [74] In response to <strong>the</strong> Wikimedia Foundation's request, in November 2008, <strong>the</strong> Free Software<br />

Foundation (FSF) released a new version of GFDL designed specifically to allow <strong>Wikipedia</strong> to relicense its content<br />

to CC-BY-SA [75] by August 1, 2009. <strong>Wikipedia</strong> and its sister projects held a community-wide referendum to decide<br />

whe<strong>the</strong>r or not to make <strong>the</strong> license switch. [76] The referendum took place from April 9 to 30. [77] The results were<br />

75.8% "Yes," 10.5% "No," and 13.7% "No opinion." [78] In consequence of <strong>the</strong> referendum, <strong>the</strong> Wikimedia Board of<br />

Trustees voted to change to <strong>the</strong> Creative Commons license, effective June 15, 2009. [78] The position that <strong>Wikipedia</strong><br />

[79] [80]<br />

is merely a hosting service has been successfully used as a defense in court.<br />

The handling of media files (e.g., image files) varies across language editions. Some language editions, such as <strong>the</strong><br />

English <strong>Wikipedia</strong>, include non-free image files under fair use doctrine, while <strong>the</strong> o<strong>the</strong>rs have opted not to. This is in<br />

part because of <strong>the</strong> difference in copyright laws between countries; for example, <strong>the</strong> notion of fair use does not exist<br />

in Japanese copyright law. Media files covered by free content licenses (e.g., Creative Commons' cc-by-sa) are<br />

shared across language editions via Wikimedia Commons repository, a project operated by <strong>the</strong> Wikimedia<br />

Foundation.<br />

Reusing <strong>Wikipedia</strong>'s content<br />

Because <strong>Wikipedia</strong> content is distributed under an open license, anyone can re-distribute it at no charge. The content<br />

of <strong>Wikipedia</strong> has been published in many forms, both online and offline, outside of <strong>the</strong> <strong>Wikipedia</strong> website.<br />

Thousands of "mirror sites" exist that republish content from <strong>Wikipedia</strong>; two prominent ones, that also include<br />

content from o<strong>the</strong>r reference sources, are Reference.com and Answers.com. Ano<strong>the</strong>r example is Wapedia, which<br />

began to display <strong>Wikipedia</strong> content in a mobile-device-friendly format before <strong>Wikipedia</strong> itself did.<br />

Some web search engines also display content from <strong>Wikipedia</strong> on search results: examples include Bing.com (via<br />

technology gained from Powerset) [81] and Duck Duck Go.<br />

Some wikis, most notably Enciclopedia Libre and Citizendium, began as forks of <strong>Wikipedia</strong> content.<br />

The website DBpedia, begun in 2007, is a project that extracts data from <strong>the</strong> infoboxes and category declarations of<br />

<strong>the</strong> English-language <strong>Wikipedia</strong> and makes it available in a queriable semantic format, RDF. The possibility has also<br />

been raised to have <strong>Wikipedia</strong> export its data directly in a semantic format, possibly by using <strong>the</strong> Semantic<br />

MediaWiki extension. Such an export of data could also help <strong>Wikipedia</strong> reuse its own data, both between articles on<br />

<strong>the</strong> same language <strong>Wikipedia</strong> and between different language <strong>Wikipedia</strong>s. [82]<br />

Collections of <strong>Wikipedia</strong> articles have also been published on optical disks. An English version, 2006 <strong>Wikipedia</strong> CD<br />

Selection, contained about 2,000 articles. [83] [84] The Polish-language version contains nearly 240,000 articles. [85]<br />

There are also German-language versions. [86]<br />

"<strong>Wikipedia</strong> for Schools", <strong>the</strong> <strong>Wikipedia</strong> series of CDs/DVDs, produced by <strong>Wikipedia</strong>ns and SOS Children, is a free,<br />

hand-checked, non-commercial selection from <strong>Wikipedia</strong> targeted around <strong>the</strong> UK National Curriculum and intended


<strong>Wikipedia</strong> 19<br />

to be useful for much of <strong>the</strong> English-speaking world. [87] The project is available online; an equivalent print<br />

encyclopedia would require roughly 20 volumes.<br />

There has also been an attempt to put a select subset of <strong>Wikipedia</strong>'s articles into printed book form. [88] [89] Since<br />

2009, tens of thousands of print on demand books which reproduced English, German, Russian and French<br />

<strong>Wikipedia</strong> articles have been produced by <strong>the</strong> American company <strong>Book</strong>s LLC and by three Mauritian subsidiaries of<br />

<strong>the</strong> German publisher VDM. [90]<br />

Obtaining <strong>the</strong> full contents of <strong>Wikipedia</strong> for reuse presents challenges, since direct cloning via a web crawler is<br />

discouraged. [91] <strong>Wikipedia</strong> publishes "dumps" of its contents, but <strong>the</strong>se are text-only; as of 2007 <strong>the</strong>re is no dump<br />

available of <strong>Wikipedia</strong>'s images. [92]<br />

Defenses against undesirable edits<br />

The open nature of <strong>the</strong> editing model has been central to most criticism of <strong>Wikipedia</strong>. For example, a reader of an<br />

article cannot be certain that it has not been compromised by <strong>the</strong> insertion of false information or <strong>the</strong> removal of<br />

essential information. Former Encyclopædia Britannica editor-in-chief Robert McHenry once described this by<br />

saying: [93]<br />

The user who visits <strong>Wikipedia</strong> to learn about some subject, to confirm some matter of fact, is ra<strong>the</strong>r in <strong>the</strong><br />

position of a visitor to a public restroom. It may be obviously dirty, so that he knows to exercise great care, or<br />

it may seem fairly clean, so that he may be lulled into a false sense of security. What he certainly does not<br />

know is who has used <strong>the</strong> facilities before him. [94]<br />

John Seigenthaler has described <strong>Wikipedia</strong> as "a<br />

flawed and irresponsible research tool." [95]<br />

tightening up <strong>the</strong> verifiability of all biographical articles of living people [98] .<br />

Obvious vandalism is easy to remove from wiki articles, since <strong>the</strong><br />

previous versions of each article are kept. In practice, <strong>the</strong> median time<br />

[21] [22]<br />

to detect and fix vandalisms is very low, usually a few minutes,<br />

but in one particularly well-publicized incident, false information was<br />

introduced into <strong>the</strong> biography of American political figure John<br />

Seigenthaler and remained undetected for four months. [95] John<br />

Seigenthaler, <strong>the</strong> founding editorial director of USA Today and founder<br />

of <strong>the</strong> Freedom Forum First Amendment Center at Vanderbilt<br />

University, called Jimmy Wales and asked if Wales had any way of<br />

knowing who contributed <strong>the</strong> misinformation. Wales replied that he<br />

[96] [97]<br />

did not, but never<strong>the</strong>less <strong>the</strong> perpetrator was eventually traced.<br />

This incident led to policy changes on <strong>the</strong> site, specifically targeted at<br />

<strong>Wikipedia</strong>'s open structure inherently makes it an easy target for Internet trolls, spamming, and those with an agenda<br />

to push. [55] [99] The addition of political spin to articles by organizations including members of <strong>the</strong> U.S. House of<br />

Representatives and special interest groups [20] has been noted, [100] and organizations such as Microsoft have offered<br />

financial incentives to work on certain articles. [101] These issues have been parodied, notably by Stephen Colbert in<br />

The Colbert Report. [102]<br />

For example, in August 2007, <strong>the</strong> website WikiScanner began to trace <strong>the</strong> sources of changes made to <strong>Wikipedia</strong> by<br />

anonymous editors without <strong>Wikipedia</strong> accounts. The program revealed that many such edits were made by<br />

corporations or government agencies changing <strong>the</strong> content of articles related to <strong>the</strong>m, <strong>the</strong>ir personnel or <strong>the</strong>ir<br />

work. [103]<br />

In practice, <strong>Wikipedia</strong> is defended from attack by multiple systems and techniques. These include users checking<br />

pages and edits (e.g. 'watchlist's and 'recent changes'), computer programs ('bots') that are carefully designed to try to<br />

detect attacks and fix <strong>the</strong>m automatically (or semi-automatically), filters that warn users making undesirable<br />

edits, [104] blocks on <strong>the</strong> creation of links to particular websites, blocks on edits from particular accounts, IP


<strong>Wikipedia</strong> 20<br />

addresses or address ranges.<br />

For heavily attacked pages, particular articles can be semi-protected so that only well established accounts can edit<br />

<strong>the</strong>m, [105] or for particularly contentious cases, locked so that only administrators are able to make changes. [106]<br />

Such locking is applied sparingly, usually for only short periods of time while attacks appear likely to continue.<br />

Coverage of topics<br />

<strong>Wikipedia</strong> seeks to create a summary of all human knowledge in <strong>the</strong><br />

form of an online encyclopedia, with each topic of knowledge covered<br />

encyclopedically in one article. Since it has virtually unlimited disk<br />

space, it can have far more topics than can be covered by any<br />

conventional print encyclopedias. [108] It also contains materials that<br />

some people may find objectionable, offensive, or pornographic. [109] It<br />

was made clear that this policy is not up for debate, and <strong>the</strong> policy has<br />

sometimes proved controversial. For instance, in 2008, <strong>Wikipedia</strong><br />

rejected an online petition against <strong>the</strong> inclusion of Muhammad's<br />

depictions in its English edition, citing this policy. The presence of<br />

politically sensitive materials in <strong>Wikipedia</strong> had also led <strong>the</strong> People's<br />

Republic of China to block access to parts of <strong>the</strong> site. [110] (See also:<br />

IWF block of <strong>Wikipedia</strong>)<br />

As of September 2009, <strong>Wikipedia</strong> articles cover about half a million<br />

places on Earth. However, research conducted by <strong>the</strong> Oxford Internet<br />

Institute has shown that <strong>the</strong> geographic distribution of articles is highly<br />

uneven. Most articles are written about North America, Europe, and<br />

East Asia, with very little coverage of large parts of <strong>the</strong> developing<br />

world, including most of Africa. [111]<br />

A 2008 study conducted by researchers at Carnegie Mellon University<br />

and Palo Alto Research Center gave a distribution of topics as well as<br />

growth (from July 2006 to January 2008) in each field: [107]<br />

• Culture and <strong>the</strong> arts: 30% (210%)<br />

• Biographies and persons: 15% (97%)<br />

• Geography and places: 14% (52%)<br />

• Society and social sciences: 12% (83%)<br />

• History and events: 11% (143%)<br />

• Natural and <strong>the</strong> physical sciences: 9% (213%)<br />

• Technology and <strong>the</strong> applied science: 4% (−6%)<br />

• Religions and belief systems: 2% (38%)<br />

• Health: 2% (42%)<br />

• Ma<strong>the</strong>matics and logic: 1% (146%)<br />

• Thought and philosophy: 1% (160%)<br />

Pie chart of <strong>Wikipedia</strong> content by subject as of<br />

January 2008. [107]<br />

<strong>Wikipedia</strong> compresses information in a variety of<br />

topics, including earthquakes, by example. In <strong>the</strong><br />

picture, <strong>the</strong> 2010 Pichilemu earthquake.<br />

However, it must be considered that <strong>the</strong>se numbers relate only to articles; it is possible that one topic contains a lot<br />

of short articles and ano<strong>the</strong>r one quite large ones.<br />

Fur<strong>the</strong>rmore, <strong>the</strong> exact coverage of <strong>Wikipedia</strong> is under constant review by <strong>the</strong> editors, and disagreements are not<br />

[112] [113]<br />

uncommon (see also deletionism and inclusionism).


<strong>Wikipedia</strong> 21<br />

Quality of writing<br />

Because contributors usually rewrite small portions of an entry ra<strong>the</strong>r than making full-length revisions, high- and<br />

low-quality content may be intermingled within an entry. Critics sometimes argue that non-expert editing<br />

undermines quality. For example, Roy Rosenzweig had several criticisms of its prose and its failure to distinguish<br />

<strong>the</strong> genuinely important from <strong>the</strong> merely sensational. He said that <strong>Wikipedia</strong> is "surprisingly accurate in reporting<br />

names, dates, and events in U.S. history" (Rosenzweig's own field of study) and that most of <strong>the</strong> few factual errors<br />

that he found "were small and inconsequential" and that some of <strong>the</strong>m "simply repeat widely held but inaccurate<br />

beliefs", which are also repeated in Encarta and <strong>the</strong> Britannica. However, he made one major criticism.<br />

Good historical writing requires not just factual accuracy but also a command of <strong>the</strong> scholarly literature,<br />

persuasive analysis and interpretations, and clear and engaging prose. By those measures, American<br />

National Biography Online easily outdistances <strong>Wikipedia</strong>. [114]<br />

Contrasting <strong>Wikipedia</strong>'s treatment of Abraham Lincoln to that of Civil War historian James McPherson in American<br />

National Biography Online, he said that both were essentially accurate and covered <strong>the</strong> major episodes in Lincoln's<br />

life, but praised "McPherson's richer contextualization... his artful use of quotations to capture Lincoln's voice ... and<br />

... his ability to convey a profound message in a handful of words." By contrast, he gives an example of <strong>Wikipedia</strong>'s<br />

prose that he finds "both verbose and dull." Rosenzweig made a fur<strong>the</strong>r criticism, contrasting "<strong>the</strong> skill and confident<br />

judgment of a seasoned historian" displayed by McPherson and o<strong>the</strong>rs to <strong>the</strong> "antiquarianism" of <strong>Wikipedia</strong> (which<br />

he compares in this respect to American Heritage magazine), and said that while <strong>Wikipedia</strong> often provides extensive<br />

references, <strong>the</strong>y are not <strong>the</strong> best ones. [114]<br />

Rosenzweig also criticized <strong>the</strong> "waffling—encouraged by <strong>the</strong> npov policy—[which] means that it is hard to discern<br />

any overall interpretive stance in <strong>Wikipedia</strong> history." By example, he quoted <strong>the</strong> conclusion of <strong>Wikipedia</strong>'s article on<br />

William Clarke Quantrill. While generally praising <strong>the</strong> article, he pointed out its "waffling" conclusion: "Some<br />

historians...remember him as an opportunistic, bloodthirsty outlaw, while o<strong>the</strong>rs continue to view him as a daring<br />

soldier and local folk hero." [114]<br />

O<strong>the</strong>r critics have made similar charges that, even if <strong>Wikipedia</strong> articles are factually accurate, <strong>the</strong>y are often written<br />

in a poor, almost unreadable style. Frequent <strong>Wikipedia</strong> critic Andrew Orlowski commented: "Even when a<br />

<strong>Wikipedia</strong> entry is 100 per cent factually correct, and those facts have been carefully chosen, it all too often reads as<br />

if it has been translated from one language to ano<strong>the</strong>r <strong>the</strong>n into to a third, passing an illiterate translator at each<br />

stage." [115] A study of cancer articles by Yaacov Lawrence of <strong>the</strong> Kimmel Cancer Center at Thomas Jefferson<br />

University found that <strong>the</strong> entries were mostly accurate, but <strong>the</strong>y were written at college reading level, as opposed to<br />

<strong>the</strong> ninth grade level seen in <strong>the</strong> Physician Data Query. He said that "<strong>Wikipedia</strong>'s lack of readability may reflect its<br />

varied origins and haphazard editing." [116] The Economist noted that <strong>the</strong> quality of writing of <strong>Wikipedia</strong> articles can<br />

be a guide to <strong>the</strong> reader: "inelegant or ranting prose usually reflects muddled thoughts and incomplete<br />

information." [117] A 2005 study by <strong>the</strong> journal Nature compared <strong>Wikipedia</strong>'s science content to that of Encyclopædia<br />

Britannica, stating that <strong>Wikipedia</strong>'s accuracy was close to that of Britannica, but that <strong>the</strong> structure of <strong>Wikipedia</strong>'s<br />

articles was often poor." [23]


<strong>Wikipedia</strong> 22<br />

Reliability<br />

As a consequence of <strong>the</strong> open structure, <strong>Wikipedia</strong> "makes no<br />

guarantee of validity" of its content, since no one is ultimately<br />

responsible for any claims appearing in it. [118] Concerns have been<br />

raised regarding <strong>the</strong> lack of accountability that results from users'<br />

anonymity, [119] <strong>the</strong> insertion of spurious information, [120] vandalism,<br />

and similar problems.<br />

<strong>Wikipedia</strong> has been accused of exhibiting systemic bias and<br />

inconsistency; [19] additionally, critics argue that <strong>Wikipedia</strong>'s open<br />

nature and a lack of proper sources for much of <strong>the</strong> information makes<br />

it unreliable. [121] Some commentators suggest that <strong>Wikipedia</strong> is<br />

generally reliable, but that <strong>the</strong> reliability of any given article is not<br />

always clear. [18] Editors of traditional reference works such as <strong>the</strong><br />

Encyclopædia Britannica have questioned <strong>the</strong> project's utility and<br />

The way <strong>Wikipedia</strong> crowdsources means that<br />

anyone can lie or vandalize, yet <strong>the</strong>se risks are<br />

common knowledge. Moreover, anyone can<br />

correct suspect assertions or criticize openly,<br />

behaviors empowered by <strong>the</strong> system.<br />

status as an encyclopedia. [122] Many university lecturers discourage students from citing any encyclopedia in<br />

academic work, preferring primary sources; [123] some specifically prohibit <strong>Wikipedia</strong> citations. [124] Co-founder<br />

Jimmy Wales stresses that encyclopedias of any type are not usually appropriate as primary sources, and should not<br />

be relied upon as authoritative. [125]<br />

However, an investigation reported in <strong>the</strong> journal Nature in 2005 suggested that for scientific articles <strong>Wikipedia</strong><br />

came close to <strong>the</strong> level of accuracy of Encyclopædia Britannica and had a similar rate of "serious errors." [23] These<br />

[126] [127]<br />

claims have been disputed by Encyclopædia Britannica.<br />

Economist Tyler Cowen writes, "If I had to guess whe<strong>the</strong>r <strong>Wikipedia</strong> or <strong>the</strong> median refereed journal article on<br />

economics was more likely to be true, after a not so long think I would opt for <strong>Wikipedia</strong>." He comments that many<br />

traditional sources of non-fiction suffer from systemic biases. Novel results are over-reported in journal articles, and<br />

relevant information is omitted from news reports. However, he also cautions that errors are frequently found on<br />

Internet sites, and that academics and experts must be vigilant in correcting <strong>the</strong>m. [128]<br />

In February 2007, an article in The Harvard Crimson newspaper reported that some of <strong>the</strong> professors at Harvard<br />

University include <strong>Wikipedia</strong> in <strong>the</strong>ir syllabi, but that <strong>the</strong>re is a split in <strong>the</strong>ir perception of using <strong>Wikipedia</strong>. [129] In<br />

June 2007, former president of <strong>the</strong> American Library Association Michael Gorman condemned <strong>Wikipedia</strong>, along<br />

with Google, [130] stating that academics who endorse <strong>the</strong> use of <strong>Wikipedia</strong> are "<strong>the</strong> intellectual equivalent of a<br />

dietitian who recommends a steady diet of Big Macs with everything." He also said that "a generation of intellectual<br />

sluggards incapable of moving beyond <strong>the</strong> Internet" was being produced at universities. He complains that <strong>the</strong><br />

web-based sources are discouraging students from learning from <strong>the</strong> more rare texts which are ei<strong>the</strong>r found only on<br />

paper or are on subscription-only web sites. In <strong>the</strong> same article Jenny Fry (a research fellow at <strong>the</strong> Oxford Internet<br />

Institute) commented on academics who cite <strong>Wikipedia</strong>, saying that: "You cannot say children are intellectually lazy<br />

because <strong>the</strong>y are using <strong>the</strong> Internet when academics are using search engines in <strong>the</strong>ir research. The difference is that<br />

<strong>the</strong>y have more experience of being critical about what is retrieved and whe<strong>the</strong>r it is authoritative. Children need to<br />

be told how to use <strong>the</strong> Internet in a critical and appropriate way." [130]


<strong>Wikipedia</strong> 23<br />

Plagiarism concerns<br />

The <strong>Wikipedia</strong> Watch criticism website in 2006 has listed dozens of examples of plagiarism by <strong>Wikipedia</strong> editors on<br />

<strong>the</strong> English version. [131] Jimmy Wales, <strong>the</strong> <strong>Wikipedia</strong> co-founder, [132] has said in this respect: "We need to deal with<br />

such activities with absolute harshness, no mercy, because this kind of plagiarism is 100% at odds with all of our<br />

core principles." [131]<br />

Sexual content<br />

<strong>Wikipedia</strong> has been criticized for allowing graphic sexual content such as images and videos of masturbation and<br />

ejaculation as well as photos from hardcore pornographic films found on its articles. Child protection campaigners<br />

say graphic sexual content appears on many <strong>Wikipedia</strong> entries, displayed without any warning or age<br />

verification. [133]<br />

The <strong>Wikipedia</strong> article Virgin Killer – a 1976 album from German heavy metal band Scorpions – features a picture of<br />

<strong>the</strong> album's original cover, which depicts a naked prepubescent girl. The original release cover caused controversy<br />

and was replaced in some countries. In December 2008, access to <strong>the</strong> <strong>Wikipedia</strong> article Virgin Killer was blocked for<br />

four days by most Internet service providers in <strong>the</strong> United Kingdom, after it was reported by a member of <strong>the</strong> public<br />

as child pornography. [134] The Internet Watch Foundation, a nonprofit, nongovernment-affiliated organization,<br />

criticized <strong>the</strong> inclusion of <strong>the</strong> picture as "distasteful." [135]<br />

In April 2010, Larry Sanger wrote a letter to <strong>the</strong> Federal Bureau of Investigation, outlining his concerns that two<br />

categories of images on Wikimedia Commons contained child pornography, and were in violation of U.S. federal<br />

obscenity law. [136] Sanger later clarified that <strong>the</strong> images, which were related to pedophilia and one about lolicon,<br />

were not of real children, but said that <strong>the</strong>y constituted "obscene visual representations of <strong>the</strong> sexual abuse of<br />

children", under <strong>the</strong> PROTECT Act of 2003. [137] That law bans photographic child pornography and cartoon images<br />

and drawings of children that are obscene under American law. [137] Sanger also expressed concerns about access to<br />

<strong>the</strong> images on <strong>Wikipedia</strong> in schools. [138] <strong>Wikipedia</strong> strongly rejected Sanger's accusation. [139] Wikimedia<br />

Foundation spokesman Jay Walsh said that <strong>Wikipedia</strong> does not have "material we would deem to be illegal. If we<br />

did, we would remove it." [139] Following <strong>the</strong> complaint by Larry Sanger, Wales deleted sexual images without<br />

consulting <strong>the</strong> community. After some editors who volunteer to maintain <strong>the</strong> site argued that <strong>the</strong> decision to delete<br />

had been made hastily, Wales voluntarily gave up some of <strong>the</strong> powers he had held up to that time as part of his<br />

co-founder status. He wrote in a message to <strong>the</strong> Wikimedia Foundation mailing list that this action was "in <strong>the</strong><br />

interest of encouraging this discussion to be about real philosophical/content issues, ra<strong>the</strong>r than be about me and how<br />

quickly I acted." [140]<br />

Privacy<br />

One privacy concern in <strong>the</strong> case of <strong>Wikipedia</strong> is <strong>the</strong> right of a private citizen to remain private; to remain a "private<br />

citizen" ra<strong>the</strong>r than a "public figure" in <strong>the</strong> eyes of <strong>the</strong> law. [141] It is somewhat of a battle between <strong>the</strong> right to be<br />

anonymous in cyberspace and <strong>the</strong> right to be anonymous in real life ("meatspace"). <strong>Wikipedia</strong> Watch argues that<br />

"<strong>Wikipedia</strong> is a potential menace to anyone who values privacy" and that "a greater degree of accountability in <strong>the</strong><br />

<strong>Wikipedia</strong> structure" would be "<strong>the</strong> very first step toward resolving <strong>the</strong> privacy problem." [142] A particular problem<br />

occurs in <strong>the</strong> case of an individual who is relatively unimportant and for whom <strong>the</strong>re exists a <strong>Wikipedia</strong> page against<br />

<strong>the</strong>ir wishes.<br />

In 2005 Agence France-Presse quoted Daniel Brandt, <strong>the</strong> <strong>Wikipedia</strong> Watch owner, as saying that "<strong>the</strong> basic problem<br />

is that no one, nei<strong>the</strong>r <strong>the</strong> trustees of Wikimedia Foundation, nor <strong>the</strong> volunteers who are connected with <strong>Wikipedia</strong>,<br />

consider <strong>the</strong>mselves responsible for <strong>the</strong> content." [143]<br />

In January 2006, a German court ordered <strong>the</strong> German <strong>Wikipedia</strong> shut down within Germany because it stated <strong>the</strong> full<br />

name of Boris Floricic, aka "Tron", a deceased hacker who was formerly with <strong>the</strong> Chaos Computer Club. More<br />

specifically, <strong>the</strong> court ordered that <strong>the</strong> URL within <strong>the</strong> German .de domain (http:/ / www. wikipedia. de/ ) may no


<strong>Wikipedia</strong> 24<br />

longer redirect to <strong>the</strong> encyclopedia's servers in Florida at http:/ / de. wikipedia. org although German readers were<br />

still able to use <strong>the</strong> US-based URL directly, and <strong>the</strong>re was virtually no loss of access on <strong>the</strong>ir part. The court order<br />

arose out of a lawsuit filed by Floricic's parents, demanding that <strong>the</strong>ir son's surname be removed from<br />

<strong>Wikipedia</strong>. [144] On February 9, 2006, <strong>the</strong> injunction against Wikimedia Deutschland was overturned, with <strong>the</strong> court<br />

rejecting <strong>the</strong> notion that Tron's right to privacy or that of his parents were being violated. [145] The plaintiffs appealed<br />

to <strong>the</strong> Berlin state court, but were refused relief in May 2006.<br />

Community<br />

<strong>Wikipedia</strong>'s community has been described as "cult-like," [146] although<br />

not always with entirely negative connotations, [147] and criticized for<br />

failing to accommodate inexperienced users. [148]<br />

Power structure<br />

The <strong>Wikipedia</strong> community has established "a bureaucracy of sorts",<br />

including "a clear power structure that gives volunteer administrators<br />

<strong>the</strong> authority to exercise editorial control." [149] [150] [151] Editors in<br />

good standing in <strong>the</strong> community can run for one of many levels of<br />

volunteer stewardship; this begins with "administrator," [152] [153] a<br />

group of privileged users who have <strong>the</strong> ability to delete pages, lock<br />

articles from being changed in case of vandalism or editorial disputes,<br />

Wikimania, an annual conference for users of<br />

<strong>Wikipedia</strong> and o<strong>the</strong>r projects operated by <strong>the</strong><br />

