Q_01_web-singlepage_Jun15

2017 Golf Alltrack, available in the second half of 2016
criteria is dependent on the brand of car. An individual will
also buy into the history of the car company, thereby feeling
a closer association to the product. Aside from the common
reasons for buying a car—needing to get from one place to
another, gas consumption, price—people tend to buy our
cars because they are proud of the heritage of the company.
What sets you apart from other dealerships?
Our company values are central to our day-to-day operations.
Every decision we make speaks to the principles of founder
Stewart Esplen’s vision of Humberview. John, Stewart’s
son, who leads the Humberview Group routinely engages
every member of the team. The company itself has a good
reputation. We are not only known for our high service
standards, but also for looking after our employees through
astute benefit plans and development programs. The bottom
line is that we work together with the goal of providing the
best service to each customer. Our managers have an open
door policy, to incite openness and good communication.
Another component that sets us apart is our involvement
with charities. We’ve participated and raised funds for many
issues including healthcare. Through sponsorships we’ve
given back to the community, along with hosting bike rides,
children’s racing programs, a ski championship as well as a
black tie and blue jeans event, to name a few.
Is there a set of criteria people should look for when
buying a new car?
Buying a car is usually very personal and varies from case to
case, so there isn’t a general set of norms. Instead we train
our team to sell a car to fit our client’s needs and lifestyle.
What do you think is the biggest barrier to success in
today’s car market? How have you overcome it?
Competition is by far the biggest challenge. It’s
unfortunate, but everyone is trying to undercut the next
person and it always comes down the price point. Due to
the German engineering of Volkswagens, the price point
is a little higher. We’ve been able to stay very relevant
by investing in our team. It’s very important to build
relationships to get ahead of the game. Building loyalty
and finding common ground with your clients will go
a long way to creating a rapport—it’s always been the
Humberview way.
“I’ve always had a love for racing cars, in fact, I participated
in the World Rally Championship before becoming an
apprentice, later moving up to master technician.”
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