Comms Report - Vienna 2015
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Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Contents<br />
1. Twitter<br />
2. Facebook<br />
3. Instagram<br />
4. YouTube<br />
5. Media Highlights<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Twitter Overview<br />
Monday 14 th September – Monday 21 st September <strong>2015</strong><br />
Retweets: 557<br />
Link clicks: 558<br />
Favourites: 957<br />
Engagement: 11,258<br />
Potential Impressions: 186,300<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Top Tweets of the week<br />
Overall it was a fairly strong weekend on Twitter – the<br />
top shots shared were top sporting ones, plus iconic<br />
ones. Tone of voice was very human and emotive (as<br />
per the right hand image) with emphasis on being right<br />
in the heart of <strong>Vienna</strong>.<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Top Tweets of the week<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Facebook Overview<br />
Monday 14 th – Monday 21 st September <strong>2015</strong><br />
New likes: 2,790<br />
Total Reach: 1,667,278<br />
Engagement: 89,382<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Top Facebook posts of<br />
the week<br />
Here you can see in more detail the reach of the posts. One of the most successful<br />
posts was Luciana's win, as expected, with a strong number of likes and shares<br />
(people engaging). The photo album went down very well, perhaps due to it being<br />
such an iconic venue on the calendar with people looking for the images, and<br />
sharing.<br />
Overall a very positive weekend.<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Instagram Overview<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Instagram Overview<br />
Overview:<br />
74,161 likes on posts from <strong>Vienna</strong><br />
466 comments on posts from Rome<br />
Again, a good mix of professional shots and iphone<br />
photos. One of the most popular was the second from<br />
the left on the top row of Luciana Diniz in the rain with<br />
Winningmood – a stunning photo, edited well, with a<br />
strong message.<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Youtube<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Youtube<br />
Overview<br />
20 films produced in total (about or featuring <strong>Vienna</strong>)<br />
11,876 views<br />
One of the top videos from the weekend was the sport report,<br />
suggesting that people are interested in the momentum gathering<br />
towards the final. Plus it was an exciting Grand Prix with plenty of<br />
action. Another popular film was Jessica Springsteen's interview after<br />
her win on the final day of competition.<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Media Highlights<br />
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
Communications <strong>Report</strong>:<br />
Longines Global Champions Tour of <strong>Vienna</strong> <strong>2015</strong>
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