Wikimedia Foundation.<br />

and block users from editing. Despite <strong>the</strong> name, administrators do not enjoy any special privilege in<br />

decision-making; instead <strong>the</strong>y are mostly limited to making edits that have project-wide effects and thus are<br />

[154] [155]<br />

disallowed to ordinary editors, and to block users making disruptive edits (such as vandalism).<br />

Contributors<br />

Demography of <strong>Wikipedia</strong> editors<br />

<strong>Wikipedia</strong> does not require that its users provide identification. [156]<br />

although some participants are known. However, as <strong>Wikipedia</strong> grows<br />

with its unconventional model of encyclopedia building, "Who writes<br />

<strong>Wikipedia</strong>?" has become one of <strong>the</strong> questions frequently asked on <strong>the</strong><br />

project, often with a reference to o<strong>the</strong>r <strong>Web</strong> 2.0 projects such as<br />

Digg. [157] Jimmy Wales once argued that only "a community ... a<br />

dedicated group of a few hundred volunteers" makes <strong>the</strong> bulk of<br />

contributions to <strong>Wikipedia</strong> and that <strong>the</strong> project is <strong>the</strong>refore "much like<br />

any traditional organization." Wales performed a study finding that<br />

over 50% of all <strong>the</strong> edits are done by just 0.7% of <strong>the</strong> users (at <strong>the</strong><br />

time: 524 people). This method of evaluating contributions was later<br />

disputed by Aaron Swartz, who noted that several articles he sampled<br />

had large portions of <strong>the</strong>ir content (measured by number of characters) contributed by users with low edit counts. [158]<br />

A 2007 study by researchers from Dartmouth College found that "anonymous and infrequent contributors to<br />

<strong>Wikipedia</strong> ... are as reliable a source of knowledge as those contributors who register with <strong>the</strong> site." [159] Although<br />

some contributors are authorities in <strong>the</strong>ir field, <strong>Wikipedia</strong> requires that even <strong>the</strong>ir contributions be supported by<br />

published and verifiable sources. The project's preference for consensus [49] over credentials has been labeled<br />

"anti-elitism." [17]<br />

In a 2003 study of <strong>Wikipedia</strong> as a community, economics Ph.D. student Andrea Ciffolilli argued that <strong>the</strong> low<br />

transaction costs of participating in wiki software create a catalyst for collaborative development, and that a "creative


<strong>Wikipedia</strong> 25<br />

construction" approach encourages participation. [160] In his 2008 book, The Future of <strong>the</strong> Internet and How to Stop<br />

It, Jonathan Zittrain of <strong>the</strong> Oxford Internet Institute and Harvard Law School’s Berkman Center for Internet &<br />

Society cites <strong>Wikipedia</strong>'s success as a case study in how open collaboration has fostered innovation on <strong>the</strong> web. [161]<br />

A 2008 study found that <strong>Wikipedia</strong> users were less agreeable and open, though more conscientious, than<br />

non-<strong>Wikipedia</strong> users. [162] [163] A 2009 study suggested <strong>the</strong>re was "evidence of growing resistance from <strong>the</strong><br />

<strong>Wikipedia</strong> community to new content." [164]<br />

At OOPSLA 2009, Wikimedia CTO and Senior Software Architect Brion Vibber gave a presentation entitled<br />

"Community Performance Optimization: Making Your People Run as Smoothly as Your Site" [165] in which he<br />

discussed <strong>the</strong> challenges of handling <strong>the</strong> contributions from a large community and compared <strong>the</strong> process to that of<br />

software development.<br />

Interactions<br />

The community predominantly interact with each o<strong>the</strong>r via 'talk' pages,<br />

which are wiki-edited pages which are associated with articles, as well<br />

as via talk pages that are specific to particular contributors, and talk<br />

pages that help run <strong>the</strong> site. These pages help <strong>the</strong> contributors reach<br />

consensus about what <strong>the</strong> contents of <strong>the</strong> articles should be, how <strong>the</strong><br />

site's rules may change, and to take actions with respect to any<br />

problems within <strong>the</strong> community. [166]<br />

The <strong>Wikipedia</strong> Signpost is <strong>the</strong> community newspaper on <strong>the</strong> English<br />

<strong>Wikipedia</strong>, [167] and was founded by Michael Snow, an administrator<br />

and <strong>the</strong> former chair of <strong>the</strong> Wikimedia Foundation board of<br />

trustees. [168] It covers news and events from <strong>the</strong> site, as well as major<br />

events from sister projects, such as Wikimedia Commons. [169]<br />

Recognition<br />

<strong>Wikipedia</strong>ns and British Museum curators<br />

collaboration on <strong>the</strong> article Hoxne Hoard in June<br />

<strong>Wikipedia</strong>ns sometimes award one ano<strong>the</strong>r barnstars for good work. These personalized tokens of appreciation<br />

reveal a wide range of valued work extending far beyond simple editing to include social support, administrative<br />

actions, and types of articulation work. The barnstar phenomenon has been analyzed by researchers seeking to<br />

determine what implications it might have for o<strong>the</strong>r communities engaged in large-scale collaborations. [170]<br />

New users<br />

60% of registered users never make ano<strong>the</strong>r edit after <strong>the</strong>ir first 24 hours. Possible explanations are that such users<br />

only register for a single purpose, or are scared away by <strong>the</strong>ir experiences. [171] Goldman writes that editors who fail<br />

to comply with <strong>Wikipedia</strong> cultural rituals, such as signing talk pages, implicitly signal that <strong>the</strong>y are <strong>Wikipedia</strong><br />

outsiders, increasing <strong>the</strong> odds that <strong>Wikipedia</strong> insiders will target <strong>the</strong>ir contributions as a threat. Becoming a<br />

<strong>Wikipedia</strong> insider involves non-trivial costs; <strong>the</strong> contributor is expected to build a user page, learn<br />

<strong>Wikipedia</strong>-specific technological codes, submit to an arcane dispute resolution process, and learn a "baffling culture<br />

rich with in-jokes and insider references." Non-logged-in users are in some sense second-class citizens on<br />

<strong>Wikipedia</strong>, [172] as "participants are accredited by members of <strong>the</strong> wiki community, who have a vested interest in<br />

preserving <strong>the</strong> quality of <strong>the</strong> work product, on <strong>the</strong> basis of <strong>the</strong>ir ongoing participation," [173] but <strong>the</strong> contribution<br />

histories of IP addresses cannot necessarily with any certainty be credited to, or blamed upon, a particular user.<br />

2010.


<strong>Wikipedia</strong> 26<br />

Demographics<br />

The New York Times ran a column about a <strong>Wikipedia</strong> survey at <strong>the</strong> time of <strong>Wikipedia</strong>'s 10th anniversary. Quoting<br />

from it, "Wikimedia Foundation...collaborated on a study of <strong>Wikipedia</strong>’s contributor base and discovered that it was<br />

barely 13 percent women; <strong>the</strong> average age of a contributor was in <strong>the</strong> mid-20s, according to <strong>the</strong> study by a joint<br />

center of <strong>the</strong> United Nations University and Maastricht University" and also notes that "surveys suggest that less<br />

than 15 percent of its hundreds of thousands of contributors are women." A goal set by Sue Gardner, Wikimedia<br />

Foundation Executive Director, is to see female editing contributions increase to 25 percent by 2015. [174] Linda<br />

Basch, President of <strong>the</strong> National Council for Research on Women notes <strong>the</strong> contrast in <strong>the</strong>se <strong>Wikipedia</strong> editors'<br />

statistics with <strong>the</strong> majority percentage which women are currently filling in enrollment in BA, Masters and PhD<br />

programs in nations such as <strong>the</strong> US. [175]<br />

Language editions<br />

There are currently 279 language editions<br />

(or language versions) of <strong>Wikipedia</strong>; of<br />

<strong>the</strong>se, 3, <strong>the</strong> English, German, and French<br />

<strong>Wikipedia</strong>s have over 1 million articles, 36<br />

have over 100,000 articles and 99 have over<br />

1,000 articles. [176] The largest, <strong>the</strong> English<br />

<strong>Wikipedia</strong>, has 0 articles. According to<br />

Alexa, <strong>the</strong> English subdomain<br />

(en.wikipedia.org; English <strong>Wikipedia</strong>)<br />

receives approximately 54% of <strong>Wikipedia</strong>'s<br />

cumulative traffic, with <strong>the</strong> remaining split<br />

among <strong>the</strong> o<strong>the</strong>r languages (Japanese: 10%,<br />

German: 8%, Spanish: 5%, Russian: 4%,<br />

Percentage of all <strong>Wikipedia</strong> articles in English (red) and top ten largest language<br />

editions (blue). As of July 2007, less than 23% of <strong>Wikipedia</strong> articles are in English.<br />

French: 4%, Italian: 3%). [3] As of July 2008, <strong>the</strong> five largest language editions are (in order of article count) English,<br />

German, French, Polish, and Japanese <strong>Wikipedia</strong>s. [177]<br />

Since <strong>Wikipedia</strong> is web-based and <strong>the</strong>refore worldwide, contributors of a same language edition may use different<br />

dialects or may come from different countries (as is <strong>the</strong> case for <strong>the</strong> English edition). These differences may lead to<br />

some conflicts over spelling differences, (e.g. color vs. colour) [178] or points of view. [179] Though <strong>the</strong> various<br />

language editions are held to global policies such as "neutral point of view," <strong>the</strong>y diverge on some points of policy<br />

and practice, most notably on whe<strong>the</strong>r images that are not licensed freely may be used under a claim of fair use. [180]<br />

[181] [182]<br />

Jimmy Wales has described <strong>Wikipedia</strong> as "an effort to create and distribute a free encyclopedia of <strong>the</strong> highest<br />

possible quality to every single person on <strong>the</strong> planet in <strong>the</strong>ir own language." [183] Though each language edition<br />

functions more or less independently, some efforts are made to supervise <strong>the</strong>m all. They are coordinated in part by<br />

Meta-Wiki, <strong>the</strong> Wikimedia Foundation's wiki devoted to maintaining all of its projects (<strong>Wikipedia</strong> and o<strong>the</strong>rs). [184]<br />

For instance, Meta-Wiki provides important statistics on all language editions of <strong>Wikipedia</strong>, [185] and it maintains a<br />

list of articles every <strong>Wikipedia</strong> should have. [186] The list concerns basic content by subject: biography, history,<br />

geography, society, culture, science, technology, foodstuffs, and ma<strong>the</strong>matics. As for <strong>the</strong> rest, it is not rare for<br />

articles strongly related to a particular language not to have counterparts in ano<strong>the</strong>r edition. For example, articles<br />

about small towns in <strong>the</strong> United States might only be available in English.<br />

Translated articles represent only a small portion of articles in most editions, in part because fully automated<br />

translation of articles is disallowed. [187] Articles available in more than one language may offer "Interwiki links",<br />

which link to <strong>the</strong> counterpart articles in o<strong>the</strong>r editions.


<strong>Wikipedia</strong> 27<br />

Operation<br />

Wikimedia Foundation and <strong>the</strong> Wikimedia chapters<br />

<strong>Wikipedia</strong> is hosted and funded by <strong>the</strong> Wikimedia Foundation, a non-profit<br />

organization which also operates <strong>Wikipedia</strong>-related projects such as Wiktionary<br />

and Wikibooks. The Wikimedia chapters, local associations of users and<br />

supporters of <strong>the</strong> Wikimedia projects, also participate in <strong>the</strong> promotion, <strong>the</strong><br />

development, and <strong>the</strong> funding of <strong>the</strong> project.<br />

Software and hardware<br />

The operation of <strong>Wikipedia</strong> depends on MediaWiki, a custom-made, free and<br />

open source wiki software platform written in PHP and built upon <strong>the</strong> MySQL<br />

database. [188] The software incorporates programming features such as a macro<br />

Wikimedia Foundation logo<br />

language, variables, a transclusion system for templates, and URL redirection. MediaWiki is licensed under <strong>the</strong> GNU<br />

General Public License and it is used by all Wikimedia projects, as well as many o<strong>the</strong>r wiki projects. Originally,<br />

<strong>Wikipedia</strong> ran on UseModWiki written in Perl by Clifford Adams (Phase I), which initially required CamelCase for<br />

article hyperlinks; <strong>the</strong> present double bracket style was incorporated later. Starting in January 2002 (Phase II),<br />

<strong>Wikipedia</strong> began running on a PHP wiki engine with a MySQL database; this software was custom-made for<br />

<strong>Wikipedia</strong> by Magnus Manske. The Phase II software was repeatedly modified to accommodate <strong>the</strong> exponentially<br />

increasing demand. In July 2002 (Phase III), <strong>Wikipedia</strong> shifted to <strong>the</strong> third-generation software, MediaWiki,<br />

originally written by Lee Daniel Crocker. Several MediaWiki extensions are installed [189] to extend <strong>the</strong> functionality<br />

of MediaWiki software. In April 2005 a Lucene extension [190] [191] was added to MediaWiki's built-in search and<br />

<strong>Wikipedia</strong> switched from MySQL to Lucene for searching. Currently Lucene Search 2.1, [192] which is written in<br />

Java and based on Lucene library 2.3, [193] is used.<br />

<strong>Wikipedia</strong> currently runs on dedicated clusters of Linux servers<br />

(mainly Ubuntu), [194] [195] with a few OpenSolaris machines for ZFS.<br />

As of December 2009, <strong>the</strong>re were 300 in Florida and 44 in<br />

Amsterdam. [196] <strong>Wikipedia</strong> employed a single server until 2004, when<br />

<strong>the</strong> server setup was expanded into a distributed multitier architecture.<br />

In January 2005, <strong>the</strong> project ran on 39 dedicated servers in Florida.<br />

This configuration included a single master database server running<br />

MySQL, multiple slave database servers, 21 web servers running <strong>the</strong><br />

Apache HTTP Server, and seven Squid cache servers.<br />

<strong>Wikipedia</strong> receives between 25,000 and 60,000 page requests per<br />

second, depending on time of day. [197] Page requests are first passed to<br />

a front-end layer of Squid caching servers. [198] Fur<strong>the</strong>r statistics are<br />

available based on a publicly available 3-months <strong>Wikipedia</strong> access<br />

trace. [199] Requests that cannot be served from <strong>the</strong> Squid cache are sent<br />

to load-balancing servers running <strong>the</strong> Linux Virtual Server software,<br />

Overview of system architecture, December<br />

2010. See server layout diagrams on Meta-Wiki.<br />

which in turn pass <strong>the</strong> request to one of <strong>the</strong> Apache web servers for page rendering from <strong>the</strong> database. The web<br />

servers deliver pages as requested, performing page rendering for all <strong>the</strong> language editions of <strong>Wikipedia</strong>. To increase<br />

speed fur<strong>the</strong>r, rendered pages are cached in a distributed memory cache until invalidated, allowing page rendering to<br />

be skipped entirely for most common page accesses. Two larger clusters in <strong>the</strong> Ne<strong>the</strong>rlands and Korea now handle<br />

much of <strong>Wikipedia</strong>'s traffic load.


<strong>Wikipedia</strong> 28<br />

Mobile access<br />

<strong>Wikipedia</strong>'s original medium was for users to read and edit content using any standard web browser through a fixed<br />

internet connection. However, <strong>Wikipedia</strong> content is now also accessible through <strong>the</strong> mobile web.<br />

Access to <strong>Wikipedia</strong> from mobile phones was possible as early as 2004, through <strong>the</strong> Wireless Application Protocol<br />

(WAP), via <strong>the</strong> Wapedia service. In June 2007, <strong>Wikipedia</strong> launched en.mobile.wikipedia.org [200] , an official<br />

website for wireless devices. In 2009 a newer mobile service was officially released, [201] located at<br />

en.m.wikipedia.org [202] , which caters to more advanced mobile devices such as <strong>the</strong> iPhone, Android-based devices,<br />

or <strong>the</strong> Palm Pre. Several o<strong>the</strong>r methods of mobile access to <strong>Wikipedia</strong> have emerged (See Help:Mobile access [203] ).<br />

Several devices and applications optimise or enhance <strong>the</strong> display of <strong>Wikipedia</strong> content for mobile devices, while<br />

some also incorporate additional features such as use of <strong>Wikipedia</strong> metadata (See <strong>Wikipedia</strong>:Metadata [204] ), such as<br />

[205] [206]<br />

geoinformation.<br />

Impact<br />

Impact on publishing<br />

Some observers claim that <strong>Wikipedia</strong> is undesirable, because it is an economic threat to publishers of traditional<br />

encyclopedias, many of whom may be unable to compete with a product that is essentially free. Nicholas Carr writes<br />

in <strong>the</strong> essay "The amorality of <strong>Web</strong> 2.0", speaking of <strong>the</strong> so-called <strong>Web</strong> 2.0 as a whole: "Implicit in <strong>the</strong> ecstatic<br />

visions of <strong>Web</strong> 2.0 is <strong>the</strong> hegemony of <strong>the</strong> amateur. I for one can't imagine anything more frightening." [207] O<strong>the</strong>rs<br />

dispute <strong>the</strong> notion that <strong>Wikipedia</strong>, or similar efforts, will entirely displace traditional publications. For instance,<br />

Chris Anderson, <strong>the</strong> editor-in-chief of Wired Magazine, wrote in Nature that <strong>the</strong> "wisdom of <strong>the</strong> crowds" approach of<br />

<strong>Wikipedia</strong> will not displace top scientific journals with <strong>the</strong>ir rigorous peer review process. [208]<br />

Cultural significance<br />

In addition to logistic growth in <strong>the</strong> number of its articles, [209]<br />

<strong>Wikipedia</strong> has steadily gained status as a general reference website<br />

since its inception in 2001. [210] According to Alexa and comScore,<br />

[8] [211]<br />

<strong>Wikipedia</strong> is among <strong>the</strong> ten most visited websites worldwide.<br />

The growth of <strong>Wikipedia</strong> has been fueled by its dominant position in<br />

Google search results; [212] about 50% of search engine traffic to<br />

<strong>Wikipedia</strong> comes from Google, [213] a good portion of which is related<br />

to academic research. [214] The number of readers of <strong>Wikipedia</strong><br />

worldwide reached 365 million at <strong>the</strong> end of 2009. [9] The Pew Internet<br />

and American Life project found that one third of US Internet users<br />

consulted <strong>Wikipedia</strong>. [215] In October 2006, <strong>the</strong> site was estimated to<br />

have a hypo<strong>the</strong>tical market value of $580 million if it ran<br />

advertisements. [216]<br />

<strong>Wikipedia</strong>'s content has also been used in academic studies, books,<br />

conferences, and court cases. [217] [218] [219] The Parliament of Canada's<br />

website refers to <strong>Wikipedia</strong>'s article on same-sex marriage in <strong>the</strong><br />

"related links" section of its "fur<strong>the</strong>r reading" list for <strong>the</strong> Civil Marriage<br />

Act. [220] The encyclopedia's assertions are increasingly used as a<br />

source by organizations such as <strong>the</strong> U.S. Federal Courts and <strong>the</strong> World<br />

Graph showing <strong>the</strong> number of days between<br />

every 10,000,000th edit.<br />

<strong>Wikipedia</strong> shown in Weird Al's music video for<br />

his song "White & Nerdy."


<strong>Wikipedia</strong> 29<br />

Intellectual Property Organization [221] – though mainly for supporting information ra<strong>the</strong>r than information decisive<br />

to a case. [222] Content appearing on <strong>Wikipedia</strong> has also been cited as a source and referenced in some U.S.<br />

intelligence agency reports. [223] In December 2008, <strong>the</strong> scientific journal RNA Biology launched a new section for<br />

descriptions of families of RNA molecules and requires authors who contribute to <strong>the</strong> section to also submit a draft<br />

article on <strong>the</strong> RNA family for publication in <strong>Wikipedia</strong>. [224]<br />

<strong>Wikipedia</strong> has also been used as a source in journalism, [225] often without attribution, and several reporters have<br />

been dismissed for plagiarizing from <strong>Wikipedia</strong>. [226] [227] [228] In July 2007, <strong>Wikipedia</strong> was <strong>the</strong> focus of a 30-minute<br />

documentary on BBC Radio 4 [229] which argued that, with increased usage and awareness, <strong>the</strong> number of references<br />

to <strong>Wikipedia</strong> in popular culture is such that <strong>the</strong> term is one of a select band of 21st-century nouns that are so familiar<br />

(Google, Facebook, YouTube) that <strong>the</strong>y no longer need explanation and are on a par with such 20th-century terms as<br />

Hoovering or Coca-Cola.<br />

On September 28, 2007, Italian politician Franco Grillini raised a parliamentary question with <strong>the</strong> Minister of<br />

Cultural Resources and Activities about <strong>the</strong> necessity of freedom of panorama. He said that <strong>the</strong> lack of such freedom<br />

forced <strong>Wikipedia</strong>, "<strong>the</strong> seventh most consulted website" to forbid all images of modern Italian buildings and art, and<br />

claimed this was hugely damaging to tourist revenues. [230]<br />

On September 16, 2007, The Washington Post reported that <strong>Wikipedia</strong><br />

had become a focal point in <strong>the</strong> 2008 U.S. election campaign, saying,<br />

"Type a candidate's name into Google, and among <strong>the</strong> first results is a<br />

<strong>Wikipedia</strong> page, making those entries arguably as important as any ad<br />

in defining a candidate. Already, <strong>the</strong> presidential entries are being<br />

edited, dissected and debated countless times each day." [231] An<br />

October 2007 Reuters article, titled "<strong>Wikipedia</strong> page <strong>the</strong> latest status<br />

symbol," reported <strong>the</strong> recent phenomenon of how having a <strong>Wikipedia</strong><br />

article vindicates one's notability. [232]<br />

Awards<br />

Jimmy Wales receiving <strong>the</strong> Quadriga A Mission<br />

of Enlightenment award.<br />

<strong>Wikipedia</strong> won two major awards in May 2004. [233] The first was a Golden Nica for Digital Communities of <strong>the</strong><br />

annual Prix Ars Electronica contest; this came with a €10,000 (£6,588; $12,700) grant and an invitation to present at<br />

<strong>the</strong> PAE Cyberarts Festival in Austria later that year. The second was a Judges' <strong>Web</strong>by Award for <strong>the</strong> "community"<br />

category. [234] <strong>Wikipedia</strong> was also nominated for a "Best Practices" <strong>Web</strong>by. On January 26, 2007, <strong>Wikipedia</strong> was<br />

also awarded <strong>the</strong> fourth highest brand ranking by <strong>the</strong> readers of brandchannel.com, receiving 15% of <strong>the</strong> votes in<br />

answer to <strong>the</strong> question "Which brand had <strong>the</strong> most impact on our lives in 2006?" [235]<br />

In September 2008, <strong>Wikipedia</strong> received Quadriga A Mission of Enlightenment award of Werkstatt Deutschland along<br />

with Boris Tadić, Eckart Höfling, and Peter Gabriel. The award was presented to Jimmy Wales by David<br />

Weinberger. [236]<br />

Satire<br />

Many parody <strong>Wikipedia</strong>'s openness and susceptibility to inserted inaccuracies, with characters vandalizing or<br />

modifying <strong>the</strong> online encyclopedia project's articles.<br />

Comedian Stephen Colbert has parodied or referenced <strong>Wikipedia</strong> on numerous episodes of his show The Colbert<br />

Report and coined <strong>the</strong> related term wikiality that meant "toge<strong>the</strong>r we can create a reality that we all agree on—<strong>the</strong><br />

reality we just agreed on." [102] Ano<strong>the</strong>r example can be found in a front-page article in The Onion in July 2006, with<br />

<strong>the</strong> title "<strong>Wikipedia</strong> Celebrates 750 Years of American Independence." [237] O<strong>the</strong>rs draw upon <strong>Wikipedia</strong>'s motto,<br />

such as in "The Negotiation," an episode of The Office, where character Michael Scott says "<strong>Wikipedia</strong> is <strong>the</strong> best<br />

thing ever. Anyone in <strong>the</strong> world can write anything <strong>the</strong>y want about any subject, so you know you are getting <strong>the</strong><br />

best possible information." "My Number One Doctor", a 2007 episode of <strong>the</strong> TV show Scrubs, also lampooned


<strong>Wikipedia</strong> 30<br />

<strong>Wikipedia</strong>'s reliance on editors who edit both scholarly and pop culture articles with a scene in which Dr. Perry Cox<br />

reacts to a patient who says that a <strong>Wikipedia</strong> article indicates that <strong>the</strong> raw food diet reverses <strong>the</strong> effects of bone<br />

cancer by retorting that <strong>the</strong> same editor who wrote that article also wrote <strong>the</strong> Battlestar Galactica episode guide. [238]<br />

In July 2009, BBC Radio 4 broadcast a comedy series called Bigipedia, which was set on a website which was a<br />

parody of <strong>Wikipedia</strong>. Some of <strong>the</strong> sketches were directly inspired by <strong>Wikipedia</strong> and its articles. [239]<br />

The comedic website CollegeHumor produced a video sketch named "Professor <strong>Wikipedia</strong>," in which <strong>the</strong> fictitious<br />

Professor <strong>Wikipedia</strong> instructs a class with a medley of unverifiable and occasionally absurd statements. [240]<br />

Related projects<br />

A number of interactive multimedia encyclopedias incorporating entries written by <strong>the</strong> public existed long before<br />

<strong>Wikipedia</strong> was founded. The first of <strong>the</strong>se was <strong>the</strong> 1986 BBC Domesday Project, which included text (entered on<br />

BBC Micro computers) and photographs from over 1 million contributors in <strong>the</strong> UK, and covering <strong>the</strong> geography,<br />

art, and culture of <strong>the</strong> UK. This was <strong>the</strong> first interactive multimedia encyclopedia (and was also <strong>the</strong> first major<br />

multimedia document connected through internal links), with <strong>the</strong> majority of articles being accessible through an<br />

interactive map of <strong>the</strong> UK. The user-interface and part of <strong>the</strong> content of <strong>the</strong> Domesday Project were emulated on a<br />

website until 2008. [241] One of <strong>the</strong> most successful early online encyclopedias incorporating entries by <strong>the</strong> public<br />

was h2g2, which was created by Douglas Adams and is run by <strong>the</strong> BBC. The h2g2 encyclopedia was relatively<br />

light-hearted, focusing on articles which were both witty and informative. Both of <strong>the</strong>se projects had similarities with<br />

