Success Case Study Suntory Minami Alps Tennensui and Yogurina Category-bending enhancement of the mineral water brand experience
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
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SYNOPSIS<br />
• WHAT? Underst<strong>and</strong> <strong>the</strong> product attributes <strong>of</strong> <strong>the</strong> <strong>Suntory</strong> <strong>Minami</strong> <strong>Alps</strong> <strong>Tennensui</strong> br<strong>and</strong>.<br />
• WHY? Discover why <strong>Yogurina</strong> appeals to consumers in Japan.<br />
• TAKE-OUT: Learn from <strong>the</strong> success <strong>of</strong> <strong>Yogurina</strong>, <strong>and</strong> assess <strong>the</strong> elements that are important in<br />
<strong>mineral</strong> <strong>water</strong> br<strong>and</strong>ing
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