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If
AUGUST 2016
Vision Now magazine
V
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Inside
VV
V
11
Vision Now magazine is published by
Peekay Publishing Ltd for The PK National
Eyecare Group Ltd, the UK’s largest
purchasing group for independent opticians.
24
14
News
4 Optinet leads the way in e-claims
7 New care pack for dry eye from
Mid-Optic
9 Essilor launches Eye Protect
System lens innovation
11 AOP makes legal drama film
13 Eye Health Week approaching
14 Appointments at ABDO
14 An independent view
Independents Code goes live
19 Developing thoughts
No cause for complaint
21 Promotion
Total coverage with
£3.8m campaign
23 Practice matters
Motivation for success
24 Style spotlight
Putting the fun into frames
26 Suppliers’ directory
@PK_NEG
Editor’s comment
With bookings flowing in, the programme for this year’s NEG
Building for Success Conference on Sunday 6 November is
shaping up very nicely indeed. With its theme of ‘A digital
response to a digital age’, expect a grey-matter stretching and
enjoyable mix of CET and business presentations on topics such
as myopia control, how to manage patients’ digital lifestyles, the latest on
progressive lenses, as well as top tips on fraud and insurance.
Taking place at the Hilton Metropole Birmingham, the NEG conference is (as
always) free for members and their practice teams. You’ll get more bang for your
buck this year if you also take advantage of a reduced rate for Independents Day
(iDay), which follows on Monday 7 November (see News page 7). The theme of
iDay 2016 is ‘How to be a retail champion’, and delegates will learn some of the
tricks-of-the-trade used by non-optical retailers. The iShow exhibition will run
across both days, so there’ll be plenty of time to ‘shop around’ too.
Next month we’ll be running a special feature on both events but in the
meantime, read on for news of a £3.8m direct-to-consumer TV advertising
campaign being undertaken by Alcon (page 21), insights into how to motivate
your staff for personal and practice success (page 23), and a look at some
fabulously fun and functional frame styles for youngsters in the run-up to that
all-important Back to School season (page 24).
If you’ve been lucky enough to book a week at one of NEG’s holiday apartments
in Tenerife or Cornwall, then have a great holiday – and enjoy the rest of the
summer wherever you are spending it.
Nicky Collinson
Editor
Editor Nicky Collinson BA (Hons)
nicola.collinson@nationaleyecare.co.uk
Editorial PA Sharon Hicks
s.hicks@nationaleyecare.co.uk
Fashion Editor Joan Grady
jgparischats@wanadoo.fr
Business Editor Phillip Mullins FBDO
p.mullins@nationaleyecare.co.uk
Design and
Production Rosslyn Argent BA (Hons)
Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO
The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the
right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted
on the understanding that its author is responsible for the opinions expressed in it and that its publication does
not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication
should be original, unpublished work and are accepted on the basis that they will not be published in any other
journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.
Copyright © 2016 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or
transmitted in any form or by any means, including photocopying and recording, without the written permission
of the publishers. Such written permission should also be obtained before any part of this publication is stored in
a retrieval system of any nature.
VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN
VISION NOW is printed by P&P Litho Ltd, Hanworth, Middlesex TW13 6AR
Vision Now AUGUST 2016
3

NEWS
2 Optinet
1
Eyespace
Optinet has become the first practice
management system (PMS) provider in the
UK to enable optical practices to successfully
submit GOS1 (General Ophthalmic Services)
claims via the NHS Scotland e-Ophthalmic
Payments System.
Eyespace’s flagship Cocoa Mint collection
has enhanced its offering with a brand new
round-eye release. Combining stylish accents
with sleek modern finishing, style CM9029
is designed to appeal to fashion-conscious
women with a taste for luxe. Available in
size 49-19-137, this modern-retro model offers
a slim, rounded silhouette with a keyhole
bridge. The frame features Italian tri-laminate
for a premium finish. Option C1 is a warm
shade of tortoiseshell complemented by a
teal interior, while C2 features a classic
tortoiseshell exterior with a subtle graduation
across the eye front that is balanced by a
lilac interior.
New Cocoa Mint style CM9029 C1
In developing its FLEX system upgrade,
Optinet opted for a fully PMS Integrated
Solution so it could offer practices full
integration to the e-Ophthalmic Web
Service. The system is now live and being
used to submit GOS1 forms and receive
real-time validation of GOS submissions.
“The PMS Integrated Solution provides the
best user experience for practice staff, as
there is no need to switch between the
PMS and Ophthalmic Web Form to add
additional GOS claim information,” said
Chris Smith, Optinet national sales manager
The introduction of the e-Ophthalmic
Payments System by the Practitioner
Services Division of National Services
Scotland is set to align optometry with
other primary care contractor groups:
general medical practitioners, dentists and
pharmacists. “The benefits of e-Ophthlamic
Payments to the practitioner are manifold,”
A screenshot of the e-Ophthalmic
Payments System
continued Chris, “such as better financial
control, better data quality, less paper and
more automation of reporting. Moreover, the
system all but eliminates the need for ‘Return
to Contractor’ letters and enables the use of
the Community Health Index for positive
patient identification. We are extremely
proud to be the first PMS provider in the UK
to offer our customers this important new
upgrade.” For more information about
Optinet and its products and services, visit
www.optinetuk.com or email
sales@optinetuk.com
3
Association of
Optometrists
Optometrist Honey Rose is due to be
sentenced at Ipswich Crown Court on 25
August after being convicted of gross
negligence manslaughter in the case of
Vincent Barker. Eight-year-old Vincent
Barker died five months after being
examined by Honey Rose, a locum
optometrist, at a branch of Boots Opticians
in Ipswich, Suffolk, on February 2012. He
passed away at Ipswich Hospital from
undiagnosed hydrocephalus – symptoms of
which Ms Rose should have identified, the
court heard.
The Association of Optometrists stated:
“This is a tragic case which is devastating
for all concerned and our sympathies go to
the Barker family at this time. We are
naturally extremely disappointed for our
member, Ms Rose, in the outcome of the
case. We are aware that Ms Rose is
currently before the GOC in a Fitness to
Practise hearing and as a result we are
unable to comment further at this time.”
The General Optical Council stated:
“Following the conviction of Honey Rose
we offer our deepest sympathies to
the family of Vincent Barker. Honey Rose
remains suspended from practising
under a GOC interim suspension order.
Until our Fitness to Practise process is
complete, we are not able to comment on
the case.”
4
mark’ennovy
Practices can now personalise mark’ennovy’s
monthly custom-made product packaging
with the patient’s name on the box via its
new service, called ‘Individually Yours’. The
first patient who received mark’ennovy’s
bespoke boxes in Europe ordered contact
lenses from Fisheye Optometrists in
London. Practice director, Hillel Weintraub,
said: “I think that the Individually Yours
product box is a unique and clever concept.
The lenses are bespoke for each patient, so
personalising each box gives the patient a
feeling of being given preferential treatment.”
Gary Daniels, mark’ennovy sales director UK,
added: “At mark’ennovy we are committed to
adding value at every stage of the lens
journey, from the very first eye consultation
to the final fitting of a high quality, individual
contact lens made just for the patient’s eyes.
The new packaging and patient prescription
passport is designed to support the eyecare
professional in delivering that quality
experience right to the very end.” Individually
Yours is a complimentary service for
independent practices with monthly custommade
contact lenses Saphir Rx and Gentle 80.
Adding that personal touch
4
Vision Now AUGUST 2016

