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Cosmetic Surgery & Beauty #73

Cosmetic Surgery and Beauty is the definitive consumer guide to aesthetic enhancement in Australia.

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newsfront<br />

Brazil<br />

Brazil was the second biggest performer of cosmetic<br />

surgical and non-surgical procedures worldwide in 2014<br />

– its 10.2 per cent share came only second to the US<br />

(20.1 per cent). The majority of surgical requests are for<br />

‘improvements’ to breasts, abdomen and buttocks.<br />

Brazilians lead the world in aesthetic surgery<br />

developments and ideas, from new types of breast<br />

implants to Brazilian abdominoplasty – where excess flesh<br />

is removed from the abdomen – and the famous ‘Brazilian<br />

butt lift’.<br />

Worldwide<br />

<strong>Surgery</strong> for female genitalia includes the ‘designer<br />

vagina’ and labial reduction – which some argue comes<br />

close to being FGM (female genital mutilation) when it’s a<br />

cosmetic rather than a necessary gynecological procedure.<br />

Although some serious problems can occur if<br />

inappropriately performed, it is becoming more popular<br />

in many countries.<br />

Safer and also increasingly common is mons pubis<br />

reduction, which targets the area of skin in the pubic<br />

area, which some women find embarrassing, especially<br />

when wearing swimsuits. The ‘camel toe’ effect can<br />

be significantly reduced by some form of liposuction and/<br />

or skin excision.<br />

There is also a wave of new laser devices on the<br />

market, which tighten the vaginal wall and increase<br />

sexual stimulation.<br />

Brain stimulation<br />

may curb your<br />

food cravings<br />

Recent research suggests that noninvasive<br />

stimulation of a specific brain area can reduce<br />

food cravings, especially for foods high in carbs,<br />

according to a review in the Psychosomatic<br />

Medicine: Journal of Biobehavioral Medicine.<br />

The researchers analysed previous stimulation<br />

studies evaluating the effects of noninvasive brain<br />

stimulation on food cravings and food consumption.<br />

Stimulation studies have targeted a brain area<br />

called the dorsolateral prefrontal cortex (DLPFC),<br />

which appears to play a role in the “conscious<br />

regulation of food craving and consumption of<br />

calorie-dense foods.”<br />

The review identified eleven studies evaluating<br />

the effects of DLPFC stimulation on food cravings<br />

and/or consumption. The studies included human<br />

volunteers in laboratory settings – most often<br />

women who reported “strong and frequent” cravings<br />

for high-calorie snack foods. All studies used an<br />

appropriate sham (inactive) stimulation procedure.<br />

Of eight studies providing data on food cravings,<br />

all but one showed a significant effect of brain<br />

stimulation. Meta-analysis of pooled data from<br />

these studies suggested a “moderate-sized effect”<br />

of DLPFC stimulation on food cravings - roughly half<br />

a point on a four-point self-rated scale.<br />

Just one of the two types of stimulation studied<br />

had a significant effect on food cravings – a<br />

technique called repetitive transcranial magnetic<br />

stimulation (rTMS). The other technique evaluated,<br />

transcranial direct current stimulation, did not<br />

significantly affect cravings.<br />

In contrast, the results of nine studies providing<br />

data on actual food consumption were inconsistent.<br />

The pooled data analysis suggested no significant<br />

effect of brain stimulation.<br />

The available data support the conclusion that<br />

DLPFC stimulation reduces food cravings, Dr Hall<br />

and coauthors believe. “These effects seem to be<br />

strongest for rTMS neuromodulation methods and<br />

are moderate in magnitude,” they write.<br />

Dr Hall and colleagues make suggestions for<br />

future research in order to show the potential<br />

benefits of repeated sessions of rTMS and focusing<br />

on actual food consumption – especially caloriedense<br />

snack foods.<br />

www.cosbeauty.com.au 13

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