<strong>Wikipedia</strong>, but nei<strong>the</strong>r gave full editorial privileges to public users. A similar non-wiki project, <strong>the</strong> GNUPedia<br />

project, co-existed with Nupedia early in its history; however, it has been retired and its creator, free software figure<br />

Richard Stallman, has lent his support to <strong>Wikipedia</strong>. [24]<br />

<strong>Wikipedia</strong> has also spawned several sister projects, which are also run by <strong>the</strong> Wikimedia Foundation. The first, "In<br />

Memoriam: September 11 Wiki," [242] created in October 2002, [243] detailed <strong>the</strong> September 11 attacks; this project<br />

was closed in October 2006. Wiktionary, a dictionary project, was launched in December 2002; [244] Wikiquote, a<br />

collection of quotations, a week after Wikimedia launched, and Wikibooks, a collection of collaboratively written<br />

free textbooks and annotated texts. Wikimedia has since started a number of o<strong>the</strong>r projects, including Wikiversity, a<br />

project for <strong>the</strong> creation of free learning materials and <strong>the</strong> provision of online learning activities. [245] None of <strong>the</strong>se<br />

sister projects, however, has come to meet <strong>the</strong> success of <strong>Wikipedia</strong>.<br />

Several languages of <strong>Wikipedia</strong> also maintain a reference desk, where volunteers answer questions from <strong>the</strong> general<br />

public. According to a study by Pnina Shachaf in <strong>the</strong> Journal of Documentation, <strong>the</strong> quality of <strong>the</strong> <strong>Wikipedia</strong><br />

reference desk is comparable to a standard library reference desk, with an accuracy of 55%. [246]<br />

O<strong>the</strong>r websites centered on collaborative knowledge base development have drawn inspiration from or inspired<br />

<strong>Wikipedia</strong>. Some, such as Susning.nu, Enciclopedia Libre, Hudong, Baidu Baike, and WikiZnanie likewise employ<br />

no formal review process, whereas o<strong>the</strong>rs use more traditional peer review, such as Encyclopedia of Life, Stanford<br />

Encyclopedia of Philosophy, Scholarpedia, h2g2, and Everything2. The online wiki-based encyclopedia Citizendium<br />

[247] [248]<br />

was started by <strong>Wikipedia</strong> co-founder Larry Sanger in an attempt to create an "expert-friendly" <strong>Wikipedia</strong>.<br />

[249]


<strong>Wikipedia</strong> 31<br />

Notes<br />

[1] http:/ / wikipedia. org<br />

[2] Jonathan Sidener. "Everyone's Encyclopedia" (http:/ / www. signonsandiego. com/ uniontrib/ 20041206/ news_mz1b6encyclo. html). The San<br />

Diego Union-Tribune. . Retrieved 2006-10-15.<br />

[3] "Five-year Traffic Statistics for <strong>Wikipedia</strong>.org" (http:/ / www. alexa. com/ data/ details/ traffic_details/ wikipedia. org?range=5y&<br />

size=large& y=t). Alexa Internet. . Retrieved 2011-05-24.<br />

[4] In some parts of <strong>the</strong> world, <strong>the</strong> access to <strong>Wikipedia</strong> had been blocked.<br />

[5] Mike Miliard (2008-03-01). "Wikipediots: Who Are These Devoted, Even Obsessive Contributors to <strong>Wikipedia</strong>?" (http:/ / www. cityweekly.<br />

net/ utah/ article-5129-feature-wikipediots-who-are-<strong>the</strong>se-devoted-even-obsessive-contributors-to-wikipedia. html). Salt Lake City Weekly. .<br />

Retrieved 2008-12-18.<br />

[6] Bill Tancer (2007-05-01). "Look Who's Using <strong>Wikipedia</strong>" (http:/ / www. time. com/ time/ business/ article/ 0,8599,1595184,00. html). Time. .<br />

Retrieved 2007-12-01. "The sheer volume of content [...] is partly responsible for <strong>the</strong> site's dominance as an online reference. When compared<br />

to <strong>the</strong> top 3,200 educational reference sites in <strong>the</strong> U.S., <strong>Wikipedia</strong> is #1, capturing 24.3% of all visits to <strong>the</strong> category" Cf. Bill Tancer (Global<br />

Manager, Hitwise), "<strong>Wikipedia</strong>, Search and School Homework" (http:/ / weblogs. hitwise. com/ bill-tancer/ 2007/ 03/<br />

wikipedia_search_and_school_ho. html), Hitwise: An Experian Company (Blog), 2007-03-01. Retrieved 2008-12-18.<br />

[7] Alex Woodson (2007-07-08). "<strong>Wikipedia</strong> remains go-to site for online news" (http:/ / www. reuters. com/ article/ internetNews/<br />

idUSN0819429120070708). Reuters. . Retrieved 2007-12-16. "Online encyclopedia <strong>Wikipedia</strong> has added about 20 million unique monthly<br />

visitors in <strong>the</strong> past year, making it <strong>the</strong> top online news and information destination, according to Nielsen//NetRatings."<br />

[8] "Top 500" (http:/ / www. alexa. com/ site/ ds/ top_sites?ts_mode=global& lang=none). Alexa. . Retrieved 2009-10-13.<br />

[9] <strong>Wikipedia</strong>'s Evolving Impact (http:/ / upload. wikimedia. org/ wikipedia/ meta/ 3/ 3a/<br />

TED2010,_Stuart_West_full_presentation_updated_with_January_data. pdf), by Stuart West, slideshow presentation at TED2010<br />

[10] How I started <strong>Wikipedia</strong>, presentation by Larry Sanger<br />

[11] Grossman, Lev (2006-12-13). "Time's Person of <strong>the</strong> Year: You" (http:/ / www. time. com/ time/ magazine/ article/ 0,9171,1569514,00.<br />

html). TIME (Time, Inc). . Retrieved 2008-12-26.<br />

[12] Jonathan Dee (2007-07-01). "All <strong>the</strong> News That's Fit to Print Out" (http:/ / www. nytimes. com/ 2007/ 07/ 01/ magazine/ 01WIKIPEDIA-t.<br />

html). The New York Times Magazine. . Retrieved 2007-12-01.<br />

[13] Andrew Lih (2004-04-16). "<strong>Wikipedia</strong> as Participatory Journalism: Reliable Sources? Metrics for Evaluating Collaborative Media as a<br />

News Resource" (http:/ / jmsc. hku. hk/ faculty/ alih/ publications/ utaustin-2004-wikipedia-rc2. pdf) (PDF). 5th International Symposium on<br />

Online Journalism (University of Texas at Austin). . Retrieved 2007-10-13.<br />

[14] Witzleb, Normann (2009). Engaging with <strong>the</strong> World: Students of Comparative Law <strong>Write</strong> for <strong>Wikipedia</strong>. 19. Legal Education Review. pp.<br />

83–98<br />

[15] http:/ / en. wikipedia. org/ w/ index. php?title=<strong>Wikipedia</strong>%3AVerifiability<br />

[16] http:/ / en. wikipedia. org/ w/ index. php?title=WP%3ANeutral+ point+ of+ view<br />

[17] Larry Sanger, Why <strong>Wikipedia</strong> Must Jettison Its Anti-Elitism (http:/ / www. kuro5hin. org/ story/ 2004/ 12/ 30/ 142458/ 25), Kuro5hin,<br />

December 31, 2004.<br />

[18] Danah Boyd (2005-01-04). "Academia and <strong>Wikipedia</strong>" (http:/ / many. corante. com/ archives/ 2005/ 01/ 04/ academia_and_wikipedia. php).<br />

Many 2 Many: A Group <strong>Web</strong>log on Social Software. Corante. . Retrieved 2008-12-18. "[The author, Danah Boyd, describes herself as] an<br />

expert on social media[,] ... a doctoral student in <strong>the</strong> School of Information at <strong>the</strong> University of California, Berkeley [,] and a fellow at <strong>the</strong><br />

Harvard University Berkman Center for Internet & Society [at Harvard Law School.]"<br />

[19] Simon Waldman (2004-10-26). "Who knows?" (http:/ / www. guardian. co. uk/ technology/ 2004/ oct/ 26/ g2. onlinesupplement).<br />

Guardian.co.uk (London). . Retrieved 2007-02-11.<br />

[20] Ahrens, Frank (2006-07-09). "Death by <strong>Wikipedia</strong>: The Kenneth Lay Chronicles" (http:/ / www. washingtonpost. com/ wp-dyn/ content/<br />

article/ 2006/ 07/ 08/ AR2006070800135. html). The Washington Post. . Retrieved 2006-11-01.<br />

[21] Fernanda B. Viégas, Martin Wattenberg, and Kushal Dave (2004). "Studying Cooperation and Conflict between Authors with History Flow<br />

Visualizations" (http:/ / alumni. media. mit. edu/ ~fviegas/ papers/ history_flow. pdf) (PDF). Proceedings of <strong>the</strong> ACM Conference on Human<br />

Factors in Computing Systems (CHI) (Vienna, Austria: ACM SIGCHI): 575–582. doi:10.1145/985921.985953. ISBN 1-58113-702-8. .<br />

Retrieved 2007-01-24.<br />

[22] Reid Priedhorsky, Jilin Chen, Shyong (Tony) K. Lam, Ka<strong>the</strong>rine Panciera, Loren Terveen, and John Riedl (GroupLens Research,<br />

Department of Computer Science and Engineering, University of Minnesota) (2007-11-04). "Creating, Destroying, and Restoring Value in<br />

<strong>Wikipedia</strong>" (http:/ / www-users. cs. umn. edu/ ~reid/ papers/ group282-priedhorsky. pdf) (PDF). Association for Computing Machinery<br />

GROUP '07 conference proceedings (Sanibel Island, Florida). . Retrieved 2007-10-13.<br />

[23] Jim Giles (December 2005). "Internet encyclopedias go head to head" (http:/ / www. nature. com/ nature/ journal/ v438/ n7070/ full/<br />

438900a. html). Nature 438 (7070): 900–901. doi:10.1038/438900a. PMID 16355180. . The study (that was not in itself peer reviewed) was<br />

cited in several news articles, e.g.,<br />

• "<strong>Wikipedia</strong> survives research test" (http:/ / news. bbc. co. uk/ 2/ hi/ technology/ 4530930. stm). BBC News (BBC). 2005-12-15. .<br />

[24] Richard M. Stallman (2007-06-20). "The Free Encyclopedia Project" (http:/ / www. gnu. org/ encyclopedia/ encyclopedia. html). Free<br />

Software Foundation. . Retrieved 2008-01-04.


<strong>Wikipedia</strong> 32<br />

[25] Jonathan Sidener (2004-12-06). "Everyone's Encyclopedia" (http:/ / www. signonsandiego. com/ uniontrib/ 20041206/ news_mz1b6encyclo.<br />

html). The San Diego Union-Tribune. . Retrieved 2006-10-15.<br />

[26] Meyers, Peter (2001-09-20). "Fact-Driven? Collegial? This Site Wants You" (http:/ / query. nytimes. com/ gst/ fullpage.<br />

html?res=9800E5D6123BF933A1575AC0A9679C8B63& n=Top/ Reference/ Times Topics/ Subjects/ C/ Computer Software). New York<br />

Times (The New York Times Company). . Retrieved 2007-11-22. " 'I can start an article that will consist of one paragraph, and <strong>the</strong>n a real<br />

expert will come along and add three paragraphs and clean up my one paragraph,' said Larry Sanger of Las Vegas, who founded <strong>Wikipedia</strong><br />

with Mr. Wales."<br />

[27] Sanger, Larry (2005-04-18). "The Early History of Nupedia and <strong>Wikipedia</strong>: A Memoir" (http:/ / features. slashdot. org/ features/ 05/ 04/ 18/<br />

164213. shtml). Slashdot. . Retrieved 2008-12-26.<br />

[28] Sanger, Larry (2001-01-17). "<strong>Wikipedia</strong> Is Up!" (http:/ / web. archive. org/ web/ 20010506042824/ www. nupedia. com/ pipermail/<br />

nupedia-l/ 2001-January/ 000684. html). Internet Archive. . Retrieved 2008-12-26.<br />

[29] "<strong>Wikipedia</strong>-l: LinkBacks?" (http:/ / lists. wikimedia. org/ pipermail/ wikipedia-l/ 2001-October/ 000671. html). . Retrieved 2007-02-20.<br />

[30] Sanger, Larry (2001-01-10). "Let's Make a Wiki" (http:/ / web. archive. org/ web/ 20030414014355/ http:/ / www. nupedia. com/ pipermail/<br />

nupedia-l/ 2001-January/ 000676. html). Internet Archive. Archived from <strong>the</strong> original (http:/ / www. nupedia. com/ pipermail/ nupedia-l/<br />

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[31] "<strong>Wikipedia</strong>: HomePage" (http:/ / web. archive. org/ web/ 20010331173908/ http:/ / www. wikipedia. com/ ). Archived from <strong>the</strong> original<br />

(http:/ / www. wikipedia. com/ ) on 2001-03-31. . Retrieved 2001-03-31.<br />

[32] " <strong>Wikipedia</strong>:Neutral point of view (http:/ / en. wikipedia. org/ w/ index. php?title=<strong>Wikipedia</strong>:Neutral_point_of_view& oldid=102236018),<br />

<strong>Wikipedia</strong> (January 21, 2007)<br />

[33] " statistics "Multilingual statistics" (http:/ / en. wikipedia. org/ wiki/ <strong>Wikipedia</strong>:Multilingual). <strong>Wikipedia</strong>. 2005-03-30. statistics. Retrieved<br />

2008-12-26.<br />

[34] "Encyclopedias and Dictionaries". Encyclopædia Britannica, 15th ed.. 18. Encyclopædia Britannica. 2007. pp. 257–286.<br />

[35] "[long] Enciclopedia Libre: msg#00008" (http:/ / osdir. com/ ml/ science. linguistics. wikipedia. international/ 2003-03/ msg00008. html).<br />

Osdir. . Retrieved 2008-12-26.<br />

[36] Clay Shirky (2008-02-28). Here Comes Everybody: The Power of Organizing Without Organizations (http:/ / www. amazon. com/ gp/<br />

reader/ 1594201536/ ref=sib_dp_srch_pop?v=search-inside& keywords=spanish& go. x=0& go. y=0& go=Go!). The Penguin Press via<br />

Amazon Online <strong>Read</strong>er. p. 273. ISBN 1-594201-53-6. . Retrieved 2008-12-26.<br />

[37] "BBC News" (http:/ / news. bbc. co. uk/ 2/ hi/ technology/ 7144970. stm). BBC News. 2007-12-15. . Retrieved 2010-07-13.<br />

[38] Bobbie Johnson (2009-08-12). "<strong>Wikipedia</strong> approaches its limits" (http:/ / www. guardian. co. uk/ technology/ 2009/ aug/ 12/<br />

wikipedia-deletionist-inclusionist). The Guardian (London). . Retrieved 2010-03-31.<br />

[39] <strong>Wikipedia</strong>:Size of <strong>Wikipedia</strong>#Annual growth rate<br />

[40] "The Singularity is Not Near: Slowing Growth of <strong>Wikipedia</strong>" (http:/ / www. wikisym. org/ ws2009/ procfiles/ p108-suh. pdf). <strong>the</strong><br />

International Symposium on Wikis. Orlando, Florida. 2009. .<br />

[41] Evgeny Morozov. "Edit This Page; Is it <strong>the</strong> end of <strong>Wikipedia</strong>" (http:/ / www. bostonreview. net/ BR34. 6/ morozov. php). Boston review. .<br />

[42] Cohen, Noam (2009-03-28). "<strong>Wikipedia</strong> – <strong>Exploring</strong> Fact City" (http:/ / www. nytimes. com/ 2009/ 03/ 29/ weekinreview/ 29cohen. html).<br />

NYTimes.com. . Retrieved 2011-04-19.<br />

[43] Jenny Kleeman (2009-11-26). "<strong>Wikipedia</strong> falling victim to a war of words" (http:/ / www. guardian. co. uk/ technology/ 2009/ nov/ 26/<br />

wikipedia-losing-disgruntled-editors). London: Guardian. . Retrieved 2010-03-31.<br />

[44] (PDF) <strong>Wikipedia</strong>: A quantitative analysis (http:/ / libresoft. es/ Members/ jfelipe/ <strong>the</strong>sis-wkp-quantanalysis). .<br />

[45] Volunteers Log Off as <strong>Wikipedia</strong> Ages, The Wall Street Journal, November 27, 2009.<br />

[46] Barnett, Emma (2009-11-26). "<strong>Wikipedia</strong>'s Jimmy Wales denies site is 'losing' thousands of volunteer editors" (http:/ / www. telegraph. co.<br />

uk/ technology/ wikipedia/ 6660646/ <strong>Wikipedia</strong>s-Jimmy-Wales-denies-site-is-losing-thousands-of-volunteer-editors. html). London:<br />

Telegraph. . Retrieved 2010-03-31.<br />

[47] "<strong>Wikipedia</strong> Breaks Into U.S. Top 10 Sites" (http:/ / www. pcworld. com/ article/ 129135/ wikipedia_breaks_into_us_top_10_sites. html).<br />

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[51] Birken, P. (2008-12-14). "Bericht Gesichtete Versionen" (http:/ / lists. wikimedia. org/ pipermail/ wikide-l/ 2008-December/ 021594. html)<br />

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<strong>Wikipedia</strong> 33<br />

malevolently add incorrect information to articles, get o<strong>the</strong>r people tied up in endless discussions, and generally do everything to draw<br />

attention to <strong>the</strong>mselves."<br />

[56] The Japanese <strong>Wikipedia</strong>, for example, is known for deleting every mention of real names of victims of certain high-profile crimes, even<br />

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[210] "694 Million People Currently Use <strong>the</strong> Internet Worldwide According To comScore Networks" (http:/ / web. archive. org/ web/<br />

20080730011713/ http:/ / www. comscore. com/ press/ release. asp?press=849). comScore. 2006-05-04. Archived from <strong>the</strong> original (http:/ /<br />

www. comscore. com/ press/ release. asp?press=849) on 2008-07-30. . Retrieved 2007-12-16. "<strong>Wikipedia</strong> has emerged as a site that continues<br />

to increase in popularity, both globally and in <strong>the</strong> U.S."<br />

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[212] Petrilli, Michael J. "<strong>Wikipedia</strong> or Wickedpedia?" (http:/ / web. archive. org/ web/ 20080327230211/ http:/ / www. hoover. org/<br />

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16111162. html) on 2008-03-27. . Retrieved 2008-03-21.<br />

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[214] "<strong>Wikipedia</strong> and Academic Research" (http:/ / weblogs. hitwise. com/ leeann-prescott/ 2006/ 10/ wikipedia_and_academic_researc. html).<br />

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[215] Rainie, Lee; Bill Tancer (2007-12-15). "<strong>Wikipedia</strong> users" (http:/ / web. archive. org/ web/ 20080306031354/ http:/ / www. pewinternet.<br />

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<strong>Wikipedia</strong> 38<br />

<strong>Wikipedia</strong>. It is particularly popular with <strong>the</strong> well-educated and current college-age students."<br />

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[218] "Bourgeois et al. v. Peters et al." (http:/ / www. ca11. uscourts. gov/ opinions/ ops/ 200216886. pdf) (PDF). . Retrieved 2007-02-06.<br />

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[220] C-38 Government of Canada Site | Site du gouvernement du Canada (http:/ / www. parl. gc. ca/ LEGISINFO/ index. asp?Session=13&<br />

query=4381& List=ot#2), LEGISINFO (March 28, 2005)<br />

[221] Arias, Martha L. (2007-01-29). "<strong>Wikipedia</strong>: The Free Online Encyclopedia and its Use as Court Source" (http:/ / www. ibls. com/<br />

internet_law_news_portal_view. aspx?s=latestnews& id=1668). Internet Business Law Services. . Retrieved 2008-12-26. (<strong>the</strong> name "World<br />

Intellectual Property Office" should however read "World Intellectual Property Organization" in this source)<br />

[222] Cohen, Noam (2007-01-29). "Courts Turn to <strong>Wikipedia</strong>, but Selectively" (http:/ / www. nytimes. com/ 2007/ 01/ 29/ technology/<br />

29wikipedia. html). New York Times. . Retrieved 2008-12-26.<br />

[223] Aftergood, Steven (2007-03-21). "The <strong>Wikipedia</strong> Factor in U.S. Intelligence" (http:/ / www. fas. org/ blog/ secrecy/ 2007/ 03/<br />

<strong>the</strong>_wikipedia_factor_in_us_int. html). Federation of American Scientists Project on Government Secrecy. . Retrieved 2007-04-14.<br />

[224] Butler, Declan (2008-12-16). "Publish in <strong>Wikipedia</strong> or perish". Nature News. doi:10.1038/news.2008.1312.<br />

[225] Shaw, Donna (February/March 2008). "<strong>Wikipedia</strong> in <strong>the</strong> Newsroom" (http:/ / www. ajr. org/ Article. asp?id=4461). American Journalism<br />

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[226] Shizuoka newspaper plagiarized <strong>Wikipedia</strong> article, Japan News Review, July 5, 2007<br />

[227] " Express-News staffer resigns after plagiarism in column is discovered (http:/ / web. archive. org/ web/ 20071015045010/ http:/ / www.<br />

mysanantonio. com/ news/ metro/ stories/ MYSA010307. 02A. richter. 132c153. html)," San Antonio Express-News, January 9, 2007.<br />

[228] " Inquiry prompts reporter's dismissal (http:/ / archives. starbulletin. com/ 2006/ 01/ 13/ news/ story03. html)," Honolulu Star-Bulletin,<br />

January 13, 2007.<br />

[229] "Radio 4 Documentary" (http:/ / www. bbc. co. uk/ radio4/ factual/ pip/ efv21/ ). . Retrieved 2008-12-26.<br />

[230] "Comunicato stampa. On. Franco Grillini. <strong>Wikipedia</strong>. Interrogazione a Rutelli. Con "diritto di panorama" promuovere arte e architettura<br />

contemporanea italiana. Rivedere con urgenza legge copyright" (http:/ / www. grillini. it/ show. php?4885). 2007-10-12. . Retrieved<br />

2008-12-26.<br />

[231] Jose Antonio Vargas (2007-09-17). "On <strong>Wikipedia</strong>, Debating 2008 Hopefuls' Every Facet" (http:/ / www. washingtonpost. com/ wp-dyn/<br />

content/ article/ 2007/ 09/ 16/ AR2007091601699_pf. html). The Washington Post. . Retrieved 2008-12-26.<br />

[232] Jennifer Ablan (2007-10-22). "<strong>Wikipedia</strong> page <strong>the</strong> latest status symbol" (http:/ / www. reuters. com/ article/ domesticNews/<br />

idUSN2232893820071022?sp=true). Reuters. . Retrieved 2007-10-24.<br />

[233] "Trophy Box," Meta-Wiki (March 28, 2005).<br />

[234] "<strong>Web</strong>by Awards 2004" (http:/ / www. webbyawards. com/ webbys/ winners-2004. php). The International Academy of Digital Arts and<br />

Sciences. 2004. . Retrieved 2007-06-19.<br />

[235] Zumpano, Anthony (2007-01-29). "Similar Search Results: Google Wins" (http:/ / www. brandchannel. com/ features_effect.<br />

asp?pf_id=352). Interbrand. . Retrieved 2007-01-28.<br />

[236] "Die Quadriga — Award 2008" (http:/ / loomarea. com/ die_quadriga/ e/ index. php?title=Award_2008). . Retrieved 2008-12-26.<br />

[237] "<strong>Wikipedia</strong> Celebrates 750 Years Of American Independence" (http:/ / www. <strong>the</strong>onion. com/ content/ node/ 50902). The Onion. 2006. .<br />

Retrieved 2006-10-15.<br />

[238] Bakken, Janae. "My Number One Doctor"; Scrubs; ABC; December 6, 2007<br />

[239] "Interview With Nick Doody and Matt Kirshen" (http:/ / www. comedy. org. uk/ guide/ radio/ bigipedia/ interview/ ). British Comedy<br />

Guide. . Retrieved 2009-07-31.<br />

[240] "Professor <strong>Wikipedia</strong> – CollegeHumor Video" (http:/ / www. collegehumor. com/ video/ 3581424/ professor-wikipedia).<br />

Collegehumor.com. 2009-11-17. . Retrieved 2011-04-19.<br />

[241] <strong>Web</strong>site discussing <strong>the</strong> emulator of <strong>the</strong> Domesday Project User Interface (http:/ / www. domesday1986. com/ ) for <strong>the</strong> data from <strong>the</strong><br />

Community Disc (contributions from <strong>the</strong> general public); <strong>the</strong> site is currently out of action following <strong>the</strong> death of its creator<br />

[242] "In Memoriam: September 11, 2001" (http:/ / www. sep11memories. org/ wiki/ In_Memoriam). . Retrieved 2007-02-06.<br />

[243] First edit to <strong>the</strong> wiki (http:/ / www. sep11memories. org/ index. php?title=In_Memoriam& oldid=1502) In Memoriam: September 11 wiki<br />

(October 28, 2002),<br />

[244] " Announcement of Wiktionary's creation (http:/ / meta. wikimedia. org/ w/ index. php?title=Wikimedia_News& diff=prev& oldid=4133),"<br />

December 12, 2002. Retrieved on 2007-02-02.<br />

[245] " Our projects (http:/ / wikimediafoundation. org/ wiki/ Our_projects)," Wikimedia Foundation. Retrieved on 2007-01-24<br />

[246] " <strong>Wikipedia</strong> Reference Desk (http:/ / www. slis. indiana. edu/ news/ story. php?story_id=2064)," fetched 17 February 2010<br />

[247] Frith, Holden (2007-03-26). "<strong>Wikipedia</strong> founder launches rival online encyclopedia" (http:/ / technology. timesonline. co. uk/ tol/ news/<br />

tech_and_web/ <strong>the</strong>_web/ article1571519. ece). London: The Times. . Retrieved 2007-06-27. "<strong>Wikipedia</strong>'s de facto leader, Jimmy Wales, stood<br />

by <strong>the</strong> site's format. – Holden Frith."


