Pitch Julia Jung
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The first travel agent via Messenger.<br />
Powered by real humans, supported by<br />
big data and a clever engine.<br />
maximilian@travelhomie.com or +49 171 344 22 18
Summary<br />
Product ready: Travel Homie is a travel agent via Messenger. Our real human<br />
travel experts consulted over 800 active users (with 124% growth) in the last<br />
weeks, working with our recommender engine to support them.<br />
Proven product market fit: Q2-2016 we had a 17% conversion. We pay less than 5<br />
€ per active user resulting in 25€ CAC. We earn up to 10% of the booking volume.<br />
Growing market: Annual revenue of mobile travel is € 86,1B, growing by 30-40%.<br />
Strong team: marketing, product and development power with deep knowledge in<br />
product design and tech. We founded and grew startups before.<br />
Raising €200k seed investment: To gain even more speed, €1M series A in Q1-2017.
Hey, I’m <strong>Julia</strong>. Tell me more about the problem.<br />
Travelers suffer from information overflow and miss personalized travel<br />
recommendations online.<br />
○ 13,9% of online bookers aborted booking s in the end because they missed<br />
consulting.<br />
○ Only price focused search online without inspiration & recommendation.<br />
○ No real experts to reach on the channels the users use. They don’t want email<br />
anymore, and definitely not phone support with a waiting loop.<br />
Travel agents and agencies, on the other hand, have great knowledge, but<br />
missed the digitalization completely. They can only reach customers offline<br />
and near their store, and have no expertise in acquiring users online.
So you have to solution for that?<br />
Using Travel Homie, users receive preselected results based on their interests<br />
via a direct communication with our travel experts in a messenger app.<br />
○ They get these results preselected, so they don’t have to search the web.<br />
○ Optimized for mobile, so they can easily book without the hassle online.<br />
○ Travelers can use their preferred channel, such as WhatsApp or Facebook to<br />
communicate whenever and wherever they want.They don’t have to download<br />
another app.<br />
We bring travel agents online. They can become super effective experts. With<br />
our engine that takes the time intensive hassle of searching the offers for a<br />
specific user away, they can consult 50x the users they’d normally talk to.
Sounds good. Tell me more about the product.<br />
For the user it’s really simple:<br />
1<br />
2 3<br />
Write the Travel Homie<br />
through your preferred<br />
channel, e.g. WhatsApp. You<br />
are instantly connected to a<br />
human travel expert.<br />
Get preselected<br />
recommendations for flights,<br />
hotels or things to do based on<br />
your interests.<br />
Easy booking, mobile<br />
optimized and without the<br />
hassle to search and enter<br />
your data on multiple sites.
And what’s about the self learning recommender engine?<br />
In the background, travel experts use our self learning recommender engine in<br />
order to be 50x faster than before.<br />
On the left, they<br />
see exactly what<br />
the user sees<br />
through his/her<br />
preferred channel<br />
like WhatsApp.<br />
On the right, they are<br />
supported by the<br />
engine giving them<br />
recommendations for<br />
destinations,<br />
accommodations,<br />
transport options and<br />
things to do based on<br />
the user's messages<br />
and data.
