09 - Brochure - Single page
Bosporus Profile
Bosporus Profile
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
1
2
3
When you see the streets are a splash of colour, smell luscious aroma of kebabs follows you around every<br />
corner, see the kids trying to sneak a piece of baklava from under shop owners noses, beautiful chaos,<br />
roosters calling and people shouting out to one another like in a busy market, you have got to know that you<br />
are in the middle of the most breath-taking place in the whole world, Turkey, it’s the place where everything<br />
is alive and the atmosphere around you is just on point.<br />
Remember those small boys who tried to sneak baklava? One of those boys had a dream, and that dream<br />
was Bosporus. For years the boy wove in and out of kebab shops, befriending the owners, somehow making<br />
them spill their best-tasting secrets. And as he grew from a boy into an adventurer, his wish of seeing the<br />
world and bringing it a taste of Turkey came closer to reality.<br />
Bosporus, the amazing Turkish cuisine, has started when this talented, dreamful and passion man who has<br />
years of culinary experience in 5 - star hotels and restaurants all over the world and the friendship of another<br />
free spirit who had similar dreams, have visited Dubai in 2010. They had that curiosity of trying Turkish food<br />
in Dubai but unfortunately, the result was very disappointing as the atmosphere, taste and quality served to<br />
them was not on point. Their passion for Turkish cuisine has encouraged them to bring the authentic Turkish<br />
taste all the way from turkey and spread it around the world. From their point of view, the best place to<br />
reach the whole world is Dubai where a punch of different nationalities live and get along with each other<br />
homogeneously. In 2010, they opened their first branch in Jumeira road and now after 5 years of success<br />
they have 6 branches. Bosporus is a Dubai born concept and all made by those two successful gentlemen.<br />
Bosporus comes from a dream, but its history is even richer. It is a place where the good old days are very<br />
well and alive. Where you can feel the authenticity of Turkey and all its magical flavours. Where Turkish roots<br />
and culture of yesterday meet the highest quality and standards of today.<br />
4
Vision<br />
Since before Bosporus was born, there was a vision of a place where<br />
guests could enjoy a meal and feel as if they have been transported<br />
to Turkey. To capture the ambiance, replicate the flavours, provide<br />
the kind of service that makes you feel at home. However our vision<br />
now is to become a worldwide chain spread all over the world<br />
and show the entire world how amazing Turkish food is. Bosporus<br />
has a clear vision of achieving a whole lot more. By combining a<br />
unique Turkish Mediterranean gourmet menu with a fun bar and grill<br />
atmosphere, we’re not only satisfying tastes, but also giving guests a<br />
taste of true Turkish hospitality. Leaving guests completely satisfied<br />
and as if they’ve just been to Turkey itself.<br />
5
6
Goals<br />
Our goal is to franchise and spread Bosporus all over the entire world.<br />
Bosporus’ vision is just part complete. But already it’s not just a restaurant,<br />
it’s a destination. When people think of delicious Turkish food in Dubai,<br />
they undoubtedly think of Bosporus. The clientele are both old and<br />
new, most who’ve had a taste of the delicacies want another. From<br />
locals to every nationality in the city, the people of Dubai have already<br />
helped make Bosporus famous. The goal now is to grow our footprint<br />
even more. To become a true destination, guests need a larger and<br />
even more authentic feeling space. A space perfect for an even more<br />
fascinating atmosphere, delectable food and innovative menu.A space<br />
that surprises and delights the imagination.<br />
7
Keys to Success<br />
‣ Establishing a successful, tasteful and unique dining-out experience by<br />
ensuring quality ingredients, authenticity, high caliber chefs, highly trained<br />
staff, and a well-designed restaurant atmosphere to provide all the comfort<br />
and enjoyment to our customers.<br />
‣ Keeping a high gross margin.<br />
‣ Attract the most number of new customers at all times.<br />
‣ Retain existing customers and maximizing return visits.<br />
‣ Leveraging the festival seasons to ensure maximum turnover.<br />
