Livingston 2017 Product Catalog

Livingston Lures’ EBS Technology
Electronic Baitfish Sound Technology
Livingston Lures is the first and only company in the fishing industry to
develop an intelligent lure for anglers.
EBS Technology
Electronic Baitfish
Livingston Lures feature Electronic Baitfish Sound Technology, (EBS),
Sounds
which is embedded on a smart chip in the internal sound chamber of
each lure. This EBS Technology emits natural biological sounds,
mimicking baitfish that bass, walleye, pike, redfish, striper,
perch and all predatory fish feed on. Natural baitfish sounds
call fish from beyond their sight, including in dark or dirty
EBS Smart Chip
water. Once fish are called and are in sight range, the
sounds trigger instinctual survival and feeding strikes.
The technology is activated when the lure is submerged in
water, and automatically turns off when out of the water and completely dry. EBS Technology attracts more
fish and triggers more strikes so you can catch more fish. It’s as close to fishing with live bait as you can get:
Just like fishing with live bait, is all you do is throw it in the water, and catch fish!
Livingston Lures prides itself on reaching beyond the boundaries of traditional fishing lures and
providing first-of-its-kind technology to anglers all over the world. Livingston’s EBS sound
technology is based on the natural feeding habits of fish. It’s more than just sight and noise: it’s the
actual, natural sounds that baitfish make. Sensing sound in the water is one of the most important
attributes a fish has to locate food (or to keep them from becoming food!).
“Besides being able to detect sounds, a critical role for hearing is to be able to discriminate between
different sounds (e.g., frequency and intensity), detect biologically relevant sounds in the presence of
background noises, and determine the direction and location of a sound source in the space around the
animal 1 ” - The Effects of Mid- and High-Frequency Sonar on Fish report
We focus our technology on how fish hear and design our lures based on that science.
Fish can hear in a few different ways:
• Fish can detect sound vibrations via a
lateral line system, located on either
side of their body.
• All fish have inner ears located near
the brain where they pick up higher
frequency sounds.
• They also have an air-filled swim bladder
that acts as a resonating chamber,
producing and receiving sound.
lateral line
inner ear
swim bladder
Just as all fish can hear, all fish make sounds as well. When fish swim, their gill plates compress
their swim bladder, which emits sounds that entice hungry predatory fish to strike – this natural
sound is what EBS Technology is based on.
1 Popper, N. Arthur. “Effects of Mid- and High-Frequency Sonars on Fish,” http://www.navsea.navy.mil/
nuwc/keyport/Environmental%20Documentation/Appendix%20B.pdf (accessed November 26, 2013).