Pitch Julia Jung

The first travel agent via Messenger.
Powered by real humans, supported by
big data and a clever engine.
maximilian@travelhomie.com or +49 171 344 22 18

Summary
Product ready: Travel Homie is a travel agent via Messenger. Our real human
travel experts consulted over 800 active users (with 124% growth) in the last
weeks, working with our recommender engine to support them.
Proven product market fit: Q2-2016 we had a 17% conversion. We pay less than 5
€ per active user resulting in 25€ CAC. We earn up to 10% of the booking volume.
Growing market: Annual revenue of mobile travel is € 86,1B, growing by 30-40%.
Strong team: marketing, product and development power with deep knowledge in
product design and tech. We founded and grew startups before.
Raising €200k seed investment: To gain even more speed, €1M series A in Q1-2017.

Hey, I’m Julia. Tell me more about the problem.
Travelers suffer from information overflow and miss personalized travel
recommendations online.
○ 13,9% of online bookers aborted booking s in the end because they missed
consulting.
○ Only price focused search online without inspiration & recommendation.
○ No real experts to reach on the channels the users use. They don’t want email
anymore, and definitely not phone support with a waiting loop.
Travel agents and agencies, on the other hand, have great knowledge, but
missed the digitalization completely. They can only reach customers offline
and near their store, and have no expertise in acquiring users online.

So you have to solution for that?
Using Travel Homie, users receive preselected results based on their interests
via a direct communication with our travel experts in a messenger app.
○ They get these results preselected, so they don’t have to search the web.
○ Optimized for mobile, so they can easily book without the hassle online.
○ Travelers can use their preferred channel, such as WhatsApp or Facebook to
communicate whenever and wherever they want.They don’t have to download
another app.
We bring travel agents online. They can become super effective experts. With
our engine that takes the time intensive hassle of searching the offers for a
specific user away, they can consult 50x the users they’d normally talk to.

Sounds good. Tell me more about the product.
For the user it’s really simple:
1
2 3
Write the Travel Homie
through your preferred
channel, e.g. WhatsApp. You
are instantly connected to a
human travel expert.
Get preselected
recommendations for flights,
hotels or things to do based on
your interests.
Easy booking, mobile
optimized and without the
hassle to search and enter
your data on multiple sites.

And what’s about the self learning recommender engine?
In the background, travel experts use our self learning recommender engine in
order to be 50x faster than before.
On the left, they
see exactly what
the user sees
through his/her
preferred channel
like WhatsApp.
On the right, they are
supported by the
engine giving them
recommendations for
destinations,
accommodations,
transport options and
things to do based on
the user's messages
and data.

Looks good!
What’s the business model?
Our travel experts generate up to 10% of the booking volume due to
commissions from our partners, such as Expedia, airbnb or booking.com.
Here is a list of some of the partners we already convinced of our product:

So, is there a market for that?
Just a whopping € 1,3 trillion market, yep.
Global mobile travel market (which is 7% of the global market, growing 30-40% 8 per year) 1 7
German mobile travel market 2
€ 86 billion
€ 3,75 billion
Average price per booking in Germany 5 € 610
Average bookings per year per person in Germany 6 3,61
Chance in 5 years: 10% of German mobile travel market
Chance in 10 years: 10% of global mobile travel market
€ 2 billion
€ 25 billion
per year and based on numbers from 2014 & 2015, sources: 1, 2, 3, 4, 5, 6, 7, 8

What about competitors?
Good question! There are some competitors, but we are better!
Real human Tech & AI Scalable Independent Free to use Platform
Offline travel agents
✓
OTAs (booking.com, etc.) ✓ ✓ ✓ ✓
Customer support
✓
Chat Bots (Kayak, Hipmunk) ✓ ✓ ✓ ✓ ✓
Concierge services (Pana, lola) ✓ ✓ ✓ ✓
Travel Homie
Interesting reads: Pana raises $1.35M, lola raises series A, TechCrunch on Assistants-as-Apps

Why are you better than the rest?
There are three key areas we can and already win this fight:
1
User Acquisition 2 Loyalty 3 Long term plan
We tested a lot lately (see
more on the next traction
slide). Here is what we know:
○ Referral rate is 27%
○ Mobile ads work best.
○ Content Marketing wins.
(our blog & facebook page)
○ Local & offline strategy for
this new kind of product.
○ Integrations in other
platforms/websites will
win new users.
We see strong retention and
referral rates because of
personalization.
○
○
○
Retention in the last months
was around 30%.
Personalized offers work
because we know more about
the user.
Timed messages before the
user will search online to find
his next trip, because we know
when he/she will travel.
○
○
○
○
Reaching other customers, like
business travelers. (Working
with first test partners already...)
Adding other channels, like a
mobile app or a standalone
website.
Integrations into other platforms
to serve customers on any
website/channel (white labels
possible).
Integrating other platforms into
our product (like Airlines to send
the tickets inside a chat)

And you think that’ll work?
Better; I tested it. Here is a visual overview of our traction:
Today
Today
Our user growth rate was +124% in Q2-2016.
We generated over 100 bookings with over
€ 50.000 in volume until today.
We doubled our conversion rate in the last
months. In 2017 we will add another 10% by
developing more mobile friendly integrations,
such as our own app and widgets.

