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monopoly advantage that Nogales, Arizona had over some other border crossings is no longer there,<br />

and the dominance of Nogales may be threatened unless the city provides additional services that<br />

may deter Mexican farmers from leaving Nogales as the gateway of winter fresh produce to the United<br />

States.<br />

An illustration of the potential effects of the new market conditions facing Nogales is given by the prices<br />

prevailing in the points of entry of Texas and Arizona for tomatoes, in the two years after the opening of<br />

the new highway. Table 2 shows that in the year 2012 the prices and volumes of fresh tomatoes at<br />

Nogales were significantly higher than those at Laredo. Two years later the prices were significantly<br />

lower at Nogales than at Laredo and so were the volumes traded compared with the base year. 3<br />

Table 2: Prices and Volumes of Tomatoes at Nogales and Laredo<br />

2012<br />

2014<br />

Nogales<br />

Laredo<br />

Nogales<br />

Laredo<br />

Price(US$/MT)<br />

1,663.15<br />

1,542.12<br />

1,119.50<br />

1,514.56<br />

Tons<br />

330,475<br />

124,274<br />

256,889<br />

170,794<br />

Source: U.S. Department of Agriculture; https://www.marketnews.usda.gov/mnp/fv-home<br />

While the data available is still limited, it supports the hypothesis that the fresh produce industry in Nogales<br />

is under pressure from two different fronts: new practices in the underlying supply chains and the<br />

emergence of competition fueled by new infrastructure in Mexico. If the fresh produce industry in Nogales<br />

wants to not only survive but thrive again it needs to face these challenges through technological and<br />

market innovation as well as infrastructure investment.<br />

3<br />

Source: ILPIL working paper by Mason, Ahumada et al., “Large Scale Measures of Nationwide Logistic Efficiency for Fresh<br />

Produce: A Case Study in Mexico”<br />

ABOUT THE AUTHORS<br />

J. Rene Villalobos is an Associate Professor of Industrial Engineering at Arizona State University. His research interests are in the<br />

areas of logistics, automated quality systems, manufacturing systems, food logistics and applied operations research.<br />

Arnold Maltz, Ph. D., is Associate Professor, Supply Chain Management, W. P. Carey School of Business, Arizona State University.<br />

Omar Ahumada is a CONACYT Research Fellow in the Business School at Universidad de Occidente. His research interests are in the<br />

areas of logistics, policy development, agri-food supply chains and applied operations research. He worked in the Mexican<br />

Department of Agriculture for almost 6 years, where he was in charge of developing several programs, including the Mexican<br />

Program for Agrologistics.<br />

51 • <strong>ARIZONA</strong> & <strong>MEXICO</strong> • <strong>ARIZONA</strong> TOWN HALL • APRIL 2016

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