09 - Brochure - Single page

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When you see the streets are a splash of colour, smell luscious aroma of kebabs follows you around every
corner, see the kids trying to sneak a piece of baklava from under shop owners noses, beautiful chaos,
roosters calling and people shouting out to one another like in a busy market, you have got to know that you
are in the middle of the most breath-taking place in the whole world, Turkey, it’s the place where everything
is alive and the atmosphere around you is just on point.
Remember those small boys who tried to sneak baklava? One of those boys had a dream, and that dream
was Bosporus. For years the boy wove in and out of kebab shops, befriending the owners, somehow making
them spill their best-tasting secrets. And as he grew from a boy into an adventurer, his wish of seeing the
world and bringing it a taste of Turkey came closer to reality.
Bosporus, the amazing Turkish cuisine, has started when this talented, dreamful and passion man who has
years of culinary experience in 5 - star hotels and restaurants all over the world and the friendship of another
free spirit who had similar dreams, have visited Dubai in 2010. They had that curiosity of trying Turkish food
in Dubai but unfortunately, the result was very disappointing as the atmosphere, taste and quality served to
them was not on point. Their passion for Turkish cuisine has encouraged them to bring the authentic Turkish
taste all the way from turkey and spread it around the world. From their point of view, the best place to
reach the whole world is Dubai where a punch of different nationalities live and get along with each other
homogeneously. In 2010, they opened their first branch in Jumeira road and now after 5 years of success
they have 6 branches. Bosporus is a Dubai born concept and all made by those two successful gentlemen.
Bosporus comes from a dream, but its history is even richer. It is a place where the good old days are very
well and alive. Where you can feel the authenticity of Turkey and all its magical flavours. Where Turkish roots
and culture of yesterday meet the highest quality and standards of today.
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Vision
Since before Bosporus was born, there was a vision of a place where
guests could enjoy a meal and feel as if they have been transported
to Turkey. To capture the ambiance, replicate the flavours, provide
the kind of service that makes you feel at home. However our vision
now is to become a worldwide chain spread all over the world
and show the entire world how amazing Turkish food is. Bosporus
has a clear vision of achieving a whole lot more. By combining a
unique Turkish Mediterranean gourmet menu with a fun bar and grill
atmosphere, we’re not only satisfying tastes, but also giving guests a
taste of true Turkish hospitality. Leaving guests completely satisfied
and as if they’ve just been to Turkey itself.
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Goals
Our goal is to franchise and spread Bosporus all over the entire world.
Bosporus’ vision is just part complete. But already it’s not just a restaurant,
it’s a destination. When people think of delicious Turkish food in Dubai,
they undoubtedly think of Bosporus. The clientele are both old and
new, most who’ve had a taste of the delicacies want another. From
locals to every nationality in the city, the people of Dubai have already
helped make Bosporus famous. The goal now is to grow our footprint
even more. To become a true destination, guests need a larger and
even more authentic feeling space. A space perfect for an even more
fascinating atmosphere, delectable food and innovative menu.A space
that surprises and delights the imagination.
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Keys to Success
‣ Establishing a successful, tasteful and unique dining-out experience by
ensuring quality ingredients, authenticity, high caliber chefs, highly trained
staff, and a well-designed restaurant atmosphere to provide all the comfort
and enjoyment to our customers.
‣ Keeping a high gross margin.
‣ Attract the most number of new customers at all times.
‣ Retain existing customers and maximizing return visits.
‣ Leveraging the festival seasons to ensure maximum turnover.
‣ Maintaining the right balance between quality offering and pricing to achieve
highest possible gross margin without compromising on quality.
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Company Overview
Posporus is one of a kind restaurant that aims at representing the authenticity and spirit
of turkey to the whole world. Nevertheless, it is considered one of the leading restaurants
in Dubai and one of the biggest chains in the world. Bosporus Restaurant is a very well
operated, established, and quite successful enterprise, with strategic locations on the
popular Jumeirah Road and the famous Global Village. There is also a Bosporus Express
in Dubai Marina and a Bosporus Bakery & Sweets on Jumeirah Beach Road. And recently,
four more branches were established in each of the following; Wafi mall, MBR boulevard,
Palm Jumeirah “the point” and Dubai Jumeira. The restaurant creates a lively dining
experience with a Turkish ambiance. The company enjoys positive cash flow, thus able
to provide local and international vendors with the most reputed experience. And it goes
without saying that the hygiene and housekeeping standards are always at the highest,
gaining respect from relevant authorities on each visit.
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Company Structure
Bosporus is a partnership-based business, owned by its founders Murat Tütüncü and
OrkanDoǧanci. The company has over 450 employees working by heart and doing
their best of abilities to satisfy their precious customers. Bosporus has one general
manager and one head chef for all branches. Each branch of the previously stated
branches has one manager, two supervisors, one executive chef and 24Turkish chefs.
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Management Summary
The restaurant management philosophy is based on responsibility
and mutual respect. People who work at Bosporus love working
there, and thrive in the creative and nurturing environment. The team
is comprised of over 15 nationalities, including Turkish, European,
African and Asian.
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Proposed Restaurant Concept
From ceiling to floor, the new Bosporus location will reflect Turkish
heritage and culture, with a contemporary twist. The interiors will be
ergonomically designed to create excitement, safety and a refreshing
feel. Concept drawings and reference photos included separately.
