SEP MAGAZINE Numb.2
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BRAND ACTIVITIES<br />
Get in Gear!<br />
The afternoon started with “Create” workshop. Oliver Kibblewithe from<br />
Rewind Agency was the host and made everyone experiment Gear 360.<br />
Rewind is a creative agency and a digital production studio, positioned as<br />
the leading global specialists in Virtual Reality.<br />
Working directly with the experts, all journalists went to the streets of<br />
Milan with a Galaxy S7 and a Gear 360. The goal was to challenge everyone<br />
to make 360º content and watch their own virtual reality movie using the<br />
Samsung Gear VR.<br />
In the end it was time to “Play”. All speakers were available for interviews<br />
and all products were available for experimentation. Journalists had the<br />
opportunity to engage with Samsung’s executives creating a good<br />
relationship with the brand. It was a new approach to product presentation<br />
that had great impact. Everyone left with a smile and ready for some more<br />
Samsung events!
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