<strong>Wikipedia</strong> 39<br />

[248] Orlowski, Andrew (2006-09-18). "<strong>Wikipedia</strong> founder forks <strong>Wikipedia</strong>, More experts, less fiddling?" (http:/ / www. <strong>the</strong>register. co. uk/<br />

2006/ 09/ 18/ sanger_forks_wikipedia/ ). The Register. . Retrieved 2007-06-27. "Larry Sanger describes <strong>the</strong> Citizendium project as a<br />

"progressive or gradual fork," with <strong>the</strong> major difference that experts have <strong>the</strong> final say over edits." – Andrew Orlowski.<br />

[249] Lyman, Jay (2006-09-20). "<strong>Wikipedia</strong> Co-Founder Planning New Expert-Authored Site" (http:/ / www. crmbuyer. com/ story/ 53137.<br />

html). LinuxInsider. . Retrieved 2007-06-27.<br />

Fur<strong>the</strong>r reading<br />

Academic studies<br />

• Nielsen, Finn (August 2007). "Scientific Citations in <strong>Wikipedia</strong>" (http:/ / www. firstmonday. org/ issues/<br />

issue12_8/ nielsen/ index. html). First Monday 12 (8). Retrieved 2008-02-22.<br />

• Pfeil, Ulrike; Panayiotis Zaphiris and Chee Siang Ang (2006). "Cultural Differences in Collaborative Authoring<br />

of <strong>Wikipedia</strong>" (http:/ / jcmc. indiana. edu. / vol12/ issue1/ pfeil. html). Journal of Computer-Mediated<br />

Communication 12 (1): 88. doi:10.1111/j.1083-6101.2006.00316.x. Retrieved 2008-12-26.<br />

• Priedhorsky, Reid, Jilin Chen, Shyong (Tony) K. Lam, Ka<strong>the</strong>rine Panciera, Loren Terveen, and John Riedl.<br />

"Creating, Destroying, and Restoring Value in <strong>Wikipedia</strong>" (http:/ / portal. acm. org/ citation. cfm?doid=1316624.<br />

1316663). Proc. GROUP 2007, doi: 1316624.131663.<br />

• Reagle, Joseph (2007). "Do as I Do: Authorial Leadership in <strong>Wikipedia</strong>" (http:/ / reagle. org/ joseph/ 2007/ 10/<br />

<strong>Wikipedia</strong>-Authorial-Leadership. pdf). WikiSym '07: Proceedings of <strong>the</strong> 2007 International Symposium on Wikis.<br />

Montreal, Canada: ACM. Retrieved 2008-12-26.<br />

• Wilkinson, Dennis M.; Bernardo A. Huberman (April 2007). "Assessing <strong>the</strong> Value of Cooperation in <strong>Wikipedia</strong>"<br />

(http:/ / www. firstmonday. org/ issues/ issue12_4/ wilkinson/ index. html). First Monday 12 (4). Retrieved<br />

2008-02-22.<br />

• Goldman, Eric (2010). "<strong>Wikipedia</strong>’s Labor Squeeze and its Consequences" (http:/ / papers. ssrn. com/ sol3/<br />

papers. cfm?abstract_id=1458162##). Journal of Telecommunications and High Technology Law 8. ( a blog post<br />

by <strong>the</strong> autor (http:/ / blog. ericgoldman. org/ archives/ 2010/ 02/ catching_up_wit. htm))<br />

<strong>Book</strong>s<br />

• Phoebe Ayers, Charles Mat<strong>the</strong>ws, and Ben Yates (September 2008). How <strong>Wikipedia</strong> Works: And How You Can<br />

Be a Part of It. San Francisco: No Starch Press. ISBN 978-1-59327-176-3.<br />

• Broughton, John (2008). <strong>Wikipedia</strong> - The Missing Manual. O'Reilly Media. ISBN 0-596-51516-2. (See book rev.<br />

by Baker, as listed below.)<br />

• Broughton, John (2008). <strong>Wikipedia</strong> <strong>Read</strong>er's Guide. Sebastopol: Pogue Press. ISBN 059652174X.<br />

• Lih, Andrew (2009). The <strong>Wikipedia</strong> Revolution: How a Bunch of Nobodies Created <strong>the</strong> World's Greatest<br />

Encyclopedia. New York: Hyperion. ISBN 978-1-4013-0371-6.<br />

• Dalby, Andrew (2009). The World and <strong>Wikipedia</strong>: How We are Editing Reality. Siduri. ISBN 978-0956205209.<br />

• Reagle, Joseph Michael Jr. (2010). Good Faith Collaboration: The Culture of <strong>Wikipedia</strong>. Cambridge, MA: The<br />

MIT Press. ISBN 978-0-262-01447-2.<br />

• Keen, Andrew (2007). The Cult of <strong>the</strong> Amateur. Doubleday/Currency. ISBN 978-0-385-52080-5. (substantial<br />

criticisms of <strong>Wikipedia</strong> and o<strong>the</strong>r web 2.0 projects). Listen to: Keen, Andrew (2007-06-16). "Does <strong>the</strong> Internet<br />

Undermine Culture?" (http:/ / www. npr. org/ templates/ story/ story. php?storyId=11131872). Npr.org. Retrieved<br />

2010-03-31. <strong>the</strong> NPR interview with A. Keen, Weekend Edition Saturday, June 16, 2007.<br />

• Sheizaf Rafaeli & Yaron Ariel (2008). "Online motivational factors: Incentives for participation and contribution<br />

in <strong>Wikipedia</strong>." In Barak, A.. Psychological aspects of cyberspace: Theory, research, applications. Cambridge,<br />

UK: Cambridge University Press. pp. 243–267.<br />

<strong>Book</strong> reviews and o<strong>the</strong>r articles<br />

• Crovitz, L. Gordon. "<strong>Wikipedia</strong>'s Old-Fashioned Revolution: The online encyclopedia is fast becoming <strong>the</strong> best."<br />

(http:/ / online. wsj. com/ article/ SB123897399273491031. html) (Originally published in Wall Street Journal<br />

online – 2009-04-06)


<strong>Wikipedia</strong> 40<br />

• Baker, Nicholson. "The Charms of <strong>Wikipedia</strong>" (http:/ / www. nybooks. com/ articles/ 21131). The New York<br />

Review of <strong>Book</strong>s, 2008-03-20. Accessed 2008-12-17. (<strong>Book</strong> rev. of The Missing Manual, by John Broughton, as<br />

listed above.)<br />

• Rosenzweig, Roy. Can History be Open Source? <strong>Wikipedia</strong> and <strong>the</strong> Future of <strong>the</strong> Past (http:/ / chnm. gmu. edu/<br />

resources/ essays/ d/ 42). (Originally published in Journal of American History 93.1 (June 2006): 117–46.)<br />

Learning resources<br />

• Wikiversity list of learning resources. (Includes related courses, <strong>Web</strong>-based seminars, slides, lecture notes, text<br />

books, quizzes, glossaries, etc.)<br />

O<strong>the</strong>r media coverage<br />

• Dee, Jonathan (2007-07-01). "All <strong>the</strong> News That's Fit to Print Out" (http:/ / www. nytimes. com/ 2007/ 07/ 01/<br />

magazine/ 01WIKIPEDIA-t. html?_r=1& ref=magazine& oref=slogin). The New York Times Magazine (The New<br />

York Times Company). Retrieved 2008-02-22.<br />

• Balke, Jeff (2008-03). "For Music Fans: <strong>Wikipedia</strong>; MySpace" (http:/ / blogs. chron. com/ brokenrecord/ 2008/<br />

03/ for_music_fans_wikipedia_myspa. html). Houston Chronicle (Blog). Retrieved 2008-12-17.<br />

• Giles, Jim (2007-09-20). "<strong>Wikipedia</strong> 2.0 – Now with Added Trust" (http:/ / www. newscientist. com/ article/<br />

mg19526226. 200). New Scientist. Retrieved 2008-01-14.<br />

• Miliard, Mike (2007-12-02). "<strong>Wikipedia</strong> Rules" (http:/ / <strong>the</strong>phoenix. com/ Boston/ Life/ 52864-<strong>Wikipedia</strong>-rules/<br />

). The Phoenix. Retrieved 2008-02-22.<br />

• Poe, Marshall (2006-09). "The Hive" (http:/ / www. <strong>the</strong>atlantic. com/ doc/ 200609/ wikipedia). The Atlantic<br />

Monthly. Retrieved 2008-03-22.<br />

• Taylor, Chris (2005-05-29). "It's a Wiki, Wiki World" (http:/ / www. time. com/ time/ magazine/ article/<br />

0,9171,1066904-1,00. html). Time (Time, Inc). Retrieved 2008-02-22.<br />

• "Technological Quarterly: Brain Scan: The Free-knowledge Fundamentalist" (http:/ / www. economist. com/<br />

science/ tq/ displaystory. cfm?story_id=11484062). The Economist <strong>Web</strong> and Print. 2008-06-05. Retrieved<br />

2008-06-05. "Jimmy Wales changed <strong>the</strong> world with <strong>Wikipedia</strong>, <strong>the</strong> hugely popular online encyclopedia that<br />

anyone can edit. What will he do next? [leader]."<br />

• Is <strong>Wikipedia</strong> Cracking Up?, The Independent, February 3, 2009 (http:/ / www. independent. co. uk/ life-style/<br />

gadgets-and-tech/ features/ is-wikipedia-cracking-up-1543527. html)<br />

• Runciman, David (2009-05-28). "Like Boiling a Frog" (http:/ / www. lrb. co. uk/ v31/ n10/ runc01_. html).<br />

London Review of <strong>Book</strong>s. Retrieved 2009-06-03.<br />

• Rosenwald, Michael S. (2009-10-23). "Gatekeeper of D.C.'s entry: Road to city's <strong>Wikipedia</strong> page goes through a<br />

DuPont Circle bedroom" (http:/ / www. washingtonpost. com/ wp-dyn/ content/ article/ 2009/ 10/ 22/<br />

AR2009102204715. html?hpid=topnews). The Washington Post. Retrieved 2009-10-22.<br />

External links<br />

• <strong>Wikipedia</strong> (http:/ / www. wikipedia. org/ ) – multilingual portal (contains links to all language editions of <strong>the</strong><br />

project)<br />

• Press coverage of <strong>Wikipedia</strong> at <strong>the</strong> English <strong>Wikipedia</strong><br />

• <strong>Wikipedia</strong> mobile phone portal (http:/ / mobile. wikipedia. org/ )<br />

• <strong>Wikipedia</strong> (http:/ / twitter. com/ <strong>Wikipedia</strong>) on Twitter<br />

• <strong>Wikipedia</strong> (http:/ / www. dmoz. org/ Computers/ Open_Source/ Open_Content/ Encyclopedias/ <strong>Wikipedia</strong>/ ) at<br />

<strong>the</strong> Open Directory Project<br />

• <strong>Wikipedia</strong> (http:/ / www. guardian. co. uk/ technology/ wikipedia) collected news and commentary at The<br />

Guardian<br />

• <strong>Wikipedia</strong> (http:/ / topics. nytimes. com/ top/ news/ business/ companies/ wikipedia/ index. html) topic page at<br />

The New York Times


<strong>Wikipedia</strong> 41<br />

• Video of TED Talk by Jimmy Wales on <strong>the</strong> birth of <strong>Wikipedia</strong> (http:/ / www. ted. com/ index. php/ talks/<br />

jimmy_wales_on_<strong>the</strong>_birth_of_wikipedia. html)<br />

• Audio of interview with Jimmy Wales about <strong>Wikipedia</strong> in general (http:/ / www. econtalk. org/ archives/ 2009/<br />

03/ wales_on_wikipe. html) on <strong>the</strong> EconTalk podcast<br />

• <strong>Wikipedia</strong> and why it matters (http:/ / www. stanford. edu/ class/ ee380/ Abstracts/ 020116. html) – Larry<br />

Sanger's 2002 talk at Stanford University about <strong>Wikipedia</strong>. video archive (http:/ / stanford-online. stanford. edu/<br />

courses/ ee380/ 020116-ee380-100. asx) and transcript of <strong>the</strong> talk<br />

• "Intelligence in <strong>Wikipedia</strong>" Google TechTalk (http:/ / www. youtube. com/ watch?v=cqOHbihYbhE) on<br />

YouTube, describing an intelligence project utilizing <strong>Wikipedia</strong>, and how <strong>Wikipedia</strong> articles could be<br />

auto-generated from web content<br />

ltg:Vikipedeja


Creative Commons 42<br />

Creative Commons<br />

Creative Commons<br />

Founders Lawrence Lessig<br />

Type Non-profit organization<br />

Founded 2001<br />

Location San Francisco, California<br />

Key people Joi Ito<br />

United States<br />

Focus Expansion of "reasonable", flexible copyright<br />

Method Creative Commons licenses<br />

<strong>Web</strong>site<br />

creativecommons.org [1]<br />

Creative Commons (CC) is a non-profit organization headquartered<br />

in Mountain View, California, United States devoted to expanding <strong>the</strong><br />

range of creative works available for o<strong>the</strong>rs to build upon legally and<br />

to share. [2] The organization has released several copyright-licenses<br />

known as Creative Commons licenses free of charge to <strong>the</strong> public.<br />

These licenses allow creators to communicate which rights <strong>the</strong>y<br />

reserve, and which rights <strong>the</strong>y waive for <strong>the</strong> benefit of recipients or<br />

o<strong>the</strong>r creators. An easy to understand one-page explanation of rights,<br />

with associated visual symbols, explains <strong>the</strong> specifics of each Creative<br />

Commons license. This simplicity distinguishes Creative Commons<br />

from an all-rights reserved copyright. Creative Commons was invented<br />

Granada<br />

to create a more flexible copyright model, replacing "all rights reserved" with "some rights reserved". <strong>Wikipedia</strong> is<br />

one of <strong>the</strong> notable web-based projects using one of its licenses.<br />

The organization was founded in 2001 by Lawrence Lessig, Hal Abelson, and Eric Eldred [3] with support of <strong>the</strong><br />

Center for <strong>the</strong> Public Domain. The first set of copyright licenses was released in December 2002. [4] In 2008, <strong>the</strong>re<br />

were an estimated 130 million works licensed under Creative Commons. [5] Creative Commons is governed by a<br />

board of directors and a technical advisory board. Joi Ito is currently <strong>the</strong> chair of <strong>the</strong> board and Ca<strong>the</strong>rine Casserly is<br />

<strong>the</strong> CEO. [6] Creative Commons has been embraced by many as a way for content creators to take control of how <strong>the</strong>y<br />

choose to share <strong>the</strong>ir intellectual property. There has also been criticism that it does not go far enough, or<br />

discourages regional cultural production.


Creative Commons 43<br />

Aim and influence<br />

Creative Commons has been described as being at <strong>the</strong> forefront of <strong>the</strong><br />

copyleft movement, which seeks to support <strong>the</strong> building of a richer<br />

public domain by providing an alternative to <strong>the</strong> automatic "all rights<br />

reserved" copyright, dubbed "some rights reserved." [7] David Berry<br />

and Giles Moss have credited Creative Commons with generating<br />

interest in <strong>the</strong> issue of intellectual property and contributing to <strong>the</strong><br />

re-thinking of <strong>the</strong> role of <strong>the</strong> "commons" in <strong>the</strong> "information age".<br />

Beyond that, Creative Commons has provided "institutional, practical<br />

and legal support for individuals and groups wishing to experiment and<br />

communicate with culture more freely." [8]<br />

Creative Commons works to counter what <strong>the</strong> organization considers<br />

to be a dominant and increasingly restrictive permission culture.<br />

According to Lawrence Lessig, founder of Creative Commons, it is "a<br />

culture in which creators get to create only with <strong>the</strong> permission of <strong>the</strong><br />

powerful, or of creators from <strong>the</strong> past". [9] Lessig maintains that modern<br />

culture is dominated by traditional content distributors in order to<br />

maintain and streng<strong>the</strong>n <strong>the</strong>ir monopolies on cultural products such as<br />

popular music and popular cinema, and that Creative Commons can<br />

[10] [11]<br />

provide alternatives to <strong>the</strong>se restrictions.<br />

Governance<br />

The current CEO of Creative Commons is Ca<strong>the</strong>rine Casserly. [12] Mike<br />

Linksvayer is Vice President and Diane Peters is <strong>the</strong> General Counsel.<br />

Board<br />

Golden Nica Award<br />

Creative Commons Japan Seminar, Tokyo 2007<br />

The current Creative Commons Board includes: Hal Abelson, Glenn Otis Brown, Michael W. Carroll, Ca<strong>the</strong>rine<br />

Casserly, Caterina Fake, Davis Guggenheim, Joi Ito (Chair), Lawrence Lessig, Laurie Racine, Eric Saltzman,<br />

Annette Thomas, Molly Suffer Van Houweling, Jimmy Wales, and Es<strong>the</strong>r Wojcicki (Vice Chair). [6]<br />

Technical Advisory Board<br />

The Technical Advisory Board includes five members: Hal Abelson, Ben Adida, Barbara Fox, Don McGovern and<br />

Eric Miller. Hal Abelson also serves on <strong>the</strong> Creative Commons Board. [6]<br />

Audit Committee<br />

Creative Commons also has an Audit Committee, with two members: Molly Shaffer Van Houweling and Lawrence<br />

Lessig. Both serve on <strong>the</strong> Creative Commons Board. [6]<br />

Affiliate Network<br />

In 2011, <strong>the</strong>re are more than 100 affiliates working in over 70 jurisdictions to support and promote CC activities<br />

around <strong>the</strong> world. [13]


Creative Commons 44<br />

Creative Commons Asia-Pacific<br />

South Korea<br />

Creative Commons Korea (CC Korea) is <strong>the</strong> affiliated network of Creative Commons in South Korea. In March<br />

2005, CC Korea was initiated by Jongsoo Yoon (in Korean: 윤종수), a Presiding Judge of Incheon District Court, as<br />

a project of Korea Association for Infomedia Law (KAFIL). The major Korean portal sites, including Daum and<br />

Naver, have been participating in <strong>the</strong> use of Creative Commons licences. In January 2009, <strong>the</strong> Creative Commons<br />

Korea Association was consequently founded as a non-profit incorporated association. Since <strong>the</strong>n, CC Korea has<br />

been actively promoting <strong>the</strong> liberal and open culture of creation as well as leading <strong>the</strong> diffusion of Creative<br />

Commons in <strong>the</strong> country.<br />

• Creative Commons Korea [14]<br />

• Creative Commons Asia Conference 2010 [15]<br />

Creative Commons Europe<br />

Scandinavia and <strong>the</strong> Nordic Countries<br />

Sweden<br />

Creative Commons Sweden (CC Sweden)) is <strong>the</strong> affiliated network of Creative Commons in Sweden [16] .<br />

Supporters of Creative Commons<br />

Corporate Support<br />

Sustainer Level (Committed for 5 years)<br />

• The Beal Fund of Triangle Community Foundation, on behalf of Lulu.com<br />

• Google<br />

• Mozilla Foundation<br />

• Red Hat<br />

Investor Level ($25,000 and up)<br />

• Best Buy<br />

• Digital Garage<br />

• Duke University<br />

• Ebay<br />

• Microsoft Corporation<br />

• Mountain Equipment Co-op<br />

• Nike


Creative Commons 45<br />

Types of Creative Commons licenses<br />

There are six major licenses of <strong>the</strong> Creative<br />

Commons: [20]<br />

• Attribution (CC-BY)<br />

• Attribution Share Alike (CC-BY-SA)<br />

• Attribution No Derivatives (CC-BY-ND)<br />

• Attribution Non-Commercial (CC-BY-NC)<br />

• Attribution Non-Commercial Share Alike<br />

(CC-BY-NC-SA)<br />

• Attribution Non-Commercial No Derivatives<br />

(CC-BY-NC-ND)<br />

There are four major conditions of <strong>the</strong> Creative<br />

Commons: Attribution (BY), requiring attribution to<br />

<strong>the</strong> original author; Share Alike (SA), allowing<br />

derivative works under <strong>the</strong> same or a similar license<br />

(later or jurisdiction version); Non-Commercial (NC),<br />

requiring <strong>the</strong> work is not used for commercial<br />

purposes; and No Derivative Works (ND), allowing<br />

only <strong>the</strong> original work, without derivatives. [20]<br />

As of <strong>the</strong> current versions, all Creative Commons<br />

licenses allow <strong>the</strong> "core right" to redistribute a work for<br />

non-commercial purposes without modification. The<br />

NC and ND options will make a work non-free.<br />

Additional options include <strong>the</strong> CC0 option, or "No<br />

Rights Reserved." [21] For software, Creative Commons<br />

Wanna Work Toge<strong>the</strong>r? [17] animation by Creative Commons<br />

The second version [18] of <strong>the</strong> Mayer and Bettle [19] promotional<br />

animation explains what Creative Commons is.<br />

endorses three free licenses created by o<strong>the</strong>r<br />

[22] [23]<br />

institutions: <strong>the</strong> BSD License, <strong>the</strong> CC GNU LGPL license, and <strong>the</strong> CC GNU GPL.<br />

Usage and list of projects that release contents under Creative Commons<br />

licenses<br />

Creative Commons maintains a content directory wiki of organizations and projects using Creative Commons<br />

licenses. [24] On its website CC also provides case studies of projects using CC licenses across <strong>the</strong> world. [25] CC<br />

licensed content can also be accessed through a number of content directories and search engines (see CC licensed<br />

content directories).<br />

On January 13, 2009, some broadcasting content from Al Jazeera on <strong>the</strong> 2008–2009 Israel–Gaza conflict was<br />

[26] [27] [28] [29] [30] [31]<br />

released under <strong>the</strong> Creative Commons Attribution 3.0 license.<br />

• <strong>Wikipedia</strong> (cc-by-sa, since June 2009)<br />

• Wikia (cc-by-sa, since June 2009)<br />

• Citizendium (cc-by-sa)<br />

• knol (mostly, cc-by-sa or cc-by-nc-sa)<br />

• Arduino (cc-by-sa)<br />

• NINJAM (cc-by-sa)


Creative Commons 46<br />

Jurisdiction ports<br />

The original non-localized Creative Commons licenses were written<br />

with <strong>the</strong> U.S. legal system in mind, so <strong>the</strong> wording could be<br />

incompatible within different local legislations and render <strong>the</strong> licenses<br />

unenforceable in various jurisdictions. To address this issue, Creative<br />

Commons has started to port <strong>the</strong> various licenses to accommodate local<br />

copyright and private law. As of May 2010, <strong>the</strong>re are 52<br />

jurisdiction-specific licenses, with 9 o<strong>the</strong>r jurisdictions in drafting<br />

process, and more countries joining <strong>the</strong> worldwide project. [32]<br />

Criticism<br />

General criticism<br />

Péter Benjamin Tóth asserts that Creative Commons' objectives are<br />

already well served by <strong>the</strong> current copyright regime, and that Creative<br />

Commons' "some rights reserved" slogan, as against Copyright's "all<br />

rights reserved", creates a false dichotomy. "Copyright provides a list<br />

of exclusive rights to <strong>the</strong> rightholder, from which he decides which<br />

ones he wishes to "sell" or grant and which to retain. The "Some rights<br />

reserved" concept is <strong>the</strong>refore not an alternative to, but ra<strong>the</strong>r <strong>the</strong> very<br />

Countries to which Creative Commons licenses<br />

have been ported (green) or are being ported<br />

(blue)<br />

CC some rights reserved<br />

nature of classical copyright." [33] O<strong>the</strong>r critics fear that Creative Commons could erode <strong>the</strong> copyright system over<br />

time. [34]<br />

Some of Creative Commons' critics support revision of <strong>the</strong> copyright act, but believe Creative Commons to be<br />

merely a contractual quick fix that dissuades <strong>the</strong> public from mobilizing toward a real revision of <strong>the</strong> Copyright Act<br />

and copyright term lengths. [34] O<strong>the</strong>rs, such as Jeffrey Harrison, believe <strong>the</strong> Creative Commons system to be too lax,<br />

and caution against "allowing some of our most precious resources—<strong>the</strong> creativity of individuals—to be simply<br />

tossed into <strong>the</strong> commons to be exploited by whomever has spare time and a magic marker." [35]<br />

O<strong>the</strong>r critics question whe<strong>the</strong>r Creative Commons licenses are truly useful for artists, suggesting that Creative<br />

Commons is directed mainly toward a "remix culture" that often fails to account for <strong>the</strong> real needs, such as financial<br />

compensation and recognition, of fine artists, especially in <strong>the</strong> visual arts world. [35] Some critics also worry that a<br />

system that does not allow authors to obtain a reward for <strong>the</strong>ir creations will cause some artists to avoid sharing <strong>the</strong>ir<br />

work. [36]<br />

Creative Commons founder Lawrence Lessig counters that copyright laws have not always offered <strong>the</strong> strong and<br />

seemingly indefinite protection that today's law provides. [37] Ra<strong>the</strong>r, <strong>the</strong> duration of copyright used to be limited to<br />

much shorter terms of years, and some works never gained protection because <strong>the</strong>y did not follow <strong>the</strong><br />

now-abandoned compulsory format. [37]<br />

Ano<strong>the</strong>r critic questions whe<strong>the</strong>r Creative Commons can really be <strong>the</strong> commons that it purports to be, given that at<br />

least some restrictions apply to people's ability to use <strong>the</strong> resources within <strong>the</strong> common field. [36] This is restricted<br />

entirely within <strong>the</strong> private rights of o<strong>the</strong>rs and has nothing to do with rights shared by all. [38] Creative Commons also<br />

does not define "creativity" or what aspects a work requires in order to become part of <strong>the</strong> commons. [36]<br />

Critics such as David Berry and Giles Moss also argue that <strong>the</strong> founding of Creative Commons is not <strong>the</strong> proper<br />

mechanism for creating a commons of original content. [38] Ra<strong>the</strong>r, a commons should be created, and its presence<br />

preserved, through <strong>the</strong> political process and political activism, not through lawyers writing down new rules. [38]


Creative Commons 47<br />

Many criticize that 4/6 of <strong>the</strong> Creative Commons licenses are not truly "open" because of <strong>the</strong> restrictions <strong>the</strong>y place<br />

on reuse. With <strong>the</strong> definition of open being " “A piece of content or data is open if anyone is free to use, reuse, and<br />

redistribute it — subject only, at most, to <strong>the</strong> requirement to attribute and share-alike." [39]<br />