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Products and Services
Posporus is famous for the fresh ingredients brought all the way from
Turkey. Not only are the ingredients brought from turkey, but also the
impressive menu which is filled with mouthwatering meals from every
city in Turkey. Pusporus keen on bringing the original and authentic taste
of every meal from the main city in Turkey that is famous for it.
From a sheesha bar to delicious Turkish cuisine, Bosporus will provide
guests with an unforgettable experience in a unique, friendly and hip
environment. Beautiful art and artefacts, authentic surroundings, a feel
of culture – will all work beautifully to create a one-of-a-kind dining
atmosphere.
Bosporus has consistently been recognised for its impeccable service.
All servers hired at the new location will have extensive experience
and go through 3 weeks of comprehensive training to ensure complete
customer satisfaction. Our menu is a unique offering various dishes from
every city in Turkey for our customers to enjoy mouth-watering delights.
To cast an eye on a few of our menu items we invite you to indulge in
our Delicious meals. Starting with the breakfast, Bosporus offers many
delicious breakfast dishes such as; Menemen, egg with soujouk, yayla
(yoghurt soup), feta cheese salad and many more. Turning to the main
dishes, we offer doner kebab plate, iskender kebab, adana kebab,
patlican kebab and many mouth-watering and incredible dishes. And for
the sandwiches, we have the famous donor sandwich (beef, chicken and
meet) and its available as sandwich, saj and rap.
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Management
The restaurant is managed by a team of culinary professionals, highly
educated and trained in cuisine architecture and full of energy and
passion for giving creative and outstanding work for their customers.
They have Turkish roots and experience in other corners of the globe,
the management has mastered the fine art of delivering sumptuous
food to thousands of satisfied repeat guests.
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Market Segmentation
The uniqueness of posporus appears in the amazing, breathtaking and friendly atmosphere
provided in there which makes it a perfect destination for all families and friends to hang
out, gather and spend a nice time making amazing and unforgettable memories.
Our customers are those who have passion for culinary delights, trying new food and
searching for good quality dishes within reasonable prices and high quality services.
Bosporus’ target market segmentation is divided between young restaurant seekers with
money to spend as well as other adults and tourists who enjoy visiting Downtown Dubai.
Based on the general demographics of the area, the crowd would consist of young adults
aged 20-29 and adults aged 30-50, both male and female, with some degree of higher
education. Geographically, the crowd would be made up of Dubai residents, as well as
tourists from neighbouring cities and countries. From party animals to yuppies, families and
club hoppers, the clientele spends money on pampering themselves, on quality food and
trying new things while spending time with family and friends.
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Owners
Murat Tütüncü is the culinary expert. A bit of a celebrity in his native
town, Murat received his hospitality management training in various
5 star hotels around the world. His heritage, vast experience as well
as his passion for Turkish food and culture make him an incredible
asset to the team.
OrkanDoǧanci was born and raised in Germany but has always
maintained strong ties with his Turkish roots. The man with a
Midas touch when it comes to finance, Orkan come with extensive
experience within the international hospitality industry. He oversees
all procurement, general management and human resources.
The owners are enjoying a great financial repute in Dubai’s business
circles. True restaurateurs, they’ve helped establish Bosporus as a
quality dining destination for Dubai’s affluent class.
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Branches
Jumeira
Capital Wafi
Capital Boulevard
Jumeira branch’s capital is 20.000.000
AED. It contains 75 employees that
work by heart to satisfy our guests.
Jumeira branch serves 1500 person
per day in addition to 300 extra chairs.
It is open 24/7 to satisfy customers at
all times.
Capital Wafi branch’s capital is
25.000.000 AED. It contains 100
hardworking employees that are
committed to satisfying our precious
guests. Capital Wafi branch serves
2000 person per day in addition to
450 extra chairs. It is open from 10:00
am to 02:00 pm.
Capital boulevard branch’s capital
is 30.000.000 AED. It contains 70
hardworking employees that are
committed to satisfying our precious
guests. Capital boulevard branch
serves 2000 person per day in
addition to 350 extra chairs. It is open
from 10:00 am to 03:00 pm.
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Capital Palm Jumeirah Pointe
Jumeira Express
Marina Express
capital palm jumeirah pointe
branch’s capital is 20.000.000
AED. It contains 100 hardworking
employees that are committed
to satisfying our precious guests.
capital palm jumeirah pointe branch
serves 2000 person per day in
addition to 450 extra chairs. It is
open from 10:00 am to 03:00 pm.
Jumeira express branch’s capital
is 2.000.000 AED. It contains
20 hardworking employees that
are committed to satisfying our
precious guests. jumeira express
branch serves 1000 person per
day in addition to 30 extra chairs.
It is open from 10:00 am to 03:00
pm. To insure our customer’s
satisfaction, we also provide home
delivery.
Marina express branch’s capital
is 2.000.000 AED. It contains
20 hardworking employees that
are committed to satisfying our
precious guests. jumeira express
branch serves 1000 person per
day in addition to 30 extra chairs.
It is open from 10:00 am to 03:00
pm. To insure our customer’s
satisfaction, we also provide home
delivery.
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Uniform
The picture shows the unique Turkish uniform
Turkish uniform represents the culture and authenticity of
Turkey with the unique black and red embroidered vest.
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