Looks good!<br />
What’s the business model?<br />
Our travel experts generate up to 10% of the booking volume due to<br />
commissions from our partners, such as Expedia, airbnb or booking.com.<br />
Here is a list of some of the partners we already convinced of our product:
So, is there a market for that?<br />
Just a whopping € 1,3 trillion market, yep.<br />
Global mobile travel market (which is 7% of the global market, growing 30-40% 8 per year) 1 7<br />
German mobile travel market 2<br />
€ 86 billion<br />
€ 3,75 billion<br />
Average price per booking in Germany 5 € 610<br />
Average bookings per year per person in Germany 6 3,61<br />
Chance in 5 years: 10% of German mobile travel market<br />
Chance in 10 years: 10% of global mobile travel market<br />
€ 2 billion<br />
€ 25 billion<br />
per year and based on numbers from 2014 & 2015, sources: 1, 2, 3, 4, 5, 6, 7, 8
What about competitors?<br />
Good question! There are some competitors, but we are better!<br />
Real human Tech & AI Scalable Independent Free to use Platform<br />
Offline travel agents<br />
✓<br />
OTAs (booking.com, etc.) ✓ ✓ ✓ ✓<br />
Customer support<br />
✓<br />
Chat Bots (Kayak, Hipmunk) ✓ ✓ ✓ ✓ ✓<br />
Concierge services (Pana, lola) ✓ ✓ ✓ ✓<br />
Travel Homie<br />
Interesting reads: Pana raises $1.35M, lola raises series A, TechCrunch on Assistants-as-Apps
Why are you better than the rest?<br />
There are three key areas we can and already win this fight:<br />
1<br />
User Acquisition 2 Loyalty 3 Long term plan<br />
We tested a lot lately (see<br />
more on the next traction<br />
slide). Here is what we know:<br />
○ Referral rate is 27%<br />
○ Mobile ads work best.<br />
○ Content Marketing wins.<br />
(our blog & facebook page)<br />
○ Local & offline strategy for<br />
this new kind of product.<br />
○ Integrations in other<br />
platforms/websites will<br />
win new users.<br />
We see strong retention and<br />
referral rates because of<br />
personalization.<br />
○<br />
○<br />
○<br />
Retention in the last months<br />
was around 30%.<br />
Personalized offers work<br />
because we know more about<br />
the user.<br />
Timed messages before the<br />
user will search online to find<br />
his next trip, because we know<br />
when he/she will travel.<br />
○<br />
○<br />
○<br />
○<br />
Reaching other customers, like<br />
business travelers. (Working<br />
with first test partners already...)<br />
Adding other channels, like a<br />
mobile app or a standalone<br />
website.<br />
Integrations into other platforms<br />
to serve customers on any<br />
website/channel (white labels<br />
possible).<br />
Integrating other platforms into<br />
our product (like Airlines to send<br />
the tickets inside a chat)
And you think that’ll work?<br />
Better; I tested it. Here is a visual overview of our traction:<br />
Today<br />
Today<br />
Our user growth rate was +124% in Q2-2016.<br />
We generated over 100 bookings with over<br />
€ 50.000 in volume until today.<br />
We doubled our conversion rate in the last<br />
months. In 2017 we will add another 10% by<br />
developing more mobile friendly integrations,<br />
such as our own app and widgets.
Tell me more about your traction!<br />
Here are the numbers of our last 6 months. Also, some real user feedback.<br />
Running Change to Planned Planned<br />
2015 Q1-16 Q2-16 Q1 Q3-16 Q4-16<br />
Marketing Spendings € 0,0 € 120 € 1.493 € 3.000 € 4.500<br />
Active users 350 148 332 + 124 % 730 1.900<br />
Bookings (Conversion) 36 (10%) 23 (15%) 56 (17%) + 143 % > 17% > 20%<br />
Contacting us again (Retention) 24 % 25 % 27 % + 8 % > 25% > 25%<br />
Referral rate (of users) 21 % 22 % 25 % + 13% > 25% > 30%<br />
Cost per active user € 0,0 € 1,60 € 4,49 < € 10 < € 8<br />
“Thanks for the perfect<br />
service. I recommended you<br />
to all my colleagues at work<br />
yesterday. Love it!”<br />
Vanessa, 22.06.2016<br />
“I found too many flats on<br />
airbnb – it’s just too<br />
overwhelming. Really, really<br />
love your service!”<br />
Hendric, 19.06.2016<br />
CAC 0,0 € 4,31 € 26 < € 50 < € 40<br />
We estimate the LTV of a customer to be € 170.<br />
Our Calculation<br />
Real, unasked feedback.