License proliferation and incompatibility<br />

Critics have also argued that Creative Commons worsens license proliferation, by providing multiple licenses that<br />

are incompatible. [40] The Creative Commons website states, "Since each of <strong>the</strong> six CC licenses functions differently,<br />

resources placed under different licenses may not necessarily be combined with one ano<strong>the</strong>r without violating <strong>the</strong><br />

license terms." [41] Works licensed under incompatible licenses may not be recombined in a derivative work without<br />

obtaining permission from <strong>the</strong> license-holder. [42] [43] [44] Some worry that "without a common legal framework,<br />

works which inadvertently mix licenses may become unshareable." [45]<br />

License misuse<br />

Due to <strong>the</strong> nature of Creative Commons and <strong>the</strong> absence of a central data-base, it is possible that legitimate copyright<br />

holders could be exploited by abusive internet users that erroneously brand <strong>the</strong>ir copyrighted works with Creative<br />

Commons licenses and re-upload <strong>the</strong>se works to <strong>the</strong> internet. Creative Commons encourages a broad participation of<br />

users, but absolves itself from any and all legal liability. The integrity of <strong>the</strong> Creative Commons system rests entirely<br />

with those of <strong>the</strong> online community. At present, <strong>the</strong>re are no checks in place to hold users accountable for<br />

mislicensing. [46]<br />

Although Creative Commons offers multiple licenses for different uses, some critics suggest that <strong>the</strong> licenses still do<br />

not address <strong>the</strong> differences among <strong>the</strong> media or among <strong>the</strong> various concerns that different authors have. [36] For<br />

example, one critic points out that documentary filmmakers could have vastly different concerns from those held by<br />

a software designer or a law professor. [36] Additionally, people wishing to use a Creative Commons-licensed work<br />

would have to determine if <strong>the</strong>ir particular use is allowed under <strong>the</strong> license or if <strong>the</strong>y need additional permission. [36]<br />

Lessig wrote that <strong>the</strong> point of Creative Commons is to provide a middle ground between two extreme views of<br />

copyright protection—one demanding that all rights be controlled, and <strong>the</strong> o<strong>the</strong>r arguing that none should be<br />

controlled. [37] Creative Commons provides a third option that allows authors to pick and choose which rights <strong>the</strong>y<br />

want to control and which <strong>the</strong>y want to relinquish. [37] The multitude of licenses reflects <strong>the</strong> multitude of rights that<br />

can be passed on to subsequent creators. [37]<br />

The Free Software Foundation<br />

Some of Creative Commons licenses have been denounced by FSF founder Richard Stallman because, he says, <strong>the</strong>y<br />

"do not give everyone [...] minimum freedom" "to share, noncommercially, any published work". [47]<br />

Mako Hill asserts that Creative Commons fails to establish a "base level of freedom" that all Creative Commons<br />

licenses must meet, and with which all licensors and users must comply. "By failing to take any firm ethical position<br />

and draw any line in <strong>the</strong> sand, CC is a missed opportunity.... CC has replaced what could have been a call for a world<br />

where 'essential rights are unreservable' with <strong>the</strong> relatively hollow call for 'some rights reserved.'" Some critics fear<br />

that Creative Commons' popularity may detract from <strong>the</strong> more stringent goals of o<strong>the</strong>r free content organizations. [40]<br />

O<strong>the</strong>r criticism of <strong>the</strong> non-commercial license<br />

O<strong>the</strong>r critics, such as Erik Moeller, raise concerns about <strong>the</strong> use of Creative Commons' non-commercial license.<br />

Works distributed under <strong>the</strong> Creative Commons Non-Commercial license are not compatible with many<br />

open-content sites, including <strong>Wikipedia</strong>, which explicitly allow and encourage some commercial uses. Moller<br />

explains that "<strong>the</strong> people who are likely to be hurt by an -NC license are not large corporations, but small<br />

publications like weblogs, advertising-funded radio stations, or local newspapers." [48]


Creative Commons 48<br />

Lessig responds that <strong>the</strong> current copyright regime also harms compatibility and that authors can lessen this<br />

incompatibility by choosing <strong>the</strong> least restrictive license. [49] Additionally, <strong>the</strong> non-commercial license is useful for<br />

preventing someone else from capitalizing on an author's work when <strong>the</strong> author still plans to do so in <strong>the</strong> future. [49]<br />

Debian<br />

The maintainers of Debian, a GNU and Linux distribution known for its rigid adherence to a particular definition of<br />

software freedom, did not believe that even <strong>the</strong> Creative Commons Attribution License, <strong>the</strong> least restrictive of <strong>the</strong><br />

licenses, adhered to <strong>the</strong> Debian Free Software Guidelines (DFSG) prior to version 3.0 of <strong>the</strong> license due to <strong>the</strong><br />

license's anti-DRM provisions (which could restrict private redistribution to some extent) and its requirement in<br />

section 4a that downstream users remove an author's credit upon request from <strong>the</strong> author. [50] As <strong>the</strong> o<strong>the</strong>r licenses are<br />

identical to <strong>the</strong> Creative Commons Attribution License with fur<strong>the</strong>r restrictions, Debian considered <strong>the</strong>m non-free for<br />

<strong>the</strong> same reasons. Version 3.0 of <strong>the</strong> license addressed <strong>the</strong>se concerns [51] and is considered to be compatible with <strong>the</strong><br />

DFSG. [52]<br />

Legal cases<br />

Dutch tabloid<br />

A Creative Commons license was first tested in court in early 2006, when podcaster Adam Curry sued a Dutch<br />

tabloid who published photos without permission from his Flickr page. The photos were licensed under <strong>the</strong> Creative<br />

Commons Non-Commercial license. While <strong>the</strong> verdict was in favor of Curry, <strong>the</strong> tabloid avoided having to pay<br />

restitution to him as long as <strong>the</strong>y did not repeat <strong>the</strong> offense. An analysis by Professor Bernt Hugenholtz, director of<br />

<strong>the</strong> Institute for Information Science of <strong>the</strong> University of Amsterdam and main creator of <strong>the</strong> Dutch CC license of <strong>the</strong><br />

decision states, "The Dutch Court's decision is especially noteworthy because it confirms that <strong>the</strong> conditions of a<br />

Creative Commons license automatically apply to <strong>the</strong> content licensed under it, and bind users of such content even<br />

without expressly agreeing to, or having knowledge of, <strong>the</strong> conditions of <strong>the</strong> license." [53]<br />

Virgin Mobile<br />

In 2007, Virgin Mobile launched an Australian bus stop ad campaign promoting <strong>the</strong>ir cellphone text messaging<br />

service using <strong>the</strong> work of amateur photographers who uploaded <strong>the</strong>ir work to Flickr using a Creative Commons-BY<br />

(Attribution) license. Users licensing <strong>the</strong>ir images this way freed <strong>the</strong>ir work for use by any o<strong>the</strong>r entity, as long as <strong>the</strong><br />

original creator was attributed credit, without any o<strong>the</strong>r compensation required. Virgin upheld this single restriction<br />

by printing a URL leading to <strong>the</strong> photographer's Flickr page on each of <strong>the</strong>ir ads. However, one picture, depicting 15<br />

year-old Alison Chang at a fund-raising carwash for her church, [54] caused some controversy when she sued Virgin<br />

Mobile. The photo was taken by Alison's church youth counselor, Justin Ho-Wee Wong, who uploaded <strong>the</strong> image to<br />

Flickr under <strong>the</strong> Creative Commons license. [54] In 2008, <strong>the</strong> case (concerning personality rights ra<strong>the</strong>r than copyright<br />

as such) was thrown out of a Texas court for lack of jurisdiction. [55]<br />

CC-Music – Spanish Court (2006)<br />

The issue in this case was not whe<strong>the</strong>r <strong>the</strong> CC license was enforceable, but instead whe<strong>the</strong>r <strong>the</strong> major collecting<br />

society in Spain could collect royalties from a bar that played CC-licensed music. In this case, <strong>the</strong> main Spanish<br />

collecting society—Sociedad General de Autores y Editores ("SGAE") sued a disco owner for <strong>the</strong> public<br />

performance of music supposedly managed by <strong>the</strong> collecting society. However, <strong>the</strong> Lower Court rejected <strong>the</strong><br />

collecting society's claims because <strong>the</strong> owner of <strong>the</strong> bar proved that <strong>the</strong> music he was using was not managed by <strong>the</strong><br />

society, since it was under CC licence. [56]


Creative Commons 49<br />

Notes<br />

[1] http:/ / creativecommons. org/<br />

[2] Creative Commons FAQ (http:/ / wiki. creativecommons. org/ FAQ)<br />

[3] "The Public Domain, James Boyle" (http:/ / yupnet. org/ boyle/ archives/ 169#4). . Retrieved 2010-02-05.<br />

[4] "History of Creative Commons" (http:/ / creativecommons. org/ about/ history/ ). . Retrieved 2009-11-08.<br />

[5] "History of Creative Commons" (http:/ / creativecommons. org/ about/ history/ ). . Retrieved 2010-02-05.<br />

[6] "Board of Directors - Creative Commons" (http:/ / creativecommons. org/ about/ people/ board). . Retrieved 2010-09-26.<br />

[7] Broussard, Sharee L. (September 2007). "The copyleft movement: creative commons licensing" (http:/ / findarticles. com/ p/ articles/<br />

mi_7081/ is_3_26/ ai_n28457434?tag=content;col1). Communication Research Trends. .<br />

[8] Berry & Moss 2005 (http:/ / www. freesoftwaremagazine. com/ free_issues/ issue_05/ commons_without_commonality/ )<br />

[9] Lessig, Lawrence (2004) (PDF). Free Culture (http:/ / www. free-culture. cc/ freeculture. pdf). New York: Penguin Press. p. 8.<br />

ISBN 1594200068. .<br />

[10] Ermert, Monika (2004-06-15). "Germany debuts Creative Commons" (http:/ / www. <strong>the</strong>register. co. uk/ 2004/ 06/ 15/<br />

german_creative_commons/ ). The Register. .<br />

[11] Lessig, Lawrence (2006). "Lawrence Lessig on Creative Commons and <strong>the</strong> Remix Culture" (http:/ / talk. talis. com/ archives/ 2006/ 01/<br />

lawrence_lessig. html) (mp3). Talking with Talis. . Retrieved 2006-04-07.<br />

[12] "People - Creative Commons" (http:/ / creativecommons. org/ about/ people/ ). . Retrieved 2009-07-20.<br />

[13] Creativecommons.org (http:/ / creativecommons. org/ affiliates)<br />

[14] CCkorea.org (http:/ / www. cckorea. org/ xe/ ?mid=main)<br />

[15] Wiki.creativecommons.org (http:/ / wiki. creativecommons. org/ CC_Asia_Conference_2010)<br />

[16] wiki.creativecommons.org (http:/ / wiki. creativecommons. org/ Sweden)<br />

[17] http:/ / creativecommons. org/ videos/ wanna-work-toge<strong>the</strong>r<br />

[18] http:/ / creativecommons. org/ videos/ mayer-and-bettle2<br />

[19] http:/ / creativecommons. org/ videos/ mayer-and-bettle<br />

[20] "Licenses - Creative Commons" (http:/ / creativecommons. org/ about/ licenses/ ). . Retrieved 2009-07-20.<br />

[21] "About CC0 — "No Rights Reserved"" (http:/ / creativecommons. org/ about/ cc0). . Retrieved 2009-07-20.<br />

[22] "Creative Commons GNU LGPL" (http:/ / creativecommons. org/ license/ cc-lgpl). . Retrieved 2009-07-20.<br />

[23] "Creative Commons GNU GPL" (http:/ / creativecommons. org/ license/ cc-gpl). . Retrieved 2009-07-20.<br />

[24] "Content Directories" (http:/ / wiki. creativecommons. org/ Content_Directories). creativecommons.org. . Retrieved 2009-04-24.<br />

[25] Creative Commons Case Studies (http:/ / wiki. creativecommons. org/ Casestudies)<br />

[26] Benenson, Fred (2009-01-13). "Al Jazeera Launches Creative Commons Repository" (http:/ / creativecommons. org/ weblog/ entry/ 12049).<br />

creativecommons.org. . Retrieved 2009-01-19.<br />

[27] Steuer, Eric (2009-01-13). "Al Jazeera Announces Launch of Free Footage Under Creative Commons License" (http:/ / creativecommons.<br />

org/ press-releases/ entry/ 12166). creativecommons.org. . Retrieved 2009-01-19.<br />

[28] Cohen, Noam (2009-01-11). "Al Jazeera provides an inside look at Gaza conflict" (http:/ / www. iht. com/ articles/ 2009/ 01/ 11/ technology/<br />

jazeera. php). International Herald Tribune. . Retrieved 2009-01-19.<br />

[29] "Al Jazeera Announces Launch of Free Footage under Creative Commons License" (http:/ / cc. aljazeera. net/ content/ launch-press-release).<br />

Al Jazeera Creative Commons Repository. . Retrieved 2009-01-19.<br />

[30] Andrews, Robert (2009-11-14). "Al Jazeera Offers Creative Commons Video, Lessig Lends Backing" (http:/ / www. paidcontent. co. uk/<br />

entry/ 419-al-jazeera-offers-creative-commons-video-lessig-lends-backing/ ). paidcontent.co.uk. . Retrieved 2009-01-19.<br />

[31] Ito, Joi (2009-01-14). "Al Jazeera Launches Creative Commons Repository" (http:/ / joi. ito. com/ weblog/ 2009/ 01/ 14/ al-jazeera-laun.<br />

html). joi.ito.com. . Retrieved 2009-01-19.<br />

[32] Project (http:/ / creativecommons. org/ worldwide)<br />

[33] Tóth, Péter Benjamin (2009), Creative Humbug (http:/ / www. indicare. org/ tiki-read_article. php?articleId=118), Indicare Project,<br />

[34] John Dvorak (July 2005), Creative Commons Humbug (http:/ / www. pcmag. com/ article2/ 0,2817,1838244,00. asp), PC Magazine,<br />

[35] Schaeffer, Maritza (2009). "Note and Comment: Contemporary Issues in <strong>the</strong> Visual Art World: How Useful are Creative Commons<br />

Licenses?" (http:/ / findarticles. com/ p/ articles/ mi_7081/ is_3_26/ ai_n28457434?tag=content;col1). Journal of Law and Policy. .<br />

[36] Elkin-Koren, Niva (2006). "<strong>Exploring</strong> Creative Commons: A Skeptical View of a Worthy Pursuit" (http:/ / papers. ssrn. com/ sol3/ papers.<br />

cfm?abstract_id=885466). The Future of <strong>the</strong> Public Domain (P. Bernt Hugenholtz and Lucie Guibault, eds.). .<br />

[37] Lessig, Lawrence (2004). "The Creative Commons". 65 Mont. L. Rev. 1.<br />

[38] Moss, Giles (2005). "On <strong>the</strong> Creative Commons: A Critique of <strong>the</strong> Commons Without Commonality" (http:/ / www. freesoftwaremagazine.<br />

com/ articles/ commons_without_commonality). Free Software Magazine. .<br />

[39] {{cite web |title= Open Definition| url= http:/ / www. opendefinition. org }<br />

[40] Benjamin Mako Hill (29 July 2005). "Towards a Standard of Freedom: Creative Commons and <strong>the</strong> Free Software Movement" (http:/ / mako.<br />

cc/ writing/ toward_a_standard_of_freedom. html). .<br />

[41] CC Learn Explanations: Remixing OER: A guide to License Compatibility (http:/ / learn. creativecommons. org/ wp-content/ uploads/ 2009/<br />

10/ cclearn-explanations-cc-license-compatability. pdf), Creative Commons CC Learn, , retrieved 29 November 2010


Creative Commons 50<br />

[42] "Can I combine two different Creative Commons licensed works? Can I combine a Creative Commons licensed work with ano<strong>the</strong>r non-CC<br />

licensed work?" (http:/ / wiki. creativecommons. org/ FAQ#Can_I_combine_two_different_Creative_Commons_licensed_works.<br />

3F_Can_I_combine_a_Creative_Commons_licensed_work_with_ano<strong>the</strong>r_non-CC_licensed_work. 3F). FAQ. Creative Commons. . Retrieved<br />

16 September 2009.<br />

[43] "Creative Commons Attribution Share-Alike 3.0 Unported" (http:/ / creativecommons. org/ licenses/ by-sa/ 3. 0/ ). Creative Commons. .<br />

Retrieved 18 November 2009.<br />

[44] "Creative Commons Attribution Share-Alike 3.0 Unported" (http:/ / creativecommons. org/ licenses/ by-nc-sa/ 3. 0/ ). Creative Commons. .<br />

Retrieved 18 November 2009.<br />

[45] Michael Fitzgerald (December 2005). "Copyleft Hits a Snag" (http:/ / www. technologyreview. com/ InfoTech-Software/ wtr_16073,300,p1.<br />

html). .<br />

[46] Orlowski, Andrew (July 2009). "The Tragedy of <strong>the</strong> Creative Commons" (http:/ / andreworlowski. com/ tag/ creative-commons/ ). .<br />

[47] Stallman, Richard M.. "Fireworks in Montreal" (http:/ / www. fsf. org/ blogs/ rms/ entry-20050920. html). FSF Blogs. . Retrieved 18<br />

November 2009.<br />

[48] Erik Moeller (2006). "The Case for Free Use: Reasons Not to Use a Creative Commons -NC License" (http:/ / www. technologyreview.<br />

com/ InfoTech-Software/ wtr_16073,300,p1. html). Open Source Jahrbuch. .<br />

[49] Lessig, Lawrence (2005). "CC in Review: Lawrence Lessig on Important Freedoms" (http:/ / creativecommons. org/ weblog/ entry/ 5719).<br />

Creative Commons. .<br />

[50] Evan Prodromou (3 April 2005). "Summary of Creative Commons 2.0 Licenses" (http:/ / evan. prodromou. name/ ccsummary/ ccsummary.<br />

html). debian-legal (mailing list). .<br />

[51] Garlick, Mia (2007-02-23). "Version 3.0 Launched" (http:/ / creativecommons. org/ weblog/ entry/ 7249). Creative Commons. . Retrieved<br />

2007-07-05.<br />

[52] "The DFSG and Software Licenses - Creative Commons Share-Alike (CC-SA) v3.0" (https:/ / wiki. debian. org/<br />

DFSGLicenses#CreativeCommonsShare-Alike. 28CC-SA. 29v3. 0). Debian Wiki. . Retrieved 2009-03-16.<br />

[53] "Creative Commons License Upheld by Dutch Court" (http:/ / www. groklaw. net/ article. php?story=20060316052623594). Groklaw.<br />

2006-03-16. . Retrieved 2006-09-02.<br />

[54] Cohen, Noam. "Use My Photo? Not Without Permission." (http:/ / www. nytimes. com/ 2007/ 10/ 01/ technology/ 01link. html). New York<br />

Times. . Retrieved 2007-09-25. "One moment, Alison Chang, a 15-year-old student from Dallas, is cheerfully goofing around at a local<br />

church-sponsored car wash, posing with a friend for a photo. Weeks later, that photo is posted online and catches <strong>the</strong> eye of an ad agency in<br />

Australia, and <strong>the</strong> altered image of Alison appears on a billboard in Adelaide as part of a Virgin Mobile advertising campaign."<br />

[55] Evan Brown (January 22, 2009). "No personal jurisdiction over Australian defendant in Flickr right of publicity case" (http:/ / blog.<br />

internetcases. com/ 2009/ 01/ 22/ no-personal-jurisdiction-over-australian-defendant-in-flickr-right-of-publicity-case/ ). Internet Cases, a blog<br />

about law and technology. . Retrieved 25 September 2010.<br />

[56] Mia Garlick (March 23, 2006). "Spanish Court Recognizes CC-Music" (http:/ / creativecommons. org/ weblog/ entry/ 5830). Creative<br />

Commons. . Retrieved 25 September 2010.<br />

References<br />

• Ardito, Stephanie C. (2003). "Public-Domain Advocacy Flourishes". Information Today 20 (7): 17, 19.<br />

• Asschenfeldt, Christiane. " Copyright and Licensing Issues—The International Commons. (http:/ / agenda. cern.<br />

ch/ askArchive. php?base=agenda& categ=a035925& id=a035925s5t6/ )" In CERN Workshop Series on<br />

Innovations in Scholarly Communication: Implementing <strong>the</strong> Benefits of OAI (OAI3), 12–14 February 2004 at<br />

CERN, Geneva, Switzerland. Geneva: CERN, 2004. (video)<br />

• Brown, Glenn Otis. " Academic Digital Rights: A Walk on <strong>the</strong> Creative Commons. (http:/ / www. syllabus. com/<br />

article. asp?id=7475)" Syllabus Magazine (April 2003).<br />

• ———. " Out of <strong>the</strong> Way: How <strong>the</strong> Next Copyright Revolution Can Help <strong>the</strong> Next Scientific Revolution. (http:/ /<br />

www. plosbiology. org/ plosonline/ ?request=get-document& doi=10. 1371/ journal. pbio. 0000009)" PLoS<br />

Biology 1, no. 1 (2003): 30–31.<br />

• Chillingworth, Mark. " Creative Commons Attracts BBC's Attention. (http:/ / www. iwr. co. uk/ iwreview/<br />

1155821/ )" Information World Review, 11 June 2004.<br />

• Conhaim, Wallys W. " Creative Commons Nurtures <strong>the</strong> Public Domain. (http:/ / www. infotoday. com/<br />

newsbreaks/ nb020603-2. htm)" Information Today 19, no. 7 (2002): 52, 54.<br />

• "Delivering Classics Resources with TEI-XML, Open Source, and Creative Commons Licenses" (http:/ / xml.<br />

coverpages. org/ ni2004-04-28-a. html). Cover Pages. 28 April 2004.<br />

• Denison, D.C. "For Creators, An Argument for Alienable Rights." Boston Globe, 22 December 2002, E2.


Creative Commons 51<br />

• Ermert, Monika (15 June 2004). "Germany Debuts Creative Commons" (http:/ / www. <strong>the</strong>register. co. uk/ 2004/<br />

06/ 15/ german_creative_commons/ ). The Register.<br />

• Fitzgerald, Brian, and Ian Oi. " Free Culture: Cultivating <strong>the</strong> Creative Commons. (http:/ / eprints. qut. edu. au/<br />

archive/ 00000122/ )" (2004).<br />

• Hietanen, Herkko " The Pursuit of Efficient Copyright Licensing — How Some Rights Reserved Attempts to<br />

Solve <strong>the</strong> Problems of All Rights Reserved (https:/ / oa. doria. fi/ handle/ 10024/ 42778)" (2008) PhD dissertation.<br />

• Johnstone, Sally M. "Sharing Educational Materials Without Losing Rights." Change 35, no. 6 (2003): 49–51.<br />

• Lessig, Lawrence (2003). "The Creative Commons". Florida Law Review 55: 763–777.<br />

• Möller Erik, The Case for Free Use: Reasons Not to Use a Creative Commons -NC License (http:/ / www.<br />

opensourcejahrbuch. de/ download/ jb2006/ chapter_06/ osjb2006-06-02-en-moeller. pdf), in Open Source<br />

Jahrbuch 2006 (http:/ / www. opensourcejahrbuch. de/ ).<br />

• Plotkin, Hal (11 February 2002). "All Hail Creative Commons: Stanford Professor and Author Lawrence Lessig<br />

Plans a Legal Insurrection" (http:/ / www. sfgate. com/ cgi-bin/ article. cgi?file=/ gate/ archive/ 2002/ 02/ 11/<br />

creatcom. DTL). SFGate.com (http:/ / www. sfgate. com).<br />

• Schloman, Barbara F. (13 October 2003). "Creative Commons: An Opportunity to Extend <strong>the</strong> Public Domain"<br />

(http:/ / www. nursingworld. org/ ojin/ infocol/ info_12. htm). Online Journal of Issues in Nursing.<br />

• Stix, Gary (March 2003). "Some Rights Reserved" (http:/ / www. sciam. com/ article. cfm?chanID=sa006&<br />

colID=7& articleID=000C2691-4F88-1E40-89E0809EC588EEDF). Scientific American 288 (3): 46.<br />

doi:10.1038/scientificamerican0303-46.<br />

• Weitzman, Jonathan B., and Lawrence Lessig. " Open Access and Creative Common Sense. (http:/ / www.<br />

biomedcentral. com/ openaccess/ archive/ ?page=features& issue=16)" Open Access Now, 10 May 2004.<br />

External links<br />

• Creative Commons home page (http:/ / creativecommons. org/ ) (English)<br />

• Creative Commons wiki (http:/ / wiki. creativecommons. org) (English) (German) (Spanish) (Catalan) (French)<br />

(Hebrew) (Italian) (Portuguese) (Russian)<br />

• Creative Commons Videos with subtitles (http:/ / wiki. creativecommons. org/ Videos)<br />

• Short Flash animation describing Creative Commons (http:/ / mirrors. creativecommons. org/ )<br />

• Creative Commons Explained: Lawrence Lessig (http:/ / www. cbc. ca/ <strong>the</strong>hour/ video. php?id=975) on The Hour<br />

with George Stroumboulopoulos


Amazon.com 52<br />

Amazon.com<br />

Type Public<br />

Traded as<br />

Founded 1994<br />

Amazon.com, Inc.<br />

NASDAQ: AMZN [1]<br />

NASDAQ-100 Component<br />

S&P 500 Component<br />

Founder Jeffrey P. Bezos<br />

Headquarters Seattle, Washington, U.S.<br />

Area served Worldwide<br />

Key people Jeffrey P. Bezos<br />

(Chairman, President & CEO)<br />

Industry Online shopping<br />

Cloud computing<br />

Products Amazon.com<br />

Revenue<br />

Operating income<br />

Net income<br />

Total assets<br />

Total equity<br />

Employees<br />

Slogan |<br />

<strong>Web</strong>site<br />

Alexa rank<br />

Zappos<br />

Amazon Studios<br />

Amazon <strong>Web</strong> Services<br />

A2Z Development<br />

A9.com<br />

Alexa Internet<br />

Audible.com<br />

Endless.com<br />

IMDb<br />

Kindle<br />

Lovefilm<br />

Woot<br />

US$ 34.204 billion (2010) [2]<br />

US$ 1.406 billion (2010) [2]<br />

US$ 1.152 billion (2010) [2]<br />

US$ 18.797 billion (2010) [2]<br />

US$ 6.864 billion (2010) [2]<br />

33,700 (2010) [2]<br />

Amazon.com [3]<br />

16 (April 2011) [4]<br />

Type of site E-commerce<br />

Advertising <strong>Web</strong> banners<br />

Videos


Amazon.com 53<br />

Available in English, Japanese, German, French, Italian & Chinese<br />

Launched 1995<br />

Amazon.com, Inc. (NASDAQ: AMZN<br />

[1] ) is a US-based multinational electronic commerce company.<br />

Headquartered in Seattle, Washington, it is <strong>the</strong> largest online retailer in <strong>the</strong> United States, with nearly three times <strong>the</strong><br />

