Q_01_web-singlepage_Jun15

Jim Leckie
General Manager
Humberview Volkswagen
i n t e r v i e w : Aviva Vetter
p o r t r a i t : Wilson Huynh Studio
An innate love for cars and speed led Jim Leckie to
where he is today, at the top of his game as the General
Manager of Humberview’s Volkswagen dealership.
From a young age the desire to work abroad was always
appealing to him. Prior to Humberview, his career in
the car industry brought him to all four corners of the
globe. He began in Europe, with Audi, jumped on an
opportunity in China, for Porsche, and then made his
way to Canada.
Today, at Humberview, he is in a great position to
lead a well-rounded team and bring his international
expertise to the forefront of Canada’s car industry.
Leading a team of passionate car lovers, who, as a
company, share the values of respect, integrity, honesty,
transparency and teamwork, are just a few of the things,
which bring him to work everyday.
What services do you offer at Humberview VW?
We specialize in bringing new and pre-owned
Volkswagens to the Toronto market, as well we deliver
exceptional service and specialize in the service and parts
business, maintaining our loyal customers’ Volkswagens.
We have over one hundred high performance models, and
we pride ourselves on making sure that our customers
enjoy the best service possible from beginning to end. We
value each relationship, strive to build loyalty and find a
long-term partnership with each customer which follows
our company moto of ‘Serving Our Customers Better Each
And Every Day’.
What drives you?
I love what I do and I love people—that’s my natural drive.
Getting up every morning to accomplish what I’ve set out to
do gives me great personal satisfaction. I enjoy drawing on
the abundance of international experience I’ve accumulated
with the goal of bringing people to success. I also believe
passing on knowledge is an important element of one’s
career. Personally, I like to be in the lead and striving to get
our company there is also what keeps me going.
What makes a car dealership successful?
Humberview invests in its people through various
development and social programs. Recognition is also high
on the success list. When people work together, dedicated to
reaching the same goals, the end result of people enjoying
what they do is high-performance, productivity and success.
Do you have a specific clientele?
It really is case by case. Most people have an emotional
connection to the car they decide to purchase. So clientele
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