NEW
Avaira Vitality
All the great benef its
of Avaira ® and more.
NEW Avaira Vitality contact lenses offer long-lasting comfort,
excellent performance, higher water content and improved Class 1
UV protection. All at the same affordable price as Avaira ® .
55% WATER
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Ask your CooperVision Business Development
Manager about NEW Avaira Vitality.
www.coopervision.co.uk

0151 426 3907
continental-eyewear.com
Continental Eyewear
MODEL WEARS CAMEO TORNADO

NEWS
8
Independents Day 2016
Out-of-the-box solution
5
Mid-Optic’s new Dry Eye Care Pack for the
treatment and relief of dry eye and
blepharitis combines products from Théa
Pharmaceuticals and the EyeBag warm
eye compress. “This pack provides the
components for an evidence-based approach
to managing these common conditions,
combining products for eyelid warming and
cleansing, plus eye drops for lubrication,
hydration and protection of the ocular
surface – resulting in effective relief of dry
eye symptoms,” said Mid-Optic sales and
marketing director, Richard Hardy.
“The Mid-Optic Dry Eye Care Pack provides
an ‘out of the box’ solution that saves you
time and money, as the pack represents a
saving for you and your customer, compared
to purchasing the items separately,” Richard
continued. “And due to the convenience of
the pack, this may easily be placed on a
planned replacement scheme or supplied
through your dry eye clinic.”
6
Mid-Optic
Shamir UK
Shamir UK has acquired a minority of
Lenstec shares in the UK. “Both companies
have a strong foothold with ECPs and will
consequently enjoy the benefit of
operational synergies while integrating
their UK-based service network with Lenstec
nationwide Rx laboratories,” said Phil
Bareham, Shamir UK general manager. Both
companies’ sales, production and marketing
teams will offer continued support while
personal and professional relationships will
remain separate. The Lenstec Optical Group
will continue to offer its full portfolio of
branded lenses and own label products
across key suppliers.
* Until 31 October, any appointment booked
with one of Shamir’s area lens consultants
receives an automatic entry into a prize
draw to win a Spark Mi measuring device.
7
Interactive CET sessions on offer
Heidelberg Engineering
CET points are available to practitioners
who attend Heidelberg Engineering’s
latest programme of CET events covering
OCT and fundus image acquisition and
interpretation. “The OCT Live events offer
the unique experience of guiding the
delegate through the patient journey,
from scanning the patient live in HD on
the big screen to interpreting the images
and making a decision on patient
management,” explained Christopher
Mody, Heidelberg Engineering director of
clinical services. “They are exciting,
interactive sessions which challenge the
classic case study book format and
demonstrate how a multimodal imaging
approach can be used in real life to assess
a patient’s eye.” Visit www.Academy-
UK.com for upcoming events and to book,
or call 01442 502 330 to find out more.
9
10
Health & Social Care
Information Centre
Continental Eyewear
There are 11 new models to choose from in
Continental Eyewear’s prestigious pure
titanium Jaeger Eyewear collection for men
and women, which is produced and
manufactured exclusively in Japan. “The
Japanese obsession with quality offers
microscopic tolerances; coupled with the
properties of pure titanium this makes
these titanium frames genuinely problem
free and hypoallergenic,” said David
Strathie, Continental Eyewear sales and
marketing manager. Frame sizes range from
Proven Track Record (PTR) has released final
details of its full speaker line-up for this
year’s Independents Day (iDay) themed:
‘How to be a retail champion’ on Monday
7 November. Keynote speakers Clare
Rayner and Imran Hakim, will be joined
by CrossEyes CEO Søren Møller, who will
share his insights into optical retailing and
the CrossEyes business model. Other
speakers include Ian Cameron on ‘Identifying
your ideal customer’, Conor Heaney on
‘Creating your range plan and stock
mastery’, Andy Clark on ‘Implementing your
pricing and promotional policy’, and David
Samuel on ’Designing your customer
engagement process’.
iDay16 follows NEG’s 2016 Building for
Success Conference, ‘A digital response to a
digital age’ on Sunday 6 November with
both events being held at the Hilton
Birmingham Metropole. An expanded iShow
will run across both days. Earlybird booking
has been extended until Friday 26 August
and the first 100 delegates to register will
receive a complimentary copy of Clare
Rayner’s book, The Retail Champion: 10
Steps to Retail Success. The NEG conference
is free for members, while members can
enjoy a reduced rate of £99 for iDay. Book
at www.independentsday.co.uk
The Health and Social Care Information Centre (soon to be NHS Digital) has published
General Ophthalmic Services (GOS) activity statistics for the period April 2015 to March
2016. The headline statistics are: the number of NHS-funded sight tests carried out in 2015-
16 was 13 million, an increase of 1.7 per cent from 2014-15; there were 23,896 NHS-funded
sight tests conducted per 100,000 population; the number of NHS optical vouchers
reimbursed in 2015-16 was 4.5 million, a decrease of 2.8 per cent from 2014-15; and the
number of NHS vouchers for repairs or replacements reimbursed in 2015-16 was 543,885, an
increase of 3.2 per cent from 2014-15. The full report can be viewed at www.hscic.gov.uk
petites such as the Jaeger 311 (pictured),
which comes in 47 eye, to the Jaeger 275
offering a large gent’s 57 eye. This
collection is specifically designed to
encompass a wide variety of multifocal
dispensing needs and patient requirements.
Jaeger model 311
Vision Now AUGUST 2016
7

11
CooperVision
CooperVision’s new Avaira Vitality monthly
silicone hydrogel contact lens is designed to
enable practitioners to upgrade patients to
a superior performing lens at the same cost
as Avaira. The lens has a higher water
content alongside improved protection with
a Class 1 UV filter, which blocks 90 per cent
of UVA and 99 per cent UVB radiation, and
is available in powers from +8.00 to -12.00D
(0.50D steps after +/- 6.00D).
Mark Draper, CooperVision head of
marketing and professional services, said:
NEWS
“Avaira Vitality capitalises on all of the
existing benefits of Avaira, such as excellent
visual acuity and comfort, whilst also taking
it to a superior level with the addition of
several significant enhancements. Its clinical
performance speaks for itself, outperforming
Avaira on several major patient considerations.
Available at the same price as our existing
Avaira lenses, and with the same fitting
characteristics, upgrading your patients
couldn’t be simpler.” For more details visit
www.coopervision.co.uk/avaira-vitality
12
Essilor
Essilor has launched a new lens innovation,
called the Eye Protect System, providing
embedded protection against UV and blueviolet
light while letting blue-turquoise light
transmit through the lens. The Eye Protect
System is available on Essilor’s premium
lenses, Varilux S series and Varilux E series,
and all Essilor Transitions lenses with Crizal
UV. Compared to standard AR coated lenses,
the company claims that Eye Protect System
lenses are up to three times more protective
against harmful light.
“Lab research has shown that blue-violet
light damages retinal tissue through
highlighting the reduction in this cell death
through it being filtered out,” said Andy
Hepworth, professional relations manager
at Essilor UK. “As a leader in the optical
industry, it is our duty to provide solutions
that mean eyecare professionals can offer
patients protection as well as correction,
and so offer the best ophthalmic lens
solutions on the market.” All Eye Protect
System lenses will have an E-SPF of 10
and above.
13
14
Norville Eyewear
Lenstec
Elegant sophistication
Now available from Norville Eyewear are four new styles in the Dana Buchman collection.
The mature ladies’ brand offers contemporary and updated styling, allowing for a deep B
measurement without overwhelming the wearer’s features. The colours of the new models
range from classic black to gunmetal, raspberry, mocha and cherry – all with unique
decorative detailing along the temples. Each frame comes with a cream-coloured crocodile
pattern case. Our photograph shows model Beezus in raspberry.
Lenstec Optical is now distributing Julbo lens products in the UK. Pierre Burgelin,
representing international sales for Julbo, said: “The evolution of our plano programme
towards more technical lenses, photochromic and polarised – plus the recent development
of our own Rx-Trem line of optically corrected adult sport sunglasses – will allow us with
Lenstec to support independent opticians across the UK in offering new sports eyewear
solutions, which differentiate them on the High Street.”
15
Vision Aid Overseas
Vision Aid Overseas (VAO), which now incorporates Optometry Giving Sight (OGS) in the
UK, is calling on eyecare practitioners across the UK to support the 10th Anniversary World
Sight Day (WSD) on Thursday 13 October. Practices can support WSD by making a donation
for every pair of spectacles sold during October, by selling WSD raffle tickets to patients
and/or encouraging them to donate and support the campaign in any way they can.
Embedded UV protection
VAO executive director, Nigel Wilson, said: “We are calling on UK eyecare professionals to
help children like Adams Mambwe. Adams was struggling at school because he is shortsighted
and couldn’t see the blackboard properly, but after having his eyes tested with
our volunteer team, he was prescribed a smart new pair of spectacles that restored his
sight. Adams is now back at school, improving his grades and wants to be a policeman
when he’s older so that he can protect and support his family.” To get involved, visit
www.visionaidoverseas.org/world-sight-day or call VAO on 01293 535016.
Vision Now AUGUST 2016
9