Internet sales revenue of <strong>the</strong> runner up, Staples, Inc., as of January 2010.<br />

Jeff Bezos founded Amazon.com, Inc. in 1994 and <strong>the</strong> site went online in 1995. The company was originally named<br />

Cadabra, Inc., but <strong>the</strong> name was changed when it was discovered that people sometimes heard <strong>the</strong> name as<br />

"Cadaver". The name Amazon.com was chosen because <strong>the</strong> Amazon River is one of <strong>the</strong> largest rivers in <strong>the</strong> world<br />

and so <strong>the</strong> name suggests large size, and also in part because it starts with "A" and <strong>the</strong>refore would show up near <strong>the</strong><br />

beginning of alphabetical lists. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs,<br />

MP3 downloads, computer software, video games, electronics, apparel, furniture, food, and toys. Amazon has<br />

established separate websites in Canada, <strong>the</strong> United Kingdom, Germany, France, Italy, Austria, Japan, and China. It<br />

also provides international shipping to certain countries for some of its products.<br />

History<br />

Amazon was founded in 1995, [5] spurred by what Bezos called "regret<br />

minimization framework", his effort to fend off regret for not staking a<br />

claim in <strong>the</strong> Internet gold rush. [6] Company lore says Bezos wrote <strong>the</strong><br />

business plan while he and his wife drove from New York to Seattle, [7]<br />

although that account is disputed. Bezos flew from New York to<br />

Texas, where he picked up a car from a family member, and <strong>the</strong>n drove<br />

from Texas to Seattle.<br />

The company began as an online bookstore; [8] while <strong>the</strong> largest<br />

brick-and-mortar bookstores and mail-order catalogs for books might<br />

offer 200,000 titles, an online bookstore could offer more. Bezos<br />

named <strong>the</strong> company "Amazon" after <strong>the</strong> world's largest river. Since<br />

2000, Amazon's logotype is an arrow leading from A to Z, representing<br />

customer satisfaction (as it forms a smile); a goal was to have every<br />

product in <strong>the</strong> alphabet. [9]<br />

Jeff Bezos, <strong>the</strong> founder of Amazon.com<br />

Amazon was incorporated in 1994, in <strong>the</strong> state of Washington. In July 1995, <strong>the</strong> company began service and sold its<br />

first book on amazon.com - Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of <strong>the</strong><br />

Fundamental Mechanisms of Thought. [10] In 1996, it was reincorporated in Delaware. Amazon issued its initial<br />

public offering of stock on May 15, 1997, trading under <strong>the</strong> NASDAQ stock exchange symbol AMZN, at an IPO<br />

price of US$18.00 per share ($1.50 after three stock splits in <strong>the</strong> late 1990s).<br />

Barnes and Noble filed a lawsuit on 12 May 1997, alleging that Amazon's claim to be "The world's largest<br />

bookstore" was false. They asserted "[It] isn't a bookstore at all. It's a book broker." The suit was later settled out of<br />

court. Amazon continued to call itself "The world's largest bookstore." [11] This was followed by Walmart filing suit<br />

on 16 October 1998, alleging that Amazon had stolen trade secrets by hiring former Walmart executives. Although<br />

this suit was settled out of court, it led to work restrictions and reassignment of <strong>the</strong> former Walmart executives. [11]<br />

Amazon's initial business plan was unusual: <strong>the</strong> company did not expect a profit for four to five years. Its "slow"<br />

growth provoked stockholder complaints that <strong>the</strong> company was not reaching profitability fast enough. When <strong>the</strong><br />

dot-com bubble burst, and many e-companies went out of business, Amazon persevered, and finally turned its first<br />

profit in <strong>the</strong> fourth quarter of 2001: $5 million or 1¢ per share, on revenues of more than $1 billion, but <strong>the</strong> modest<br />

profit was important in demonstrating <strong>the</strong> business model could be profitable. In 1999, Time magazine named Bezos


Amazon.com 54<br />

Person of <strong>the</strong> Year, recognizing <strong>the</strong> company's success in popularizing online shopping.<br />

Acquisitions<br />

• 1998: <strong>Book</strong>pages.co.uk, [12] a UK online book retailer, which became Amazon UK on October 15, 1998. [13]<br />

• 1999: Internet Movie Database (IMDb).; [14] Cambridge, Massachusetts-based PlanetAll, a reminder service;<br />

Sunnyvale-based Junglee.com, an XML-based data mining startup [15] Alexa Internet, Accept.com, and<br />

Exchange.com [16]<br />

• 2003: online music retailer CD Now.<br />

• 2004: Joyo.com, a Chinese e-commerce website. [17]<br />

• 2005: <strong>Book</strong>Surge, [18] [19] [20]<br />

a print on demand company, and Mobipocket.com, an e<strong>Book</strong> software company.<br />

CreateSpace.com (formerly CustomFlix), a Scotts Valley, California-based distributor of on-demand DVDs. [21]<br />

CreateSpace has since expanded to include on-demand books, CDs, and video.<br />

• 2006: Shopbop, a Madison, Wisconsin-based retailer of designer clothing and accessories for women. [22]<br />

• 2007: dpreview.com, a London-based digital photography review website; Brilliance Audio, <strong>the</strong> largest<br />

independent publisher of audiobooks in <strong>the</strong> United States. [23]<br />

• 2008: Audible.com; Fabric.com; [24] Box Office Mojo; [25] Abe<strong>Book</strong>s; [26] Shelfari; [27] (including a 40% stake in<br />

LibraryThing and whole ownership of <strong>Book</strong>finder.com, Gojaba.com, and FillZ); Reflexive Entertainment, [28] a<br />

casual video game development company.<br />

• 2009: Zappos, [29] an online shoe and apparel retailer [30] Lexcycle [31]<br />

• 2010: Touchco., [32] Woot, [33] Quidsi, Buyvip, Amie Street.<br />

• 2011: Lovefilm [34]<br />

Investments<br />

• 2010: LivingSocial, a local deal site. [35]<br />

Spinoffs<br />

• 2004: A9.com, a company focused on researching and building innovative technology.<br />

• 2007: Endless.com, an e-commerce brand focusing on shoes. [36]<br />

Merchant partnerships<br />

The website CDNOW is powered and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser<br />

would similarly bring up amazon.com's Toys & Games tab; however, this relationship was terminated as <strong>the</strong> result of<br />

a lawsuit. [37] Amazon also hosted and ran <strong>the</strong> website for Borders bookstores, but this ceased in 2008. [38]<br />

Amazon.com powers and operates retail web sites for Target, Sears Canada, Benefit Cosmetics, bebe Stores, Timex,<br />

Marks & Spencer, Mo<strong>the</strong>rcare, and Lacoste. For a growing number of enterprise clients, currently including <strong>the</strong> UK<br />

merchants Marks & Spencer, Benefit Cosmetics' UK entity, edeals.com, and Mo<strong>the</strong>rcare, Amazon provides a unified<br />

multichannel platform where a customer can seamlessly interact with some people that <strong>the</strong>y call <strong>the</strong> retail website,<br />

standalone in-store terminals, or phone-based customer service agents. Amazon <strong>Web</strong> Services also powers AOL's<br />

Shop@AOL.


Amazon.com 55<br />

Business results<br />

Amazon's net income was $35 million in 2003, $588 million in 2004, $359 million in 2005, and $190 million<br />

(including a $662 million charge for R&D) in 2006. Retained earnings were negative $1.8 billion in 2006, negative<br />

$1.4 billion in 2007, negative $730 million in 2008, and $172 million in 2009. [39] Annual revenues, aided by product<br />

line expansion and rapid growth in international sales, grew from $3.9 billion in 2002 to $10.7 billion by 2006.<br />

On November 21, 2005, Amazon entered <strong>the</strong> S&P 500 index, and, on December 31, 2008, <strong>the</strong> S&P 100 index. On<br />

March 26, 2010, Amazon had a higher market cap than Target Corporation, Home Depot, Costco, Barnes and Noble,<br />

and Best Buy, only lagging behind that of Walmart among American brick and mortar retailers. [40]<br />

Locations<br />

Amazon.com has offices, fulfillment centers, customer service centers and software development centers across<br />

North America, Latin America, Europe and Asia. [41]<br />

Headquarters<br />

The company's global headquarters is located in Seattle's South Lake<br />

Union neighborhood.<br />

Software development centers<br />

The company employs software developers in centers across <strong>the</strong> globe.<br />

While much of Amazon's software development is in Seattle, o<strong>the</strong>r<br />

locations include Slough and Edinburgh (Scotland), Dublin (Ireland),<br />

Bangalore, Chennai, and Hyderabad (India), Cape Town (South<br />

Africa), Iaşi (Romania), Shibuya, Tokyo (Japan), Beijing (China),<br />

Orange County (United States), and San Francisco (United States).<br />

Fulfillment and warehousing<br />

amazon.com's former headquarters in <strong>the</strong> former<br />

Veterans Hospital building in Beacon Hill,<br />

Seattle.<br />

Fulfillment centers are located in <strong>the</strong> following cities, often near airports. These centers also provide warehousing<br />

and order-fulfillment for third-party sellers: [42]<br />

• North America:<br />

• USA: Phoenix and Goodyear, AZ; New Castle, DE; Whitestown and Plainfield, IN; Coffeyville, KS;<br />

Campbellsville, Hebron (near Cincinnati), Lexington and Louisville, KY; Fernley and North Las Vegas, NV;<br />

Nashua, NH; Carlisle, Hazleton, Allentown, Lewisberry, PA; Chattanooga, TN; Sterling, VA; and Bellevue,<br />

WA. [43]<br />

These U.S. distribution centers have been closed: Dallas/Fort Worth, TX; Red Rock, Nevada;<br />

Chambersburg, Pennsylvania; Munster, Indiana; McDonough, Georgia; and a partially built location<br />

[44] [45] [46]<br />

near Columbia, SC.<br />

• Canada: Ontario, Mississauga - Canada Post facility<br />

• Europe:


Amazon.com 56<br />

• England: Marston Gate, near Brogborough, Bedfordshire,<br />

Peterborough, Doncaster.<br />

• Scotland: Gourock, Inverclyde; Glenro<strong>the</strong>s (Fife)<br />

• Wales: Crymlyn Burrows, Swansea [47] [48] near Jersey Marine [49]<br />

• France: Boigny-sur-Bionne (2000) and Saran (2007), Loiret;<br />

Montélimar, Drôme (2010)<br />

• Germany: Bad Hersfeld, Hesse; Leipzig, Saxony<br />

• Asia:<br />

• Japan: Ichikawa and Yachiyo, Chiba; Sakai and Daito, Osaka;<br />

Kawagoe, Saitama<br />

• China: Guangzhou, Suzhou, Beijing<br />

Products and services<br />

Amazon product lines include books, music CDs, videotapes and<br />

DVDs, software, consumer electronics, kitchen items, tools, lawn and<br />

garden items, toys & games, baby products, apparel, sporting goods,<br />

gourmet food, jewelry, watches, health and personal-care items, beauty<br />

products, musical instruments, clothing, industrial & scientific<br />

supplies, and groceries.<br />

The company launched amazon.com Auctions, a <strong>Web</strong> auctions service,<br />

in March 1999. However, it failed to chip away at industry pioneer<br />

eBay's large market share. amazon.com Auctions was followed by <strong>the</strong><br />

launch of a fixed-price marketplace business, zShops, in September<br />

1999, and <strong>the</strong> now defunct So<strong>the</strong>by's/Amazon partnership called<br />

amazon.com in November. Auctions and zShops evolved into Amazon<br />

Marketplace, a service launched in November 2000 that let customers<br />

sell used books, CDs, DVDs, and o<strong>the</strong>r products alongside new items.<br />

Today, Amazon Marketplace's main rival is eBay's Half.com service.<br />

In August 2005, [50] Amazon began selling products under its own<br />

private label, "Pinzon"; <strong>the</strong> trademark applications indicated that <strong>the</strong><br />

label would be used for textiles, kitchen utensils, and o<strong>the</strong>r household<br />

Amazon.co.uk warehouse, Glenro<strong>the</strong>s.<br />

Third-generation Amazon Kindle<br />

goods. [50] In March 2007, <strong>the</strong> company applied to expand <strong>the</strong> trademark to cover a more diverse list of goods, and to<br />

register a new design consisting of <strong>the</strong> "word PINZON in stylized letters with a notched letter O whose space<br />

appears at <strong>the</strong> "one o'clock" position." [51] Coverage by <strong>the</strong> trademark grew to include items such as paints, carpets,<br />

wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry. [51] On September 2008,<br />

Amazon filed to have <strong>the</strong> name registered. USPTO has finished its review of <strong>the</strong> application, but Amazon has yet to<br />

receive an official registration for <strong>the</strong> name.<br />

Amazon MP3, its own online music store, launched in <strong>the</strong> US on September 25, 2007, selling downloads exclusively<br />

in MP3 format without digital rights management. [52] This was <strong>the</strong> first online offering of DRM-free music from all<br />

[53] [54] [55] [56]<br />

four major record companies.<br />

In August 2007, Amazon announced AmazonFresh, [57] a grocery service offering perishable and nonperishable<br />

foods. Customers can have orders delivered to <strong>the</strong>ir homes at dawn or during a specified daytime window. Delivery<br />

was initially restricted to residents of Mercer Island, Washington, and was later expanded to several ZIP codes in<br />

Seattle proper. [58] AmazonFresh also operated pick-up locations in <strong>the</strong> suburbs of Bellevue and Kirkland from


Amazon.com 57<br />

summer 2007 through early 2008.<br />

In 2008 Amazon expanded into film production, producing <strong>the</strong> film The Stolen Child with 20th Century Fox. [59]<br />

Amazon's Honor System was launched in 2001 to allow customers to make donations or buy digital content, with<br />

Amazon collecting a percentage of <strong>the</strong> payment plus a fee. The service was discontinued in 2008. [60] and replaced by<br />

Amazon Payments. Amazon launched Amazon <strong>Web</strong> Services (AWS) in 2002, which provides programmatic access<br />

to latent features on its website. Amazon also created "channels" to benefit certain causes. In 2004, Amazon's<br />

"Presidential Candidates" allowed customers to donate $5–200 to <strong>the</strong> campaigns of 2004 U.S. presidential hopefuls.<br />

Amazon has periodically reactivated a Red Cross donation channel after crises such as <strong>the</strong> 9/11, Hurricane Katrina,<br />

and <strong>the</strong> 2004 earthquake and tsunami in <strong>the</strong> Indian Ocean. By January 2005, nearly 200,000 people had donated over<br />

$15.7 million in <strong>the</strong> US. [61]<br />

Amazon <strong>Web</strong> Services<br />

Amazon <strong>Web</strong> Services (AWS) was first launched as a public beta of Amazon Elastic Compute Cloud running<br />

Microsoft Windows Server and Microsoft SQL Server. [62] This was later expanded to several operating systems<br />

including various flavors of Linux and OpenSolaris.<br />

In March 2006, Amazon launched an online storage service called Amazon Simple Storage Service (Amazon S3).<br />

An unlimited number of data objects, from 1 byte to 5 gigabytes in size, can be stored in S3 and distributed via<br />

HTTP or BitTorrent. The service charges monthly fees for data stored and transferred. In 2006, Amazon introduced<br />

Amazon Simple Queue Service (Amazon SQS), a distributed queue messaging service, and product wikis (later<br />

folded into Amapedia) and discussion forums for certain products using guidelines that follow standard message<br />

board conventions. Also in 2006, Amazon introduced Amazon Elastic Compute Cloud (Amazon EC2), a virtual site<br />

farm, allowing users to use <strong>the</strong> Amazon infrastructure to run applications ranging from running simulations to web<br />

hosting. In 2008, Amazon improved <strong>the</strong> service adding Elastic Block Store (EBS), offering persistent storage for<br />

Amazon EC2 instances and Elastic IP addresses, static IP addresses designed for dynamic cloud computing. Amazon<br />

introduced SimpleDB, a database system, allowing users of its o<strong>the</strong>r infrastructure to utilize a high reliability high<br />

performance database system.<br />

Amazon continues to refine and add services to AWS, adding such services as Scalable DNS service (Amazon Route<br />

53), payment handling, and AWS specific APIs for <strong>the</strong>ir Mechanical Turk service.<br />

Amazon Prime<br />

Amazon Prime offers free two day shipping with no minimum purchase amount for a flat annual fee, as well as<br />

discounted priority shipping rates. [63] Amazon launched <strong>the</strong> program in <strong>the</strong> continental United States in 2005, in<br />

Japan, <strong>the</strong> United Kingdom and Germany in 2007, and in France (as "Amazon Premium") in 2008. In February 2011,<br />

Amazon Prime membership was expanded to include access to 5,000 instant streaming movies and TV shows at no<br />

additional cost. [64]


Amazon.com 58<br />

O<strong>the</strong>r services<br />

Launched in 2005, Amazon Shorts offers exclusive short stories and non-fiction pieces from best-selling authors for<br />

immediate download. By June 2007, <strong>the</strong> program had over 1,700 pieces and was adding about 50 new pieces per<br />

week. In November 2005, amazon.com began testing Amazon Mechanical Turk, an application programming<br />

interface (API) allowing programs to dispatch tasks to human processors.<br />

In 2007 Amazon launched Amapedia, a now-defunct wiki for user-generated content to replace ProductWiki, <strong>the</strong><br />

video on demand service Amazon Unbox, and Amazon MP3, which sells downloadable MP3s. [65] Amazon's terms<br />

of use agreements restrict use of <strong>the</strong> MP3s, but Amazon does not use DRM to enforce those terms. [66] Amazon MP3<br />

sells music from <strong>the</strong> Big 4 record labels EMI, Universal, Warner Bros. Records, and Sony BMG, as well as<br />

independents. Prior to <strong>the</strong> launch of this service, Amazon made an investment in Amie Street, a music store with a<br />

variable pricing model based on demand. [67] Also in 2007 Amazon launched Amazon Vine, which allows reviewers<br />

free access to pre-release products from vendors in return for posting a review, as well as payment service<br />

specifically targeted at developers, Amazon FPS.<br />

In November 2007, Amazon launched Amazon Kindle, an e-book reader which downloads content over<br />

"Whispernet", via <strong>the</strong> Sprint Nextel EV-DO wireless network. The screen uses E Ink technology to reduce battery<br />

consumption to provide a more legible display. As of March, 2011, <strong>the</strong> stated library numbers over 850,000 titles. In<br />

December 2007, In August 2007, Amazon launched an invitation-only beta-test for online grocery delivery. It has<br />

since rolled out in several Seattle, Washington suburbs.<br />

In January 2008 Amazon began rolling out <strong>the</strong>ir MP3 service to subsidiary websites worldwide. [68] In December,<br />

2008, Amazon MP3 was made available in <strong>the</strong> UK. In September, IMDB and amazon.com launched a Music<br />

metadata browsing site with wiki-like user contribution. [69] In November, Amazon partnered with Fisher-Price,<br />

Mattel, Microsoft and Transcend to offer products with minimal packaging to reduce environmental impact and<br />

frustration with opening "clamshell" type packaging. [57] Amazon Connect enables authors to post remarks on <strong>the</strong>ir<br />

book pages to customers. <strong>Web</strong>Store allows businesses to create custom e-commerce websites using Amazon<br />

technology. Sellers pay a commission of 7 percent, including credit-card processing fees and fraud protection, and a<br />

subscription fee of $59.95/month for an unlimited number of webstores and listings.<br />

In July 2010 Amazon announced that e-book sales for its Kindle reader outnumbered sales of hardcover books for<br />

<strong>the</strong> first time ever during <strong>the</strong> second quarter of 2010. Amazon claims that during that period sold 143 e-books for<br />

every 100 hardcover books, including hardcovers for which <strong>the</strong>re is no digital edition; and during late June and early<br />

July sales rose to 180 digital books for every 100 hardcovers. [70]<br />

In 2010 Amazon launched two publishing imprints, AmazonEncore [71] and AmazonCrossing. [72] AmazonEncore<br />

publishes books that were previously self-published. [73] AmazonCrossing translates foreign works into English, <strong>the</strong><br />

first books published—<strong>the</strong> French-language novel The King of Kahel and <strong>the</strong> German-language novel The<br />

Hangman's Daughter—were released in November and December 2010, respectively. [74]<br />

Amazon.com exclusives<br />

An Amazon.com exclusive is a product, usually a DVD, that is available exclusively on Amazon.com. Some DVDs<br />

are produced by <strong>the</strong> owner of <strong>the</strong> film/product, while o<strong>the</strong>rs are produced by Amazon.com, itself. The DVDs<br />

produced by Amazon are made using <strong>the</strong>ir Createspace program, in which DVDs are created once ordered using<br />

DVD-R technology. The DVDs are <strong>the</strong>n shipped about two days later after being produced. Some DVDs (such as <strong>the</strong><br />

Jersey Shore Season 1 or The Unusuals Season 1) first release <strong>the</strong>ir DVD on Amazon as an Amazon.com Exclusive<br />

for a limited time before being released elsewhere. On May 23, 2011 Amazon.com offered customers to download<br />

Lady Gaga's Born This Way album for $0.99 which extremely high volume causing downloads to be delayed. [75]


Amazon.com 59<br />

<strong>Web</strong>site<br />

The domain amazon.com attracted at least 615 million visitors annually by 2008, twice <strong>the</strong> number of<br />

walmart.com. [76] Amazon attracts approximately 65 million customers to its U.S. website per month. [77] The<br />

company has also invested heavily on a massive amount of server capacity for its website, especially to handle <strong>the</strong><br />

excessive traffic during <strong>the</strong> December Christmas holiday season. [78] There are different versions of <strong>the</strong> website for<br />

different countries, such as amazon.co.uk, amazon.fr, amazon.de, amazon.it, amazon.at, amazon.jp, amazon.ca.<br />

These sites vary in assortment and prices.<br />

Reviews<br />

Amazon allows users to submit reviews to <strong>the</strong> web page of each product. Reviewers must rate <strong>the</strong> product on a rating<br />

scale from one to five stars. As with most rating scales, one star stands for <strong>the</strong> product being abysmal, five stars<br />

meaning that <strong>the</strong> item is stellar. Amazon provides an optional badging option for reviewers which indicate <strong>the</strong> real<br />

name of <strong>the</strong> reviewer (based on confirmation of a credit card account) or which indicate that <strong>the</strong> reviewer is one of<br />

<strong>the</strong> top reviewers by popularity. Customers may comment or vote on <strong>the</strong> reviews, indicating whe<strong>the</strong>r or not <strong>the</strong>y<br />

found it helpful.<br />

Amazon.com's customer reviews are monitored for indecency, but do permit negative comments. Robert Spector,<br />

author of <strong>the</strong> book amazon.com, describes how "when publishers and authors asked Bezos why amazon.com would<br />

publish negative reviews, he defended <strong>the</strong> practice by claiming that amazon.com was 'taking a different<br />

approach...we want to make every book available – <strong>the</strong> good, <strong>the</strong> bad, and <strong>the</strong> ugly...to let truth loose'" (Spector<br />

132). Allegations have been made that Amazon has selectively deleted negative reviews of Scientology related items<br />

[79] [80]<br />

despite compliance with comments guidelines.<br />

Content search<br />

"Search Inside <strong>the</strong> <strong>Book</strong>" is a feature which allows customers to search for keywords in <strong>the</strong> full text of many books<br />

in <strong>the</strong> catalog. [81] [82] The feature started with 120,000 titles (or 33 million pages of text) on October 23, 2003. [83]<br />

There are currently about 250,000 books in <strong>the</strong> program. Amazon has cooperated with around 130 publishers to<br />

allow users to perform <strong>the</strong>se searches.<br />

To avoid copyright violations, amazon.com does not return <strong>the</strong> computer-readable text of <strong>the</strong> book. Instead, it returns<br />

a picture of <strong>the</strong> matching page, disables printing, and puts limits on <strong>the</strong> number of pages in a book a single user can<br />

access. Additionally, customers can purchase online access to some of <strong>the</strong> same books via <strong>the</strong> "Amazon Upgrade"<br />

program.<br />

Third-party sellers<br />

Amazon derives about 40 percent of its sales from affiliate marketing called "Amazon Associates" and third-party<br />

sellers who sell products on Amazon. Associates receive a commission for referring customers to Amazon by<br />

placing links on <strong>the</strong>ir websites to Amazon, if <strong>the</strong> referral results in a sale. Worldwide, Amazon has "over 900,000<br />

members" in its affiliate programs. [84] Amazon reported over 1.3 million sellers sold products through Amazon's<br />

World Wide <strong>Web</strong> sites in 2007. Unlike eBay, Amazon sellers do not have to maintain separate payment accounts; all<br />

payments are handled by Amazon.<br />

Associates can access <strong>the</strong> Amazon catalog directly on <strong>the</strong>ir websites by using <strong>the</strong> Amazon <strong>Web</strong> Services (AWS)<br />

XML service. A new affiliate product, aStore, allows Associates to embed a subset of Amazon products within, or<br />

linked to ano<strong>the</strong>r website. In June 2010, Amazon Seller Product Suggestions was launched (rumored to be internally<br />

called "Project Genesis") to provide more transparency to sellers by recommending specific products to third party<br />

sellers to sell on Amazon. Products suggested are based on customers' browsing history. [85]


Amazon.com 60<br />

A January 2010 survey of third-party sellers by Auctionbytes.com [86] found that Amazon was 4th overall. [87]<br />

amazon.com placed second in "Profitability". Its lowest rating, but still above average, was in "Ease of Use". Sellers<br />

felt Amazon had clearly defined rules, provided a steady stream of traffic to <strong>the</strong>ir listings, and put less emphasis on a<br />

community component. amazon.com came in second in <strong>the</strong> Recommended Selling Venue category.<br />

Controversies<br />

Since its founding, in summary, <strong>the</strong> website Amazon.com has attracted criticism and controversy from multiple<br />

sources over its actions, such as its "1-Click patent" claims, anti-competitive actions, price discrimination,<br />

anti-unionization efforts, Amazon Kindle remote content removal, taking public subsidies and avoiding sales tax<br />

collection duties. Various decisions over whe<strong>the</strong>r to censor or publish content such as <strong>the</strong> WikiLeaks web site;<br />