What about your financials?<br />
In € Rest of 2016 2017 2018<br />
Leads (amount) 4.200 63.000 475.000<br />
Travel Experts (amount) 30 100 100<br />
Booking volume (leads x average price x CTR) 385.000 5.820.000 43.520.000<br />
Total Revenue 94.000 400.000 3.332.000<br />
Marketing spendings 11.000 130.000 1.475.000 40%<br />
Product development 97.000 407.000 746.000 20%<br />
Customer support 50.000 267.000 1.080.000 30%<br />
Others (Sales, etc.) 68.000 112.000 200.000 5%<br />
Total costs 226.000 916.000 3.501.000<br />
EBIT -132.000 -516.000 -169.000<br />
We will reach the breakeven point in sept 2018.
Show me the people behind Travel Homie.<br />
Together we have a startup background, product expertise and marketing knowledge.<br />
Many of us worked together long before founding Travel Homie.<br />
Alex (31)<br />
Growth & CMO<br />
2nd Startup<br />
Marketing & Growth<br />
Fanatic<br />
Andreas (33)<br />
Full Stack Dev<br />
First tests with AI<br />
Oliver (33)<br />
Scaling & Tech Lead<br />
Strong expertise in<br />
scaling infrastructure<br />
Oli (26)<br />
Frontend Dev & Product<br />
Strong background in Frontend<br />
development with SEO focus<br />
Managed tech<br />
teams before<br />
Maximilian (27)<br />
Product & CEO<br />
2nd Startup, 1st<br />
sold in 2013<br />
Built personalization<br />
engines before<br />
+ Three Travel Homies, our travel experts Lisa, Marie and Will
Fantastic. So, let’s talk about funding.<br />
We will collect € 200k in funding for the first round until 08/2016.<br />
With that money we will be able to invest in:<br />
○<br />
○<br />
○<br />
Marketing for the first 3,000 leads at a max. cost of € 10 per lead<br />
Product Development of our engine to increase efficiency for our travel experts<br />
Customer support to hire 20 experts and increase customer satisfaction, retention and<br />
referral rates.<br />
We want to reach all these goals to raise € 1M+<br />
our series A in 2018.<br />
in Q1-2017 and
What’s the greater vision you are working on?<br />
Our vision: Travel Homie will offer personalized travel recommendations<br />
optimized for any channel the user prefers to use. We have all the data about<br />
the user across multiple platforms and providers.<br />
External experts<br />
Live bidding<br />
Multiple channels<br />
Integrations<br />
Data platform<br />
We will onboard<br />
external travel<br />
experts to consult on<br />
our platform. They<br />
will pay us per lead.<br />
We started testing<br />
this vertically<br />
integrated approach.<br />
We will introduce a<br />
live bidding system<br />
later 2017. Compare<br />
it to Google Adwords<br />
for travel agents.<br />
We are ready to offer<br />
more channels<br />
besides WhatsApp,<br />
such as other<br />
Messengers, email, a<br />
mobile app or a<br />
standalone website.<br />
Travel Homie will be<br />
Integrated into other<br />
products. Imagine a<br />
travel expert always<br />
ready to help with<br />
personalized results<br />
on the airbnb app or<br />
at booking.com.<br />
We will integrate<br />
other partners into<br />
our recommender<br />
engine and centralize<br />
all travel related<br />
content for the user<br />
on any platform.<br />
2016 2017 2018
OK, let’s talk. This is really interesting...<br />
Thanks! I’m sure now is the right time to do this. Communication via<br />
messengers has a great customer adoption. Mobile and AI is growing fast.<br />
Personalization is a big need.<br />
Just hit reply to get in touch.<br />
Otherwise, sent Maximilian an email to maximilian@travelhomie.com<br />
or call him via +49 171 344 22 18.<br />
Your question for Maximilian<br />
Reply now
Jump back to<br />
Business Model<br />
Market<br />
Competition<br />
Growth Strategy<br />
Traction<br />
Financials<br />
Team<br />
Vision<br />
www.travelhomie.com