DAILIES TOTAL1 ® Contact lenses
NOTHING...
FEELS LIKE THIS
Starts 1 July 2016
WIN
a luxury
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to Paris *
NEW £3.8M
CONSUMER CAMPAIGN
Building awareness across
TV digital and social media
Encouraging trial of DAILIES TOTAL1 ®
Driving footfall into Opticians
NEW CONSUMER
PROMOTION
Extensive range of instore POS
Exclusive consumer
promotion to support trial
Great prizes including luxury shopping trip to
Paris and many more
For further information, please contact your local Alcon ®
Business Development Manager, or Alcon ® Customer Service Team on
0371 376 0017 (UK), 0818 946621 (ROI) or email uk.brand@alcon.com
See instructions for use for complete wear, care and safety information.
DAILIES TOTAL1 ® , DAILIES TOTAL1 ® logo and the Alcon logo are trademarks of Novartis AG.
11560 © 2016 Novartis AG. GB/VC/DAI/06/16/0058

NEWS
19
Carl Zeiss Vision
16
Association
of Optometrists
On the record
Carl Zeiss Vision has introduced the Trivex
lens material within its product portfolio.
Peter Robertson, the company’s marketing
and communications director, said: “We
continue to listen to our partners and
expand our portfolio with solutions that
reflect the Zeiss quality and encourage
sales. By combining the optical excellence
of Zeiss with such a versatile lens material,
we are able to satisfy the patient need for
durability and optimal visual performance.”
The Association of Optometrists (AOP) has made a new legal drama film, ‘On the record: a
complaint has been made’, about the legal risks of running and working in a busy optical
practice. The film presents a practice-based scenario covering a variety of issues including
practice scheduling of sight tests/eye examinations, maintaining accurate records, dealing with
missed appointments, workplace bullying and receiving a General Optical Council complaint.
The drama is followed by a discussion between the AOP’s legal and regulatory director,
Gerda Goldinger, and deputy legal director, Fiona Mitchell, on the issues seen in the film
and the steps practitioners should take to prevent a similar occurrence. Only AOP members
and OT subscribers can view the film, with one non-interactive CET point available for
optometrists and dispensing opticians.
Zeiss lenses made with Trivex are available
in all the main Zeiss lens designs, including
advanced features. They also come with all
Zeiss DuraVision Premium coatings. “When
combined with the scratch resistance of the
DuraVision Platinum coating, patients
receive the most durable Zeiss lens
available, whilst when dispensed with
DuraVision BlueProtect, it offers efficient
protection against the effects of blue light,”
added Peter.
17
De Rigo
#POLICELIFESTYLE
Running until 30 September, De Rigo is
offering its independent practice customers a
Back to School Promotion – providing a 12-
piece and 18-piece Neymar Jr collection
ahead of term time with a significant saving
when purchased as a package. The offer
includes earphones as a ‘gift with purchase’
and is for the Neymar Jr collection by Police –
a trendy and sporty range adapted from the
adult collection in rich colour choices and
subtle tones.
NEYMAR JR
for
BACK TO SCHOOL PROMOTION
Promotion
for Neymar
Jr collection
The ACLM Contact Lens
Year Book 2016
18
VSP Vision Care
Suzanne Starkey has joined VSP Vision Care as marketing director to assist Jeremy
Chadwick, managing director of EMEA, in the UK and Ireland markets with business
development, sales and marketing, and client relationships.
Suzanne moves to VSP Vision Care from Specsavers where
her role included managing relationships with client
companies throughout the UK, helping to implement eyecare
policies and ensuring compliance with relevant legislation.
“Joining VSP is a great opportunity because they are global
leaders in the field of corporate vision benefits,” said Suzanne.
“The employee benefits market in the UK is becoming more
aware of the importance of vision care and eye health for
overall wellbeing, as well as employee productivity and the
ROI that comes from a proper corporate vision plan.” VSP
launched in the UK and Ireland corporate markets in 2014,
providing employee benefits for eye examinations, glasses
and contact lenses through advisers. The proposition
Suzanne Starkey
promotes overall eye health and wellbeing through early
serious disease detection, helping employers avoid costs and employee absence.
20
Editors:
Christopher Kerr FSMC FBOA FCOptom FAAO FBCLA
Kamlesh Chauhan PhD BSc (Hons) MCOptom
Member of
In association with
Latest ACLM listings
Association of Contact
Lens Manufacturers
The 2016 edition of the Association of
Contact Lens Manufacturers’ (ACLM) Contact
Lens Year Book is now available, listing
technical details for all the contact lenses,
solutions and materials produced by ACLM
member companies. Download an order
form at www.aclm.org.uk, or receive a free
copy by becoming a member of the British
Contact Lens Association, www.bcla.org.uk
Vision Now AUGUST 2016
11

Working in partnership with
HOW TO BE A RETAIL CHAMPION
NEG Conference
A Digital Response to a Digital Age
Sunday 6 th November
Independents Day
How to be a Retail Champion
Monday 7 th November
HILTON BIRMINGHAM METROPOLE
NEG Conference - Open to members and non-members, Sunday 6 th November
Independents Night - Networking Dinner & Entertainment, Sunday 6 th November
Independents Day - Business Symposium, Monday 7 th November
iShow - FREE exhibition open to all, Sunday 6 th and Monday 7 th November
For more details:
0844 324 0990
info@independentsday.co.uk
www.independentsday.co.uk
TITLE SPONSORS HEADLINE SPONSORS FOUNDATION SPONSORS
HOYA
Optinet
Positive Impact
SEIKO

