SILVA-WORKBOOK-FW2015-WEB
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POS MATERIAL<br />
CAMPAIGN THEMES<br />
For Fall/Winter 2015 we present five campaign<br />
themes with specific imagery and tag lines<br />
representing our five main activities:<br />
• Trail Running<br />
• Mountain Biking<br />
• Outdoor<br />
• Orienteering<br />
• XC Skiing<br />
These themes are used to highlight selected<br />
products for each activity. The purpose is to inspire<br />
consumers and increase additional sales.<br />
BACKDROPS<br />
The backdrop is attached to the wall with<br />
adhesive tape and then holes are made for<br />
hooks/products. <strong>SILVA</strong> recommends mixing<br />
the main products with accessories to create<br />
appeal. This means that you can mix <strong>SILVA</strong><br />
products with other, non competitive, brands.<br />
You can also change the content/product as<br />
the season changes or if you have a special<br />
offer.<br />
BENEFITS OF USING AN ACTIVITY-SPECIFIC<br />
<strong>SILVA</strong> BACKDROP<br />
• Increased sell-through of <strong>SILVA</strong> products<br />
• Increased additional sales for all accessories<br />
• Inspiring spot in store<br />
• Flexible and easy to use<br />
AVAILABLE POINT OF SALES MATERIAL<br />
FOR FALL/WINTER 2015<br />
See separate documentation or<br />
contact us for more information.<br />
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