Tell me more about your traction!
Here are the numbers of our last 6 months. Also, some real user feedback.
Running Change to Planned Planned
2015 Q1-16 Q2-16 Q1 Q3-16 Q4-16
Marketing Spendings € 0,0 € 120 € 1.493 € 3.000 € 4.500
Active users 350 148 332 + 124 % 730 1.900
Bookings (Conversion) 36 (10%) 23 (15%) 56 (17%) + 143 % > 17% > 20%
Contacting us again (Retention) 24 % 25 % 27 % + 8 % > 25% > 25%
Referral rate (of users) 21 % 22 % 25 % + 13% > 25% > 30%
Cost per active user € 0,0 € 1,60 € 4,49 < € 10 < € 8
“Thanks for the perfect
service. I recommended you
to all my colleagues at work
yesterday. Love it!”
Vanessa, 22.06.2016
“I found too many flats on
airbnb – it’s just too
overwhelming. Really, really
love your service!”
Hendric, 19.06.2016
CAC 0,0 € 4,31 € 26 < € 50 < € 40
We estimate the LTV of a customer to be € 170.
Our Calculation
Real, unasked feedback.

What about your financials?
In € Rest of 2016 2017 2018
Leads (amount) 4.200 63.000 475.000
Travel Experts (amount) 30 100 100
Booking volume (leads x average price x CTR) 385.000 5.820.000 43.520.000
Total Revenue 94.000 400.000 3.332.000
Marketing spendings 11.000 130.000 1.475.000 40%
Product development 97.000 407.000 746.000 20%
Customer support 50.000 267.000 1.080.000 30%
Others (Sales, etc.) 68.000 112.000 200.000 5%
Total costs 226.000 916.000 3.501.000
EBIT -132.000 -516.000 -169.000
We will reach the breakeven point in sept 2018.

Show me the people behind Travel Homie.
Together we have a startup background, product expertise and marketing knowledge.
Many of us worked together long before founding Travel Homie.
Alex (31)
Growth & CMO
2nd Startup
Marketing & Growth
Fanatic
Andreas (33)
Full Stack Dev
First tests with AI
Oliver (33)
Scaling & Tech Lead
Strong expertise in
scaling infrastructure
Oli (26)
Frontend Dev & Product
Strong background in Frontend
development with SEO focus
Managed tech
teams before
Maximilian (27)
Product & CEO
2nd Startup, 1st
sold in 2013
Built personalization
engines before
+ Three Travel Homies, our travel experts Lisa, Marie and Will

Fantastic. So, let’s talk about funding.
We will collect € 200k in funding for the first round until 08/2016.
With that money we will be able to invest in:
○
○
○
Marketing for the first 3,000 leads at a max. cost of € 10 per lead
Product Development of our engine to increase efficiency for our travel experts
Customer support to hire 20 experts and increase customer satisfaction, retention and
referral rates.
We want to reach all these goals to raise € 1M+
our series A in 2018.
in Q1-2017 and

What’s the greater vision you are working on?
Our vision: Travel Homie will offer personalized travel recommendations
optimized for any channel the user prefers to use. We have all the data about
the user across multiple platforms and providers.
External experts
Live bidding
Multiple channels
Integrations
Data platform
We will onboard
external travel
experts to consult on
our platform. They
will pay us per lead.
We started testing
this vertically
integrated approach.
We will introduce a
live bidding system
later 2017. Compare
it to Google Adwords
for travel agents.
We are ready to offer
more channels
besides WhatsApp,
such as other
Messengers, email, a
mobile app or a
standalone website.
Travel Homie will be
Integrated into other
products. Imagine a
travel expert always
ready to help with
personalized results
on the airbnb app or
at booking.com.
We will integrate
other partners into
our recommender
engine and centralize
all travel related
content for the user
on any platform.
2016 2017 2018

OK, let’s talk. This is really interesting...
Thanks! I’m sure now is the right time to do this. Communication via
messengers has a great customer adoption. Mobile and AI is growing fast.
Personalization is a big need.
Just hit reply to get in touch.
Otherwise, sent Maximilian an email to maximilian@travelhomie.com
or call him via +49 171 344 22 18.
Your question for Maximilian
Reply now

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