North American Bear Spring 2016

North American Bear Co. Licensing Partnerships
“To integrate individuals with
disabilities into general advertising.
It is our goal that all people will be
represented all the time. It is just right.”
— Changing the Face of Beauty
AMY COE
Marriage, motherhood and a thriving career set the
stage for AMY COE to become a brand name in the
children’s industry. With the birth of her daughter,
Liv, Amy was inspired to fill a void in the market with
sophisticated baby bedding. To the delight of stylesavvy
moms, Amy introduced her collections of
mix-and-match linens to specialty stores, department
stores and national catalogs. Successful collaborations
with exclusive retailer partners followed, and over the
past dozen years, Amy expanded her brand to apparel,
accessories, furniture, room décor, plush and more.
The AMY COE brand amassed a loyal following and
drove sales, as it became accessible across the US,
Canada and Japan.
Today, Amy draws on her cool, rock star, design
sensibility to create fun, on-trend collections with
a distinct downtown edge. Her modern, collectible
pieces are everyday favorites for hip little boys and
fashion-forward girls.
Changing the Face of Beauty
After her daughter Grace was born with Down
syndrome, photographer Katie Driscoll noticed that the
community of disabled children and young adults was
underrepresented in the media. Determined to inspire
a change, Driscoll co-founded a social campaign
dedicated to encouraging companies to embrace all
of the different forms of beauty in their ads.
Driscoll believes children of all abilities should be
included in advertising, and we couldn’t agree more!
We will continue to include children of all abilities
in our upcoming catalogs and social media, and
will also make these images available to our retailers
to use in their catalogs to spread the change.
Visit changingthefaceofbeauty.org to learn more.
Todd Parr
Award-winning children’s book author and illustrator Todd Parr
has written more than 30 books including several New York
Times bestsellers. His signature bright colors and bold, kid-friendly
illustrations burst out on every page. Each easy-to-read story ends
with a special reassuring message to promote character growth.
Todd lives in San Francisco with his three dogs.
4 SPRING 2016 TO PLACE AN ORDER CALL 1-800-682-3427 SPRING 2016
5