‣ Maintaining the right balance between quality offering and pricing to achieve<br />
highest possible gross margin without compromising on quality.<br />
8
Company Overview<br />
Posporus is one of a kind restaurant that aims at representing the authenticity and spirit<br />
of turkey to the whole world. Nevertheless, it is considered one of the leading restaurants<br />
in Dubai and one of the biggest chains in the world. Bosporus Restaurant is a very well<br />
operated, established, and quite successful enterprise, with strategic locations on the<br />
popular Jumeirah Road and the famous Global Village. There is also a Bosporus Express<br />
in Dubai Marina and a Bosporus Bakery & Sweets on Jumeirah Beach Road. And recently,<br />
four more branches were established in each of the following; Wafi mall, MBR boulevard,<br />
Palm Jumeirah “the point” and Dubai Jumeira. The restaurant creates a lively dining<br />
experience with a Turkish ambiance. The company enjoys positive cash flow, thus able<br />
to provide local and international vendors with the most reputed experience. And it goes<br />
without saying that the hygiene and housekeeping standards are always at the highest,<br />
gaining respect from relevant authorities on each visit.<br />
9
Company Structure<br />
Bosporus is a partnership-based business, owned by its founders Murat Tütüncü and<br />
OrkanDoǧanci. The company has over 450 employees working by heart and doing<br />
their best of abilities to satisfy their precious customers. Bosporus has one general<br />
manager and one head chef for all branches. Each branch of the previously stated<br />
branches has one manager, two supervisors, one executive chef and 24Turkish chefs.<br />
10
Management Summary<br />
The restaurant management philosophy is based on responsibility<br />
and mutual respect. People who work at Bosporus love working<br />
there, and thrive in the creative and nurturing environment. The team<br />
is comprised of over 15 nationalities, including Turkish, European,<br />
African and Asian.<br />
11
12
Proposed Restaurant Concept<br />
From ceiling to floor, the new Bosporus location will reflect Turkish<br />
heritage and culture, with a contemporary twist. The interiors will be<br />
ergonomically designed to create excitement, safety and a refreshing<br />
feel. Concept drawings and reference photos included separately.<br />
13
Products and Services<br />
Posporus is famous for the fresh ingredients brought all the way from<br />
Turkey. Not only are the ingredients brought from turkey, but also the<br />
impressive menu which is filled with mouthwatering meals from every<br />
city in Turkey. Pusporus keen on bringing the original and authentic taste<br />
of every meal from the main city in Turkey that is famous for it.<br />
From a sheesha bar to delicious Turkish cuisine, Bosporus will provide<br />
guests with an unforgettable experience in a unique, friendly and hip<br />
environment. Beautiful art and artefacts, authentic surroundings, a feel<br />
of culture – will all work beautifully to create a one-of-a-kind dining<br />
atmosphere.<br />
Bosporus has consistently been recognised for its impeccable service.<br />
All servers hired at the new location will have extensive experience<br />
and go through 3 weeks of comprehensive training to ensure complete<br />
customer satisfaction. Our menu is a unique offering various dishes from<br />
every city in Turkey for our customers to enjoy mouth-watering delights.<br />
To cast an eye on a few of our menu items we invite you to indulge in<br />
our Delicious meals. Starting with the breakfast, Bosporus offers many<br />
delicious breakfast dishes such as; Menemen, egg with soujouk, yayla<br />
(yoghurt soup), feta cheese salad and many more. Turning to the main<br />
dishes, we offer doner kebab plate, iskender kebab, adana kebab,<br />
patlican kebab and many mouth-watering and incredible dishes. And for<br />
the sandwiches, we have the famous donor sandwich (beef, chicken and<br />
meet) and its available as sandwich, saj and rap.<br />
14
15
16
17
Management<br />
The restaurant is managed by a team of culinary professionals, highly<br />
educated and trained in cuisine architecture and full of energy and<br />
passion for giving creative and outstanding work for their customers.<br />
They have Turkish roots and experience in other corners of the globe,<br />
the management has mastered the fine art of delivering sumptuous<br />
food to thousands of satisfied repeat guests.<br />