LGBT book sales rank; and works containing libel, facilitating dogfight, cockfight, or pedophile activities have been<br />

controversial.<br />

Sales and use taxes<br />

Amazon collects sales tax from just five states. Amazon is under increasing legal and political pressure from state<br />

governments, traditional retailers and o<strong>the</strong>r groups because of its refusal to collect sales tax in 40 of <strong>the</strong> 45 states<br />

with a statewide sales tax (as of May, 2011). Those 40 states include at least 12 where Amazon has a clear physical<br />

presence [88] via distribution centers and wholly owned subsidiaries. Critics of Amazon argue that its refusal to<br />

collect sales taxes has given it an unfair advantage over traditional retailers. While customers are required to remit<br />

use tax directly to <strong>the</strong>ir state, few customers do so.<br />

Amazon says it would support a federal solution to <strong>the</strong> sales tax problem as long as such legislation was fair and<br />

simple. As of May 2011 legislation has been introduced in Congress to allow states to impose sales taxes on sales to<br />

<strong>the</strong>ir residents from out-of-state. Amazon has not public position on <strong>the</strong> bill. Amazon's competitors say it is<br />

insincere. Similar legislation, called <strong>the</strong> Main Street Fairness Act, failed in committee in 2010. Several earlier<br />

versions of <strong>the</strong> bill also failed to advance. Amazon lobbyists met four times with members of Congress or <strong>the</strong>ir aides<br />

in 2010 regarding <strong>the</strong> Main Street Fairness Act. The company spent $610,000 on lobbying in 2010, although <strong>the</strong>se<br />

expenses also covered o<strong>the</strong>r bills discussed at <strong>the</strong> same time. Amazon has increased political contributions to federal<br />

lawmakers. Amazon's political-action committee spent $214,000 during <strong>the</strong> 2010 election cycle, double what it spent<br />

for <strong>the</strong> 2008 elections. [89]<br />

California<br />

Rep. Nancy Skinner pushed legislation to tax online sales that was approved in 2009 as part of <strong>the</strong> state budget. Gov.<br />

Arnold Schwarznegger vetoed <strong>the</strong> legislation. [90] On 19 January 2011 Skinner introduced similar legislation in <strong>the</strong><br />

form of AB153. The bill requires out-of-state online sellers with affiliates in California to collect sales tax on<br />

purchases made by state residents. The affiliate provision was included to ensure that only sellers with a California<br />

nexus are taxed, as required by federal law. [91] "This legislation will close <strong>the</strong> current loophole in tax law which has<br />

allowed out-of-state companies to avoid collecting California sales and use tax," stated Skinner. [90] Skinner<br />

estimated that AB153 could produce between $250 million and $500 million per year in new revenue. She and o<strong>the</strong>r<br />

supporters of <strong>the</strong> bill believe that <strong>the</strong> election of Jerry Brown to <strong>the</strong> governorship and support from retailers such as<br />

Barnes & Noble will help <strong>the</strong> measure become law. [92]<br />

In 2011 Amazon threatened to terminate roughly 10,000 of its affiliates located in California if legislation pending in<br />

<strong>the</strong> state legislature to deem such affiliates as constituting a nexus that requires <strong>the</strong> collection of sales tax is passed.<br />

California affiliates would no longer receive commissions on referrals to Amazon. [93] As of March 2011 four bills<br />

are pending in <strong>the</strong> state legislature would define <strong>the</strong> use of associates located in California for sales referrals as<br />

activity subject to taxation by California. In a letter addressed to California's Board of Equalization, <strong>the</strong> agency<br />

responsible for collecting sales taxes, Amazon called such legislation "unconstitutional" and said it would terminate


Amazon.com 61<br />

its California affiliates if passed. "If any of <strong>the</strong>se new tax collection schemes were adopted, Amazon would be<br />

compelled to end its advertising relationships with well over 10,000 California-based participants in <strong>the</strong> Amazon<br />

'Associates Program,'" wrote Paul Misener, Amazon's Vice President for Global Public Policy. Responding to<br />

Amazon, Nancy Skinner said, "This is really about e-fairness. It's really to be fair and show our California Business<br />

that we're not hanging <strong>the</strong>m out to dry.". [94] According to <strong>the</strong> American Independent Business Alliance, <strong>the</strong><br />

corporation has operations in at least seven California cities and should be forced to collect sales tax regardless of its<br />

threats. [88]<br />

Missouri<br />

Two legislators in Missouri have proposed joining <strong>the</strong> Streamlined Sales Tax Project to ensure that <strong>the</strong> state collects<br />

sales tax on goods shipped from online retailers located out-of-state. Currently Missourians are required to remit use<br />

tax for purchases made online but <strong>the</strong> state government has no practical method to force compliance. Legislative<br />

staff report that taxing online sales should significantly increase revenue. Rep. Margo McNeil cited a University of<br />

Tennessee study saying that Missouri stands to lose $187 million in 2011 by not taxing online sales. McNeil also<br />

said <strong>the</strong> streamlined sales tax is a good way to end <strong>the</strong> unfair advantages enjoyed by online retailers over traditional<br />

businesses. "The tax is a step in trying to even <strong>the</strong> playing field because right now we have a lot of people who are<br />

going in and using <strong>the</strong> stores as a showroom and <strong>the</strong>n going home and buying on <strong>the</strong> Internet ...," McNeil said. [95]<br />

New York<br />

In 2008, New York State passed a law that would force online retailers to collect sales taxes on shipments to state<br />

residents. [96] Shortly after <strong>the</strong> law was signed, amazon.com filed a complaint in <strong>the</strong> New York Supreme Court<br />

objecting to <strong>the</strong> law. [96] The complaint wasn't based on whe<strong>the</strong>r in-state customers should pay tax, but upon <strong>the</strong><br />

long-standing practice of it being <strong>the</strong> responsibility of <strong>the</strong> customer to report <strong>the</strong> sales tax (known as use tax in this<br />

case) and not that of <strong>the</strong> out-of-state businesses. [96] The lawsuit was tossed out of court in January 2009, when New<br />

York State Supreme Court Justice Eileen Bransten stated "<strong>the</strong>re is no basis upon which Amazon can prevail." [97]<br />

Texas<br />

In 2010, Texas sent a demand letter for $269 million in sales taxes that <strong>the</strong> state argues should have been collected<br />

and remitted for sales to Texas customers. This dollar amount covers uncollected taxes from December 2005 to<br />

December 2009 and also includes penalties and interest. Texas authorities began an investigation of Amazon's tax<br />

status after a May 2008 report by The Dallas Morning News questioned why Amazon does not collect sales tax from<br />

Texas customers despite maintaining a distribution center in Irving near <strong>the</strong> Dallas/Fort Worth International Airport.<br />

Amazon argues that this distribution center, owned by Amazon.com KYDC LLC, located at <strong>the</strong> same address as<br />

Amazon's corporate headquarters in Seattle, is a legally separate entity and thus does not establish a physical<br />

presence in Texas that would require Amazon to collect sales taxes. [98] Amazon has decided to close a distribution<br />

center located in Irving in order to avoid future attempts by Texas to force <strong>the</strong> collection of sales taxes. 119 workers<br />

will lose <strong>the</strong>ir jobs when <strong>the</strong> facility closes. [99]<br />

Texas Comptroller Susan Combs faced skeptical questions and criticism from members of <strong>the</strong> Texas Senate Finance<br />

Committee 16 February 2011 over her attempts to collect back sales tax from Amazon.com. Combs replied by<br />

saying that all businesses must obey <strong>the</strong> law "It is our belief that this is a very, very clear issue about nexus. As I say,<br />

this started probably because of catalog sales 47 years ago in 1963," said Combs. Combs also cited a Texas law to<br />

back up her argument that Amazon is required to collect sales taxes: "A retailer is engaged in business in this state if<br />

<strong>the</strong> retailer: 1.) maintains, occupies, or uses in this state permanently, temporarily, directly, indirectly or through a<br />

subsidiary or agent, however named, an office, place of distribution, sales or sample room or place, warehouse,<br />

storage place, or any o<strong>the</strong>r place of business.” [100] The Dallas Morning News published an editorial supporting<br />

Combs' efforts to collect sales tax from Amazon.com on 17 February 2011. The paper wrote, "It defies logic that a<br />

book bought online can elude sales tax while <strong>the</strong> same book bought in a bookstore can’t. A sales transaction is a sales


Amazon.com 62<br />

transaction, and if one is taxed, why shouldn’t <strong>the</strong> o<strong>the</strong>r be taxed as well?" [101]<br />

In March 2010 State Rep. Linda Harper-Brown filed House Bill 2719. House Bill 2719 would allow Amazon to<br />

avoid Texas sales tax by amending <strong>the</strong> state tax code to exempt companies or individuals from being classified as<br />

retailers or being ordered to provide state agencies with information on purchases made in Texas. if <strong>the</strong>y make use of<br />

"only a fulfillment center...or computer server." House Bill 2719 is stands in sharp contrast to House Bill 2403,<br />

introduced by Rep. John Otto. House Bill 2403 would close loopholes in <strong>the</strong> Texas tax code that support Amazon's<br />

claim of being exempt from collecting sales tax. [102]<br />

Tennessee<br />

Amazon attempted to avoid being required to collect Tennessee sales tax during negotiations with economic<br />

development officials to build two warehouses outside of Chattanooga. Amazon argues that its warehouses are not<br />

directly affiliated with <strong>the</strong> company and thus do not create a nexus that would require <strong>the</strong> collection of sales taxes.<br />

Tennessee revenue officials will not reveal any specific information on a deal with Amazon as <strong>the</strong>y claim doing so<br />

would violate state confidentiality laws. [103]<br />

Colorado<br />

In response to HB 10-1193 passed in 2010 Amazon.com terminated its relationship with all affiliates located in<br />

Colorado. The bill originally sought to tax sales to Colorado residents by online retailers with Colorado affiliates.<br />

The bill was amended to remove all reference to affiliates in order to discourage Amazon from cutting ties with<br />

<strong>the</strong>m. The final bill required large online retailers to ei<strong>the</strong>r remit tax on sales to Colorado residents or provide<br />

information on Colorado customers to <strong>the</strong> state. In spite of this move Amazon still decided to terminate its Colorado<br />

affiliates. [104]<br />

Illinois<br />

Illinois has passed legislation to tax online sales made to consumers located in <strong>the</strong> state. In March 2011 Gov. Pat<br />

Quinn signed <strong>the</strong> "Main Street Fairness Act," which targets online retailers with Illinois affiliates. Quinn said <strong>the</strong> act<br />

would help create fair competition and generate more revenue for <strong>the</strong> state. Illinois estimates that it loses $153<br />

million in sales taxes every year due to <strong>the</strong> fact that out-of-state retailers do not remit sales tax on purchases made by<br />

Illinois residents. Some online retailers have responded to this legislation and similar efforts in o<strong>the</strong>r states by<br />

threatening income tax revenues collected from <strong>the</strong>ir online affiliates. Amazon, along with Overstock.com, has<br />

threatened to terminate affiliates in states that demand that sales tax be collected by online retailers, including<br />

Illinois. Wal-Mart responded by inviting online businesses based in Illinois to join its affiliate network. [105]<br />

Nevada<br />

Legislation that would have required Amazon to collect sales tax on purchases shipped to Nevada failed in<br />

committee in <strong>the</strong> state legislature in May 2011. The legislation was proposed by <strong>the</strong> Retail Association of Nevada<br />

and was expected to generate $16 million annually in additional sales tax collections. Concerns about whe<strong>the</strong>r such a<br />

move might prompt Amazon.com to close its distribution center in <strong>the</strong> state were partially responsible for derailing<br />

this legislation. [106]<br />

Affiliates<br />

Amazon is often able to overcome <strong>the</strong>se threats by cutting ties with local partners or leaving <strong>the</strong> state in question.<br />

Amazon severed its relationships with affiliates in Colorado due to efforts by <strong>the</strong> state government to collect sales<br />

tax on internet purchases. Amazon has threatened similar action against affiliates in Illinois over <strong>the</strong> same issue. [107]


Amazon.com 63<br />

Kindle content removal<br />

In July 2009, The New York Times reported that amazon.com deleted all customer copies of certain books published<br />

by MobileReference, [108] including <strong>the</strong> books Nineteen Eighty-Four and Animal Farm from users' Kindles. This<br />

action was taken with nei<strong>the</strong>r prior notification nor specific permission of individual users. Customers did receive a<br />

refund of <strong>the</strong> purchase price and, later, an offer of an Amazon gift certificate or a check for $30. The ebooks were<br />

initially published by MobileReference on Mobipocket for sale in Australia only—due to those works having fallen<br />

into public domain in Australia—however, when <strong>the</strong> ebooks were automatically uploaded to Amazon by<br />

MobiPocket, <strong>the</strong> territory restriction was not honored, and <strong>the</strong> book was allowed to be sold in territories such as <strong>the</strong><br />

United States where <strong>the</strong> copyright term had not expired.<br />

Sale of <strong>Wikipedia</strong>'s material as books<br />

German-speaking press and <strong>the</strong> blogosphere have criticized Amazon for selling tens of thousands of print on demand<br />

books which reproduced <strong>Wikipedia</strong> articles. [109] [110] [111] [112] These books are produced by an American company<br />

named <strong>Book</strong>s LLC and by three Mauritian subsidiaries of <strong>the</strong> German publisher VDM: Alphascript Publishing,<br />

Betascript Publishing and Fastbook Publishing. Amazon did not acknowledge this issue raised on blogs and some<br />

customers that have asked <strong>the</strong> company to withdraw all <strong>the</strong>se titles from its catalog. [110] The collaboration between<br />

amazon.com and VDM Publishing was started in 2007. [113]<br />

Pedophile guide<br />

On November 10, 2010, a controversy arose over <strong>the</strong> sale by Amazon of an e-book by Phillip R. Greaves entitled<br />

The Pedophile's Guide to Love and Pleasure: a Child-lover's Code of Conduct. [114]<br />

<strong>Read</strong>ers threatened to boycott Amazon over its selling of <strong>the</strong> book, which was described by critics as a "pedophile<br />

guide". Amazon initially defended <strong>the</strong> sale of <strong>the</strong> book, saying that <strong>the</strong> site "believes it is censorship not to sell<br />

certain books simply because we or o<strong>the</strong>rs believe <strong>the</strong>ir message is objectionable" [115] and that <strong>the</strong> site "supported<br />

<strong>the</strong> right of every individual to make <strong>the</strong>ir own purchasing decisions". However, <strong>the</strong> site later removed <strong>the</strong> book. [116]<br />

The San Francisco Chronicle wrote that Amazon "defended <strong>the</strong> book, <strong>the</strong>n removed it, <strong>the</strong>n reinstated it, and <strong>the</strong>n<br />

removed it again". [115]<br />

Christopher Finan, <strong>the</strong> president of <strong>the</strong> American <strong>Book</strong>sellers Association for Free Expression, argued that Amazon<br />

has <strong>the</strong> right to sell <strong>the</strong> book as it is not child pornography or legally obscene since it does not have pictures. On <strong>the</strong><br />

o<strong>the</strong>r hand, Enough is Enough, a child safety organization, issued a statement saying that <strong>the</strong> book should be<br />

removed and that it "lends <strong>the</strong> impression that child abuse is normal". [117] People for <strong>the</strong> Ethical Treatment of<br />

Animals, citing <strong>the</strong> removal of The Pedophile's Guide from Amazon, urged <strong>the</strong> website to also remove books on dog<br />

fighting from its catalogue. [118]<br />

Greaves was arrested on December 20, 2010 at his Pueblo, CO home on a felony warrant issued by <strong>the</strong> Polk County<br />

Sheriff's Office in Lakeland, FL. Internet Crime Detectives ordered a signed hard copy version of Greaves' book and<br />

had it shipped to <strong>the</strong> agency's jurisdiction. According to Sheriff Grady Judd, upon receipt of <strong>the</strong> book, Greaves<br />

violated local laws prohibiting <strong>the</strong> distribution of "obscene material depicting minors engaged in harmful conduct," a<br />

third degree felony. [119]


Amazon.com 64<br />

WikiLeaks hosting<br />

On December 1, 2010, Amazon stopped hosting <strong>the</strong> website associated with <strong>the</strong> whistle-blowing organization<br />

WikiLeaks. Amazon did not initially comment on whe<strong>the</strong>r it forced <strong>the</strong> site to leave. [120] The New York Times<br />

reported: "Senator Joseph I. Lieberman, independent of Connecticut, said Amazon had stopped hosting <strong>the</strong><br />

WikiLeaks site on Wednesday after being contacted by <strong>the</strong> staff of <strong>the</strong> Homeland Security and Governmental Affairs<br />

Committee." [121]<br />

In a later press release issued by Amazon.com, <strong>the</strong>y denied that <strong>the</strong>y had terminated wikileaks.org due to ei<strong>the</strong>r "a<br />

government inquiry" or "massive DDOS attacks". They claimed that it was due to "a violation of [Amazon's] terms<br />

of service", because wikileaks.org was "securing and storing large quantities of data that isn't rightfully <strong>the</strong>irs, and<br />

publishing this data without ensuring it won’t injure o<strong>the</strong>rs" [122]<br />

Amazon's action demonstrated, in <strong>the</strong> eyes of Wikileaks founder Julian Assange, that Amazon (a USA based<br />

company) was in a jurisdiction that "suffered a free speech deficit". [123]<br />

Amazon's action led to a public letter from Daniel Ellsberg, famous for leaking <strong>the</strong> Pentagon Papers during <strong>the</strong><br />

Vietnam war. Ellsberg stated that he was "disgusted by Amazon’s cowardice and servility", likening it to "China’s<br />

control of information and deterrence of whistle-blowing", and he called for a "broad" and "immediate" boycott of<br />

Amazon. [124]<br />

Entrepreneurship by former employees<br />

A number of companies have been started and founded by former Amazon.com employees. [125]<br />

• BankBazaar.com was founded by Arjun Shetty, a former senior product manager at amazon.com<br />

• Evri was led by Neil Roseman, a former VP at amazon.com<br />

• Findory was founded by Greg Linden<br />

• Flipkart was founded by Sachin Bansal and Binny Bansal, former Amazon India employees. [126]<br />

• Foodista was founded by Barnaby Dorfman<br />

• Hulu is led by Jason Kilar, a former SVP at amazon.com<br />

• Jambool/SocialGold was co-founded by former amazon.com engineers Vikas Gupta and Reza Hussein<br />

• Medio Systems was founded by Brian Lent, a former Director of Information Technology at amazon.com<br />

• Quora was co-founded by ex-amazon.com (and Facebook) engineer Charlie Cheever<br />

• TeachStreet was founded by Dave Schappell, an early amazon.com product manager<br />

• The <strong>Book</strong> Depository was founded by Andrew Crawford, former Amazon.co.uk employee.<br />

• TrackSimple was founded by Jon Ingalls and Ajit Banerjee<br />

• Trusera was founded by Keith Schorsch, an early Amazonian<br />

• Pelago was co-founded by Jeff Holden, a former SVP at amazon.com and Darren Vengroff, a former Principal<br />

Engineer<br />

• Wikinvest was founded by Michael Shea<br />

• Yellowleg.com was founded by Aashish Gupta, former Amazon.com and Amazon India employee.


Amazon.com 65<br />

References<br />

[1] http:/ / quotes. nasdaq. com/ asp/ SummaryQuote. asp?symbol=AMZN& selected=AMZN<br />

[2] "2010 Form 10-K, Amazon.com, Inc." (http:/ / www. sec. gov/ Archives/ edgar/ data/ 1018724/ 000119312511016253/ d10k. htm). United<br />

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German). Telepolis knews. Hannover: Heise online. Archived from <strong>the</strong> original (http:/ / www. heise. de/ tp/ blogs/ 6/ 148413) on 2010-12-07. .<br />

Retrieved 2010-12-07.<br />

[112] "<strong>Wikipedia</strong>-Bücher: Geschäft mit freien Inhalten - Verschiedene Anbieter versuchen, mit Benutzer-generierten Inhalten von <strong>Wikipedia</strong> auf<br />

Amazon das große Geld zu machen" (http:/ / www. webcitation. org/ 5uyVt76wQ) (in German). tt.com. Innsbruck: Tiroler Tageszeitung.<br />

2010-09-21. Archived from <strong>the</strong> original (http:/ / portal. tt. com/ csp/ cms/ sites/ tt/ à berblick/ Freizeitüberblick/ Multimedia/ 1307149-6/<br />

wikipedia-bücher-geschäft-mit-freien-inhalten. csp) on 2010-12-14. . Retrieved 2010-12-14.<br />

[113] "VDM Verlag erweitert sein Angebot kostenloser Buchveröffentlichungen mit ISBN" (http:/ / www. webcitation. org/ 5nrizNw5L) (in<br />

German). Germany: Offenes-Presseportal.de. 2007-06-08. Archived from <strong>the</strong> original (http:/ / www. offenes-presseportal. de/<br />

medien_kommunikation/ vdm_verlag_erweitert_sein_angebot_kostenloser_buchveroeffentlichungen_mit_isbn_19773. htm) on 2010-02-27. .<br />

Retrieved 2010-02-27.<br />

[114] http:/ / www. businessweek. com/ ap/ financialnews/ D9JDI0VG0. htm<br />

[115] Saint, Nick (2010-11-11). "Amazon Caves: Pedophile Guide Pulled From The Kindle Store (AMZN)" (http:/ / www. sfgate. com/ cgi-bin/<br />

article. cgi?f=/ g/ a/ 2010/ 11/ 11/ businessinsider-amazon-caves-pedophile-guide-pulled-from-<strong>the</strong>-kindle-store-2010-11.<br />

DTL#ixzz14z2BGJUn). San Francisco Gate. . Retrieved November 11, 2010.<br />

[116] Beaumont, Claudine (November 11, 2010). "Amazon removes 'paedophile guide' from Kindle store" (http:/ / www. telegraph. co. uk/<br />

technology/ amazon/ 8126013/ Amazon-removes-paedophile-guide-from-Kindle-store. html). London: The Telegraph. . Retrieved November<br />

11, 2010.<br />

[117] "Amazon no longer selling guide for pedophiles" (http:/ / www. google. com/ hostednews/ ap/ article/<br />

ALeqM5ivT42MBS-p3W453JeFgNop0vxQ9Q?docId=004a6acf3c774853b1fb08fc8ff07679). Associated Press. November 11, 2010. .<br />

Retrieved November 11, 2010.<br />

[118] "PETA wants animal-fighting books removed" (http:/ / www. upi. com/ Top_News/ US/ 2010/ 11/ 13/<br />

PETA-wants-animal-fighting-books-removed/ UPI-70901289672465/ ). United Press International. November 13, 2010. . Retrieved<br />

November 13, 2010.<br />

[119] "Polk Sheriff: Pedophilia book author arrested" (http:/ / www. baynews9. com/ article/ news/ 2010/ december/ 185471/<br />

Polk-Sheriff:-Pedophilia-book-author-arrested). Bay News 9. December 20, 2010. . Retrieved December 20, 2010.<br />

[120] "Wikileaks leaves Amazon host servers" (http:/ / www. npr. org/ 2010/ 12/ 01/ 131730912/ wikileaks-leaves-amazon-host-servers ). .<br />

[121] Burns, John F.; Cowell, Alan (2010-12-02). "Swedish Court Confirms Arrest Warrant for WikiLeaks Founder" (http:/ / www. nytimes.<br />

com/ 2010/ 12/ 03/ world/ europe/ 03assange. html?_r=1& hpw). The New York Times. .


Amazon.com 69<br />

[122] "Amazon Press Services" (http:/ / aws. amazon. com/ message/ 65348/ ). .<br />

[123] "Julian Assange answers your questions" (http:/ / www. guardian. co. uk/ world/ blog/ 2010/ dec/ 03/ julian-assange-wikileaks). The<br />

Guardian (London). 2010-12-03. .<br />

[124] Ellsberg, Daniel (2010-12-02). "Open Letter to Amazon.com Customer Service" (http:/ / www. webcitation. org/ 5uvQLiWp0).<br />

Antiwar.com. Archived from <strong>the</strong> original (http:/ / www. antiwar. com/ blog/ 2010/ 12/ 02/ daniel-ellsberg-says-boycott-amazon/ #idc-cover)<br />

on 2010-12-12. . Retrieved 2010-12-12.<br />

[125] Malik, Om (2008-11-21). "The Growing Ex-Amazon Club and Why It's a Good Thing" (http:/ / gigaom. com/ 2008/ 11/ 21/<br />

<strong>the</strong>-growing-ex-amazon-club-and-why-its-a-good-thing/ ). Gigaom. .<br />

[126] "StartupDunia" (http:/ / www. startupdunia. com/ interview/ interview-with-flipkart-founder-binny-bansal-776/ ). .<br />

Fur<strong>the</strong>r reading<br />

• Robert Spector (2000). amazon.com - Get Big Fast : Inside <strong>the</strong> Revolutionary Business Model That Changed <strong>the</strong><br />

World. Harper Collins Publishers. ISBN 0-06-662041-4.<br />

• Mike Daisey (2002). 21 Dog Years. Free Press. ISBN 0-7432-2580-5.<br />

• Mara Friedman (2004). amazon.com for Dummies. Wiley Publishing. ISBN 0-7645-5840-4.<br />

• James Marcus (2004). Amazonia: Five Years at <strong>the</strong> Epicenter of <strong>the</strong> Dot.Com Juggernaut. W.W. Norton.<br />

ISBN 1-56584-870-5.<br />

• "A conversation with Werner Vogels" (http:/ / www. bloggerautofollow. com/ modules. php?name=Content&<br />

pa=showpage& pid=388), ACM Queue, May 2006<br />

External links<br />

• Official website (http:/ / http:/ / www. amazon. com/ )<br />

• Official mobile site (http:/ / www. amazon. com/ gp/ aw/ )<br />

• Christine Frey & John Cook (2004-01-28). "How Amazon.com survived, thrived and turned a profit" (http:/ /<br />

www. seattlepi. com/ business/ 158315_amazon28. html). seattlepi.com.