NEWS
WWW.VISIONMATTERS.ORG.UK
VISTA
21
Johnson & Johnson
Vision Care
WHAT TO EXPECT
FROM A SIGHT
TEST, AND WHAT
HAPPENS AFTER
Johnson & Johnson Vision Care has launched a new daily disposable contact lens: Acuvue
Oasys Brand 1-Day with HydraLuxe Technology. Dr Kamlesh Chauhan, the company’s
director of professional affairs in the UK, said: “Thanks to a tear-infused design, this is a
lens that eyecare professionals can recommend to both new and existing wearers who
have demanding work-life schedules.” The new lenses are intended to offer “outstanding
performance throughout the day” and are expected to be ideal for patients with symptoms
that are correlated with dropout: tired eyes and dryness.
published by
❋ YOUR EYES ❋ YOUR VISION ❋ YOUR HEALTH
EAT SMART
Tear-infused design for comfort
STEP BY
STEP
THE TOP FOODS YOU NEED
TO MAINTAIN HEALTHY
EYES, THROUGH THE
YEARS
In style
Plus:
RECIPE IDEAS
PERFECT YOUR BEAUTY LOOK
VISUAL SKILLS COACHING FOR SPORT
GET THE AEROBIC MOVES
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EYE HEALTH BEHIND THE WHEEL
REAL LIFE STORIES
A GUIDE TO THE
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AUTUMN/WINTER
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FOR GLASSES
official magazine for in partnership with
The lenses feature a large optic zone to help meet the needs of patients with larger pupil
sizes in lower light conditions, as well as a 14.3mm lens diameter. The HydraLuxe
technology allows an enhanced network of tear-like molecules and highly breathable
hydrated silicone that integrates with the patient’s own tear film each day; the tear-like
molecules mimic mucins to help support a stable tear film. The lens is available from
+8.00D to -12.00D, in 8.5mm and 9mm base curves.
22
LOCSU
The Local Optical Committee Support Unit
(LOCSU) is urging clinical commissioning
groups (CCGs) to implement the eyecare
pathways proposed in the new Primary Eye
Care Framework for eye health services,
published last month by the Clinical Council
for Eye Health Commissioning. The
framework predicts that CCGs will minimise
duplication, streamline processes and gain
better outcomes for patients. “Given the
current capacity issues in both the hospital
eye service and general practice, it is
an obvious choice for CCGs,” said LOCSU’s
new assistant director, commissioning,
Richard Whittington.
“For services to have the maximum impact
and cost-effectiveness, CCGs need to work
together at a population level and across
CCG and care tier boundaries if we truly
want an integrated service,” Richard
Richard Whittington
continued. “Current pressures require a
radical response, and the introduction of a
minor eye conditions service and more
routine step-down care will make a
significant difference to demand and
capacity.” LOCSU developed the pathways
referred to in the framework. A link to the
report can be found at www.locsu.co.uk
24
National Eye
Health Week
NEHW’s Vista magazine
National Eye Health Week (NEHW) 2016 from
19 and 25 September, organised by the charity
Eye Health UK, will once again focus on a
different theme each day of the week, with
topics including: ‘You and your eye health’;
‘Nutrition and the eye’; ‘Children’s eye health’;
and ‘Sight after 60’. NEHW chair David
Cartwright said: “Focusing on a different
daily theme gives us the opportunity to
keep refreshing our communications and
reach out to some of those groups most at
risk of avoidable sight loss.”
Activity to support the week will include a
high profile media campaign incorporating
eye health supplements in leading national
newspapers, as well the publication of the
week’s official magazine, Vista. To register
for a free resource pack, containing leaflets,
posters, promotional materials and template
press releases, visit www.visionmatters.org.uk
or email your name, practice name, email
address and postal address to
info@visionmatters.org.uk. The deadline for
registration is 26 August.
23
Eyespace
25
Transitions Optical
Eyespace will find out next month whether it has been crowned Rising Star of the Year at
this year’s UK Private Business Awards. Known as The Diamonds, the PwC-sponsored
awards see Eyespace shortlisted alongside six other UK businesses in their category, including
Secret Escapes and Rate Setter. Joint managing director, Julie Abel, said: “To be nominated
for such a prominent award is humbling and we are honoured to sit alongside the very
best of Britain’s private business owners. This nomination has bolstered our vision for the
future and gives us confidence to invest further in order to best serve our customers.”
Transitions Optical has new point-of-sale
(POS) available to order through most lens
casters, which is in line with the new media
campaign featuring Canadian actress
Laurence LeBeouf. Among the new POS is a
standard six-page leaflet, a poster, counter
display showcard, and shelf wobbler.
Vision Now AUGUST 2016
13

NEWS
26
ABDO has appointed the inaugural members of its newly formed National
Clinical Committee (NCC). With ABDO vice president, Clive Marchant, acting
as chair, the new NCC members are: Nick Black, Mark Chatham, Scott
Mackie, Daryl Newsome, Rupesh Patel and Alexandra Webster. ABDO head
of policy and development, Barry Duncan, will act as NCC secretariat, with
ABDO director of professional examinations, Alicia Thompson, also serving
on the committee. The new ABDO regional and sub-regional leads will be
announced in September.
Nick Walsh
27
Association of British
Dispensing Opticians
Meanwhile Kevin Gutsell, Daryl Newsome and
Rupesh Patel have been elected to the ABDO
board for the next three years, while Nick
Walsh will join the Association in November
in the newly-created role of sector skills
development officer. Nick, currently head of
ophthalmic lenses and dispensing (UK,
Ireland, Netherlands, Spain) at Specsavers,
will have responsibility for promoting all
qualifications offered by both ABDO and the
Worshipful Company of Spectacle Makers.
The new Esprit optical
collection for tweens and
teens, available from
Charmant, utilises highquality
materials from thin
metal to colourful acetate up
to ultralight ultem and TR90.
Both bright and milky-soft
Ultem frames for active youngsters
colour pops enrich the muted
tones of grey, caramel and purple across all the Esprit spring/summer
collections. Esprit’s ultem frames for active young ladies come with a softly
rounded front with colour blockings composed of: dark red energised by
fuchsia temples, shiny black with raspberry-red temples, dark green
matched with bright ocean green temples, and rich purple with tempering
white temples (pictured).
28
Ben Miles
Charmant
Vision Care for
Homeless People
British actor Ben Miles has been speaking
out in support of Vision Care for Homeless
People in his role as parton. He said: “Vision
Care for Homeless People is an organisation
that I am very, very proud to be associated
with. For many years now, VCHP has been
quietly, constantly, providing a life changing
experience for countless people who would
otherwise have no opportunity to improve
their sight. One of the many impressive things
I have noticed about VCHP is its dynamism
and logistical excellence. Their ability to
work together as a team and in tandem
with volunteers and the many optical
companies who donate so much is superb.”
AN INDEPENDENT VIEW
Independents Code goes live
The AIO has been working for many months on
its new quality mark for differentiating the
best providers of long-term eye health care on
the High Street. The Independents Code (IC)
will go live in the first 10 pioneer subscriber
practices in September, October and November,
with tailored launch plans for each of their
communities and patient catchments areas.
The launch plans will include interaction with
local healthcare providers, schools, colleges,
service clubs, sports clubs and other important
stakeholders such as local optical committees
and clinical commissioning groups. There will
also be media plans to include local radio,
newspapers, journals and local directories that
will help to raise awareness amongst the
general public that long-term eye health is best
served by comprehensive eye examinations
delivered by quality independent practices.
The IC is a meaningful quality code that
subscribers must live up to in their day-to-day
practices; it is not a simple ‘badging’ exercise in
return for paying a fee. To oversee the code, and
assist practices in living up to the standards, an
independent regulator has been created called
the IC Oversight Board (ICOB).
The ICOB is chaired by Julian Jackson, the wellknown
figure in optics who is passionate about
the delivery of the highest quality eyecare, and
the ICOB will have a majority of public interest
directors, including Angela Newton who has
spent many years at Which?, the renowned
consumer advocate. There will also be professional
members on the board to bring the voice of the
subscribing practices to the table.
The launch of the IC does not represent an
instant revolution for changing the shape of
independent practice, rather it is the start of a
long-term and sustainable programme of
building public awareness about the eyecare
choices that are available on the High Street.
14
Vision Now AUGUST 2016