18
Market Segmentation<br />
The uniqueness of posporus appears in the amazing, breathtaking and friendly atmosphere<br />
provided in there which makes it a perfect destination for all families and friends to hang<br />
out, gather and spend a nice time making amazing and unforgettable memories.<br />
Our customers are those who have passion for culinary delights, trying new food and<br />
searching for good quality dishes within reasonable prices and high quality services.<br />
Bosporus’ target market segmentation is divided between young restaurant seekers with<br />
money to spend as well as other adults and tourists who enjoy visiting Downtown Dubai.<br />
Based on the general demographics of the area, the crowd would consist of young adults<br />
aged 20-29 and adults aged 30-50, both male and female, with some degree of higher<br />
education. Geographically, the crowd would be made up of Dubai residents, as well as<br />
tourists from neighbouring cities and countries. From party animals to yuppies, families and<br />
club hoppers, the clientele spends money on pampering themselves, on quality food and<br />
trying new things while spending time with family and friends.<br />
19
20
Owners<br />
Murat Tütüncü is the culinary expert. A bit of a celebrity in his native<br />
town, Murat received his hospitality management training in various<br />
5 star hotels around the world. His heritage, vast experience as well<br />
as his passion for Turkish food and culture make him an incredible<br />
asset to the team.<br />
OrkanDoǧanci was born and raised in Germany but has always<br />
maintained strong ties with his Turkish roots. The man with a<br />
Midas touch when it comes to finance, Orkan come with extensive<br />
experience within the international hospitality industry. He oversees<br />
all procurement, general management and human resources.<br />
The owners are enjoying a great financial repute in Dubai’s business<br />
circles. True restaurateurs, they’ve helped establish Bosporus as a<br />
quality dining destination for Dubai’s affluent class.<br />
21
Branches<br />
Jumeira<br />
Capital Wafi<br />
Capital Boulevard<br />
Jumeira branch’s capital is 20.000.000<br />
AED. It contains 75 employees that<br />
work by heart to satisfy our guests.<br />
Jumeira branch serves 1500 person<br />
per day in addition to 300 extra chairs.<br />
It is open 24/7 to satisfy customers at<br />
all times.<br />
Capital Wafi branch’s capital is<br />
25.000.000 AED. It contains 100<br />
hardworking employees that are<br />
committed to satisfying our precious<br />
guests. Capital Wafi branch serves<br />
2000 person per day in addition to<br />
450 extra chairs. It is open from 10:00<br />
am to 02:00 pm.<br />
Capital boulevard branch’s capital<br />
is 30.000.000 AED. It contains 70<br />
hardworking employees that are<br />
committed to satisfying our precious<br />
guests. Capital boulevard branch<br />
serves 2000 person per day in<br />
addition to 350 extra chairs. It is open<br />
from 10:00 am to 03:00 pm.<br />
22
Capital Palm Jumeirah Pointe<br />
Jumeira Express<br />
Marina Express<br />
capital palm jumeirah pointe<br />
branch’s capital is 20.000.000<br />
AED. It contains 100 hardworking<br />
employees that are committed<br />
to satisfying our precious guests.<br />
capital palm jumeirah pointe branch<br />
serves 2000 person per day in<br />
addition to 450 extra chairs. It is<br />
open from 10:00 am to 03:00 pm.<br />
Jumeira express branch’s capital<br />
is 2.000.000 AED. It contains<br />
20 hardworking employees that<br />
are committed to satisfying our<br />
precious guests. jumeira express<br />
branch serves 1000 person per<br />
day in addition to 30 extra chairs.<br />
It is open from 10:00 am to 03:00<br />
pm. To insure our customer’s<br />
satisfaction, we also provide home<br />
delivery.<br />
Marina express branch’s capital<br />
is 2.000.000 AED. It contains<br />
20 hardworking employees that<br />
are committed to satisfying our<br />
precious guests. jumeira express<br />
branch serves 1000 person per<br />
day in addition to 30 extra chairs.<br />
It is open from 10:00 am to 03:00<br />
pm. To insure our customer’s<br />
satisfaction, we also provide home<br />
delivery.<br />
23
24
25
26
27
28
Uniform<br />
The picture shows the unique Turkish uniform<br />
Turkish uniform represents the culture and authenticity of<br />
Turkey with the unique black and red embroidered vest.<br />
29
30
31
32