Squidoo 70<br />

Squidoo<br />

Type Search Engine<br />

Industry Internet<br />

Founded 2005<br />

Squidoo.com, LLC.<br />

Headquarters Hastings on Hudson, NY, USA<br />

Key people Seth Godin, Founder.<br />

Megan Casey, Cofounding member, Editor in Chief<br />

Gil Hildebrand, Jr., Cofounding member, Chief<br />

Engineer<br />

Revenue Unknown<br />

Employees 6<br />

<strong>Web</strong>site<br />

Corey Brown, Cofounding member, COO<br />

squidoo.com [1]<br />

Squidoo is a community website that allows users to create pages (called lenses) for subjects of interest. Squidoo<br />

had 1.5 million hand-built lenses as of October, 2010.<br />

History<br />

Development on Squidoo started in 2005, launching a beta testing period in October of that year. [2] The launch team<br />

consisted of Seth Godin, his book editor Megan Casey, former Fast Company employee Heath Row, Corey Brown,<br />

and Gil Hildebrand, Jr.<br />

The site came out of beta testing two months later and reached 100,000 lenses within <strong>the</strong> first six months.<br />

Site structure<br />

Squidoo is a user-generated website which uses <strong>the</strong> concept of a lens as its primary feature. In his ebook "Everyone's<br />

an Expert," Godin describes a lens as "[filtering] light and [showing] us what we need to see." Lenses are much like<br />

blog posts, except <strong>the</strong>y're on a single subject. The site also allows content creators to earn revenue from referral links<br />

to sites like Amazon.com and Ebay.<br />

The users who create lenses are called "lensmasters". A lensmaster can be anyone with an interest in a specific<br />

subject; <strong>the</strong>y do not necessarily have to be externally-recognized experts. In Squidoo's early stages, Godin noted that<br />

Martha Stewart and Jane Goodall's lenses did not receive large amounts of traffic, whereas lenses on MySpace and<br />

<strong>the</strong> online game Line Rider were among <strong>the</strong> site's most successful. [3] Squidoo contains lenses on 35 different topics,<br />

including Food & Cooking, Green Living, About Me and Business.<br />

Squidoo is notable in that it allows users to create multimedia pages without learning HTML. [3] These pages often<br />

achieve built-in popularity due to <strong>the</strong>ir association with thousands of o<strong>the</strong>r Squidoo pages.<br />

The site introduced <strong>the</strong> use of 'SquidMonsters', along with SquidTrophies and an experience points system.


Squidoo 71<br />

The site also employs a unique revenue share: 50% of all revenue goes to <strong>the</strong> lensmasters. Squidoo and its lenses rely<br />

on advertising and affiliate links to create revenue. [4] Nearly half of lensmasters donate <strong>the</strong>ir royalties to any of 65<br />

featured charities, ranging from NPR and <strong>the</strong> American Heart Association to smaller organizations like Chimp<br />

Haven and Planet Gumbo. In October 2008, Squidoo donated $80,000 to charity. As of October 2010, Squidoo's list<br />

of supported charities exceeds 200. On October 13, 2010, <strong>the</strong> company donated an additional $275,000 to charity to<br />

celebrate <strong>the</strong>ir 5th anniversary.<br />

Reception<br />

[4] [5]<br />

Since its debut, Squidoo has been profiled in CNN, The New York Times, MSNBC, and The Washington Post.<br />

[6] [7]<br />

The site was given top prize in SXSW's community/wiki category. Squidoo has challenged established<br />

information websites like About and eHow for traffic, while staying very close in unique visitors to newer models<br />

[5] [8]<br />

like Mahalo and HubPages.<br />

Competitors<br />

• HubPages is a web publishing company with a similar business model<br />

• Knol, a competitor run by Google<br />

References<br />

[1] http:/ / www. squidoo. com/ homepage/ index. php<br />

[2] The next free ebook (Squidoo!) (http:/ / sethgodin. typepad. com/ seths_blog/ 2005/ 10/ <strong>the</strong>_next_free_e. html) Seth Godin's blog. October 7,<br />

2005.<br />

[3] Interview of Seth Godin on Squidoo (http:/ / www. stonetemple. com/ articles/ interview-seth-godin. shtml) Stone Temple Consulting. June<br />

20, 2007.<br />

[4] Squidoo.com (http:/ / www. washingtonpost. com/ wp-dyn/ content/ article/ 2006/ 01/ 05/ AR2006010501846. html) Washington Post.<br />

January 8, 2006.<br />

[5] A Home Where Bloggers Can Plumb Those Obscure Passions (http:/ / www. nytimes. com/ 2006/ 04/ 10/ technology/ 10ecom.<br />

html?ex=1302321600& en=af552cdcdbbae6e5& ei=5090& partner=rssuserland& emc=rss) The New York Times. April 10, 2006.<br />

[6] Tahmincioglu, Eve Beware of social networking overload (http:/ / www. msnbc. msn. com/ id/ 25707391/ ) MSNBC. July 21, 2008.<br />

[7] Squidoo Honored at 10th SXSW Interactive <strong>Web</strong> Awards (http:/ / www. viget. com/ blog/<br />

squidoo_honored_at_10th_sxsw_interactive_web_awards) on Vigit Labs. March 14, 2007<br />

[8] Unique Visitors between Squidoo, Mahalo, and HubPages (http:/ / siteanalytics. compete. com/ squidoo. com+ hubpages. com+ mahalo. com/<br />

?metric=uv) compete.com.


User:David Holmes 72<br />

User:David Holmes<br />

David Holmes is a blogger, digital curator, and content creator based in <strong>the</strong> United Kingdom. Fields of interest<br />

include: Internet Music, Open Content, and Social Media. For information and contact details see his * Profile Card<br />

[1]<br />

References<br />

[1] http:/ / www. retaggr. com/ Card/ DavidHolmes


Article Sources and Contributors 73<br />

Article Sources and Contributors<br />

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3rdTriangle, 5<strong>the</strong>ye, 75th Trombone, 8ung3st, A Stop at Willoughby, ABF, AJR, AL3X TH3 GR8, AMHR285, AVand, Aamirbk1, AaronTownsend, Abarry, Abatres, Abce2, Abd, Abdel.a.saleh,<br />

Abovemost, Abrech, Aca<strong>the</strong>r96, Accurizer, AdamXgamer, Adashiel, Adrian.benko, Aeolien, Aesopos, Af648, Ageekgal, Agendum, Agent Smith (The Matrix), Ahoerstemeier, Akendall, Al guy,<br />

Alan Liefting, Alansohn, AlefZet, Alerante, AlexWangombe, Alexf, Alexius08, Alexjohnc3, AlistairMcMillan, Alokchakrabarti, Alphachimp, Alvestrand, Amillar, Amplitude101, AmyzzXX,<br />

Andre Engels, Andrea Parri, Andrew D. Jones, Android Mouse, Andromeda321, Andyjsmith, Angela, Anomalocaris, Anonymous Dissident, Anonymous101, Antandrus, Anthony, AntiVan,<br />

Aodonnel, Applechair, ArchonMagnus, Arensa, Argonistic professor, ArnoldReinhold, Arnon Chaffin, Art LaPella, Ar<strong>the</strong>na, Artw, Ash, Astrobloby, Autopilots, Avono, Avram, Awanta, B,<br />

Balloomc, Bambuway, Bananaclaw, Barek, Barras, Barthandelus, Bbatsell, Bdesham, Beavis6325, Beddingplane, Beetstra, Beland, Bender235, Bendy1, Benqish, Bevo, Bgs264, Bibi Saint-Pol,<br />

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Chininazu12, Chip1990, Chris 73, Chris G, ChrisLoosley, Christian List, Christopher Parham, Chuckiesdad, CiaPan, Cielomobile, Cirrus Editor, Claidheamohmor, Classicfilms, Claud1996,<br />

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Deathtopudding, Decltype, Deepugn, Den fjättrade ankan, Denis C., DennyColt, DerHexer, Diamond2, Diberri, Dickguertin, DigbyDalton, Dina, DirkvdM, Discospinster, Dispenser, Djavidan,<br />

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JohnOwens, JohnPritchard, JohnTechnologist, Johnwrw, JokelineUK, JonHarder, Jonathan Drain, Jonvvv2, JordeeBec, Jorel314, Jorunn, Joseph Solis in Australia, Josephf, Josh<strong>the</strong>great, Joshua,<br />

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Johnson, Karl Stas, Karmona, Kate, Katieh5584, Kbolino, Kbrose, Keilana, Kenny sh, Kezze, Khalid, Kim Bruning, Kingsaini, Kirbytime, Kiwi128, Kkram, Knff, Knutux, Koavf, Korath, Korg,<br />

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dan seattle, Dpotter, Dr bab, Dr. Alan Sieve, Dr. Blofeld, Dr. H. Wilkins, DrBlevins, DrOxacropheles, DrQuincy, DrStrangelove95, Draconiator, Dragon Myth, Dragonball1986,<br />

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box-411, DropDeadGorgias, Drover9000, Drum guy, Drumersrule, Drumguy8800, Drummerld1, Drwolffenstein, Ds555, Dschwen, Dsf7183, Dskills, Dsmith1987, Dstebbins, DtD90,<br />

Dthomsen8, Dtobias, DubaiTerminator, Dubba Dubba, Ducain, Ducky Roberta, Ducttapeguy, Dude11356, Dude1818, Duinemerwen, Duja, Duke of Geography, Dukee, Duke<strong>the</strong>redeemer,<br />

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Dze27, E2m, EBG1234, ESkog, EWS23, Eaglizard, Eal, Earl Andrew, EastGermanAllStar, Eatmefortea, Ebarnes1621, Ebowdish, Eburge, Ec5618, Echo5Joker, Echoray, Ed Poor, Ed g2s,<br />

EdJohnston, Edchi, Edcolins, Edderso, EddieVanZant, Eddpayne, Eddy beerdrinks, Edgar181, Edgar188, Edgrmarriott, Editor437, Editschmedit, Edizzle8002, Edokter, Edratzer, Edstat, Eduardo<br />

Sellan III, Edward, Edwy, Eeblefish, Eeeeee, Eeekster, Eep², Eequor, Eeyore5, Effeietsanders, Efficiency576os, Efraudeau, Eggar, Eggyolk4, Eiler7, Eixo, Eje004, Ekmai, El C, El Castor, El<br />

aprendelenguas, El barto8, El3m3ntsk8r24, ElTyrant, Elaich, Eleassar777, Eleizer, Elenseel, Eli Todd, Elian, EliasAlucard, Eliazar, ElinorD, Elipongo, Eliyahu S, Eljawa, Elkman, Elliottbrooks,<br />

Elliskev, Ellmist, Elm-39, Elmolover93, Elnoyola, Eloquence, Elpechos, Elvisguy46, Elwikipedista, Emanuele Saiu, Emersoni, Emijrp, Emilyxlovesxyou, Emirdengiz, Emocore, Empire-Loyalist,


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Burgess, Enochlau, Enter The Crypt, EnviroGranny, Enviroboy, Environnement2100, Eoghanwilledit!hahaha, EonBlueApocalypse, Epbr123, Epoch Times, Epolk, Equazcion, Er199653, Eranb,<br />

Ereid01, Eric119, Eric76, Ericoides, Ericva1992, Erik Zachte, Erin Haleray, Ernie 85, Errantminion, Erriiiciii, Errina15, EscapingLife, Eskimo, Esprit15d, Essexmutant, Essjay, Estebandoebolas,<br />

Esteffect, Estoy Aquí, Esurnir, Eszett, Eternalbeans, Ethan.hardman, Euchiasmus, EugeneZelenko, EurekaLott, EvanK0, Evb-wiki, Eveliendorien, EventHorizon, Evercat, Every name is<br />

taken12345, Everyking, Everykinq, Evil Monkey, Evil saltine, Evil00, EvilHom3r, EvilZak, Evilmaster23, Eviloldman, EvocativeIntrigue, Evrik, Ewanns, Excirial, Exert, Exeunt, Exodus<strong>the</strong>ory,<br />

Exor674, Expealidoceous, Extra999, Extransit, Extraordinary Machine, Ez910503, Ezhiki, Ezsaias, FDR, FF2010, FML, FR Soliloquy, FRANCS2000 IS A CUNT, FREDDY, FT2, Fabiform,<br />

Fabio Longhorn, Fabricationary, Fact check, Factitious, Fagiolonero, Fagnostic, Fah007, Failofbeener, Fajro, Fakewikiman, Falconhurst1967, Falconleaf, Falling Man Productions, Fallout boy,<br />

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Fayte, Fbv65edel, Fdp, Fear <strong>the</strong> hobbit, Feco, FedEx Pope, Feere Gorone, Feezo, Felipe Menegaz, Felix Folio Secundus, FelixDeSousa, Felixboy, Fenechboy, Fenice, Feqik, Ferbann,<br />

Ferkelparade, FermionGas, Ferrarigtr, Fethroesforia, Fetofs, Fiddleswith, Field kkg, Fieldday-sunday, Fifai, Figgles49, Filceolaire, Fildon, Filll, Filter1987, Final Flash, Fingers-of-Pyrex, Finlay<br />

McWalter, Fire wolf, FireDreams4, Fireball3332000, Firebert42, Firehair12000, Firsfron, First draft of history, Fish and karate, Fishal, FisherQueen, Fishmandgb, Fitzgiggler, Fizron, Fjjf,<br />

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Foobar, Foodman, Foodmarket, Foofighter1, Fook, Fooku, FormerIP, Forrest<strong>the</strong>almighty, Fortdj33, Fourthords, Francinne, Francis Irving, FrancoGG, Francs2000, Frank Anchor, FrankCostanza,<br />

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Hsnetworks, Htnamus, Hu, Hudsonnc, Huinyu, Hules001, Hulmey, Humus sapiens, Hunter35, Hurricane111, Hurricanefreak777, Hurricanehink, Husky, Husond, Hut 8.5, Huvuxoa, Hvn0413,<br />

Hyad, Hygraed, I Am Not Willy On Wheels, I Ate Some Toast., I Spread Good News, I don't recognize "recognise", I fix pages, I just move too fast, I need a name, I'm a sawk, I-10, IAMTrust,<br />

IIVQ, IMSoP, IMvom, INyar, IRP, IRelayer, ISD, ISeeDeadPixels, ITV, Iafjo, Iamcool234, Iamcuriousblue, Iamkylekatarn, Iam<strong>the</strong>best4, Ian 2k3k, Ian13, Ianblair23, Ianhoyer, Iapetus, Ibagli,<br />

Ibapah, Icairns, Ice on mars not space, Iceyhot123, Ida Shaw, Idebomb, Idleguy, Idont Havaname, Ignatius09, IhavemorehairDOWNTHERE, Ihuxley, Iimbo Wales, Ikh, Ikuztan, Ilario,<br />

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Iusecapslock, IvoryMeerkat, Ixfd64, Ixtz, Izehar, Izno, J Di, J'raxis, J. Whales, J.delanoy, J1, J44xm, JAIME WALES, JBsupreme, JCipriani, JDPhD, JForget, JHMM13, JHP, JHunterJ, JImbo<br />

Wales, JNT724, JNW, JRM, JRR Trollkien, JTSchreiber, JTSu, JWSchmidt, JYolkowski, JaGa, JableTNigs, Jac16888, Jacek Kendysz, Jack Cox, Jack L, Jack Merridew, Jack324, Jackal ST,<br />

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JamesLucas, JamesMLane, JamesR, Jamesday, Jamesedwardsmith, Jameseyx, Jamesjbrownjr, Jamezp1, Jamie Bourne, Jamil d, Jammerpunk1089, Jamyskis, Jan Hidders, Jane.fader,<br />

Janejellyroll, Janemba13, Janke, Janshiterator, Janustismith, Jaques O. Carvalho, Jaraalbe, Jaranda, Jared Hunt, Jared adams, Jarjarbinks10, JarlaxleArtemis, Jaroslavleff, Jarry1250, JasonJack,<br />

Jasonater, Jasonbook99, Jatkins, Jauerback, Javert, Javier de la Cueva, Jaxl, Jay Gatsby, Jay2518, Jaydend, Jayen466, Jayjg, Jaymac407, Jayvalente, Jazjaz92, Jblatt, Jboyd, Jc iindyysgvxc,<br />

Jcw69, Jdavidb, Jdchamp31, Jdforrester, Jdrsmith, Jdsfhlkj, JeLuF, Jeandré du Toit, Jeansrock101, Jecowa, JediLofty, Jeff G., Jeff8765, Jeffcrow1, Jeffhoy, Jeffn8r, Jeffq, Jeffrey Mall, Jeffrey O.<br />

Gustafson, Jeffrey529, Jejnei, Jelligraze, Jello12, Jembay, Jensgb, Jeph0112, Jeremy Visser, JeremyA, JeremyMcCracken, Jeremybornstein, Jerky beef, Jeroen Coumans, Jerome 89, Jeronim,<br />

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since December 2005, Jewelewu, Jewish Bacon, Jfdwolff, Jfkwentdown, Jfox433, Jgk009, Jh51681, Jhaagsma, Jian77, Jidanni, Jiddisch, Jigglyman, Jigo121, Jigster93, JillS123, Jim Gates, Jimbo<br />

D Wales, Jimbo Donal Wales, Jimbo VVales, Jimbo Wales, Jimbo Warez, Jimbo91uk, Jimbobsween, Jimbosgaylover, Jimi Boy, Jimmy D Wales, Jimmy Tagues, Jimmy butt, Jimregan, Jinnbo<br />

VVales, Jipcy, Jitterro, Jj137, Jj98, Jjdukejj403, Jjjct, Jkelly, Jkl, Jklin, Jlomcc, Jmabel, Jmklooster, Jmrowland, Jni, Jnich86, Jnothman, JoanneB, Joaodiogorp, Jobby12, Jobe6, Jocke666,<br />

Jocoplung, Joe.aston, JoeBlogsDord, JoeBongard, JoeSmack, Joebeone, Joebobfenestre, Joefromrandb, Joel.anker, Joelholdsworth, Joelong, Joelpt, Joewigger, Joey0889, Joeyx22lm, Johann<br />

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goutte de pluie, LaMenta3, LaRouxEMP, LabRat Abby, Labion Cave Beaver, Lacrimosus, Ladnav, LadyofShalott, Lafe, Laggedbehind, Lagragian, Lakhim, Lambiam, Lamrock, Lamy999,<br />

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LeaveSleaves, Lectonar, Led Zeppelin Rules, Ledmonkey, Ledzeppelinjulian, Lee, Lee D, Lee Daniel Crocker, Lee010cooldude, Leegar84, Leeroy17, Legaleagle86,


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Celebrate!, Le<strong>the</strong>, Levineps, LexCorp, Lexor, Lgeorgel, Li-sung, Liam Skoda, Liamdaly620, Lick-<strong>the</strong>-pedia, Lickylick, Liek! I vandalised wikipedia!, Lifebaka, Liftarn, Light of Shadow,<br />

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Linuxerist, Lioeh, Liquid entropy, Lisaab, Litefantastic, Little Darius Penguin, Little guru, Live and let Troll, LizardWizard, Llamallover, Llort, Llywrch, Loadmaster, Lobbie, Lobster hofster,<br />

Local604, Lockeandload, Locos epraix, Loft, Logan GBA, Logan89, LoganK, Lolalily216, Lolatjonny, Lolsat00rn, Lolwtf, Lolwtf2, Lomn, LonelyMarble, Longbitawilly, Longhair,<br />

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Neuroelectronic, Ngebendi, Nick123, Nimish Gautam, Nissenbaum, Niteowlneils, NittyG, Nohat, Nonenmac, NotFromUtrecht, Nouse4aname, Novangelis, Ntay, Nyh, Nymf, OCNative,<br />

OOODDD, Oldag07, Olivier, Omnipotent One, Onecanadasquarebishopsgate, Onecco, Onthost, Oo64eva, Orange Suede Sofa, Oscar<strong>the</strong>cat, Otto4711, OwenBlacker, Ozaru, PIL1987, PRRfan,<br />

Pablosecca, Pak21, Palfrey, Pandey.vp, Paranomia, Patrick, Patrickbieser, Paul Erik, Paul Magnussen, Pcb21, Pepso2, Persian Poet Gal, Peter S., PeterR, Petersam, Petervanwesterloo, Pfalstad,<br />

Pfdcalikarimi, Pfranson, Pgan002, Phil Boswell, Philip Cross, Philip Trueman, Piet Delport, Pikiwyn, Pink Bull, Piriczki, Pizza Puzzle, Plasticup, Platypus222, Playmobilonhishorse,<br />

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Puchiko, Purple Paint, Pxma, Qrsdogg, Qtac, Quark1005, Quasipalm, R.123, RA0808, RB211Trent, Rabhyanker, RadicalBender, Raelx, Ram-Man, RandomP, Ranma9617, Rapjul, Ratirajkumar,<br />

Rbarreira, Rcade, Rcawsey, Rdicker, Rdsmith4, Realcourt, Reaper Eternal, RedCoat10, Redfarmer, Reedy, Remiaubert, Renaissance Man, Rentaferret, Requestion, RexNL, Rich Farmbrough,<br />

Riddler3232, Riotgear, Rjd0060, Rje, Rjhatl, Rjwilmsi, RobWill80, Roberterubin, Robidy, Robofish, RockOfVictory, RockyMcNuts, Rogerfgay, Rohitrrrrr, Ronhjones, Rooh23, Rooster613,<br />

Rory096, Rossboardman, Rst20xx, Rtcpenguin, Rubicon, Ryan10ad, RyanGerbil10, Ryankearney, SCEhardt, SJCarlson22, Sadads, SadanYagci, Sade, Sagarjethani, Salamurai, Salanth, Salapuoe,<br />

Salsa Shark, SamJohnston, Sankar, Sarkosian, Sbezer, Scarequotes, Sceptre, Schcambo, Schmiteye, Scjessey, ScottDavis, Scottru, SeanMack, Seaphoto, Seidenstud, SelfStudyBuddy, Sexyraj,<br />

Shadowlink1014, ShakataGaNai, Shakehandsman, Shakey123, Shantavira, Shareqrehman12, Shawnc, SheepNotGoats, Sherool, Shirulashem, Shodwei, Sidefall, Silverxxx, Simonmurdoch,<br />

SiobhanHansa, Skaphan, Skeezix1000, Skystrip, Slimey01, Smallbusinessguide, Smartse, Smjg, Smyth, Snoozedoggie, Solarisworld, SolidEnterprises, Solopiel, Solphusion, Some11no,<br />

Someone13, Sound of a desire, SpaceFlight89, SpacemanSpiff, Spaisa, Spalding, SpamMan, Speer320, Spellmaster, Spizzlo, Squids and Chips, Sreejithk2000, StJenna, Stannered, Stephenb,


Article Sources and Contributors 79<br />

Stickee, Stifle, SubSeven, SummerWithMorons, Superm401, SusanLesch, Svdubl, Svick, Swweber, Synchronism, TJ Spyke, TParis, Tabledhote, Tadams2, TaerkastUA, Taiohae, Tashadoggie,<br />

Tavrichesky, TayyabSaeed, Tbhotch, Teancum, Techinvestor3, Tedder, TexasAndroid, TexasDex, Thadius856, The Baroness of Morden, The Giant Puffin, The Halo, The Random Editor, The<br />

archbisquick, The wub, TheIdealStatus, TheTom, Theemes, Thegreatglobetrotter, Themasterofwiki, Thepangelinanpost, Thepcnerd, Therealcolletepierre, Thingg, Thorpe, Thue, Thunderlippps,<br />

Tide rolls, Tiltboy, Tilwednesday, Timrollpickering, Timwi, Tkgd2007, Tlagirl111, Tntnnbltn, Tnxman307, Tokek, TomDonohue,NewsVisual, TomTwerk, Tomcon3, Tompot, TonyLeigh,<br />

Tpbradbury, Trademark editor, Tree Biting Conspiracy, Tregoweth, Trevor MacInnis, TreyHarris, TubularWorld, Tug97, TuneyLoon, Turb0chrg, Tuxide, Uber-boober, Ucanlookitup, Uncle<br />

Dick, UnitedStatesian, Usability 6, User27091, Utoks, Utsav24, V111P, Vargklo, Vclaw, Vegaswikian, VegitaU, Vemon388, Vendettax, Versageek, Violentbob, Vjboc, Vmenkov, Vocaro,<br />

VoluntarySlave, Vrenator, WJetChao, Wafulls, Waggers, Wajj11, Walkiped, Wander<strong>the</strong>wiki, Warpozio, Wavelength, Wayne Slam, <strong>Web</strong>Hamster, Weisinger, Welsh, Welshleprechaun,<br />

West.andrew.g, WhisperToMe, White 720, Whitebluewhite, Wiki Raja, WikiLaurent, Wikicleric, Wikieditor06, Wikisuper, William Warner, William wikito, Winbuyer, Wiredcoach, Wisq,<br />

Woohookitty, Wounded625, Wprlh, Wtstoffs, Wysprgr2005, X!, X-Destruction, Xeolyte, Xnatedawgx, Xp2005k, Xyzmobilestore, Yellowdesk, Yonatan, ZZninepluralZalpha, Zalgo, Zanimum,<br />

Zantastik, Zhigangsuo, ZimZalaBim, Zimbardo Cookie Experiment, Zippy, Zntrip, Zodiac1025, Zondor, Zquack, Zro, Zy<strong>the</strong>, Zzyzx11, ^demon, 1480 anonymous edits<br />

Squidoo Source: http://en.wikipedia.org/w/index.php?oldid=431423009 Contributors: Alex3917, Alexius08, Angela, AngelaHarms, Artw, Autonic, Avraham, AxelBoldt, Bobet, Bogdangiusca,<br />

Booyabazooka, Boston2austin, Cafzal, Celiakozlowski, Christian75, Coreybrown1, Ddgromit, Drachsi, Dtobias, EChOelse, Earthlyreason, Frenchsquared, Gamehen9, Gobonobo, H3athrow, Hu,<br />

Hu12, Imrek, Information9, J.smith, Jbarrett, Kathleen.wright5, Kenken99, Kompere, La goutte de pluie, Lectonar, Linguofreak, Loyalis, Lumos3, MER-C, MeganCasey, Meganjcasey,<br />

Mgiganteus1, Moa3333, Mocheeze, Modjolife, Mroconnell, Natalie Erin, NeilN, Nutshack1, Optics guy07, Proxydude, Psantora, Raeky, RobertHarrisIII, RobinHood70, Robocoder, Scapler,<br />

Sethgodin, Skomorokh, Slicecast, Srleffler, Stripedtiger71, Svernon19, Taltalk, Teatree99, Tide rolls, Tone, Tregoweth, Underwaterbuffalo, Viridae, White 720, WhyDoIKeepForgetting, Wiki5d,<br />

WikiLaurent, 64 anonymous edits<br />

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Image Sources, Licenses and Contributors 80<br />

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