PRACTICE MATTERS
Developing thoughts
Prevention is better than a cure when it comes to complaints, writes
Phil Mullins
No cause for complaint
In recent years it has become very
fashionable to complain about services and
products. The media are constantly telling
us to know our rights and not be a
pushover – and with an increasing ‘No win,
no fee’ legal system, it’s no wonder
customers complain more easily and more
often. Fortunately, the optical sector has
relatively few complaints compared to the
number of patients seen. With more than
22 million eye exams per year, only 622
complaints made it to the Optical Consumer
Complaints Service (OCCS) according to its
last Annual Report.
If you look more closely at the numbers,
the picture looks even better: 85 per cent of
the complaints were from consumers, the
others were from ECPs looking for advice
about a complaint. Thirty-four per cent of
complaints were at an early stage and were
for guidance, or they hadn’t given the
practice an opportunity to resolve the issue;
in 11 per cent of cases no further action was
taken after the initial enquiry; forty per cent
of enquiries were mediated by the OCCS
and just six per cent related to professional
conduct and required the GOC Fitness to
Practise team to investigate.
So that’s the good news. The bad news is
the reasons behind the complaints.
Customer service issues, i.e. how a patient
felt their concerns were handled, made up
39 per cent of complaints. The quality of
the products or service represented 50 per
cent of complaints, with just six per cent
centring around charges and fees. Also, the
number of complaints received regarding
independent practices was higher than with
multiples. Complaints about independents
made up 35 per cent of the total, but as we
represent only 20 per cent of the market, it
isn’t great. It is, however, thought that
because multiple outlets have more
layers for patients to seek a resolution,
they are less likely to make complaints
outside the business, whereas with an
independent practice there is only a single
point of contact.
IT’S BEST TO TALK
Not all complaints end up with the OCCS,
most will be resolved by the practice one
way or another. But what makes a complaint
in the first place? In my experience, it’s
usually about communication – from the
optician to the patient and the patient to
the optician. The majority of patients have
no understanding about vision, spectacles
or contact lenses, which means when we
start talking in jargon and code they don’t
understand. This puts them on the back
foot as they feel out of control and not
involved in the process. To resolve this,
make sure you use plain English and
explain everything, every process, every
test, every recommendation and make sure
you confirm the patient’s understanding.
Communication is very important when it
comes to price. Although only a small per
cent of OCCS complaints were related to
price, most patients won’t come back if
they think you have charged too much or
they don’t understand why they have been
charged. So make sure your fees are clearly
displayed and that the patient is aware of
what they are going to be charged for both
examinations and products. I know many
practices have fundus cameras and OCTs
and charge extra but actually charging
more for your examination, and including
everything a patient may need, will set you
apart from the competition. Simply say,
“Our examination fee is X and includes
everything you may require”. You may have
to offer an NHS top up, but make sure it’s
clearly displayed.
The same goes for spectacles. Although
complete frame and lens pricing can seem
good, I believe it’s better to get the patient
involved in the process of choosing the
frame and lenses separately. Ask them
simple questions like, “What are you going
to use your glasses for?”, to help you give
the best advice. If price is an issue, offer
them a pair now and the chance to come
back later for the second or third pair that
they’ll need for work, sport, safety,
craftwork, etc. Then before placing the
order, provide a full quote for the order and
ask them to sign it. They will then know
what they are ordering and the costs (this
can also help with your VAT calculations).
Finally, manage expectations. If a patient
only sees 6/12 out of one eye and 6/6 from
the other, make sure they know this so
when they get their new specs they know
what to expect. Make sure progressive lens
wearers know there is some distortion, that
they can’t read upside down and that the
lenses are different to ready readers. The
more the patient knows and understands,
the better it is for everyone. So remember –
always prevent a complaint rather than
deal with one.
Vision Now AUGUST 2016
19

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Total coverage
with £3.8m
consumer campaign
PROMOTION
Some 4.1m consumers will see an advertisement for Dailies Total1 contact lenses
three times or more in the next few months, so Alcon is urging practitioners to be
ready to offer in-practice trials
Launched on 4 July, Alcon’s high profile
consumer campaign for its unique watergradient
contact lenses is aimed at not
only growing interest in the category – but
also in driving patients to optical
practices. The campaign involves the
company’s highest category investment
over the past five years, totalling more
than £3.8m. Education is also an aim of
the campaign, as it informs potential
wearers of Dailies Total1, which is proven
to stay comfortable for 16 hours 1 so that
contact lens wearers can enjoy ongoing
comfort, even on the longest day.
At the heart of the campaign is a TV
advertisement, which explains the unique
technology and materials used in Dailies
Total1, and the long-lasting comfort that these
combine to create. It features a woman who
explains that her busy lifestyle requires
contact lenses that can keep up, and Dailies
Total1 are contact lenses that, “Feel like
nothing”. With a break for the month of
August, the ads will be repeated during
September and October on high profile
channels including ITV, Sky1 and More4
amongst others. This is all backed up with
digital and social media activity targeting
patients with an eye correction need.
Pierre Bourdage, general manager, Alcon
UK & Ireland, explains the rationale behind
the launch of the campaign: “This is not just
about Dailies Total1. This is about growing
the whole category. Dailies Total 1 is a
unique lens recognised by eyecare
professionals as a ‘game changing product’.
By focusing on this market-leading product,
we want to attract more wearers into the
contact lens category, whether it is for
occasional or regular daily wear.”
MARKETING SUPPORT
To support this extensive media
investment, a set of high quality assets
have been produced to communicate the
campaign in the practice. These include full
and half sized standees, A1 and A3 posters,
counter top leaflet holders, consumer
leaflets and
direct mail
postcards.
To further
encourage
patients to
come to the
practice and
trial the
lenses, the
company is
offering a
free prize
draw for the
following prizes: one of four luxury
shopping weekends to Paris with £1,000
(€1,200) to spend; one of five personal
shopper experiences with £1,000 (€1,200)
to spend; and one of 20 ‘Love2shop’
vouchers worth £250 (€300).
To enter the competition, patients need to
take a picture of the back of their Dailies
Total1 trial lenses or purchased pack
(including the barcodes) and email this with
their contact details to
paris@nothingfeelslikethis.co.uk (T&Cs can
be found at www.wearlenses.co.uk and
www.wearlenses.ie). Alcon is also
continuing its cashback offer, giving all
patients purchasing their first pack of
Dailies Total1 a voucher to fill in and post. A
cheque for the cashback value will then be
mailed back to the provided address: £10
off a one-month supply (2x 30 packs) or
£30 off a three-month supply (6x 30 packs).
ABOUT THE LENSES
Dailies Total1 contact lenses feature a
unique water-gradient material that forms a
gentle cushion of moisture proven to last
for 16 hours 1 to ensure comfort – delivering
“outstanding consumer satisfaction”. In a
clinical study, more than nine out of 10
study participants were satisfied with
Dailies Total1 contact lenses, and more than
four out of five participants agreed that the
contact lenses were so comfortable, they
didn’t feel anything 2 .
In addition, the lenses are said to present
the highest surface lubricity 1 and the
highest breathability (or oxygen
transmissibility) of any daily disposable
contact lens 3 , delivering exceptional
comfort that lasts through the end of the
day. Designed to mimic the environment of
the cornea with a water content of over 80
per cent at the surface, they are said to
maintain 100 per cent of their surface
lubricity, even after a full day of wear,
delivering exceptional end-of-day comfort 2 .
Dailies Total1 are available with a power
range of -0.50D to -6.00D (in 0.25 steps);
-6.50D to -12.00D (in 0.50 steps) and from
+0.50 to +6.00D (in 0.25D steps).
HOW TO GET INVOLVED
Practitioners are urged to ensure they
have plenty of trial lenses in stock,
and to support the campaign by
displaying point-of-sale. For more
details and to participate, contact your
local Alcon business development
manager, email uk.brand@alcon.com
or telephone 0371 376 0017 (UK) or
0818 946 621 (ROI).
REFERENCES
1. Based on critical co-efficient of friction
measured by incline plane, statistical
equivalence is demonstrated with 95 per
cent confidence. Alcon data on file 2014.
2. Marissa C. et al (2014) Evaluation of the
Lubricity of Dailies Total1 contact lenses
after wear. Opt. Vis. Sci. Annual meeting.
3. Based on ratio of lens oxygen
transmissibilities. Alcon data on file 2010.
Vision Now AUGUST 2016
21

