Success Case Study Suntory Minami Alps Tennensui and Yogurina Category-bending enhancement of the mineral water brand experience
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
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TABLE OF CONTENTS<br />
Table Of Contents<br />
1 Introduction<br />
1.1 About this Research<br />
2 Summary: <strong>Suntory</strong> <strong>Minami</strong> <strong>Alps</strong> <strong>Tennensui</strong> <strong>and</strong> <strong>Yogurina</strong><br />
2.1 <strong>Category</strong>-<strong>bending</strong> <strong>enhancement</strong> <strong>of</strong> <strong>the</strong> <strong>mineral</strong> <strong>water</strong> br<strong>and</strong><br />
<strong>experience</strong><br />
3 What?<br />
3.1 A yogurt-flavored clear <strong>mineral</strong> <strong>water</strong> from <strong>Suntory</strong><br />
3.2 <strong>Suntory</strong> <strong>Minami</strong> is a key <strong>mineral</strong> <strong>water</strong> br<strong>and</strong> in Japan<br />
4 Why?<br />
4.1 Japanese consumers responded to sensory surprise<br />
4.2 <strong>Yogurina</strong> has met with positive reactions to its taste<br />
4.3 <strong>Yogurina</strong> has a positive, healthy product image<br />
5 Take-out<br />
5.1 Take-out: surprising flavors <strong>of</strong>fer key opportunities<br />
5.2 Take-out: sustained sampling efforts can fuel growth<br />
5.3 Take-out: new <strong>experience</strong>s are attention-grabbing<br />
5.4 Innovation trends: Canadian's trend Sights framework<br />
6 Appendix<br />
6.1 Methodology <strong>and</strong> references<br />
6.2 About Canadian<br />
6.3 Ask <strong>the</strong> Analyst
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