Success Case Study Suntory Minami Alps Tennensui and Yogurina Category-bending enhancement of the mineral water brand experience
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
"Success Case Study: Suntory Minami Alps Tennensui and Yogurina" is part of Canadean Consumer's Successes and Failures research and explores the success of a new flavour variant of the Suntory Minami Alps Tennensui mineral water brand in Japan.
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REPORT OVERVIEW<br />
Summary<br />
Despite a decline in volume in 2012, Japan's packaged <strong>water</strong> market saw a five-year CAGR<br />
between 2010 <strong>and</strong> 2015 <strong>of</strong> 5.75%. However, <strong>the</strong> growth <strong>of</strong> packaged <strong>water</strong> is expected to slow<br />
down over <strong>the</strong> next five years, so br<strong>and</strong>-owners in <strong>the</strong> category will need to innovate to<br />
maintain sales.<br />
http://www.researchbeam.com/success-case-study-suntory-minami-alps-tennensui-<strong>and</strong>yogurina-category-<strong>bending</strong>-<strong>enhancement</strong>-<strong>of</strong>-<strong>the</strong>-<strong>mineral</strong>-<strong>water</strong>-br<strong>and</strong>-<strong>experience</strong>-market
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