1 in 10 people in Africa
can’t see properly
simply because they
need glasses.
Support
World Sight Day
13th October
2016
WORLD SIGHT DAY
Registered Charity (in England) no. 1081695
See eye to eye this World Sight Day by donating to
Vision Aid Overseas for every pair of spectacles sold in
October. To register or to find out other ways you can
support please call us on 01293 535 016 or visit
www.visionaidoverseas.org/world-sight-day

PRACTICE MATTERS
Motivation
for success
Recognising staff’s existing skills and training can have
a huge impact on their motivation, writes Debbie Gigg
Debbie Gigg Maslow’s Hierarchy of Needs (1954)
In the June issue of Vision Now, we
looked at how good communication can
improve staff involvement and, therefore,
retention. This time we are going to look
at how to motivate staff and the benefits
of training.
THEORIES OF MOTIVATION
The famous Australian management guru,
Elton Mayo (1880-1949), suggested that
workers could be better motivated by
having their social needs met 1 . Having
conducted a study in Chicago in the 1950s,
he concluded that the following directly
impacted on an individual’s performance:
better communication between individual
and manager; greater manager involvement;
and working in a group/team.
The American psychologist, Frederick
Herzberg, also contributed greatly to the
way in which managers think about
motivation at work. He first published his
theory in 1959 in a book entitled, The
Motivation to Work, and suggested that in
order to obtain the maximum involvement
and the best performance from an
individual the following should be in place:
job enlargement, job enrichment and
empowerment 2 .
In his book, Motivation and Personality
(1954), Dr Abraham Maslow developed his
theory of a Hierarchy of Needs (Figure 1),
presenting a number of key fundamental
requirements that need to be in place
before an individual can reach their full
potential. We can see from these three
different examples that motivation is
not just about pay. One assumption that
many have is that if staff aren’t happy then
they want more money. But actually, basic
needs are just as important, depending on
the individual.
In his Hierarchy of Needs, Maslow suggested
that people needed to understand that their
basic needs would be met. Within the
workplace that translates to suitable
frequency and length of breaks to enable
the member of staff to satisfy their hunger,
thirst and human needs. They need to
know that they are safe, that they are not
exposed to inappropriate circumstances like
lone working with insufficient safety
measures, that they can get to exits if
needed, and they have lighting and the
correct amount of heat. Their social needs
should be met in some part so that they
feel part of the team, and that they are
communicated with by all staff.
Praising staff for a job well done can speak
volumes. We are all too quick to criticise
when things go wrong and forget to praise
good performance. A good patient
experience is a team effort not just down to
individuals. By recognising good effort,
intention and achievement will also satisfy
staff needs. This can be very simple by
either having a staff member of the month
to entering them into a full training and
qualification process.
TRAINING AS A MOTIVATOR
As Herzberg suggested, job enlargement
is a motivator – as is job enrichment.
Recognising staff’s existing skills and
training can have a huge impact on their
motivation, well-being and overall
performance. A happy, well informed and
confident team is priceless. Patients are
happy because staff are, and they
genuinely enjoy seeing staff achieve.
Supporting staff to achieve a qualification
will give them a huge feeling of success
and pride.
Training courses can be used to give
structured training to new staff, particularly
if they are new to optics. It gives them the
knowledge they need for their role and
helps them to understand the industry that
they are a part of. It gives them something
to work towards, and something for you to
measure their performance on.
Many options are available and it can
sometimes seem a minefield to know what
is the right thing to try. At the end of the
day, discuss with your staff member what
they would like to cover and how they like
to learn. There are a number of different
learning styles 3 :
• Activist: hands on, full involvement.
Enjoy group discussions, role play, etc
• Pragmatist: experimenters, like to try an
idea before applying. Enjoy case studies,
problem solving, discussion
• Theorist: Analyse and synthesise. Need
models and facts to become engaged
• Reflector: observe and think through the
process. Take time to work towards a
concept. Enjoy questionnaires and
observing activities
You may find that workshops suit them best
or they like tutor contact, that they hate to
be observed but love exams. Try and
ascertain what will work for you and them
before you explore the options. That way
you can streamline the choice.
The Worshipful Company of Spectacle
Makers has a variety of levels and
qualifications available to support staff
within optics. These are now being
delivered by ABDO College and details can
be found at www.abdocollege.org.uk or
contact courses@abdocollege.org.uk
REFERENCES
1. Reid M, Barrington H, Brown M (2004)
Human Resource Development, Beyond
Training Interventions. 7TH Edition.
London CIPD.
2. Weightman J (2004) Managing People.
2nd Edition. London CIPD.
3. Harrison, R (2005) Learning &
Development. 4th Edition. London CIPD.
Debbie Gigg is an HR consultant
specialising in learning and development.
Email Debbie@spectaclesbear.uk
Vision Now AUGUST 2016
23

