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cities. In Malaysia, MATRADE has five<br />

local branches in Penang, Terengganu,<br />

Johor, Sabah and Sarawak.<br />

MATRADE’s mission is to develop and<br />

promote Malaysia’s export to the world<br />

and its functions are :<br />

To promote, assist and develop<br />

Malaysia’s external trade with<br />

particular emphasis on the export<br />

of manufactured and semimanufactured<br />

products and, on a<br />

selective basis, imports;<br />

To formulate and implement<br />

a national export marketing<br />

strategy to promote the export<br />

of manufactured and semimanufactured<br />

products;<br />

To undertake commercial<br />

intelligence and market research<br />

and create a comprehensive<br />

database of information for the<br />

improvement and development of<br />

trade;<br />

To organise training programmes<br />

to improve the international<br />

marketing skills of the Malaysian<br />

exporters;<br />

To enhance and protect Malaysia’s<br />

international trade interests<br />

abroad;<br />

To represent Malaysia in any<br />

international forum in respect of<br />

any matter relating to trade;<br />

To develop, promote, facilitate and<br />

assist in service areas related to<br />

trade; and<br />

To advise the Government on<br />

matters affecting or in any way<br />

connected with trade and to act as<br />

the agent of the Government or for<br />

any person, body or organisation<br />

on such matters.<br />

Among the services provided by<br />

MATRADE are :<br />

MATRADE Business Information<br />

Centre;<br />

Electronic Publications;<br />

Market Information;<br />

Organising Overseas Trade<br />

Missions, Specialised Marketing<br />

Missions, International Trade Fairs,<br />

Promotion Booths, Malaysian<br />

Malaysia Exporters of Halal Products & Services Directory |<br />

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