STYLE SPOTLIGHT
Putting
the fun
into frames
From toddlers to teens, the children’s eyewear
market has emerged as imaginative and
evolutionary, writes Joan Grady
Sun protection for vulnerable eyes: Mini Vice Consul (left) and Mini Sophia
by Oliver Goldsmith
For the young, eyewear and fashion
attitudes take a unique path – and for
independent opticians, the bottom line
results will be positive and lucrative.
Without a doubt, and at an ever-younger
age, children have become more aware of
youthful styles and trends specifically
created for them. With their parent’s
guidance, youngsters now have the
opportunity to discern what they want to
wear. Television, social media and their
peers can strongly sway what they like –
and what they don’t. With youngsters
maturing more quickly today, these
influences can result in adolescents
developing confidence about their choices.
Creative colourations
by JF Rey Kids & Teens
Echoes of adult frame trends with WhizKids Hiawatha
by Dunelm Optical
Designers and companies are careful to
keep parental concerns at the forefront.
Safety and durability rank high on what
interest parents; they know that their
children can become overly active when
playing. Peter Beaumont at Dunelm Optical
notes: “Our designs incorporate practical
considerations such as the active lifestyles,
smaller eyes and face shapes of young
wearers.” Sturdy materials, flexible hinges,
lenses that can be glazed, and soft nose
and end tips add to the comfort and safety
for young wearers.
DISTINCTIVE DESIGNS
Now that youngsters are so style savvy,
their preferences are taken into
consideration. “The new Dunelm designs
reflect the positive trend we’re seeing
amongst young people to embrace their
eyewear,” says Peter, “and they use it as a
style statement to express their
individuality. Young specs wearers are very
much aware of the eyewear styles sported
by their older siblings and family members
as well as celebrities, and they are keen to
replicate these in their own frames.”
Children have definite opinions, and apart
from toddlers, kids want more grown-up
styling. JF Rey in France picks up the bold
design and special elegance of the adult
models in its children’s collection. However,
designs are adapted to put across a
younger identity, so that they are as fresh
and creative as the young people who wear
them. At Dunelm, the trend-led styling in
children’s designs reflects what is
happening in adult collections. At Oliver
Goldsmith, Mini-Icons sunglasses –
important for children’s outdoor activities
year round – are based on adult designs,
but modified to fit small faces.
Eyespace captures the imagination of
youngsters with cool, contemporary styling,
and takes cues from key women’s eyewear
trends. Demi is designed with young
fashionistas in mind – a fusion of fashion,
form and fun eyewear that kids will enjoy
wearing. Original Penguin Jr is eyewear
based on the iconic American clothing line.
The designers have created youth styles for
Stylish fashionista by Eyespace
24
Vision Now AUGUST 2016

STYLE SPOTLIGHT
Retro-inspired shapes for boys –
The Loomis Jr by Original Penguin Youth
Vibrant hues from
Red Kids Optical in the Netherlands
boys that are retro-inspired. The hip round
shape of Loomis Jr in Flinestone Grey is
certain to appeal to boys with big style.
SPECIAL EFFECTS
Zoobug designs – authentic eyewear for
children designed by eye surgeon Dr Julie
Le – has launched a one-piece Rubber Flex
Active collection. The frames are in one
piece – there are no joints or metal parts, to
ensure both comfort and safety. There is a
detachable headband with an ear lock to
prevent the frame from slipping forward.
for frames in bright, happy colours with
replaceable flex systems. Bas and Mirjam
van Hensbergen, the brother and sister design
team, also note that with stylish frames
children wear glasses without any reluctance.
French designer, Caroline Arbram, has
plenty of inspiration for her eyewear
creations. She has two youngsters (as does
Julie Le and Mirjam van Hensbergen) who
keep entrepreneurial Mums alert to style
factors for children. Caroline’s latest frames
combine both contemporary and retro
styling in gorgeous colours, that are spot on
and incorporate the latest eyewear trends
for young spectacle wearers.
black, along with purple, coral, and various
shades of blue, burgundy and chocolate.
Colour is the benchmark of children’s
eyewear at Lafont Paris. Coupled with
charming designs for young children to
teens, the collection features a range of
primary bright tones, through to
sophisticated colourations. Marrying retro
and modern silhouettes in bountiful,
beautiful colours provide excellent options
for kids – with welcoming parent approval
always an important factor when
purchasing specs for children.
Model ZB1019 – one-piece rubber
flex frames by Zoobug
Magically strong and agile Spider-Man – the
hero in Marvel comic books – has great appeal
for children. The fictional character, launched
in 1962, continues to have legions of fans
with his ability to overcome challenges and
villains. International Eyewear features
ultimate Spider-Man character artwork on a
contemporary styled frame, which will
appeal to a child’s inner hero dreams.
Red Kids Eyewear in the Netherlands opts
Retro inspiration by Caroline Abram
in luminous violet acetate
INTERPLAY OF COLOURS
Colour interpretations in children’s eyewear
are similar to creating a fine orchestral
sound. Just as there are varied instruments
that musicians play, the colour spectrum
ranges from pianissimo to forte. Peter
Beaumont says: “Vibrant hues, from bold
pinks to teals, and bicolour designs feature
strongly in the designs, including stand out
details such as contrasting tips and playful
patterns to interior sides.”
Two and three-tone clever colour
combinations are ingenious – sometimes
mixing vibrant colours fused with muted
hues. Classics include tortoiseshell and
Contemporary and grown up:
Tobogan by Lafont Paris
Frame detailing is important too; special
features enhance character and style such
as matt finishes, laser prints, and textured
effects, all added touches that distinguish
designs. Children who cultivate healthy
eyewear habits early in life reap enormous
benefits. Independent opticians can assist
young spectacle wearers by marketing
exciting options that exist in frames.
Children, and the children’s eyewear sector,
are changing. Tastes are becoming more
mature at an earlier age and the past
stigma around wearing glasses has all but
disappeared. Attitudes are increasingly
positive, and eyewear for youngsters
reflects this with dynamic, wearable, safe,
fun and fashion-forward designs for the
increasingly cool young spectacle wearer.
Spider-Man triumphs:
Duty C1 Marvel 2016 by International Eyewear
Bi-colour blue in Ork
by Orange Eyewear
Vision Now AUGUST 2016 25

VV
V
Preferred Suppliers’ Directory
Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms.
For full details and terms offered to the membership, please call 01580 713698
Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers.
To make changes to the directory listings, please call Sharon Hicks on 01580 713698 or email s.hicks@nationaleyecare.co.uk
ACCEPT CARDS
Tel: 01422 382408
Richard.west@acceptcards.co.uk
wwwww.acceptcards.co.uk
ARENA EYEWEAR
Tel: 01952 820408
www.arena-eyewear.co.uk
ASSOCIATED OPTICAL
Tel: 01628 605433
Fax: 01628 665077
sales@assopt.co.uk
www.associatedoptical.com
BIB OPHTHALMIC
INSTRUMENTS
Tel: 01438 740823
sales@bibonline.co.uk
www.bibonline.co.uk
BONDEYE OPTICAL
Tel: 0121 7723888
Fax: 0808 2801865
sales@bondeyeoptical.co.uk
www.bondeyeoptical.co.uk
BRULIMAR
OPTICAL GROUP
Tel: 0161 655 7000
Fax: 0161 655 7002
www.brulimar.co.uk
BRANDS
DAILIES TOTAL1®
DAILIES® AquaComfort Plus®
DAILIES® AquaComfort Plus® Toric
DAILIES® AquaComfort Plus® Multifocal
Focus® DAILIES® All Day Comfort TM
Focus® DAILIES® TORIC
Focus® DAILIES® PROGRESSIVES
AIR OPTIX® COLORS
AIR OPTIX® AQUA
AIR OPTIX® for ASTIGMATISM
AIR OPTIX® AQUA MULTIFOCAL
AIR OPTIX® NIGHT & DAY® AQUA
FreshLook® Colors®
FreshLook® ColorBlends®
FreshLook® ONE-DAY
FreshLook® Dimensions®
DAILIES® FreshLook® Illuminate TM
OPTI-FREE® PureMoist®
OPTI-FREE® RepleniSH®
OPTI-FREE® Express®
AOSEPT® PLUS
AOSEPT® PLUS with HydraGlyde®
Systane® Ultra
Systane® Balance
Systane® Gel Drops
Systane® Lid Wipes
10561 © 2014 Novartis AG.
CENTRO STYLE LTD
Tel: 01923 239267
Fax: 01923 253951
sales@centrostyle.com
www.centrostyle.com
CLEARLAB
Tel: 01189 702080
Fax: 01189 72088
ordersuk@clearlab.com
www.clearlabcontacts.com
DAVID THOMAS
Tel: 01604 646216
Fax: 01604 790366
orders@davidthomas.com
www.davidthomas.com
DIBBLE OPTICAL
SUPPLIES
Tel: 01634 880885
Fax: 01634 540530
barry@dibbleoptical.co.uk
www.dibbleoptical.co.uk
DUNELM OPTICAL
Tel: 01388 420420
Fax: 01388 810101
dunelm@dunelmoptical.co.uk
www.dunelmoptical.co.uk
ESSILOR
Tel: 01454 281281
Fax: 01454 281282
www.essilor.co.uk
Ocular specialists
& trusted innovators for
over 160 years
A complete range of
LENSES &
SOLUTIONS
Order online:
www.bauschonline.co.uk
T 0845 602 2350
F 0845 602 2351
HENRY BEAUMONT
Tel: 0116 251 8936
Fax: 0116 262 4205
info@henrybeaumont.com
www.henrybeaumont.com
HILCO EUROPE
Tel: 0800 591150
info@hilco.co.uk
www.hilco.co.uk
HOYA LENS UK
Tel: 0845 330 0984
Fax: 0845 330 0977
enquiries@hoya.co.uk
orders@hoya.co.uk
www.hoya.co.uk
INTERNATIONAL
EYEWEAR LTD
Tel: 0121 585 6565
Fax: 0121 585 0954
www.internationaleyewear.co.uk
LENSTEC
Tel: 029 2088 3009
Fax: 029 2088 9798
office@lenstec.co.uk
www.lenstec.co.uk
LUXOTTICA (UK) LTD
Tel: 0808 165 8555
www.luxottica.com
MARK’ENNOVY
Tel: 0800 3280610
Fax: 0800 3280649
mkservices@markennovy.com
www.markennovy.com
MID-OPTIC
Tel: 01332 295001
Fax: 01332 295158
orders@midoptic.com
www.midoptic.com
NATIONWIDE
FRAME REPAIRS
Tel: 01706 369530
Fax: 01706 628733
Info@nfr.co.uk
www.nfr.co.uk
No7 CONTACT LENSES
Tel: 01424 850620
Fax: 01424 850650
info@no7contactlenses.com
www.no7contactlenses.com
ORANGE EYEWEAR
Tel: 0161 773 5555
Fax: 0161 773 5544
info@orange-eyewear.co.uk
www.orange-eyewear.co.uk
PERFORMANCE FINANCE
Tel: 01536 529696
Fax: 01536 310033
www.performancefinance.co.uk
J U N I O R
www.nationaleyecare.co.uk
Call Customer Services 0871 376 0017
www. myAlcon.co.uk
www.bausch.co.uk
Charmant UK Co Ltd
tel 020 8992 9222 fax 020 896 0287
email: sales@charmant.co.uk
www.charmant.com
Tel: 0151-426-3907
Fax: 0151-426-9340
sales@continental-eyewear.co.uk
www.continental-eyewear.com
26
Vision Now AUGUST 2016

A refreshing
perspective
To help you enhance your contact
lens practice, CooperVision offers
an extensive product range
designed to meet the needs of
even more of your patients.
“
Only one comment,
WOW!
Alisdair Buchanan, Buchanan Optometrists
“
VV
V
For more information
0870 9000 055 *
www.coopervision.co.uk
*Calls cost 2p per
minute plus your
phone company’s
access charge. T 01527 870550
eyespace-eyewear.co.uk
Telephone: 01442 502 330
www.HeidelbergEngineering.co.uk
313004-002 UK.BE16 © Heidelberg Engineering GmbH
POSITIVE IMPACT
Tel: 08446 696907
glasklar@positiveimpactsales.co.uk
www.positiveimpactsales.co.uk
PRACTICE BUILDING
Tel: 0115 989 9772
andy@practicebuilding.co.uk
www.practicebuilding.co.uk
PRO-OPTIC
Tel: 01392 826005
sales@pro-optic.com
www.pro-optic.co.uk
PURE EYEWEAR LTD
Tel: 01993 824239/822038
mark@pure-eyewear.co.uk
support@pure-eyewear.co.uk
www.pure-eyewear.co.uk
RAWDON OPTICAL
LIMITED
Tel: 0113 288 3094
Fax: 0113 288 3095
enquiries@rawdonoptical.co.uk
www.rawdonoptical.co.uk
RODENSTOCK
Tel: 01474 325555
sales@rodenstock.co.uk
www.rodenstock.co.uk
SEIKO OPTICAL UK
Tel: 01452 610033
Fax: 01452 638250
orders@seiko-optical.co.uk
info@seiko-optical.co.uk
www.seiko-optical.co.uk
SERIOUS READERS
Tel: 01296 395400
sales@seriousbrands.co.uk
www.seriousreaders.com
SHAMIR UK
Tel: 01954 785100
Fax: 01954 785101
info@shamirlens.co.uk
www.shamirlens.co.uk
SILHOUETTE UK LTD
Tel: 020 8987 8899
Fax: 020 8987 2430
office@uk.silhouette.com
www.silhouette.com
SPEC-CARE LIMITED
Tel: 01392 460806
info@speccareservices.co.uk
www.speccareservices.co.uk
STEPPER UK
Tel: 01732 375975
sales@stepper.co.uk
STONE OPTICAL
Tel: 029 2073 5293
Fax: 029 2073 5915
info@louisstone.co.uk
www.louisstoneoptical.co.uk
TANT LABORATORIES
Tel: 01279 653785
www.tantlabs.com
THEA
PHARMACEUTICAL
Tel: 0845 521 1290
Fax: 01782 717 944
www.thea-pharmaceuticals.co.uk
THREE SIXTY
Tel: 01686 627595
Fax: 01696 610015
Kieran@calotherm.co.uk
www.calotherm.co.uk
TOP VISION UK
Tel: 0870 8402378
Fax: 0870 8402379
www.topvisiongroup.com
ULTRAVISION
Tel: 01525 381112
Fax: 01525 370091
info@ultravision.co.uk
www.ultravision.co.uk
YOUNGER OPTICS EUROPE
UK Tel: 01242 578971
UK Mobile: 0790 133 7530
julian.wiles@youngereurope.com
www.youngeroptics.com
Suppliers’ directory
Open
your
eyes to
VV
V
The Norville Group Limited,
Magdala Road, Gloucester GL1 4DG
Tel: 01452 510321
Email: sales@norville.co.uk
www.norville.co.uk
0845 3130233
sales@optinetuk.com
www.optinetuk.com
Norville 38 x 71mm ad.indd 2 26/05/2016 12:56
Vision Now AUGUST 2016
27

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